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14. Marketing Live
SCHEDULE - Marketing Live 2017
REGISTRATION of participants - Grand Hotel Pressburg **** Bratislava
1. Strategic marketing / 09:00 – 12:30 in the Hall no. 1
Opening of the conference
Opening of the conference: STAND UP about advertising and marketing with Gabo Žifčák
Can content marketing increase sales as well? Of course, if done strategically.
Content marketing works with non-commercial content. This content is not formed randomly. Creating valuable and useful content is preceded by an industry analysis and consumer behavior. If it is reflected in a well-established long-term strategy, it will positively affect website and sales traffic.
How to increase marketing ROI thanks to data-driven attribution
Different attribution models give up to 80% deviating answers to the question of how much revenue does each marketing channel bring. Marketers are thus throwing millions out of their budgets. Ironically enought the attribution problem had been solved 50 years ago by soccer coaches. Use their metod
Active involvement of consumers in the process of forming products and brands in order to motivate people to self-realization
How to create a long-term relationship with customers based on mutual communication? Involve customers in business processes and make them part of the company. Develop the environment in which you do business, build value-added responsibility for entrepreneurs against the business environment.
PANEL DISCUSSION: Big Data in Marketing
Combination of CRM and digital data - what can be read from Facebook Like?
You will learn what you can now find out about your customers from a variety of data sources. How to combine and use this data to better understand your customers, but also how to use them in communication. This lecture will also include two case studies.
Moderator of the part STRATEGIC marketing
12:30 - 13:30 LUNCH
2. Online marketing / 13:30 – 15:50 in the Hall No. 1
Church of Holy Spiritus – How to viral-market with faith
The Church of Holy Spiritus tanked Czecho-Slovak internet in mere three months of its existence. Regularly producing viral content creates marketing space for many, even non-alcoholic, products. Let’s amass and learn how to bring forth the humour and faith into marketing.
E-mail marketing is dead, long live e-mail marketing!
Slovak companies screamed that e-mail marketing was not working for them, apparently theese times has finished. The opposite is true. In this event I will guide you through mini-audit of e-mail marketing and show you how to get 2x more customers with strategic e-mailing in any industry.
The Power of Influencers - In Good And In Bad Times?
A brand that has experienced rocket growth through its social networks. What role did the influencers themselves play in it? How do they influence brand building and direct impact on sales? Is not the group of Influencers, just a blown bubble? What to expect - In Good And In Bad for eternal times.
Failure of silent companies, without direct marketing strategy
Direct communication is the second most effective marketing instrument after the "Word of Mouth". It can bring additional 10% revenues and in the data age it can be very relevant and well targeted. Does your company have a proper direct marketing strategy?
Moderator of the part ONLINE marketing
3. Communication Strategy / 13:30 – 15:35 in the Hall no. 2
Communication of Brand Image Through Sport
Taking care of a state institution’s image
Over the past few years, the SND has endeavoured to define itself as a friendly and open institution in the eyes of the public. How has the SND managed this difficult role? What are the advantages & limits stemming from a armorial institution of Slovak culture?
PANEL DISCUSSION: Authenticity and believability in communication
Moderator of the part COMMUNICATION Strategy
4. Personalized marketing and loyalty / 13:30 – 15:15 in the Hall. no. 3
Niektorí zákazníci už nechcú nakupovať. Čo teda chcú?
My v Alze skúšame elektroniku prenajímať. Niektorí si ťukajú na čelo, že veď „ten iPhone nikdy nebude môj!“. Iní sú naopak radi, že sa po roku nemusia zbavovať šmejdov. Niektorí oceňujú veľmi pohodlnú prémiovú službu, iní to berú ako náhradu splátok.
How long-term to build a successful brand in each sector?
Do you know how to build a successful brand in your business? What specifically follow in the building of your brand? What is the philosophy of strong brands in the world? No matter how big your company is. Actually, the small company can be a strong brand.
The personalisation bubble (and how to fix it)
All companies talk about loyalty & personalisation. Some even to surprise their customers every single time. But do we really understand our customers or are we merely simulating to understand them? He is looking for the inconvenient truths and is refreshingly honest in his own successes & failures.
Moderator of the part PERSONALIZED marketing and loyalty
15:40 - 15:50 Completion of professional program and raffle in the hall no. 1
Change of program is reserved
Thank you for register.
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