Conference Schedule - Marketing Live 2018
REGISTRATION of participants - Congress spaces, Hotel Tatra **** Bratislava
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registraton
1st Block: Strategic marketing | 09:00 - 12:30 hall no. 1
Opening of the Conference
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opening
Dirk is a serial entrepreneur. He has co-founded and started a couple of startups (Easics - digital ASIC design, Eyetronics - 3D scanning) and has been a management consultant for a couple of years. He has co-founded BlooLoc in December 2014.
Retail: Innovative Concepts based to get an Improved Shopping Experience
How can indoor positioning (IP) & asset tracking solutions contribute to a better shopping? Innovative concepts Call-for-Assistance, Product Finder, PromoWink, Shopping List based navigation & children's monitoring. How can IP provide a seamless link between on-line browsing & in-store experience.
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Let's look at our world today and tomorrow "Fast Forward". The convergence of technologies and people
In the upcoming years, tech will have even more impact than today. Virtual fusion with tech will come before we think. We will present a PHD view that examines the 5 stages of our unification. Identify what needs to be done today to prepare for tomorrow where people & tech will be closely connected.
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Case study: What to measure in marketing? What dimensions do they have in marketing and what does not?
Marek & Michal reveal you which indicators are important for evaluating marketing activities - especially for marketing communication & branding. What is the role of Market Research and what role have other data? Which data did they learn about work and what does not work in Slovak advertising?
Pracuje pre poisťovne Union, kde rozvíja 3 samostatné značky – komerčnú, zdravotnú a digitálnu poisťovňu Onlia. Má za sebou 9 rokov riadenia značiek na slovenskom bankovom trhu. Výraznejšie ho poznať z kampaní VUB banky, kde doniesol koncept lepičov.
18 years in the area of market research; in 2009, he founded 2muse – an independent market research agency. He is a perfectionist when it comes to the quality of work. He tries to go beyond the data’s boundaries & understand context the best he can.
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Coffee Break
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coffee
Aki is instagrammer, but also marketing girl, photographer & influencer. She is focused on Instagram & influencer marketing since their beginning in CZ. She has strategically led campaigns for brands such as T-Mobile, Milka, adidas or Mattoni etc.
How to support your business on Instagram
In past few year Instagram changed radically. From image platform he has real business goals & you will find out how to support your business on Instagram, what does & what doesn’t belong on Instagram. You will hear about realy case studies about influencers & what measurable KPIs should you set etc
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PANEL DISCUSSION: Short term in marketing
The effectiveness of marketing is decreasing. Reasons:
- Neglect of long-term goals prevents sales in a longer period
- The blind return on investment returns to a lower overall return
- Direct preference of activation does not support brand growth
How does this trend perceive Slovak marketers?
Geek, ktorý sa už vyše 20 rokov živí hlavne reklamou a marketingom. Pomáha firmám zarobiť viac peňazí zvyšovaním hodnoty ich značiek. Baví ho zisťovať, ako funguje svet. Neznáša bullshit.
Ako spolumajiteľka CUBE studia otočí každú kocku zo všetkých strán. Otázky vníma ako kľúč k dobrému príbehu. Vie, že vzorec 6 x a² na atraktívny obsah nestačí. Vedie projekty na budovanie značiek so všetkými presahmi do marketingovej komunikácie.
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Alica worked as an editor for the internet magazine and Next Future portal, covering economic and lifestyle topics and ad texts. She spent two years studying in Sydney, Australia, where her passion for traveling has flourished.
Moderator of the part STRATEGIC marketing
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presentation
12:30 – 13:30 LUNCH - Restaurant
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obed
2nd Block: Social media & Influencer marketing | 13:30 – 16:10 hall no. 2
Influencers and Data: Friends or Frenemies?
If you’re building an influencer-led branding campaign or trying to value your own influence, what should you do? How do you separate and interpret the different data points that you or your clients use? Or should you just ignore data altogether? This speech brings you what data makes sense etc.
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He has been engaged in Digital Advertising & Marketing for 10 years. He acted in Wiktor Leo Burnett, MUW Saatchi & Saatchi or Digitask. He worked for clients like Telekom, Orange or Coop Jednota, the fashion brand NEHERA. He also goes to his JordVlog
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Coffee Break
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coffee
She worked with a wide span of clients in dotcom. She cooperated with many of them, from local up to international clients such as Tesco CE who she currently services with her team, delivering complete digital communication across Central Europe.
Is it possible to make content globally and locally in the same time?
How it is possible to make the common communication for Central Europe and respect local specification in the same time. What are the advantages and disadvantages and what to be aware of.
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She has experience in auditing, marketing & communication. For over 13 years she has been working for KPMG. She took over the Marketing & Communication Department after 7 years of audit work.
LinkedIn – efficient business tool
LinkedIn is gradually getting closer to traditional social media. Can keep at quality content in the newsfeed and allows users to publish posts, which can improve awareness of your person, company and even increase sales.
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FINAL DISCUSSION with speakers
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networking
She is freelance copywriter & loves to write untraditional and creative. She worked in software coompany Smart Vikings, start up Saferpass or in the biggest coworking startup The Spot. Currently travels the world & writes blogs for various clients.
Moderator of the part SOCIAL media & Influencer marketing
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presentation
3rd Block: Communication Strategy | 13:30 – 15:50 hall no. 3
She has been working in the store for more than 20 years. Networking experience she received as director of the networking organization BNI and during the period when she worked for the Real Estate Union of the Slovak Republic.
Networking - power of connections and reference
Networking is part of business, like advertising or trying to get the best references. Become KING of Networking! Keep in mind that the word networking comes from English, and the basis is derived from working. How to do professional net-work and less, net-drinking, net-seating or net-eating?
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After 1989, he founded the Partner-Projekt s.r.o studio and subsequently Marset s.r.o. and Esprof s.r.o. He has been processed so far over 300 projects. In the years 2014 & 2015, he released two motivational books called Creativity 1 & Creativity 2.
Creativity and marketing
The conflict between rational and emotions in our consciousness. What is learning at today's rational oriented business schools? How a rational part of consciousness is destroying our creativity. Why is someone taking success while the others are not? How we should initiate creativity in marketing?
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Coffee Break
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coffee
He was originally a historian. Since 2010 he has worked for the Bratislavský ozdravovací spolok. During 7 years he managed to get a newly established civic association among leading non-profit organizations in Bratislava.
Communication of philanthropic activities in the third sector
Communication of philanthropic activities within civic associations has own specifics. It is mostly not a commercial interest, but an attempt to motivate other people or organizations to do similar activities & promote good solutions. Much more important in communication is a topic not a developer.
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The main communicator for Lidl since 2012. Former journalist with a doctorate in Political Science. Happy husband and father who belives in the power of good stories.
Case study: Employee in the spotlight, employer branding in Lidl
How to strenghten the loyalty of employees in the challenging area of retail? How to mix an ideal employer branding? How to stay away from clichés and how to really and in the long-term live with the defined internal values? This and more will be discussed at the lecture.
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FINAL DISCUSSION with speakers
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networking
She devoted her soul to advertising during her studies at college. She started out in PR for Webster, later she went to the full service agency 2create, where she works until today. She has solved projects for clients - GSK, Orange, Wellness Patince.
Moderator of the part COMMUNICATION strategy
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presentation
16:00 - 16:10 Completion of professional program and raffle in the hall no. 2
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tombola
General partner
Main partner
Special Thanks
Media partner
History
12.10.2020
Inšpiratívne content marketingové kampane, emaily, videá, ale i ďalšie nástroje, ktorých cieľom je efektívna komunikácia značky za účelom maximalizácie digital ROI, rastu konverzií a zlepšenia...
16.04.2019
This year, a carefully selected Marketing Live conference lecturer will present inspiring content marketing campaigns, emails, videos as well as other tools designed to effectively communicate...
26.04.2018
Inspiration and creative ideas, tweaks, as well as valuable tips from the most experienced marketers brings Marketing Live Conference 2018 in four thematic parts: strategic marketing, personalized...
27.04.2017
Inspiration and creative ideas, tweaks, as well as valuable tips from the most experienced marketers brings Marketing Live Conference 2017 in four thematic parts: strategic marketing, personalized...
26.04.2016
What are the most effective strategies in communication? What are the most common mistakes we make in strategic planning? What to do if the results of our marketing are unflattering? Tweaks and tips...
22.04.2015
The best marketers know that the king of success becomes the "text" - Content Marketing plays a first fiddle. What are the most effective strategies in communication? What are the real...
09.04.2014
Think bigger: Connecting offline and online in harmonized marketing communications strategy, Social media should not be the sole instrument of your strategy, it should be mainly support. How to...
24.04.2013
Dont be worry about the communication with your customers, we will show you how to easily and quickly engage them to online dialogue. And because we are "IN" we introduce you the key trends...
25.04.2012
Effective online marketing - case studies. How effectively focus online campaigns to target audiences. Banks and social media. Create a campaign that gets the headlines of the media.
29.04.2009
Marketing s aktívnou účasťou potenciálneho zákazníka – relatívne nový smer hovoriaci o tom, že už samotná reklama môže a mala by byť zážitkom sama o sebe, teda nielen výrobok, ktorý propaguje, ale i...
28.05.2008
Konferencia prináša jedinečnú možnosť dozvedieť sa maximum z oblasti branding, retail marketing, in store komunikácia, merchandising a ďalších. Zároveň je konferencia zameraná na praktické riešenia...
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