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7. Daily Web
PROGRAMME - Daily Web 2014
REGISTRATION - hotel Saffron
1. WEBDESIGN / 09:00 – 11:40 in the Hall No.1 /
PANEL DISCUSSION: WEB performance
Topic 1: User Experience as a major factor in the efficiency and performance of the website
Topic 2: Optimize Conversion Rates
Topic 3: Lead generation
Topic 4: Explainer video as a way to increase WEB performance
Thou shalt know your user
Tina speaks about the design desicion styles to use for different projects and why some style are just not the right onces for some projects. Your opinion is never enough, that´s why you have to know your user much more than just from the Google Analytics.
How to dress to the scriptures? Choose the right font is how to dress well. Both are an integral part of your (visual) identity.
Very professional lecture on current trends, the latest in font and available technology. Font selection, accessibility, proper size, spacing, contrast, platforms, optimization and responsive typography through the eyes chronic reader and designer.
Web Design Trends in 2015.
Moderator of the 1st part
2. WEB APPLICATION SECURITY / 113:00 – 15:50 in the Hall No. 1 /
HTTPS - How To Transfer Private Shit
Some are even migrating their websites to HTTPS. Why? What is the HTTPS anyway, what is it good for, what you should do so that your website on HTTPS makes sense? If you're not doing it just because of Google's ranking signals then it's not just a redirection. And don't do it just for Google.
Problems caused by untested / undeveloped websites.
Lecture about the most common errors that occur when you deploy new web projects. We'll tell you something about how to create an optimal environment which help you from the non-optimized site to get the maximum and the most common mistakes made by webdevelopers in creating the websites.
How to protect web site against hacker attacks?
Is your web vulnerable ? Find out more about web application attacks and a way to prevent them. A practical simulation of most frequent attacks and the role of web application firewall as a significant part of web site security.
Attacks on web applications in practice or how it looks real attack on the web applications.
The aim of the presentation is to demonstrate how looks like a typical real attack on the web application, starting by ensuring anonymity of attackers through search
critical vulnerabilities, breaking passwords, ending with obtaining local
Administrator, deleting track and creating backdoors.
Why is web safety important?
Lecture about threats and challenges to security. How to protect reputation, personal and sensitive information of the company and its customers? How to get a good hacker? Do programmers need to know how to manage security?
Web that can not be hacked.
We summarize the common methods of attacks on web apps and existing protection methods. We show unconventional way of protection based on the generation of static web pages from the source CMS. Final product is unplugged from the logic of several subsystems.
Moderator of the 2nd part
3. PRACTICAL WEB MARKETING / 13:00 – 15:25 in the Hall No. 2 /
Predictions about Real-Time Bidding in 2015.
Website tender might not be the best path to follow.
Do you want to create or redesign your website? Are you thinking about the invitation to tender procedure? It would be better if you wait for a while yet and you come and listen to Jan on the conference Daily Web 2014.
How to properly prepare for assignment selection process for the Web?
How do we properly prepare assignment? What we should not forget and what is it unnecessary? How can we inspire by typing? Why do they always do the assignment for yourself?
How to create websites for startup?
The VC funding for early stage stage startups is accessible than ever before. However, their approach to the website can both help and hurt them. What's our role and how can we help?
ROI - not all costs and revenues are at first glance to know.
Practical experience with the ROI, about errors and tweaks to monitor the return on which I was for eight years in the online marketing met. On what it costs to measure, how to measure income in it as the basis of (expected) ROI decide what we do in marketing first.
Moderator of the 3rd part
4. E-COMMERCE AND CRM / 13:00 – 15:25 in the Hall No. 3 /
How to obtain and work with B2B data?
Modern tools allow to obtain a highly sophisticated data about companies. Learn to monitor which company has an interest in your products. Learn how to work with data that will open new directions and other ways to new business.
The newest trends in online B2B marketing.
In this presentation, I will introduce the hottest trend in online B2B, which makes it competition from abroad a step ahead of you - systems for marketing automation, Lead Management and Lead Scoring.
Use or theft of the data privacy.
Indexing, processing, transfer and use of data in the profiles of soc. networks is currently a fairly common practice. Where does the internet freedom end and the privacy begin?What are the relationships between the commercial interests of the site operator and fundamental rights of individuals?
Effective remarketing step by step.
How to monitor customer behavior on the website and what do you gain from doing so?
I'll guide you through various tools for monitoring user behaviour on your website, we'll learn how to design a user journey and you'll leave with a list of tools that you can easily implement and start using right away.
Moderator of the 4th part
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