SCHEDULE - Marketing Live 2017
REGISTRATION of participants - Grand Hotel Pressburg **** Bratislava
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registraton
1. Strategic marketing / 09:00 – 12:30 in the Hall no. 1
Opening of the conference
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opening
He worked as a copywriter on campaigns for brands such as Postova Banka, Corgon, Zlaty Bazant etc. His current endeavours include being marketing officer for Pantheon Technologies, prominent stand-up comedian & founder of the Church of Holy Spiritus.
Opening of the conference: STAND UP about advertising and marketing with Gabo Žifčák
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He is a co-founder of the content marekting agency ContentFruiter. Patrik´s 4 - year long focus on content marketing started at Comenius University, where he successfully graduated from marketing.
Can content marketing increase sales as well? Of course, if done strategically.
Content marketing works with non-commercial content. This content is not formed randomly. Creating valuable and useful content is preceded by an industry analysis and consumer behavior. If it is reflected in a well-established long-term strategy, it will positively affect website and sales traffic.
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He fell for business analytics back when he was a Chief Business Development Officer at RobertNemec.com digital agency. Besides that he is keen on deconstructing winning marketing know-how on his most listneded Czech marketing podcast DEMARKETING.
How to increase marketing ROI thanks to data-driven attribution
Different attribution models give up to 80% deviating answers to the question of how much revenue does each marketing channel bring. Marketers are thus throwing millions out of their budgets. Ironically enought the attribution problem had been solved 50 years ago by soccer coaches. Use their metod
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Happy entrepreneur since 2010. Before that he worked in advertising and marketing for 10 years. In 2010 he founded the first bistro and supplied as a healthy diet MoshiMoshi. In 2015 he started with a new successful project Fusakle.sk.
Active involvement of consumers in the process of forming products and brands in order to motivate people to self-realization
How to create a long-term relationship with customers based on mutual communication? Involve customers in business processes and make them part of the company. Develop the environment in which you do business, build value-added responsibility for entrepreneurs against the business environment.
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Coffee Break
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coffee
PANEL DISCUSSION: Big Data in Marketing
He worked in several media as an editor and presenter with a focus on economic issues and energy till 2007. After 2007 he started to work in Slovnaft as spokesman and then successively promoted to team leader o corporate and marketing communications.
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Milan has more than 15 years experience with Customer Lifecycle Management and CRM programs mainly in telco, finance and retail business. Milan has worked for brands like Vodafone, Telefónica O2, MTS Russia, Česká spořitelna, Citibank, Generali etc.
Combination of CRM and digital data - what can be read from Facebook Like?
You will learn what you can now find out about your customers from a variety of data sources. How to combine and use this data to better understand your customers, but also how to use them in communication. This lecture will also include two case studies.
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He has worked on thousands of campaigns from local craftsmen to brands such as PS Stavby, Saint-Gobain, or BEKO & on projects Penta Investments, Styk Development or Perla Ružinova. He is fascinated by performance marketing with return on investment.
Moderator of the part STRATEGIC marketing
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presentation
12:30 - 13:30 LUNCH
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obed
2. Online marketing / 13:30 – 15:50 in the Hall No. 1
He worked as a copywriter on campaigns for brands such as Postova Banka, Corgon, Zlaty Bazant etc. His current endeavours include being marketing officer for Pantheon Technologies, prominent stand-up comedian & founder of the Church of Holy Spiritus.
Church of Holy Spiritus – How to viral-market with faith
The Church of Holy Spiritus tanked Czecho-Slovak internet in mere three months of its existence. Regularly producing viral content creates marketing space for many, even non-alcoholic, products. Let’s amass and learn how to bring forth the humour and faith into marketing.
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She started as a volunteer in a non-profit, then experienced advertising agency ACOMWARE. She helped starting the e-mail marketing strategy for dozens of companies. She is brand manager of SmartEmailing since 2014. She hates SPAM.
E-mail marketing is dead, long live e-mail marketing!
Slovak companies screamed that e-mail marketing was not working for them, apparently theese times has finished. The opposite is true. In this event I will guide you through mini-audit of e-mail marketing and show you how to get 2x more customers with strategic e-mailing in any industry.
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Coffee Break
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coffee
More than 10 years of experience as a manager later as a senior manager in Finance in Telecommunications. Actually driving the Bubbleology brand, FMCG growing business at Slovakia and Hungary.
The Power of Influencers - In Good And In Bad Times?
A brand that has experienced rocket growth through its social networks. What role did the influencers themselves play in it? How do they influence brand building and direct impact on sales? Is not the group of Influencers, just a blown bubble? What to expect - In Good And In Bad for eternal times.
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Radek sa vernostným programom venuje už 18 rokov, a stal sa jedným z najväčších expertov na tvorbu vernostných stratégií v strednej Európe. Od r. 2012 sa podieľal na programe GOPASS, ktorý zvíťazil The Loyalty Awards 2015 v Londýne v 3 kategóriách.
Failure of silent companies, without direct marketing strategy
Direct communication is the second most effective marketing instrument after the "Word of Mouth". It can bring additional 10% revenues and in the data age it can be very relevant and well targeted. Does your company have a proper direct marketing strategy?
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Jana is the Editor-in-Chief of the financial magazine Financial Report. She worked in print media Next Future, In Store Slovakia, for the publishing company Argus Media and also in RTVS. She also worked in the field of Public Relations.
Moderator of the part ONLINE marketing
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presentation
3. Communication Strategy / 13:30 – 15:35 in the Hall no. 2
He has devoted himself to sports marketing for a long time. He gained & developed his experience at various positions in important companies in Slovakia and abroad. He was responsible for sponsorship, communication, PR & CSR projects at Heineken.
Communication of Brand Image Through Sport
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He acted as a television director at TV Luna. From 2002 to 2012 he worked as a TV screenwriter at TV Markiza & the author of scenarios of PR formats. Since 2007 he has been involved with the production & marketing activities of "Cigánski diabli".
Taking care of a state institution’s image
Over the past few years, the SND has endeavoured to define itself as a friendly and open institution in the eyes of the public. How has the SND managed this difficult role? What are the advantages & limits stemming from a armorial institution of Slovak culture?
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Coffee Break
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coffee
PANEL DISCUSSION: Authenticity and believability in communication
She is the first dance-motion psychotherapist in Slovakia, a protagonist of the Body2Brain methodology. For nearly 20 years, she has been developing the personality potential of clients through their full-fledged awareness of their own body language.
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Jakub is a co-founder Truniversity - a platform to educate people in marketing and communication. Previously, he worked at various advertising agencies like a copywriter and idea maker. In the last of them he led the the whole creative team.
Moderator of the part COMMUNICATION Strategy
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presentation
4. Personalized marketing and loyalty / 13:30 – 15:15 in the Hall. no. 3
Networking
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networking
Venuje sa startupom a change managementu. Začínal v GTS (dnes T-Mobile), z nuly rozbehol telekomunikačnú firmu EMEA (dnes predanú do O2), v PPF pomáhal s prípravou 4. operátora a pre Pentu pomáhal zachraňovať napr. operátora U:fon.
Niektorí zákazníci už nechcú nakupovať. Čo teda chcú?
My v Alze skúšame elektroniku prenajímať. Niektorí si ťukajú na čelo, že veď „ten iPhone nikdy nebude môj!“. Iní sú naopak radi, že sa po roku nemusia zbavovať šmejdov. Niektorí oceňujú veľmi pohodlnú prémiovú službu, iní to berú ako náhradu splátok.
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Martin vhupol do sveta marketingu už počas svojich štúdií, keď začal experimetovať s blogovaním. Neskôr pracoval v zahraničnej SEO agentúre, či v spol. Vox Travel ako Senior Online Marketing Manager. V marketingu sa pohybuje viac ako 7 rokov.
How long-term to build a successful brand in each sector?
Do you know how to build a successful brand in your business? What specifically follow in the building of your brand? What is the philosophy of strong brands in the world? No matter how big your company is. Actually, the small company can be a strong brand.
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Polle de Maagt changes companies to be less about ads and more about acts. Over the last ten years Polle has worked on digital and marketing innovation projects for companies like Nike, KLM Royal Dutch Airlines, Starbucks and IKEA.
The personalisation bubble (and how to fix it)
All companies talk about loyalty & personalisation. Some even to surprise their customers every single time. But do we really understand our customers or are we merely simulating to understand them? He is looking for the inconvenient truths and is refreshingly honest in his own successes & failures.
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She supervised one of the three teams of the biggest PR agency in Slovakia for 8 years. Currently she runs her own PR Agency - Divino with clients such as Henkel, Nadácia Volkswagen Slovakia, Budiš, Dr. Oetker, Cinema City, Bepon, Zľava Dňa etc.
Moderator of the part PERSONALIZED marketing and loyalty
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presentation
15:40 - 15:50 Completion of professional program and raffle in the hall no. 1
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tombola
Content Marketing Partner
Partner
Special Thanks
Media partner
History
12.10.2020
Inšpiratívne content marketingové kampane, emaily, videá, ale i ďalšie nástroje, ktorých cieľom je efektívna komunikácia značky za účelom maximalizácie digital ROI, rastu konverzií a zlepšenia...
16.04.2019
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27.04.2017
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26.04.2016
What are the most effective strategies in communication? What are the most common mistakes we make in strategic planning? What to do if the results of our marketing are unflattering? Tweaks and tips...
22.04.2015
The best marketers know that the king of success becomes the "text" - Content Marketing plays a first fiddle. What are the most effective strategies in communication? What are the real...
09.04.2014
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24.04.2013
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25.04.2012
Effective online marketing - case studies. How effectively focus online campaigns to target audiences. Banks and social media. Create a campaign that gets the headlines of the media.
29.04.2009
Marketing s aktívnou účasťou potenciálneho zákazníka – relatívne nový smer hovoriaci o tom, že už samotná reklama môže a mala by byť zážitkom sama o sebe, teda nielen výrobok, ktorý propaguje, ale i...
28.05.2008
Konferencia prináša jedinečnú možnosť dozvedieť sa maximum z oblasti branding, retail marketing, in store komunikácia, merchandising a ďalších. Zároveň je konferencia zameraná na praktické riešenia...
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