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10. Marketing that Sells!
Marketing that Sells! 2011
How often Dr. Ludsky washes his BMW?
Introduce Product Placement as an additional option of communication channel at example BMW and TV series Dr. Ludsky.
Do consumers like still to compete?
Types of consumer competitions. The most motivating prizes in competitions. Is consumer competition a reason to try a new brand? How respond to competitions the women and how men? Case studies (best practice).
What do we know about our clients (and ignore it) in the preparation of direct marketing campaigns...
Direct marketing campaigns have become a normal part of our business life. Nevertheless remains interesting amount of information about client in databases Companies unnoticed. Which are they and how to get more from them?
Conversion rate of web of 1% is enough or not enough? Setting and evaluation of the results online campaigns.
The great advantage of online marketing campaigns is their measurability and the ability to assess the impact of campaigns on the overall running of the company. Administrative decisions, however, can only be done under the right set of goals and metrics. How to set goals and evaluate online mkt.
Creativity that Works
Many clients of advertising agencies have adopted the view that if something have to be effective, it can not be creative on the other hand, in the agencies often resounds "creativity is important, if it works, is not so essential." It is not true ....
Mobile Marketing Sells
The lecture includes several perspectives on the end mobile-marketing mechanisms, but focuses on three specific cases. We show a wide range of possible effects of mobile marketing to clients three examples Burger King, REWE Group (with their brand "Chef Menu") and Winpin.
The use of digital media in the offline space
Digital penetrates more and more into offline advertising. What are the current possibilities of linking offline and online in advertising? They bring real results?
Working few, earn much...
Internet and technology give us unlimited possibilities. Get inspired ideas on how effectively combined elements of digital communications into a single functional unit. ... and become lazy.
From footpaths of shopping streets to virtual e-streets
Spending habits of consumers are moving into the online space. What they buy, why they buy and how they find you? What this means for those who are involved in eCommerce? Based on our own experience of working in the online retail sector we look at the emerging new trends...