05.12.2018
Hotel TATRA Bratislava
PROGRAM - DAILY WEB 2018
08:00 – 08:45 REGISTRÁCIA účastníkov - kongresové priestory, Hotel Tatra **** Bratislava
1. Blok: Digital design 09:00 - 12:15 v sále č.1
9:00 - 9:10 Otvorenie konferencie
9:10
-
9:40
User experience (UX) vs. User interface (UI) design
Andres Kostiv, Expert in UX design and service design, Tieto
9:45
-
10:15
WebXR - getting started with virtual and augmented reality on the web
Mateusz Tokarski, Co-CEO & Designer, Giant Lazer
10:20
-
10:50
Design by Magic: Applying the techniques of magic to user experience design
David de Léon, Director of Design and Innovation, inUse
10:55 - 11:15 COFFEE BREAK
11:15 - 11:45
Ako prebehol UX redesign webu veľkej banky
Jan Ambrož, Head of Content & UX, Wunderman
Michal Rybář, Web Manager, Komerční banka
11:50
-
12:10
Ako využiť silu zvyku pri vytváraní aplikácií?
Michal Šoltés, Spoluzakladateľ, Otvorená hra, o.z.
Moderator of the part Digital Design
Monika Mišúnová, Content Copywriter, VISIBILITY s.r.o.
Obed
2. Blok: E-commerce 13:00 - 15:20 v sále č. 2
13:00
-
13:20
E-shop ako továreň na zákazníka
Jan Řezáč, CEO, House of Řezáč
13:25
-
13:55
SEO v 2019
Nikolaj Mogensen, SEO expert & Head of Quisma Denmark, Quisma Denmark
14:00 - 14:20 COFFEE BREAK
14:20 - 14:50
Are Slovaks “brand-ers” and Czechs “sale-ers”? (Comparison SK and CZ fans on social networks)
Simona Mištíková, Managing Director, DIVINO, s.r.o.
Martina Pálešová, Senior online Manager, DIVINO, s.r.o.
14:55
-
15:15
Affiliate as another performance channel in e-shop
Katarína Novotná, Senior Affiliate Manager, Dognet
Moderator of E-commerce session
Štefan Polgári, Founder, Ecommerce Bridge
3. Blok: User security 13:00 - 13:50 v sále č. 3
13:00
-
13:20
Dvoj a multifaktorová autentifikácia
Martin Drahoš, Co-worker & Partner, ELBIA
13:25
-
13:45
GDPR v online svete
Natália Hučková, Corporate Attorney, Positive
Moderator of the part User security
Juraj Grešš, WINGU project leader, MADWIRE, s.r.o.
Raffle
The organizer reserves the right to make changes to the conference program or term.
Speakers
Michal
Šoltés [SK]
Šoltés [SK]
Simona
Mištíková [SK]
Mištíková [SK]
Martina
Pálešová [SK]
Pálešová [SK]
Martin
Drahoš [SK]
Drahoš [SK]
Jan
Ambrož [CZ]
Ambrož [CZ]
Michal
Rybář [CZ]
Rybář [CZ]
Monika
Mišúnová [SK]
Mišúnová [SK]
Štefan
Polgári [SK]
Polgári [SK]
Juraj
Grešš [SK]
Grešš [SK]
Andres
Kostiv [Estónsko]
Kostiv [Estónsko]
Mateusz
Tokarski [Poland]
Tokarski [Poland]
David
de Léon [Švédsko]
de Léon [Švédsko]
Jan
Řezáč [CZ]
Řezáč [CZ]
Nikolaj
Mogensen [Dánsko]
Mogensen [Dánsko]
Katarína
Novotná [SK]
Novotná [SK]
Natália
Hučková [SK]
Hučková [SK]
Michal Šoltés
Spoluzakladateľ
Otvorená hra, o.z. 
Michal is a psychologist who is dedicated to communication skills training. He is a co-founder of Otvorená hra. The company´s goal is to spread sincere communication and improve relationships between people.
11:50 to 12:10
Ako využiť silu zvyku pri vytváraní aplikácií?
Veľa úspešných služieb a produktov má spoločnú jednu vec - ľudia ich používajú pravidelne a opakovane. Rozoberieme si, ako budovať zvyky, ktoré zvyšujú angažovanosť a naopak, na čo si dať pozor pri našej snahe získať pravidelných užívateľov.
Simona Mištíková
Managing Director
DIVINO, s.r.o.
She supervised one of the three teams of the biggest PR agency in Slovakia for 8 years. Currently she runs her own PR Agency - Divino with clients such as Henkel, Nadácia Volkswagen Slovakia, Budiš, Dr. Oetker, Cinema City, Bepon, Zľava Dňa etc.
14:20 to 14:50
Are Slovaks “brand-ers” and Czechs “sale-ers”? (Comparison SK and CZ fans on social networks)
As there is no unified strategy for Facebook & Instagram, there is no unified approach to different markets, although they are linguistically related. We will speak about the specifics of the Slovak & Czech fans, what they are interested in & what kind of content they like. A
Martina Pálešová
Senior online Manager
DIVINO, s.r.o.
Social media is her hobby & work at the same time. She gained experience in PR agency as well as on the client's side. She is in charge of strategy and content creation of social network profiles for FMCG clients.
14:20 to 14:50
Are Slovaks “brand-ers” and Czechs “sale-ers”? (Comparison SK and CZ fans on social networks)
As there is no unified strategy for Facebook & Instagram, there is no unified approach to different markets, although they are linguistically related. We will speak about the specifics of the Slovak & Czech fans, what they are interested in & what kind of content they like. A
Martin Drahoš
Co-worker & Partner
ELBIA
Martin's long-standing partnership with Elbia, a decade in the telecommunication business, and 30 years in IT has taught him to promote innovation, to combine interesting solutions, and to provide cooperation with more than just business aspect.
13:00 to 13:20
Dvoj a multifaktorová autentifikácia
Každý deň je napadnutých vyše 30 000 webov. Veľké % z úspešných útokov je vykonané jednoduchým uhádnutím alebo ukradnutím hesla do admin konta.Pobavíme sa o jednej z najbezpečnejších foriem dvojfaktorovej autentifikácie – využitie štandardu U2F a hardverového bezpečnostnéhi kľuča FIDO U2F.
Jan Ambrož
Head of Content & UX
Wunderman 
Jan Ambrož má viac ako 12r zkúsenosti so zlepšovaním UX/CX, návrhy obsahových strategií a copywritingom. V agentúre WUNDERMAN vedie UX & Content tím a poskytuje konzultácie klientom ako sú Amazon, Komerční banka, Fischer, innogy, DrMax, Globus...
11:15 to 11:45
Ako prebehol UX redesign webu veľkej banky
3. najväčšia banka v ČR Komerční banka spustila nový web. Kompletne sa zmenil backend, frontend a prístup banky k webu. Ako postupovali, čo im pomohlo a akú veľkú rolu hral UX s copywritingom? Dozviete sa o návrhu informačnej architektúry, user journey aj to čo im prezradilo užívateľské testovanie.
Michal Rybář
Web Manager
Komerční banka
Posledných 15 rokov sa venujem online marketingu, aj keď som vyštudoval polygrafiu. Takže som vlastne prešiel z offline do online. Baví ma internet, technológia a nové trendy. Prácu v banke si strašne užívam.
11:15 to 11:45
Ako prebehol UX redesign webu veľkej banky
3. najväčšia banka v ČR Komerční banka spustila nový web. Kompletne sa zmenil backend, frontend a prístup banky k webu. Ako postupovali, čo im pomohlo a akú veľkú rolu hral UX s copywritingom? Dozviete sa o návrhu informačnej architektúry, user journey aj to čo im prezradilo užívateľské testovanie.
Monika Mišúnová
Content Copywriter
VISIBILITY s.r.o.
At Visi I spread the stories of our nice clients among people. With my hubby and friends we founded UX Forum, where we help to develop the UX community. I am thankful for climbing, good wine and lovely people: that is why I enjoy my life so much.
Moderator of the part Digital Design
Štefan Polgári
Founder
Ecommerce Bridge
Štefan started and runs the magazine Ecommerce Bridge and you can also know him as the affiliate director of Dognet. He has been in online marketing for more than 12 years and has experience from several ecommerce projects.
Moderator of E-commerce session
Juraj Grešš
WINGU project leader
MADWIRE, s.r.o.
Last 3 years is Juraj project leader at www.getwingu.com, a cloud provider by MADWIRE, s.r.o. He switched to this position after 10 years of working on different positions in Slovakias webhosting, domain registration and dedicated servers leader.
Moderator of the part User security
Andres Kostiv
Expert in UX design and service design
Tieto 
Andres has 15+ years of experience in retail, eCommerce, business driven digital customer service and experience development. Multidisciplinary expert in user experience (UX) design and service design (CX) and digital product and services marketing.
9:10 to 9:40
User experience (UX) vs. User interface (UI) design
What is User experience (UX) designs and what is User interface (UI) design and what is the difference between those two. I will talk also how customer experiences are created via service design and other ways. I’m going to give an overview of UX design current and future tools and trends.
Mateusz Tokarski
Co-CEO & Designer
Giant Lazer 
Mateusz is expert on VR & AR apps for industry & education. Within these emerging technologies, he & his team develop non-obvious use cases for engineering, logistics & workforce training. List of clients include KPMG, Pilz, ING Bank Slaski etc.
9:45 to 10:15
WebXR - getting started with virtual and augmented reality on the web
Immersive VR and AR experiences within the browser are all about open standards and accessibility accross platforms and devices. You will learn about basic concepts of WebXR, achieving wide hardware support and also about tools that will get you started with development.
David de Léon
Director of Design and Innovation
inUse 
David de Léon is the Director of Design and Innovation at inUse, one of Sweden’s premier design consultancies. He previously worked a decade for Sony with usability, design and innovation. He has a PhD in cognitive science and is an amateur magician.
10:20 to 10:50
Design by Magic: Applying the techniques of magic to user experience design
What might you achieve with your UX design if you were able to manipulate the perception and behaviour of your users like a stage magician? In this talk David draws out the connections between magic and user experience design and teaches principles that can be applied to user experience design.
Jan Řezáč
CEO
House of Řezáč
Jan Řezáč je dizajnér, ktorý v roku 2014 napísal knihu "Web ostrý jako břitva", prvú českú knihu o návrhu webu. Jan sa v oblasti UX pohybuje 16 rokov, pracuje ako konzultant a technický dozor. Je garantom odboru Digitálny marketing na Newton College.
13:00 to 13:20
E-shop ako továreň na zákazníka
Mnoho majiteľov e-shopov chce svoj web udržať moderný a preto si najímajú UX dizajnérov, aby držali krok s dobou. To je však to posledné, čo potrebujú. Ako sa postaviť k e-shopu, keď chcete rásť a zvyšovať obrat? Na tejto prednáške nesmiete chýbať!
Nikolaj Mogensen
SEO expert & Head of Quisma Denmark
Quisma Denmark 
Nikolaj has since 2008 been working with SEO for some of the largest companies throughout the Nordics. Nikolaj is hading Quisma Denmark, which is a GroupM agency of 30 specialized in SEO among other digital marketing disciplines.
13:25 to 13:55
SEO v 2019
Working with SEO has changed immensely throughout the last 10 years. SEO is no longer a silo where you can sit and work. You have to work integrated around SEO on UX, Information Architecture, and Content. Nikolaj will show you how you need to think about SEO anno 2019 when building websites.
Katarína Novotná
Senior Affiliate Manager
Dognet
Katka has been working in performance marketing for online stores over 10y. She sees the biggest added value in affiliate marketing when compared to other performance channels, thus she has been working four years as an affiliate manager for Dognet.
14:55 to 15:15
Affiliate as another performance channel in e-shop
What is affiliate and why should not you omit it from the marketing mix of your eshop? The status of affiliate marketing in Slovakia is stronger than you thought. Affiliate can increase your conversions by up to 20%. Find out what you can get through your affiliate campaign.
Natália Hučková
Corporate Attorney
Positive
Natalia holds a position of Corporate Attorney for Positive Group. She is responsible for implementing of GDPR into the process of client activities, performing of private data protection due diligence, dealing with security documentation etc.
13:25 to 13:45
GDPR v online svete
GDPR sa dotýka i nastavenia webových stránok a e-shopov. Na jednoduchej webovej stránky často dochádza k spracúvaniu osobných údajov. Ako sa GDPR dotýka kontaktných formulárov, odoberania newslettera, objednávok, cookies a iných súčastí webovej stránky a eshopu? Dozviete sa prehľadný To - Do list!
