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12. Marketing Live
HEADLINES - Marketing Live 2015
REGISTRATION of participants - Hotel Saffron
1. STRATEGIC MARKETING / 09:00 – 12:00 in the Hall No. 1 /
Christianity is the archetype of any marketing strategy
Searching patterns of behavior in marketing can lead to surprising conclusions. If we remove from the examination layers of economic terms, we can recast to principles that determine the behavior of brands and target groups. Religious behavior is surprisingly in accordance with branding principles.
PANEL DISCUSSION: Determination of the proper marketing strategy
Topic 1: Segmentation, differentiated and undifferentiated marketing
Topic 2: Life Cycle Analysis - choice of strategy and operational priorities
Topic 3: The final consumer and buying decision
Monetization of online activities such as a strategic decision
Creating of long-term digital projects includes also the formation of a commercial channel - business model. Its objective is to generate income. There are more than 20 types of business models which really work. You may only choose one of them..
User experience (UX): Strategic part of your online
Moderator of the 1st part
2. SEO AND CONTENT MARKETING / 13:00 – 16:00 in the Hall No. 1 /
Why is content marketing working more effectively as old school advertising ?
Content as mindset tool and lead generator. How to use owned and earned media and meet your marketing objectives.
Marketing's new golden age
Why content and storytelling are key aspects of the emerging data-driven Marketing landscape and how redwood are working with some of the world's leading brands.
Content marketing as a part of SEO strategy
Content marketing is like a sports car, most people after him longs, but have no idea that you load into a sports car stroller, weekend shopping etc. That does not mean that it is not appropriate. If you find a way to find the proper use, content marketing can provide a great service and experience.
Does current SEO work or not?
We're still hearing that SEO is dead. Is there any point in doing it? Yes it is and during this speech we will show you how to do SEO which is up-to-date in year 2015 and will be up-to-date in the future.
Long-term content platforms instead of one-off online campaigns
Content marketing is a phenomenon just now. Everyone talks about it, we would do it, few know how to implement it in marketing processes, systematic and long-term use. Richard knows how to maximize the effectiveness of content marketing and meaningfully add it to the business processes.
Moderator of the 2nd part
3. COMMUNICATION STRATEGY / 13:00 – 16:00 in the Hall No. 2 /
How to use online marketing effectively for retail? - case studies Kofila and COOP Jednota
Digital and mobile revolution already got into a retail and it is up to dealers/sellers to get closer to their customers. We will show you two successful case studies, how Kofila and COOP Jednota did use this trend.
What still needs a successful and well established brand
Loyalty systems, business data and statistics show us the past. Is there a way of marketing can look into the future? We decide on the basis what telling us the past or the future?
Podujatie, náš fungujúci nástroj na podporu značky, vzťahov a biznisu v B2B – prípadová štúdia TEMPEST, a.s.
Prípadová štúdia VIP podujatia so 7-ročnou tradíciou. Príbeh, ktorý sa vyvíja a mení spolu s firmou. Talkshow s Janom Krausom a hosťami TEMPEST-u, využitie tém, synergií a momentu pri príprave podujatia, počas neho i po ňom. Príbeh od vzniku až po súčasný manažment podujatia, prínos pre TEMPEST.
Effective / inefficient campaigns to a specific customer
Teória a prax sú často veľmi odlišné veci, preto predpovedať úspech kampane nie je jednoduché. Ich vyhodnotenie však prináša presné výsledky. Case studies o rozdieloch medzi teóriou a praxou, vôli počúvať svojich zákazníkov a vášni pre prácu s cieľom zvýšenia efektivity jednotlivých aktivít.
Videomarketing - practical advice and experience
Prečo si mnoho malých a stredných firiem dookola zamieňa video marketing s video tvorbou? Ako vďaka správnej optimalizácii obsahu získať viac zákazníkov za nižšie investície? TO všetko a ešte omnoho viac bude vysvetlené na praktických a použiteľných úkažkach z praxe.
Moderator of the 3rd part
4. PERSONALIZED & PERSONAL MARKETING / 13:00 - 16:00 in the Hall No. 3 /
Focus on one target group and what one can do with it
Everyday aspects of working in the sports sector, the meaning and the important role of partnerships and partnership care, the need for emphasis on the end user's requirements. Peter's lecture will open the door to the world where running is not only physical activity but also strong emotion.
How to make a PPC campaign tailored to the customer
If you're already advertising with Google AdWords or Facebook, your campaign can quickly adapt to Users - your potential customers. How can you modify your campaigns tailored to customers so that they are even more effective?
The Brand Called YOU
Everyone is a brand. Personal brand. Face it!
In Slovakia, the value and business opportunities connected to personal branding are widely underestimated yet. And thats good news for everyone involved in marketing. The future is wide open...
I make living out of traveling and my blog
Alexandra is going to tell us about how insomnia helped her to pursue her biggest dream of traveling around the world and even making a living out of it. What difficulties did she have to go through in those 4 years when visiting 45 countries on 5 continents and what did she learn from it?
Ako urobiť dojem šatami alebo šaty robia človeka
Vo svojej prednáške "Šaty robia človeka" Lenka prezradí, ako urobiť perfektný "prvý dojem" a akým chybám v odievaní sa vyvarovať na pracovnom stretnutí. Pánom prezradí, aký oblek si vybrať na akú príležitosť a ženám, aká má byť sukňa dlhá a podpätky vysoké na pracovné stretnutie.
Moderator of the 4th part
1. STRATEGICKÝ MARKETING /09:00 – 12:00 Sála 1/Vstup do On-line
2. SEO A CONTENT MARKETING /13:00 – 16:00 Sála 1/Vstup do On-line
3. KOMUNIKAČNÉ STRATÉGIE / 13:00 – 16:00 Sála 2 /Vstup do On-line
4. PERSONALIZOVANÝ A PERSONÁLNY MARKETING /13:00 – 16:00 Sála 3/Vstup do On-line
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