14. Marketing Live

A brand that has experienced rocket growth through its social networks. What role did the influencers themselves play in it? How do they influence brand building and direct impact on sales? Is not the group of Influencers, just a blown bubble? What to expect - In Good And In Bad for eternal times.

Content marketing works with non-commercial content. This content is not formed randomly. Creating valuable and useful content is preceded by an industry analysis and consumer behavior. If it is reflected in a well-established long-term strategy, it will positively affect website and sales traffic.

Different attribution models give up to 80% deviating answers to the question of how much revenue does each marketing channel bring. Marketers are thus throwing millions out of their budgets. Ironically enought the attribution problem had been solved 50 years ago by soccer coaches. Use their metod

How to create a long-term relationship with customers based on mutual communication? Involve customers in business processes and make them part of the company. Develop the environment in which you do business, build value-added responsibility for entrepreneurs against the business environment.

You will learn what you can now find out about your customers from a variety of data sources. How to combine and use this data to better understand your customers, but also how to use them in communication. This lecture will also include two case studies.

The Church of Holy Spiritus tanked Czecho-Slovak internet in mere three months of its existence. Regularly producing viral content creates marketing space for many, even non-alcoholic, products. Let’s amass and learn how to bring forth the humour and faith into marketing.

Slovak companies screamed that e-mail marketing was not working for them, apparently theese times has finished. The opposite is true. In this event I will guide you through mini-audit of e-mail marketing and show you how to get 2x more customers with strategic e-mailing in any industry.

Direct communication is the second most effective marketing instrument after the "Word of Mouth". It can bring additional 10% revenues and in the data age it can be very relevant and well targeted. Does your company have a proper direct marketing strategy?

Over the past few years, the SND has endeavoured to define itself as a friendly and open institution in the eyes of the public. How has the SND managed this difficult role? What are the advantages & limits stemming from a armorial institution of Slovak culture?

My v Alze skúšame elektroniku prenajímať. Niektorí si ťukajú na čelo, že veď „ten iPhone nikdy nebude môj!“. Iní sú naopak radi, že sa po roku nemusia zbavovať šmejdov. Niektorí oceňujú veľmi pohodlnú prémiovú službu, iní to berú ako náhradu splátok.

Do you know how to build a successful brand in your business? What specifically follow in the building of your brand? What is the philosophy of strong brands in the world? No matter how big your company is. Actually, the small company can be a strong brand.

All companies talk about loyalty & personalisation. Some even to surprise their customers every single time. But do we really understand our customers or are we merely simulating to understand them? He is looking for the inconvenient truths and is refreshingly honest in his own successes & failures.