Daily Web 2012
1. Block: Daily Web 2012
REGISTRATION of participants
WELCOME Coffee
Thousands of stories. One bookstore.
Case study - how the hashtag # bookchallenge become the most widely used in the Czech Twittri bookstore and helped to build the brand beyond the borders of Slovakia.
How (not) to get a job through social networks
How can I as an individual sell myself and get a new contract? Take advantage of the opportunity that social media can offer. What you can use and what to watch out for?
The Far Side of the Online World
About the viruses, the worms, the Trojans... about their skills, their dissemination. About the botnets. About the organized crime which also rotates through them a lot of money.
COFFEE BREAK
What else can web analytics handle?
- fragmentation of the online world - how much (still) needs to be changed?
- web analytics beyond the web - social networks, mobile phones, intranet
- multichannel, cross-brand management of different medias
"The cloud is not a fashion..."
For a long time Cloud not been a fad, but rather part of daily business. It brings more than just cost savings.
RTB - a new trend in display advertising
Viac informácií a články o technológii RTB nájdete na webe Matěja Nováka DoubleSense.cz.
LUNCH
Global Search Engine Marketing
How to fine-tune your Search Engine Results on an international scale (Que Biz-Tech)
Marketing perspective - it's about the prospect, not about your company
Marketing your products and services in a unique way. Marketing Systems - how they work to nurture a prospect. The power of follow through - double sales through a well planned email follow up. How to launch a product or service online. The steps that are necessary to succeed.
COFFEE BREAK
Responsive Web Design in the Wild
He will be looking at responsive web design in the wild, where it works, where it's a pain in the backside and how you can start using it in your day-to-day work to make your life easier.
User Interface = PRODUCT
Lukáš Horák will attempt to explain why and how the smallest details can affect the success or failure of your website or application. He will show you concrete examples, as appropriate structure and visual design can help user interface and also explain when is important to pay attention to these details. He will advise you how to verify the actual customers interested in your product or service using the prototypes at the beginning of the project and also on an ongoing basis and how to save through them thousands of EUR, time and energy.
Do not just adapt your traditional website for use on mobiles – It is better to start from scratch
Let us show you how it's difficult when you're trying to reduce your extensive website to properly display on mobiles. I'll try to convince you that it is better to go back to the drawing board and start from scratch
Practical design and implementation of anonymous Internet services
The aim of the presentation is to demonstrate practically that despite the current environment of online monitoring and control, that it is possible to build and operate highly-anonymous Internet services (mail server, web server, Jabber / IM server, etc.).
RAUT
Prednášajúci
country manager Martinus.cz Slovakia
At present he is country manager of an Internet bookstore Martinus.cz. In Martinus he works from 2010 and he deals with social media strategies, internet projects as Martinus.sk and Martinus.cz. His favorit project is "Knihobežník" that has according him great potential.
CEO & specialist in social media marketing Chilli Business Solutions SK
Although Michal did not finish high school, he is considered as a professional in the field of social media and personal marketing. With certain degree of arrogance he does not evaluate himself as an expert - but he is glad that his clients pay him for what he enjoys :). It is the inventing and creating campaigns on social networks like Facebook, Twitter etc.
Security Evangelist ESET, spol. s r.o. SK
Peter Stančík works in ESET as a Security Evangelist. He graduated from the Technical University in Brno, where he devoted in research in the field of cryptology. In ESET he is involved in processes related to the education of the general public in the sphere of security threats.
Director Unicorn Technologies CZ
Vratislav Sejk graduated from the Department of Informatics at the Faculty of Transport of the Czech Technical University. He joined Unicorn in 2004, where he worked first as a developer of information systems in service and later as a project manager. Since 2007 he is Director of Unicorn Technologies division, which covered many areas - particularly IT security, web analytics and tools to support software development, and the terms of trade and delivery. He is more than 5 years actively involved in web analytics, as a consultant he has participated on a number of projects for leading Czech companies.
Sales Manager WEBGLOBE, s.r.o. SK
He graduated from the Trade and Marketing on Economics University in Bratislava. Once he obteined a lot of experience on sales positions in several international and local companies (SAPA Profily as, ARVAL SLOVAKIA sro, Raven as) his interest in IT brings him to the company WEBGLOBE Ltd. There he is in charge of business development for virtual and dedicated servers. In the company he also covers commercial service WEBGLOBE Virtual Cloud.
Yield Manager Centrum Holdings s.r.o. ČR
Matěj Novák is focused on the optimization of advertising space and new technologies in online advertising (RTB). In the past, he worked as an account director at Ogilvy Interactive, then a search strategist for Ataxo and a creator and a web developer as a freelancer. He studied philosophy, loves his wife and three children, mountains and good movies and books.
Director/Fonder Nordic eMarketing Iceland
Kristjan, co-founder and director of search at Nordic eMarketing, a company of some 42 employees in five countries. Nordic eMarketing specializes in multilingual online comms, organic search engine optimization and marketing through several verticals such as tourism, finance, government and pharmaceuticals. Nordic eMarketing also provides technology consultation in web content management systems and analytics solutions.
President DB Marketing Servicies Canada
Dwain has worked on marketing programs for a wide range of global companies including: Chase Bank, American Express, Fairmont Hotels, Shell Oil, WorldWorks, Jensen Learning, Excellerated Business Schools, Callahan Techniques and the Emmerich Group. Today Dwain is the CEO of Instant Income Worldwide, VP Marketing of the Emmerich Group, as well as a marketing director/consultant for a wide range of companies in finance, consulting, healthcare, education, and retail.
He works with companies in the USA, Mexico, South America and the Asia Pacific. He also acts as a technology advisor for a wide range of companies.
web designer Web Design from Scratch Great Britain
Rich Quick* is a web designer with over 12 years' experience who has worked for the likes of Waitrose, John Lewis & the BBC. He wrote the best-selling book "Web Design in easy steps", was a finalist at the SxSW Web Awards, and once showed Colin Firth's wife how to use a microwave.
* Yes, it's his real name!
CEO + AMP + DIGITAL CREATIVE DIRECTOR Plat4M, spol. s r. o. SK
Lukas Horak is CEO and chief designer digital agency Plat4M. Since 2001 he has worked hard and with a passion to build the company, which originally consisted only of the presentation of his personal portfolio. Currently, a digital agentúra Plat4M is one of the most important in Slovakia and has a portfolio that boasts the most respected awards in the world. Luke in recent years contributed to the project as a designer, programmer, information architect, creative director, writer or animation project manager for dozens of Slovak and international clients, including Avon, Eurovea Schwarzkopf, Tescoma, Penta Investment and Tatravagónka. Luke's extensive experience in the digital world help Plat4M to choose appropriate and innovative solutions for our clients.
IA/UX specialist, UI designer, Web designer SYMBIO Digital CZ
I started in the end of 20th century as a classical web-artist and later I was profiled on a coder in WDF. But then I was bored by being at the end of the chain, because I was annoyed that it invents bad and I wanted to take it a bit on my shoulders, to be in the project from its inception through its successful introduction into life. Thanks to Symbio I have a chance to work for large clients (as CSOB, ČEZ, T-Mobile, Pilsner Urquell, GE Money, Czech Insurance Company), including their internal functioning. As a freelancer I enjoy smaller and individual projects. My personal ambition is to convince large clients that quality interaction design, web design and UX makes sense and in generally have to teach them what is the right way. And for smaller projects teach them that desktops are ending and there is need to move forward to the diversity of mobile devices. Tomorrow will soon suprised us.
Certified Security Specialist Nethemba s.r.o. SK
He has 14 years of experience in IT security and penetration testing and security audits of the most diverse, including social engineering, and forensic analysis. In the past, he demonstrated the possibility of abuse of SMS tickets in all major cities of Europe, together with his colleague Norbert Szeteiom demonstrated massive break the Mifare Classic smart cards.
Generálny partner
Hlavný partner
Partner
Ďakujeme za spoluprácu
Mediálny partner
Archív
2013
Prehľad najnovších trendov vo web dizajne, prehľad súčasných a stále sa vyvíjajúcich webových technológií, techník a nástrojov, s dôrazom na tvorbu vysoko použiteľných, prístupných a vyvážených webových stránok v súlade s platnými štandardami.
2012
Effective and successful online marketing methods. Web optimization for tables and mobiles. Threats of the modern digital world. Protecting mobiles devise in terms of using Internet.
2011
Internet – novodobá závislosť alebo spoločenská nevyhnutnosť? Osobná komunikácia prebieha cez internet, spojenia v rámci profesii fungujú na internete a mnohí aj samotnú náplň svojej práce tvoríme na internete. Je online svet aj pre Vás nevyhnutnou súčasťou reality?
2010
Ako budovať marketingom dôveru na internete, Rôzne prístupy k Social Media pre firmy, Internet marketing: Stratégie, implementácia a prax. Pohľad na trendy vo web dizajne. Vývoj nových technik, nástrojov. Web development a prehľad technológií ktoré dominujú na webe v roku 2010. Miera využiteľnosti v praxi.
2009
Ponúkneme prehľad najnovších trendov vo web dizajne, prehľad súčasných a stále sa vyvíjajúcich webových technológií, techník a nástrojov, s dôrazom na tvorbu vysoko použiteľných, prístupných a vyvážených webových stránok v súlade s platnými štandardami. Ako môžeme zabezpečiť právnu bezpečnosť v nekontrolovateľnom médiu akým bezpochyby internet je? Príďte sa dozvedieť viac aj o autorskom zákone a jeho pôsobnosti v internetovom obsahu.
2008
Nové vývojárske technológie a nástroje, aplikácie budúcnosti, dizajnové trendy a nástroje budúcnosti, prevádzka webu, internetové domény, webhosting, prevádzka serverovej infraštruktúry, propagácia webu, nové možnosti a trendy v internetovej reklame, zvyšovanie, meranie a vyhodnocovanie návštevnosti - to všetko sú témy, ktorým sa venuje táto konferencia.
Ďakujeme za vyplnenie.