10. Marketing that Sells!

Introduce Product Placement as an additional option of communication channel at example BMW and TV series Dr. Ludsky.

Types of consumer competitions. The most motivating prizes in competitions. Is consumer competition a reason to try a new brand? How respond to competitions the women and how men? Case studies (best practice).

Direct marketing campaigns have become a normal part of our business life. Nevertheless remains interesting amount of information about client in databases Companies unnoticed. Which are they and how to get more from them?

The great advantage of online marketing campaigns is their measurability and the ability to assess the impact of campaigns on the overall running of the company. Administrative decisions, however, can only be done under the right set of goals and metrics. How to set goals and evaluate online mkt.

Many clients of advertising agencies have adopted the view that if something have to be effective, it can not be creative on the other hand, in the agencies often resounds "creativity is important, if it works, is not so essential." It is not true ....

The lecture includes several perspectives on the end mobile-marketing mechanisms, but focuses on three specific cases. We show a wide range of possible effects of mobile marketing to clients three examples Burger King, REWE Group (with their brand "Chef Menu") and Winpin.

Digital penetrates more and more into offline advertising. What are the current possibilities of linking offline and online in advertising? They bring real results?

Internet and technology give us unlimited possibilities. Get inspired ideas on how effectively combined elements of digital communications into a single functional unit. ... and become lazy.

Spending habits of consumers are moving into the online space. What they buy, why they buy and how they find you? What this means for those who are involved in eCommerce? Based on our own experience of working in the online retail sector we look at the emerging new trends...