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13. Marketing Live
SCHEDULE - Marketing Live 2016
REGISTRATION of participants - Grand Hotel Pressburg **** Bratislava
1. STRATEGIC MARKETING / 09:00 – 12:00 Hall no. 1 /
Opening of the conference
Case study: Strategy and implementation of the campaign for placing Parcel Shops in Slovakia
When you come with the new service on the market, it is important that your customers learn how to use it in the fastest time. This is what you can achieve an effective campaign. How to set up a strategy and choose the most appropriate implementation of the campaign you will learn in this speach.
PANEL DISCUSSION: Strategic marketing and its pitfalls
Topic 1: What are the most common mistakes we do in strategic planning?
Topic 2: What to do if your marketing results do not enjoy?
Wanna increase ROI? Use digital trends
How to use the latest advertising formats to improve campaign results and maximise profit? These information you will find in Marek´s speach.
Emotions on the corporate website - when emotions will help you and when will damage
Why emotions are key element for your business? Why your company web site shouldn't avoid emotions? How to find out what is too much? How to create emotional glue in content marketing, to attract clients to share your content?
5 Steps to Highly Effective Email Marketing
Email marketing is actually quite different from how they think more marketers. 70% David's email client monitor and look forward to them, 15% of them read each email. David in his talk show you five areas that are essential to the success of e-mail communication and influencing subsequent sale.
Moderator of the part STRATEGIC marketing
12:00 - 13:00 LUNCH
2. COMMUNICATION STRATEGY / 13:00 – 16:00 Hall no. 1 /
Why do (not) try, a.k.a. How to overcome prejudices customer's online retail
Retail is segment where are the biggest obstacle prejudices customer orders a product becuase you can not catch a try the product. Hybrid model, with which ZOOT gaining more customers is an example of filling the market place as well as a challenge to overcome prejudice in online shopping.
Herding effect, or a real trend - Effective cooperation with blogger and vlogger
We don’t want to miss his train – our intuition says. Question is who even has time for reading and following blogs. What will bloggers and vloggers bring to your marketing plan? These and more questions will be answered by two lovely ladies.
Charitable idea supported by celebrities
Coffee Break / NETWORKING
PANEL DISCUSSION: Brand Crisis Communication
Topic 1: How to avert a crisis for the benefit of the brand and profit from it
Topic 2: How to "deal" with the haters
Create your identity & choose a direction, the most effective way of marketing is word of mouth
Completion of the program
Moderator of the part COMMUNICATION strategy
16:15 – 17:30 Záverečné občerstvenie spojené s ochutnávkou špeciálnych vín Rieslingov z Mosely
3. PERSONALIZED MARKETING & LOYALTY / 13:00 – 16:00 Hall no. 2 /
Excellent impression is not a coincidence!
How are you feeling today? How do you look like today? What is your feeling on that? Basic manual styling, which you know that you took the other too!
The brand, trust, SEO or lowest price? Stone shops or internet?
What relationship have the Slovak to shop, the brands, to the purchase prices and particular to the shoping on the internet? Who are the dominant buyers on the internet? How are people thinking when buying on the internet? The results from a representative sample of 1,460 respondents.
How to change the ingrained perception of a brand
You will learn from the author of the campaign Fofola more examples of classic brands that were able to restart their communication and be loved again. It will not miss Popradská coffee and its jokes on account hipster.
Coffee Break / NETWORKING
PANEL DISCUSSION: How to create marketing "persons"
Topic 1: The benefits of creating marketing person stories
Topic 2: Practical experience and recommendations
Moderator of the part PERSONALIZED marketing and loyalty
4. ONLINE MARKETING / 13:00 – 16:00 Hall no. 3 /
Innovative e-mail marketing
Zdeno imagine how they think of marketing in Tuli. How their work with e-mail marketing look like, what tools they use and how they try to bring with the small team comfortable sitting to the people. S(u)its you?
WORKSHOP: Online Communication Strategy: Info - Email - Auto - Love
Thanks to communication and selling strategies used by David last 5 years they have managed to build several million marks behind. It is a connection of several marketing techniques into one. At a workshop, under his leadership, you will learn how to use technology to the maximum.
PANEL DISCUSSION: Inbound Marketing a.k.a. unpaid marketing
Topic 1: Is this really so? Does a charge-free marketing exist?
Topic 2: Content marketing and social networks (Facebook, Instagram,..)
Topic 3: What does it mean hashtag and what is its connection to content
Moderator of the part ONLINE Marketing
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