08.10.2013
Hotel Saffron Bratislava
Program Marketing that Sells 2013
8:00 - 8:45 REGISTRATION - hotel Saffron
9:00
-
9:25
"When the marketing "must" sell."
Robert Kubička, Regional Marketing Manager CEE, Metsa Tissue a.s., SK
9:30
-
9:55
Modern way of a consumer hunt
Igor Tóth, Marketing Manager – Loyalty & Retention, Telefónica O2, SK
10:00
-
10:25
What is "Lead Generation" and why we should deal with it?
Filip Doskočil, Marketing Specialist, ALVAO, SK
10:30 - 10:55 Coffee break
PANEL DISCUSSION - Marketing that Sells!
11:00 - 12:00
Generovanie obchodných príležitostí tzv. leadov
Marek Mikle, Director of Corporate and Marketing Communications, VÚB banka, SK
Martin Porada, Managing Director, 2CREATE, SK
Marek Kopča, Direct sales director, Union poistovňa, a.s., SK
Filip Doskočil, Marketing Specialist, ALVAO, SK
13:00
-
13:25
Creating brand meaningfully: commercial semiotics
Andrea Basunti, Associate Director, Sign Salad Ltd, UK
13:30
-
13:55
PR attack to the brand / product - a threat or an opportunity to gain new customers
Mikuláš Šranko, Marketing Director, HYZA, a.s., SR
14:00 - 14:25 Coffee Break
14:30 - 14:55
RAJO and children city of proffesions - interactive exhibition associated with the experience
Eva Točková, Head of Marketing, RAJO a.s., SK
Marcela Kulifajová, Deputy Head of Department of European Projects, Štátny inštitút odborného vzdelávania, SR
15:00
-
15:30
Shopping mall is not just about retail
Tomáš Barčík, Brand Manager, Bosch a Siemens home appliances (BSH GmbH), ČR
Conference Moderator
Ján Píža, CEO, Pianette, SR
The organizer reserves the right to make changes to the conference program or term.
Speakers
Filip
Doskočil
Doskočil
Robert
Kubička
Kubička
Igor
Tóth
Tóth
Marek
Mikle
Mikle
Martin
Porada
Porada
Marek
Kopča
Kopča
Filip
Doskočil
Doskočil
Andrea
Basunti
Basunti
Ján
Píža
Píža
Mikuláš
Šranko
Šranko
Eva
Točková
Točková
Marcela
Kulifajová
Kulifajová
Tomáš
Barčík
Barčík
Filip Doskočil
Marketing Specialist
ALVAO
He specializes in uncompromising selection of such forms of promotion, which guarantee the results. He does not try to dazzle clients or customers with witty campaigns - he comes to getting customers
10:00 to 10:25
What is "Lead Generation" and why we should deal with it?
Ing. Robert Kubička
Regional Marketing Manager CEE
Metsa Tissue a.s.
In the company Metsa Tissue, he is on the position of marketing manager for Central and Eastern Europe and he covers marketing activities of brands Lambi, Mola and Tento.
9:00 to 9:25
"When the marketing "must" sell."
Igor Tóth
Marketing Manager – Loyalty & Retention
Telefónica O2
Igor is an experienced marketing manager responsible for loyalty & retention at Telefónica Slovakia. Before he was leading the acquisition marketing activities and customer insight area. Prior to joining Telefónica, Igor worked as a market research specialist at T-Mobile Slovakia.
9:30 to 9:55
Modern way of a consumer hunt
Mgr. Art. Marek Mikle
Director of Corporate and Marketing Communications
VÚB banka
His career began in the company Ogilvy & Mather as Senior Copywriter. He also worked in a Hot Chilli Media & Design in Sydney, where he focused on corporate identity of companies.
11:00 to 12:00
Generovanie obchodných príležitostí tzv. leadov
Ing. Martin Porada
Managing Director
2CREATE
Martin Porada v roku 2005 spojil svoju vášeň pre design s businessom a založil reklamnú agentúru 2CREATE, ktorá sa podľa rebríčka TAAS 2012, stala najrýchlejšie rastúcou agentúrou na Slovensku a zaradila sa medzi TOP 10 agentúr. Úspech agentúry pripisuje základnej filozofii 2CREATE: "Marketing je sluha obchodu".
11:00 to 12:00
Generovanie obchodných príležitostí tzv. leadov
Mgr. Marek Kopča
Direct sales director
Union poistovňa, a.s.
Marek Kopča graduated in Philosophy at Comenius University in Bratislava. He began his career in the world of online marketing and e-commerce in 2003, starting out as a website content manager for Markiza.sk. Following that he became a contractor within an IT and web development consultancy company, Comsultia. In addition to this he worked in leading advertising agency, Istropolitana D Arcy (now Istropolitana Ogilvy). Marek currently works at Union Insurance Company (and Union Health Insurance) as a director of direct marketing and electronic services; he has been with the company since 2008. He is responsible for driving and maintaining the sales strategy for all insurance products via the Internet and mobile devices; Marek is also tasked with the development of websites, applications and various other marketing activities (online, mobile, social networks, affiliate etc.). Additionally, as project manager, he manages all the e-commerce activities for Union Insurance within the Czech market, since 2010.
11:00 to 12:00
Generovanie obchodných príležitostí tzv. leadov
Filip Doskočil
Marketing Specialist
ALVAO
He specializes in uncompromising selection of such forms of promotion, which guarantee the results. He does not try to dazzle clients or customers with witty campaigns - he comes to getting customers
11:00 to 12:00
Generovanie obchodných príležitostí tzv. leadov
Andrea Basunti
Associate Director
Sign Salad Ltd
Andrea works for a leading agency Sing Salad, which helps to global brands such as PepsiCo, Diageo, Unilever, the BBC or Pfizer, to become more meaningful and relevant to consumers.
13:00 to 13:25
Creating brand meaningfully: commercial semiotics
This presentation will reveal:
- Why semiotics is a key research tool for connecting with customers subconsciously,
- How the changing cultural influences affect brand awareness,
- Why understanding a culture helps to the brand to recieve a strategic and creative decisions.
Mgr. Ján Píža
CEO
Pianette
He founded the Giftier.com, which has already devoted five years successfully delivered original gift baskets and flowers. He serves as chief of Pianetti comany, which starts in beverage segment.
Conference Moderator
Ing. Mikuláš Šranko
Marketing Director
HYZA, a.s.
He started as a Market Analyst in the company Friesland SK. Later transferred from dairy industry to the soft drinks in Kofola Holding where he served as Senior Brand Manager for multiple brands.
13:30 to 13:55
PR attack to the brand / product - a threat or an opportunity to gain new customers
Ing. Eva Točková
Head of Marketing
RAJO a.s.
The period before 1999 is associated with building a distribution network brands Ferrero and Vegeta in Slovakia, where her role was to support, later lead sales team. Since 2009 -the marketing manager
14:30 to 14:55
RAJO and children city of proffesions - interactive exhibition associated with the experience
Ing. Marcela Kulifajová
Deputy Head of Department of European Projects
Štátny inštitút odborného vzdelávania
From March 2013 as Deputy Head of the Department of European projects directs, supervises and is responsible for the work of the project teams and the implementation of their outcomes.
14:30 to 14:55
RAJO and children city of proffesions - interactive exhibition associated with the experience
Tomáš Barčík, MBA
Brand Manager
Bosch a Siemens home appliances (BSH GmbH)
He dedicates to strategic marketing, brand management and comprehensive communication strategies. He has extensive experience in implementing marketing strategies in different sectors.
15:00 to 15:30
Shopping mall is not just about retail
