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15. Marketing Live
15th Annual Conference
Conference Schedule - Marketing Live 2018
REGISTRATION of participants - Congress spaces, Hotel Tatra **** Bratislava
1st Block: Strategic marketing | 09:00 - 12:30 hall no. 1
Opening of the Conference
Retail: Innovative Concepts based to get an Improved Shopping Experience
How can indoor positioning (IP) & asset tracking solutions contribute to a better shopping? Innovative concepts Call-for-Assistance, Product Finder, PromoWink, Shopping List based navigation & children's monitoring. How can IP provide a seamless link between on-line browsing & in-store experience.
Let's look at our world today and tomorrow "Fast Forward". The convergence of technologies and people
In the upcoming years, tech will have even more impact than today. Virtual fusion with tech will come before we think. We will present a PHD view that examines the 5 stages of our unification. Identify what needs to be done today to prepare for tomorrow where people & tech will be closely connected.
Case study: What to measure in marketing? What dimensions do they have in marketing and what does not?
Marek & Michal reveal you which indicators are important for evaluating marketing activities - especially for marketing communication & branding. What is the role of Market Research and what role have other data? Which data did they learn about work and what does not work in Slovak advertising?
How to support your business on Instagram
In past few year Instagram changed radically. From image platform he has real business goals & you will find out how to support your business on Instagram, what does & what doesn’t belong on Instagram. You will hear about realy case studies about influencers & what measurable KPIs should you set etc
PANEL DISCUSSION: Short term in marketing
The effectiveness of marketing is decreasing. Reasons:
- Neglect of long-term goals prevents sales in a longer period
- The blind return on investment returns to a lower overall return
- Direct preference of activation does not support brand growth
How does this trend perceive Slovak marketers?
Moderator of the part STRATEGIC marketing
12:30 – 13:30 LUNCH - Restaurant
2nd Block: Social media & Influencer marketing | 13:30 – 16:10 hall no. 2
Influencers and Data: Friends or Frenemies?
If you’re building an influencer-led branding campaign or trying to value your own influence, what should you do? How do you separate and interpret the different data points that you or your clients use? Or should you just ignore data altogether? This speech brings you what data makes sense etc.
Is it possible to make content globally and locally in the same time?
How it is possible to make the common communication for Central Europe and respect local specification in the same time. What are the advantages and disadvantages and what to be aware of.
LinkedIn – efficient business tool
LinkedIn is gradually getting closer to traditional social media. Can keep at quality content in the newsfeed and allows users to publish posts, which can improve awareness of your person, company and even increase sales.
FINAL DISCUSSION with speakers
Moderator of the part SOCIAL media & Influencer marketing
3rd Block: Communication Strategy | 13:30 – 15:50 hall no. 3
Networking - power of connections and reference
Networking is part of business, like advertising or trying to get the best references. Become KING of Networking! Keep in mind that the word networking comes from English, and the basis is derived from working. How to do professional net-work and less, net-drinking, net-seating or net-eating?
Creativity and marketing
The conflict between rational and emotions in our consciousness. What is learning at today's rational oriented business schools? How a rational part of consciousness is destroying our creativity. Why is someone taking success while the others are not? How we should initiate creativity in marketing?
Communication of philanthropic activities in the third sector
Communication of philanthropic activities within civic associations has own specifics. It is mostly not a commercial interest, but an attempt to motivate other people or organizations to do similar activities & promote good solutions. Much more important in communication is a topic not a developer.
Case study: Employee in the spotlight, employer branding in Lidl
How to strenghten the loyalty of employees in the challenging area of retail? How to mix an ideal employer branding? How to stay away from clichés and how to really and in the long-term live with the defined internal values? This and more will be discussed at the lecture.
FINAL DISCUSSION with speakers
Moderator of the part COMMUNICATION strategy
16:00 - 16:10 Completion of professional program and raffle in the hall no. 2
Thank you for register.
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