
27.04.2017
Grand Hotel Pressburg **** Bratislava
14. Marketing Live
SCHEDULE - Marketing Live 2017
8:00 - 8:50 REGISTRATION of participants - Grand Hotel Pressburg **** Bratislava
1. Strategic marketing / 09:00 – 12:30 in the Hall no. 1
9:00 - 9:05 Opening of the conference

Opening of the conference: STAND UP about advertising and marketing with Gabo Žifčák


Can content marketing increase sales as well? Of course, if done strategically.


How to increase marketing ROI thanks to data-driven attribution


Active involvement of consumers in the process of forming products and brands in order to motivate people to self-realization

10:40 - 11:00 Coffee Break
PANEL DISCUSSION: Big Data in Marketing









Combination of CRM and digital data - what can be read from Facebook Like?


Moderator of the part STRATEGIC marketing

12:30 - 13:30 LUNCH
2. Online marketing / 13:30 – 15:50 in the Hall No. 1

Church of Holy Spiritus – How to viral-market with faith


E-mail marketing is dead, long live e-mail marketing!

14:25 - 14:45 Coffee Break

The Power of Influencers - In Good And In Bad Times?


Failure of silent companies, without direct marketing strategy


Moderator of the part ONLINE marketing

3. Communication Strategy / 13:30 – 15:35 in the Hall no. 2

Communication of Brand Image Through Sport


Taking care of a state institution’s image

14:25 - 14:45 Coffee Break
PANEL DISCUSSION: Authenticity and believability in communication







Moderator of the part COMMUNICATION Strategy

4. Personalized marketing and loyalty / 13:30 – 15:15 in the Hall. no. 3
13:35 - 13:55 Networking

Niektorí zákazníci už nechcú nakupovať. Čo teda chcú?


How long-term to build a successful brand in each sector?


The personalisation bubble (and how to fix it)


Moderator of the part PERSONALIZED marketing and loyalty

15:40 - 15:50 Completion of professional program and raffle in the hall no. 1
Speakers

Žifčák


Molnár


Vítek


Esser


Zajac


Kolesárová


Machová


Stehlíková [SK]


Pacovský


Vavrovič


Šíma


Anguš


Janecký


Žifčák


Fišerová


Hrachovec


Krajniak [SK]


Rabina [SK]


Vojtíšek


Adamka


de Maagt [Belgium]


Varga [SK]


Ondrejka [SK]


Mištíková [SK]


Mazán


Gabo Žifčák

9:05 to 9:20
Opening of the conference: STAND UP about advertising and marketing with Gabo Žifčák

Anton Molnár

11:05 to 12:00
PANEL DISCUSSION: Big Data in Marketing

Filip Vítek

11:05 to 12:00
PANEL DISCUSSION: Big Data in Marketing

Miroslav Esser

11:05 to 12:00
PANEL DISCUSSION: Big Data in Marketing

Pavol Zajac

11:05 to 12:00
PANEL DISCUSSION: Big Data in Marketing

Ľudmila Kolesárová

14:50 to 15:35
PANEL DISCUSSION: Authenticity and believability in communication

Zuzana Machová

14:50 to 15:35
PANEL DISCUSSION: Authenticity and believability in communication

Monika Stehlíková


14:50 to 15:35
PANEL DISCUSSION: Authenticity and believability in communication

Ivo Pacovský

14:50 to 15:10
The Power of Influencers - In Good And In Bad Times?
A brand that has experienced rocket growth through its social networks. What role did the influencers themselves play in it? How do they influence brand building and direct impact on sales? Is not the group of Influencers, just a blown bubble? What to expect - In Good And In Bad for eternal times.

Patrik Vavrovič

9:25 to 9:45
Can content marketing increase sales as well? Of course, if done strategically.
Content marketing works with non-commercial content. This content is not formed randomly. Creating valuable and useful content is preceded by an industry analysis and consumer behavior. If it is reflected in a well-established long-term strategy, it will positively affect website and sales traffic.

Pavel Šíma

9:50 to 10:10
How to increase marketing ROI thanks to data-driven attribution
Different attribution models give up to 80% deviating answers to the question of how much revenue does each marketing channel bring. Marketers are thus throwing millions out of their budgets. Ironically enought the attribution problem had been solved 50 years ago by soccer coaches. Use their metod

Ján Anguš

10:15 to 10:35
Active involvement of consumers in the process of forming products and brands in order to motivate people to self-realization
How to create a long-term relationship with customers based on mutual communication? Involve customers in business processes and make them part of the company. Develop the environment in which you do business, build value-added responsibility for entrepreneurs against the business environment.

Milan Janecký

12:05 to 12:25
Combination of CRM and digital data - what can be read from Facebook Like?
You will learn what you can now find out about your customers from a variety of data sources. How to combine and use this data to better understand your customers, but also how to use them in communication. This lecture will also include two case studies.

Gabo Žifčák

13:35 to 13:55
Church of Holy Spiritus – How to viral-market with faith
The Church of Holy Spiritus tanked Czecho-Slovak internet in mere three months of its existence. Regularly producing viral content creates marketing space for many, even non-alcoholic, products. Let’s amass and learn how to bring forth the humour and faith into marketing.

Kateřina Fišerová

14:00 to 14:20
E-mail marketing is dead, long live e-mail marketing!
Slovak companies screamed that e-mail marketing was not working for them, apparently theese times has finished. The opposite is true. In this event I will guide you through mini-audit of e-mail marketing and show you how to get 2x more customers with strategic e-mailing in any industry.

Radek Hrachovec

15:15 to 15:35
Failure of silent companies, without direct marketing strategy
Direct communication is the second most effective marketing instrument after the "Word of Mouth". It can bring additional 10% revenues and in the data age it can be very relevant and well targeted. Does your company have a proper direct marketing strategy?

Roman Krajniak


13:35 to 13:55
Communication of Brand Image Through Sport

Daniel Rabina


14:00 to 14:20
Taking care of a state institution’s image
Over the past few years, the SND has endeavoured to define itself as a friendly and open institution in the eyes of the public. How has the SND managed this difficult role? What are the advantages & limits stemming from a armorial institution of Slovak culture?

Oleg Vojtíšek

14:00 to 14:20
Niektorí zákazníci už nechcú nakupovať. Čo teda chcú?
My v Alze skúšame elektroniku prenajímať. Niektorí si ťukajú na čelo, že veď „ten iPhone nikdy nebude môj!“. Iní sú naopak radi, že sa po roku nemusia zbavovať šmejdov. Niektorí oceňujú veľmi pohodlnú prémiovú službu, iní to berú ako náhradu splátok.

Martin Adamka

14:25 to 14:45
How long-term to build a successful brand in each sector?
Do you know how to build a successful brand in your business? What specifically follow in the building of your brand? What is the philosophy of strong brands in the world? No matter how big your company is. Actually, the small company can be a strong brand.

Polle de Maagt


14:50 to 15:10
The personalisation bubble (and how to fix it)
All companies talk about loyalty & personalisation. Some even to surprise their customers every single time. But do we really understand our customers or are we merely simulating to understand them? He is looking for the inconvenient truths and is refreshingly honest in his own successes & failures.

Tomáš Varga


Moderator of the part STRATEGIC marketing

Jana Ondrejka


Moderator of the part ONLINE marketing

Simona Mištíková


Moderator of the part PERSONALIZED marketing and loyalty

Jakub Mazán

Moderator of the part COMMUNICATION Strategy
History
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