26.04.2018
Hotel TATRA Bratislava
Conference Schedule - Marketing Live 2018
8:00 - 8:45 REGISTRATION of participants - Congress spaces, Hotel Tatra **** Bratislava
1st Block: Strategic marketing | 09:00 - 12:30 hall no. 1
9:00 - 9:05 Opening of the Conference
9:10
-
9:40
Retail: Innovative Concepts based to get an Improved Shopping Experience
Dirk Callaerts, Managing Director, Sales & Marketing, BlooLoc
9:45 - 10:05
Let's look at our world today and tomorrow "Fast Forward". The convergence of technologies and people
Radovan Pokojný, Managing Director, PHD SLOVAKIA s.r.o
Tatiana Kravčenko, Senior Account Manager, PHD SLOVAKIA s.r.o
10:10 - 10:40
Case study: What to measure in marketing? What dimensions do they have in marketing and what does not?
Marek Mikle, Marketing Director, Union poisťovňa, a.s.
Michal Vyšinský, Managing Director, 2muse s.r.o.
10:45 - 11:00 Coffee Break
11:05
-
11:25
How to support your business on Instagram
Aki Votrubová, Instagram & Influencer specialist, Freelancer
11:30 - 12:30
PANEL DISCUSSION: Short term in marketing
Moderátor Richard Mareček, Strategy Director, Mayer/McCann Erickson, s. r. o.
Zuzana Ďurčeková, Managing Director, MADE BY VACULIK
Peter Rolný, Consulting Director, SLÁVIK & STELL s.r.o
Alena Mazánová, Executive Director, CUBE studio
Tomáš Sepp, Marketing Director, Baumit, spol. s r. o.
Richard Biznár, Trade Marketing Director, ST. NICOLAUS - trade, a.s.
Moderator of the part STRATEGIC marketing
Alica Balaščíková, Digital Marketing Coordinator, HENKEL SLOVENSKO, spol. s r.o.
12:30 – 13:30 LUNCH - Restaurant
2nd Block: Social media & Influencer marketing | 13:30 – 16:10 hall no. 2
13:35 - 14:05
Influencers and Data: Friends or Frenemies?
Marine Sandrin, COO, Wizdeo
Marc Valentin, CEO & Founder, Wizdeo
14:10
-
14:30
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Jord Nikov, Youtuber a instagram influencer, Digital Creative Director, JANDL marketing a reklama, s.r.o.
14:35 - 14:50 Coffee Break
14:50
-
15:10
Is it possible to make content globally and locally in the same time?
Barbora Baránková, Hub account Team leader, dotcom.sk s.r.o.
15:15
-
15:35
LinkedIn – efficient business tool
Beata Dubeňová, Marketing and Communication Manager, KPMG na Slovensku
15:40 - 16:00 FINAL DISCUSSION with speakers
Moderator of the part SOCIAL media & Influencer marketing
Martina Bucková, Content Manager, Copywriter,, Digital Storyteller
3rd Block: Communication Strategy | 13:30 – 15:50 hall no. 3
13:35
-
13:55
Networking - power of connections and reference
Bronislava Švrčková, Coach, Consultant and Lecturer, Dobrý kouč
14:00
-
14:20
Creativity and marketing
Pavol Mrázek, Authorized architect SKA, Managing Director, MARSET, s.r.o.
14:25 - 14:40 Coffee Break
14:40
-
15:00
Communication of philanthropic activities in the third sector
Maroš Mačuha, CEO, Keep Slovakia Beautiful, n.g.o.
15:05
-
15:25
Case study: Employee in the spotlight, employer branding in Lidl
Tomáš Bezák, Head of Communication, Lidl Slovenská republika, v.o.s.
15:30 - 15:50 FINAL DISCUSSION with speakers
Moderator of the part COMMUNICATION strategy
Viera Prievozníková, Acount Manager, 2create, s.r.o.
16:00 - 16:10 Completion of professional program and raffle in the hall no. 2
The organizer reserves the right to make changes to the conference program or term.
Speakers
Aki
Votrubová [CZ]
Votrubová [CZ]
Jord
Nikov [SK]
Nikov [SK]
Barbora
Baránková [SK]
Baránková [SK]
Moderátor Richard
Mareček [SK]
Mareček [SK]
Zuzana
Ďurčeková [SK]
Ďurčeková [SK]
Peter
Rolný [SK]
Rolný [SK]
Alena
Mazánová [SK]
Mazánová [SK]
Tomáš
Sepp [SK]
Sepp [SK]
Richard
Biznár [SK]
Biznár [SK]
Dirk
Callaerts [Belgium]
Callaerts [Belgium]
Radovan
Pokojný [SK]
Pokojný [SK]
Tatiana
Kravčenko [SK]
Kravčenko [SK]
Marek
Mikle [SK]
Mikle [SK]
Michal
Vyšinský [SK]
Vyšinský [SK]
Marine
Sandrin [France]
Sandrin [France]
Marc
Valentin [France]
Valentin [France]
Beata
Dubeňová [SK]
Dubeňová [SK]
Bronislava
Švrčková [SK]
Švrčková [SK]
Pavol
Mrázek [SK]
Mrázek [SK]
Maroš
Mačuha [SK]
Mačuha [SK]
Tomáš
Bezák [SK]
Bezák [SK]
Alica
Balaščíková [SK]
Balaščíková [SK]
Martina
Bucková [SK]
Bucková [SK]
Viera
Prievozníková [SK]
Prievozníková [SK]
Aki Votrubová
Instagram & Influencer specialist
Freelancer 
Aki is instagrammer, but also marketing girl, photographer & influencer. She is focused on Instagram & influencer marketing since their beginning in CZ. She has strategically led campaigns for brands such as T-Mobile, Milka, adidas or Mattoni etc.
11:05 to 11:25
How to support your business on Instagram
In past few year Instagram changed radically. From image platform he has real business goals & you will find out how to support your business on Instagram, what does & what doesn’t belong on Instagram. You will hear about realy case studies about influencers & what measurable KPIs should you set etc
Jord Nikov
Youtuber a instagram influencer, Digital Creative Director
JANDL marketing a reklama, s.r.o. 
He has been engaged in Digital Advertising & Marketing for 10 years. He acted in Wiktor Leo Burnett, MUW Saatchi & Saatchi or Digitask. He worked for clients like Telekom, Orange or Coop Jednota, the fashion brand NEHERA. He also goes to his JordVlog
14:10 to 14:30
…………………………
……………………………………………………………………………………………
Barbora Baránková
Hub account Team leader
dotcom.sk s.r.o.
She worked with a wide span of clients in dotcom. She cooperated with many of them, from local up to international clients such as Tesco CE who she currently services with her team, delivering complete digital communication across Central Europe.
14:50 to 15:10
Is it possible to make content globally and locally in the same time?
How it is possible to make the common communication for Central Europe and respect local specification in the same time. What are the advantages and disadvantages and what to be aware of.
Moderátor Richard Mareček
Strategy Director
Mayer/McCann Erickson, s. r. o.
Geek, ktorý sa už vyše 20 rokov živí hlavne reklamou a marketingom. Pomáha firmám zarobiť viac peňazí zvyšovaním hodnoty ich značiek. Baví ho zisťovať, ako funguje svet. Neznáša bullshit.
11:30 to 12:30
PANEL DISCUSSION: Short term in marketing
The effectiveness of marketing is decreasing. Reasons:
- Neglect of long-term goals prevents sales in a longer period
- The blind return on investment returns to a lower overall return
- Direct preference of activation does not support brand growth
How does this trend perceive Slovak marketers?
Zuzana Ďurčeková
Managing Director
MADE BY VACULIK
11:30 to 12:30
PANEL DISCUSSION: Short term in marketing
The effectiveness of marketing is decreasing. Reasons:
- Neglect of long-term goals prevents sales in a longer period
- The blind return on investment returns to a lower overall return
- Direct preference of activation does not support brand growth
How does this trend perceive Slovak marketers?
Peter Rolný
Consulting Director
SLÁVIK & STELL s.r.o
11:30 to 12:30
PANEL DISCUSSION: Short term in marketing
The effectiveness of marketing is decreasing. Reasons:
- Neglect of long-term goals prevents sales in a longer period
- The blind return on investment returns to a lower overall return
- Direct preference of activation does not support brand growth
How does this trend perceive Slovak marketers?
Alena Mazánová
Executive Director
CUBE studio
Ako spolumajiteľka CUBE studia otočí každú kocku zo všetkých strán. Otázky vníma ako kľúč k dobrému príbehu. Vie, že vzorec 6 x a² na atraktívny obsah nestačí. Vedie projekty na budovanie značiek so všetkými presahmi do marketingovej komunikácie.
11:30 to 12:30
PANEL DISCUSSION: Short term in marketing
The effectiveness of marketing is decreasing. Reasons:
- Neglect of long-term goals prevents sales in a longer period
- The blind return on investment returns to a lower overall return
- Direct preference of activation does not support brand growth
How does this trend perceive Slovak marketers?
Tomáš Sepp
Marketing Director
Baumit, spol. s r. o.
11:30 to 12:30
PANEL DISCUSSION: Short term in marketing
The effectiveness of marketing is decreasing. Reasons:
- Neglect of long-term goals prevents sales in a longer period
- The blind return on investment returns to a lower overall return
- Direct preference of activation does not support brand growth
How does this trend perceive Slovak marketers?
Richard Biznár
Trade Marketing Director
ST. NICOLAUS - trade, a.s.
11:30 to 12:30
PANEL DISCUSSION: Short term in marketing
The effectiveness of marketing is decreasing. Reasons:
- Neglect of long-term goals prevents sales in a longer period
- The blind return on investment returns to a lower overall return
- Direct preference of activation does not support brand growth
How does this trend perceive Slovak marketers?
Dirk Callaerts
Managing Director, Sales & Marketing
BlooLoc 
Dirk is a serial entrepreneur. He has co-founded and started a couple of startups (Easics - digital ASIC design, Eyetronics - 3D scanning) and has been a management consultant for a couple of years. He has co-founded BlooLoc in December 2014.
9:10 to 9:40
Retail: Innovative Concepts based to get an Improved Shopping Experience
How can indoor positioning (IP) & asset tracking solutions contribute to a better shopping? Innovative concepts Call-for-Assistance, Product Finder, PromoWink, Shopping List based navigation & children's monitoring. How can IP provide a seamless link between on-line browsing & in-store experience.
Radovan Pokojný
Managing Director
PHD SLOVAKIA s.r.o
9:45 to 10:05
Let's look at our world today and tomorrow "Fast Forward". The convergence of technologies and people
In the upcoming years, tech will have even more impact than today. Virtual fusion with tech will come before we think. We will present a PHD view that examines the 5 stages of our unification. Identify what needs to be done today to prepare for tomorrow where people & tech will be closely connected.
Tatiana Kravčenko
Senior Account Manager
PHD SLOVAKIA s.r.o
9:45 to 10:05
Let's look at our world today and tomorrow "Fast Forward". The convergence of technologies and people
In the upcoming years, tech will have even more impact than today. Virtual fusion with tech will come before we think. We will present a PHD view that examines the 5 stages of our unification. Identify what needs to be done today to prepare for tomorrow where people & tech will be closely connected.
Marek Mikle
Marketing Director
Union poisťovňa, a.s.
Pracuje pre poisťovne Union, kde rozvíja 3 samostatné značky – komerčnú, zdravotnú a digitálnu poisťovňu Onlia. Má za sebou 9 rokov riadenia značiek na slovenskom bankovom trhu. Výraznejšie ho poznať z kampaní VUB banky, kde doniesol koncept lepičov.
10:10 to 10:40
Case study: What to measure in marketing? What dimensions do they have in marketing and what does not?
Marek & Michal reveal you which indicators are important for evaluating marketing activities - especially for marketing communication & branding. What is the role of Market Research and what role have other data? Which data did they learn about work and what does not work in Slovak advertising?
Michal Vyšinský
Managing Director
2muse s.r.o.
18 years in the area of market research; in 2009, he founded 2muse – an independent market research agency. He is a perfectionist when it comes to the quality of work. He tries to go beyond the data’s boundaries & understand context the best he can.
10:10 to 10:40
Case study: What to measure in marketing? What dimensions do they have in marketing and what does not?
Marek & Michal reveal you which indicators are important for evaluating marketing activities - especially for marketing communication & branding. What is the role of Market Research and what role have other data? Which data did they learn about work and what does not work in Slovak advertising?
Marine Sandrin
COO
Wizdeo 
13:35 to 14:05
Influencers and Data: Friends or Frenemies?
If you’re building an influencer-led branding campaign or trying to value your own influence, what should you do? How do you separate and interpret the different data points that you or your clients use? Or should you just ignore data altogether? This speech brings you what data makes sense etc.
Marc Valentin
CEO & Founder
Wizdeo
13:35 to 14:05
Influencers and Data: Friends or Frenemies?
If you’re building an influencer-led branding campaign or trying to value your own influence, what should you do? How do you separate and interpret the different data points that you or your clients use? Or should you just ignore data altogether? This speech brings you what data makes sense etc.
Beata Dubeňová
Marketing and Communication Manager
KPMG na Slovensku
She has experience in auditing, marketing & communication. For over 13 years she has been working for KPMG. She took over the Marketing & Communication Department after 7 years of audit work.
15:15 to 15:35
LinkedIn – efficient business tool
LinkedIn is gradually getting closer to traditional social media. Can keep at quality content in the newsfeed and allows users to publish posts, which can improve awareness of your person, company and even increase sales.
Bronislava Švrčková
Coach, Consultant and Lecturer
Dobrý kouč
She has been working in the store for more than 20 years. Networking experience she received as director of the networking organization BNI and during the period when she worked for the Real Estate Union of the Slovak Republic.
13:35 to 13:55
Networking - power of connections and reference
Networking is part of business, like advertising or trying to get the best references. Become KING of Networking! Keep in mind that the word networking comes from English, and the basis is derived from working. How to do professional net-work and less, net-drinking, net-seating or net-eating?
Pavol Mrázek
Authorized architect SKA, Managing Director
MARSET, s.r.o.
After 1989, he founded the Partner-Projekt s.r.o studio and subsequently Marset s.r.o. and Esprof s.r.o. He has been processed so far over 300 projects. In the years 2014 & 2015, he released two motivational books called Creativity 1 & Creativity 2.
14:00 to 14:20
Creativity and marketing
The conflict between rational and emotions in our consciousness. What is learning at today's rational oriented business schools? How a rational part of consciousness is destroying our creativity. Why is someone taking success while the others are not? How we should initiate creativity in marketing?
Maroš Mačuha
CEO
Keep Slovakia Beautiful, n.g.o.
He was originally a historian. Since 2010 he has worked for the Bratislavský ozdravovací spolok. During 7 years he managed to get a newly established civic association among leading non-profit organizations in Bratislava.
14:40 to 15:00
Communication of philanthropic activities in the third sector
Communication of philanthropic activities within civic associations has own specifics. It is mostly not a commercial interest, but an attempt to motivate other people or organizations to do similar activities & promote good solutions. Much more important in communication is a topic not a developer.
Tomáš Bezák
Head of Communication
Lidl Slovenská republika, v.o.s.
The main communicator for Lidl since 2012. Former journalist with a doctorate in Political Science. Happy husband and father who belives in the power of good stories.
15:05 to 15:25
Case study: Employee in the spotlight, employer branding in Lidl
How to strenghten the loyalty of employees in the challenging area of retail? How to mix an ideal employer branding? How to stay away from clichés and how to really and in the long-term live with the defined internal values? This and more will be discussed at the lecture.
Alica Balaščíková
Digital Marketing Coordinator
HENKEL SLOVENSKO, spol. s r.o.
Alica worked as an editor for the internet magazine and Next Future portal, covering economic and lifestyle topics and ad texts. She spent two years studying in Sydney, Australia, where her passion for traveling has flourished.
Moderator of the part STRATEGIC marketing
Martina Bucková
Content Manager, Copywriter,
Digital Storyteller
She is freelance copywriter & loves to write untraditional and creative. She worked in software coompany Smart Vikings, start up Saferpass or in the biggest coworking startup The Spot. Currently travels the world & writes blogs for various clients.
Moderator of the part SOCIAL media & Influencer marketing
Viera Prievozníková
Acount Manager
2create, s.r.o.
She devoted her soul to advertising during her studies at college. She started out in PR for Webster, later she went to the full service agency 2create, where she works until today. She has solved projects for clients - GSK, Orange, Wellness Patince.
Moderator of the part COMMUNICATION strategy
