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15. Marketing that Sells
15th Annual Conference
PROGRAM - Marketing that sells 2016
REGISTRATION of participants - Grand Hotel Pressburg **** Bratislava
1. Focus on the Customer 09:00 – 12:00 in the Hall No. 1
Opening of the conference
FUNCTIONAL CONTENT MARKETING – What It Can Do and Why It Can Sucessfully Compete with Advertising, PR and Sales
Even though it does not look like on the first sight, key conversion of content marketing is sale. How to do content marketing with regard to functionality, therefore it would increase sales in long-term and not only help with web traffic or fans engagement?
What content works on social media?
Social media user behaviour is constantly changing. Take a look at what content you should post to engage your fans nowadays.
Case study: Marketingová automatizácia ako základ osobného vzťahu so zákazníkmi
Pomocou identifikácie návštevníkov webu, analýzy online správania a segmentácie je cielenie efektívnejšie. Marketingová automatizácia uľahčuje personalizované ponuky konkrétnym zákazníkom vďaka analýzam a vizualizáciám dát.
PANEL DISCUSSION: Good Relations Between Agency and Client = Happy Customer
Short case studies when the chemistry between the agency and the client worked perfectly, resulting in the campaign was that customers love.
7 tips on creating new generation marketing
Buying behaviour is radically changing nowadays. The new generation Z is coming, which uses new technologies very differently from the previous one, is coming. How can we set the marketing tools, which would effectively communicate with the new generation of customers?
Moderator of the block FOCUS on the customer
12:00 - 13:00 LUNCH
2. Business to Customer (B2C) marketing 13:00 – 16:00 in the Hall No. 1
How to adapt marketing language to the customer's language
Barack Obama vyhral voľby i vďaka tomu, že sa prihováral ľuďom jazykom, ktorému rozumejú. Vedel, že každý človek prijíma informácie iným spôsobom. Niektorí ľudia sú viac vizuálni, iní pocitoví alebo auditívni. Umením úspešnej marketingovej komunikácie je prihovárať sa všetkým typom zákazníkov naraz.
Self-service campaigning around your store - SMS, email, billboards, digital OOH
Why not bring the flexibility and simplicity of online marketing into the brick & mortar world? With Market Locator we have enabled companies of all sizes to create data driven campaigns to attract new customers through a multitude of channels such as geolocation SMS, email or digital OOH.
Marketing Automation - in conditions B2C and Customer Value Marketing
Online marketing has become a complex industry (many possibilities and tools). That requires high labor content. In addition, mass communication is not enough today. People require prompt information tailored to their interests, needs and ideally in the real time. Marketing automation is the answer.
PANEL DISCUSSION: Buying Behavior in the Future
The demographic curve, purchasing power of generation and its preferences - how it all affects the market and what to get ready for?
How tv watching and teleshopping is changing and will change in future?
In 20 years of time, terms like GRP, peoplemeter, 15+ will likely be used only by advertising historians. Together with the arrival of HbbTV and services such as Netflix, Hulu or Apple TV comes the change in ways people consume and search for tv content. How tv habits are changing and will change?
Moderator of the part B2C marketing
3. Business to Business (B2B) marketing 13:00 – 16:00 Hall no. 2
PANEL DISCUSSION: Smart B2B Marketing
Is B2B marketing really so "different"? After all, decisions are still only up to "some" man to make.
B2B Performance Marketing
A practical demonstration of performance marketing tools used by the B2B segment. Peter will show you a variety of tools for precise targeting of pay per click ads, segmented emails and track user behavior.
Purchase and purchase processes in marketing
Marketing is the key to companies´ success – how to understand the customers´ wishes so well, that products and services will be sold by themselves. Purchasing processes are the key to your success – to understand marketing and your vendors’ attitude and shop efficiently.
Corporate blog and using it in B2B Marketing - results of the research and the strategy
In Marco BBN, they made during autumn 2015 unique research on the use of corporate blogs in marketing. Research was attended by 165 marketers and managers. In this lecture Ivo will speak about these results, but also about the presentation of the most successful solutions and strategies with blogs.
Case Study: B2B Marketing and consumer competition, or how to celebrate the 25th anniversary
While working on the budget proposal for 2016, we succeeded in filling the excel cells with figures relatively quickly. However, the conversion of values into concrete activities turned out to be a long-term process. I will summarise all the challenges that we have had to cope with.
Moderátor bloku Business to Business (B2B) marketing
4. BRANDING & Loyalty 13:00 – 16:00 in the Hall No. 3
Case study STAFFINO: Getting Media to Work for Your Brand
How we used PR to get clients such as Telekom, Slovnaft or VUB onboard. Why we implemented PR strategy into very core communication strategy. What we do regularly to keep brand visible in national media. How PR impact product development and sales.
CASE STUDY: How we persuaded IT firm to Rap with Adela Banasova
We have been considering the CSR project for the company Stengl for long time. It has been decided to create public discusion about IT specialists and their low quality of German language skills. To attract of the public audience we went viral with the teaser videos where Adela raps and recites.
Generation X versus Generation Y
Loyalty program - almost everyone has one, but it does not work always
Podľa prieskumov ľudia viac ako polovicu svojich vernostných kariet nepoužívajú. Väčšina vernostných programov zákazníkom nič neprináša, nedokážu ich motivovať k zmene správania. Nefunkčné programy stoja firmy zbytočné peniaze. V Pricewise tvoria programy, ktoré zarábajú. Akým chybám sa vyhnúť?
PANEL DISCUSSION: Luxury Brands
Why people love the luxury brands? May increase ownership of luxury brands feeling of happiness?
Moderator of the block BRANDING &loyalty
Completion of professional program and raffle in the hall no. 1
Change of program is reserved
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