
05.12.2018
Hotel TATRA Bratislava
11. Daily Web
PROGRAM - DAILY WEB 2018
08:00 – 08:45 REGISTRÁCIA účastníkov - kongresové priestory, Hotel Tatra **** Bratislava
1. Blok: Digital design 09:00 - 12:15 v sále č.1
9:00 - 9:10 Otvorenie konferencie

User experience (UX) vs. User interface (UI) design


WebXR - getting started with virtual and augmented reality on the web


Design by Magic: Applying the techniques of magic to user experience design

10:55 - 11:15 COFFEE BREAK
Ako prebehol UX redesign webu veľkej banky





Ako využiť silu zvyku pri vytváraní aplikácií?


Moderator of the part Digital Design

Obed
2. Blok: E-commerce 13:00 - 15:20 v sále č. 2

E-shop ako továreň na zákazníka


SEO v 2019

14:00 - 14:20 COFFEE BREAK
Are Slovaks “brand-ers” and Czechs “sale-ers”? (Comparison SK and CZ fans on social networks)





Affiliate as another performance channel in e-shop


Moderator of E-commerce session

3. Blok: User security 13:00 - 13:50 v sále č. 3

Dvoj a multifaktorová autentifikácia


GDPR v online svete


Moderator of the part User security

Raffle
Speakers

Šoltés [SK]


Mištíková [SK]


Pálešová [SK]


Drahoš [SK]


Ambrož [CZ]


Rybář [CZ]


Mišúnová [SK]


Polgári [SK]


Grešš [SK]


Kostiv [Estónsko]


Tokarski [Poland]


de Léon [Švédsko]


Řezáč [CZ]


Mogensen [Dánsko]


Novotná [SK]


Hučková [SK]


Michal Šoltés


11:50 to 12:10
Ako využiť silu zvyku pri vytváraní aplikácií?
Veľa úspešných služieb a produktov má spoločnú jednu vec - ľudia ich používajú pravidelne a opakovane. Rozoberieme si, ako budovať zvyky, ktoré zvyšujú angažovanosť a naopak, na čo si dať pozor pri našej snahe získať pravidelných užívateľov.

Simona Mištíková


14:20 to 14:50
Are Slovaks “brand-ers” and Czechs “sale-ers”? (Comparison SK and CZ fans on social networks)
As there is no unified strategy for Facebook & Instagram, there is no unified approach to different markets, although they are linguistically related. We will speak about the specifics of the Slovak & Czech fans, what they are interested in & what kind of content they like. A

Martina Pálešová


14:20 to 14:50
Are Slovaks “brand-ers” and Czechs “sale-ers”? (Comparison SK and CZ fans on social networks)
As there is no unified strategy for Facebook & Instagram, there is no unified approach to different markets, although they are linguistically related. We will speak about the specifics of the Slovak & Czech fans, what they are interested in & what kind of content they like. A

Martin Drahoš


13:00 to 13:20
Dvoj a multifaktorová autentifikácia
Každý deň je napadnutých vyše 30 000 webov. Veľké % z úspešných útokov je vykonané jednoduchým uhádnutím alebo ukradnutím hesla do admin konta.Pobavíme sa o jednej z najbezpečnejších foriem dvojfaktorovej autentifikácie – využitie štandardu U2F a hardverového bezpečnostnéhi kľuča FIDO U2F.

Jan Ambrož


11:15 to 11:45
Ako prebehol UX redesign webu veľkej banky
3. najväčšia banka v ČR Komerční banka spustila nový web. Kompletne sa zmenil backend, frontend a prístup banky k webu. Ako postupovali, čo im pomohlo a akú veľkú rolu hral UX s copywritingom? Dozviete sa o návrhu informačnej architektúry, user journey aj to čo im prezradilo užívateľské testovanie.

Michal Rybář


11:15 to 11:45
Ako prebehol UX redesign webu veľkej banky
3. najväčšia banka v ČR Komerční banka spustila nový web. Kompletne sa zmenil backend, frontend a prístup banky k webu. Ako postupovali, čo im pomohlo a akú veľkú rolu hral UX s copywritingom? Dozviete sa o návrhu informačnej architektúry, user journey aj to čo im prezradilo užívateľské testovanie.

Monika Mišúnová


Moderator of the part Digital Design

Štefan Polgári


Moderator of E-commerce session

Juraj Grešš


Moderator of the part User security

Andres Kostiv


9:10 to 9:40
User experience (UX) vs. User interface (UI) design
What is User experience (UX) designs and what is User interface (UI) design and what is the difference between those two. I will talk also how customer experiences are created via service design and other ways. I’m going to give an overview of UX design current and future tools and trends.

Mateusz Tokarski


9:45 to 10:15
WebXR - getting started with virtual and augmented reality on the web
Immersive VR and AR experiences within the browser are all about open standards and accessibility accross platforms and devices. You will learn about basic concepts of WebXR, achieving wide hardware support and also about tools that will get you started with development.

David de Léon


10:20 to 10:50
Design by Magic: Applying the techniques of magic to user experience design
What might you achieve with your UX design if you were able to manipulate the perception and behaviour of your users like a stage magician? In this talk David draws out the connections between magic and user experience design and teaches principles that can be applied to user experience design.

Jan Řezáč


13:00 to 13:20
E-shop ako továreň na zákazníka
Mnoho majiteľov e-shopov chce svoj web udržať moderný a preto si najímajú UX dizajnérov, aby držali krok s dobou. To je však to posledné, čo potrebujú. Ako sa postaviť k e-shopu, keď chcete rásť a zvyšovať obrat? Na tejto prednáške nesmiete chýbať!

Nikolaj Mogensen


13:25 to 13:55
SEO v 2019
Working with SEO has changed immensely throughout the last 10 years. SEO is no longer a silo where you can sit and work. You have to work integrated around SEO on UX, Information Architecture, and Content. Nikolaj will show you how you need to think about SEO anno 2019 when building websites.

Katarína Novotná


14:55 to 15:15
Affiliate as another performance channel in e-shop
What is affiliate and why should not you omit it from the marketing mix of your eshop? The status of affiliate marketing in Slovakia is stronger than you thought. Affiliate can increase your conversions by up to 20%. Find out what you can get through your affiliate campaign.

Natália Hučková


13:25 to 13:45
GDPR v online svete
GDPR sa dotýka i nastavenia webových stránok a e-shopov. Na jednoduchej webovej stránky často dochádza k spracúvaniu osobných údajov. Ako sa GDPR dotýka kontaktných formulárov, odoberania newslettera, objednávok, cookies a iných súčastí webovej stránky a eshopu? Dozviete sa prehľadný To - Do list!
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