27.04.2017
Grand Hotel Pressburg **** Bratislava
SCHEDULE - Marketing Live 2017
8:00 - 8:50 REGISTRATION of participants - Grand Hotel Pressburg **** Bratislava
1. Strategic marketing / 09:00 – 12:30 in the Hall no. 1
9:00 - 9:05 Opening of the conference
9:05
-
9:20
Opening of the conference: STAND UP about advertising and marketing with Gabo Žifčák
Gabo Žifčák, His Holiness, Church of Holy Spiritus, SK
9:25
-
9:45
Can content marketing increase sales as well? Of course, if done strategically.
Patrik Vavrovič, Managing Director, ContentFruiter s.r.o., SK
9:50
-
10:10
How to increase marketing ROI thanks to data-driven attribution
Pavel Šíma, CEO, Roivenue, CZ
10:15
-
10:35
Active involvement of consumers in the process of forming products and brands in order to motivate people to self-realization
Ján Anguš, CEO, Fusakle.sk, SK
10:40 - 11:00 Coffee Break
11:05 - 12:00
PANEL DISCUSSION: Big Data in Marketing
Anton Molnár, Head of Corporate and Marketing Communications, SLOVNAFT, a.s., SK
Filip Vítek, Head of CRM & Big Data, mediworx software solutions, a.s., SK
Miroslav Esser, CFO, CreativeDock s.r.o., CZ
Pavol Zajac, Senior Consultant, Retail Services, Nielsen, SK
12:05
-
12:25
Combination of CRM and digital data - what can be read from Facebook Like?
Milan Janecký, Managing Director, KBM Group, súčasť skupiny Wunderman, CZ
Moderator of the part STRATEGIC marketing
Tomáš Varga, CEO, GoUP Online Agency
12:30 - 13:30 LUNCH
2. Online marketing / 13:30 – 15:50 in the Hall No. 1
13:35
-
13:55
Church of Holy Spiritus – How to viral-market with faith
Gabo Žifčák, His Holiness, Church of Holy Spiritus, SK
14:00
-
14:20
E-mail marketing is dead, long live e-mail marketing!
Kateřina Fišerová, Manager, SmartEmailing, CZ
14:25 - 14:45 Coffee Break
14:50
-
15:10
The Power of Influencers - In Good And In Bad Times?
Ivo Pacovský, Country Manager Slovakia, Bubbleology, CZ
15:15
-
15:35
Failure of silent companies, without direct marketing strategy
Radek Hrachovec, Loyalty Marketing Solutions, Pricewise, CZ
Moderator of the part ONLINE marketing
Jana Ondrejka, Chief in Editor, Financial Report s.r.o.
3. Communication Strategy / 13:30 – 15:35 in the Hall no. 2
13:35
-
13:55
Communication of Brand Image Through Sport
Roman Krajniak, Sport Marketing, Business Development, SportBiz, SK
14:00
-
14:20
Taking care of a state institution’s image
Daniel Rabina, Marketing Director, Slovak national theatre
14:25 - 14:45 Coffee Break
14:50 - 15:35
PANEL DISCUSSION: Authenticity and believability in communication
Ľudmila Kolesárová, Marketing Manager, DOBRÝ ANJEL – nezisková organizácia, SK
Zuzana Machová, Blogger, vlogger, SK
Monika Stehlíková, Body Language Expert, BodyTalks s.r.o., SK
Moderator of the part COMMUNICATION Strategy
Jakub Mazán, Co-Founder, Truniversity , SK
4. Personalized marketing and loyalty / 13:30 – 15:15 in the Hall. no. 3
13:35 - 13:55 Networking
14:00
-
14:20
Niektorí zákazníci už nechcú nakupovať. Čo teda chcú?
Oleg Vojtíšek, Strategic Business Director, Alza.cz a.s., CZ
14:25
-
14:45
How long-term to build a successful brand in each sector?
Martin Adamka, Senior Marketing Specialist, Aliter Technologies, a.s., SK
14:50
-
15:10
The personalisation bubble (and how to fix it)
Polle de Maagt, Prime Minister, Ministry of World Domination
Moderator of the part PERSONALIZED marketing and loyalty
Simona Mištíková, Managing Director, DIVINO, s.r.o.
15:40 - 15:50 Completion of professional program and raffle in the hall no. 1
The organizer reserves the right to make changes to the conference program or term.
Speakers
Gabo
Žifčák
Žifčák
Anton
Molnár
Molnár
Filip
Vítek
Vítek
Miroslav
Esser
Esser
Pavol
Zajac
Zajac
Ľudmila
Kolesárová
Kolesárová
Zuzana
Machová
Machová
Monika
Stehlíková [SK]
Stehlíková [SK]
Ivo
Pacovský
Pacovský
Patrik
Vavrovič
Vavrovič
Pavel
Šíma
Šíma
Ján
Anguš
Anguš
Milan
Janecký
Janecký
Gabo
Žifčák
Žifčák
Kateřina
Fišerová
Fišerová
Radek
Hrachovec
Hrachovec
Roman
Krajniak [SK]
Krajniak [SK]
Daniel
Rabina [SK]
Rabina [SK]
Oleg
Vojtíšek
Vojtíšek
Martin
Adamka
Adamka
Polle
de Maagt [Belgium]
de Maagt [Belgium]
Tomáš
Varga [SK]
Varga [SK]
Jana
Ondrejka [SK]
Ondrejka [SK]
Simona
Mištíková [SK]
Mištíková [SK]
Jakub
Mazán
Mazán
Gabo Žifčák
His Holiness
Church of Holy Spiritus
He worked as a copywriter on campaigns for brands such as Postova Banka, Corgon, Zlaty Bazant etc. His current endeavours include being marketing officer for Pantheon Technologies, prominent stand-up comedian & founder of the Church of Holy Spiritus.
9:05 to 9:20
Opening of the conference: STAND UP about advertising and marketing with Gabo Žifčák
Anton Molnár
Head of Corporate and Marketing Communications
SLOVNAFT, a.s.
He worked in several media as an editor and presenter with a focus on economic issues and energy till 2007. After 2007 he started to work in Slovnaft as spokesman and then successively promoted to team leader o corporate and marketing communications.
11:05 to 12:00
PANEL DISCUSSION: Big Data in Marketing
Filip Vítek
Head of CRM & Big Data
mediworx software solutions, a.s.
11:05 to 12:00
PANEL DISCUSSION: Big Data in Marketing
Miroslav Esser
CFO
CreativeDock s.r.o.
11:05 to 12:00
PANEL DISCUSSION: Big Data in Marketing
Pavol Zajac
Senior Consultant, Retail Services
Nielsen
11:05 to 12:00
PANEL DISCUSSION: Big Data in Marketing
Ľudmila Kolesárová
Marketing Manager
DOBRÝ ANJEL – nezisková organizácia
14:50 to 15:35
PANEL DISCUSSION: Authenticity and believability in communication
Zuzana Machová
Blogger
vlogger
14:50 to 15:35
PANEL DISCUSSION: Authenticity and believability in communication
Monika Stehlíková
Body Language Expert
BodyTalks s.r.o. 
She is the first dance-motion psychotherapist in Slovakia, a protagonist of the Body2Brain methodology. For nearly 20 years, she has been developing the personality potential of clients through their full-fledged awareness of their own body language.
14:50 to 15:35
PANEL DISCUSSION: Authenticity and believability in communication
Ivo Pacovský
Country Manager Slovakia
Bubbleology
More than 10 years of experience as a manager later as a senior manager in Finance in Telecommunications. Actually driving the Bubbleology brand, FMCG growing business at Slovakia and Hungary.
14:50 to 15:10
The Power of Influencers - In Good And In Bad Times?
A brand that has experienced rocket growth through its social networks. What role did the influencers themselves play in it? How do they influence brand building and direct impact on sales? Is not the group of Influencers, just a blown bubble? What to expect - In Good And In Bad for eternal times.
Patrik Vavrovič
Managing Director
ContentFruiter s.r.o.
He is a co-founder of the content marekting agency ContentFruiter. Patrik´s 4 - year long focus on content marketing started at Comenius University, where he successfully graduated from marketing.
9:25 to 9:45
Can content marketing increase sales as well? Of course, if done strategically.
Content marketing works with non-commercial content. This content is not formed randomly. Creating valuable and useful content is preceded by an industry analysis and consumer behavior. If it is reflected in a well-established long-term strategy, it will positively affect website and sales traffic.
Pavel Šíma
CEO
Roivenue
He fell for business analytics back when he was a Chief Business Development Officer at RobertNemec.com digital agency. Besides that he is keen on deconstructing winning marketing know-how on his most listneded Czech marketing podcast DEMARKETING.
9:50 to 10:10
How to increase marketing ROI thanks to data-driven attribution
Different attribution models give up to 80% deviating answers to the question of how much revenue does each marketing channel bring. Marketers are thus throwing millions out of their budgets. Ironically enought the attribution problem had been solved 50 years ago by soccer coaches. Use their metod
Ján Anguš
CEO
Fusakle.sk
Happy entrepreneur since 2010. Before that he worked in advertising and marketing for 10 years. In 2010 he founded the first bistro and supplied as a healthy diet MoshiMoshi. In 2015 he started with a new successful project Fusakle.sk.
10:15 to 10:35
Active involvement of consumers in the process of forming products and brands in order to motivate people to self-realization
How to create a long-term relationship with customers based on mutual communication? Involve customers in business processes and make them part of the company. Develop the environment in which you do business, build value-added responsibility for entrepreneurs against the business environment.
Milan Janecký
Managing Director
KBM Group, súčasť skupiny Wunderman
Milan has more than 15 years experience with Customer Lifecycle Management and CRM programs mainly in telco, finance and retail business. Milan has worked for brands like Vodafone, Telefónica O2, MTS Russia, Česká spořitelna, Citibank, Generali etc.
12:05 to 12:25
Combination of CRM and digital data - what can be read from Facebook Like?
You will learn what you can now find out about your customers from a variety of data sources. How to combine and use this data to better understand your customers, but also how to use them in communication. This lecture will also include two case studies.
Gabo Žifčák
His Holiness
Church of Holy Spiritus
He worked as a copywriter on campaigns for brands such as Postova Banka, Corgon, Zlaty Bazant etc. His current endeavours include being marketing officer for Pantheon Technologies, prominent stand-up comedian & founder of the Church of Holy Spiritus.
13:35 to 13:55
Church of Holy Spiritus – How to viral-market with faith
The Church of Holy Spiritus tanked Czecho-Slovak internet in mere three months of its existence. Regularly producing viral content creates marketing space for many, even non-alcoholic, products. Let’s amass and learn how to bring forth the humour and faith into marketing.
Kateřina Fišerová
Manager
SmartEmailing
She started as a volunteer in a non-profit, then experienced advertising agency ACOMWARE. She helped starting the e-mail marketing strategy for dozens of companies. She is brand manager of SmartEmailing since 2014. She hates SPAM.
14:00 to 14:20
E-mail marketing is dead, long live e-mail marketing!
Slovak companies screamed that e-mail marketing was not working for them, apparently theese times has finished. The opposite is true. In this event I will guide you through mini-audit of e-mail marketing and show you how to get 2x more customers with strategic e-mailing in any industry.
Radek Hrachovec
Loyalty Marketing Solutions
Pricewise
Radek sa vernostným programom venuje už 18 rokov, a stal sa jedným z najväčších expertov na tvorbu vernostných stratégií v strednej Európe. Od r. 2012 sa podieľal na programe GOPASS, ktorý zvíťazil The Loyalty Awards 2015 v Londýne v 3 kategóriách.
15:15 to 15:35
Failure of silent companies, without direct marketing strategy
Direct communication is the second most effective marketing instrument after the "Word of Mouth". It can bring additional 10% revenues and in the data age it can be very relevant and well targeted. Does your company have a proper direct marketing strategy?
Roman Krajniak
Sport Marketing, Business Development
SportBiz
He has devoted himself to sports marketing for a long time. He gained & developed his experience at various positions in important companies in Slovakia and abroad. He was responsible for sponsorship, communication, PR & CSR projects at Heineken.
13:35 to 13:55
Communication of Brand Image Through Sport
Daniel Rabina
Marketing Director
Slovak national theatre
He acted as a television director at TV Luna. From 2002 to 2012 he worked as a TV screenwriter at TV Markiza & the author of scenarios of PR formats. Since 2007 he has been involved with the production & marketing activities of "Cigánski diabli".
14:00 to 14:20
Taking care of a state institution’s image
Over the past few years, the SND has endeavoured to define itself as a friendly and open institution in the eyes of the public. How has the SND managed this difficult role? What are the advantages & limits stemming from a armorial institution of Slovak culture?
Oleg Vojtíšek
Strategic Business Director
Alza.cz a.s.
Venuje sa startupom a change managementu. Začínal v GTS (dnes T-Mobile), z nuly rozbehol telekomunikačnú firmu EMEA (dnes predanú do O2), v PPF pomáhal s prípravou 4. operátora a pre Pentu pomáhal zachraňovať napr. operátora U:fon.
14:00 to 14:20
Niektorí zákazníci už nechcú nakupovať. Čo teda chcú?
My v Alze skúšame elektroniku prenajímať. Niektorí si ťukajú na čelo, že veď „ten iPhone nikdy nebude môj!“. Iní sú naopak radi, že sa po roku nemusia zbavovať šmejdov. Niektorí oceňujú veľmi pohodlnú prémiovú službu, iní to berú ako náhradu splátok.
Martin Adamka
Senior Marketing Specialist
Aliter Technologies, a.s.
Martin vhupol do sveta marketingu už počas svojich štúdií, keď začal experimetovať s blogovaním. Neskôr pracoval v zahraničnej SEO agentúre, či v spol. Vox Travel ako Senior Online Marketing Manager. V marketingu sa pohybuje viac ako 7 rokov.
14:25 to 14:45
How long-term to build a successful brand in each sector?
Do you know how to build a successful brand in your business? What specifically follow in the building of your brand? What is the philosophy of strong brands in the world? No matter how big your company is. Actually, the small company can be a strong brand.
Polle de Maagt
Prime Minister
Ministry of World Domination 
Polle de Maagt changes companies to be less about ads and more about acts. Over the last ten years Polle has worked on digital and marketing innovation projects for companies like Nike, KLM Royal Dutch Airlines, Starbucks and IKEA.
14:50 to 15:10
The personalisation bubble (and how to fix it)
All companies talk about loyalty & personalisation. Some even to surprise their customers every single time. But do we really understand our customers or are we merely simulating to understand them? He is looking for the inconvenient truths and is refreshingly honest in his own successes & failures.
Tomáš Varga
CEO
GoUP Online Agency
He has worked on thousands of campaigns from local craftsmen to brands such as PS Stavby, Saint-Gobain, or BEKO & on projects Penta Investments, Styk Development or Perla Ružinova. He is fascinated by performance marketing with return on investment.
Moderator of the part STRATEGIC marketing
Jana Ondrejka
Chief in Editor
Financial Report s.r.o.
Jana is the Editor-in-Chief of the financial magazine Financial Report. She worked in print media Next Future, In Store Slovakia, for the publishing company Argus Media and also in RTVS. She also worked in the field of Public Relations.
Moderator of the part ONLINE marketing
Simona Mištíková
Managing Director
DIVINO, s.r.o.
She supervised one of the three teams of the biggest PR agency in Slovakia for 8 years. Currently she runs her own PR Agency - Divino with clients such as Henkel, Nadácia Volkswagen Slovakia, Budiš, Dr. Oetker, Cinema City, Bepon, Zľava Dňa etc.
Moderator of the part PERSONALIZED marketing and loyalty
Jakub Mazán
Co-Founder
Truniversity
Jakub is a co-founder Truniversity - a platform to educate people in marketing and communication. Previously, he worked at various advertising agencies like a copywriter and idea maker. In the last of them he led the the whole creative team.
Moderator of the part COMMUNICATION Strategy
