17.10.2019
Šimák Zámok Pezinok
PROGRAM - Marketing that Sells 2019
8:00 - 8:45 Registration and breakfast - Šimák Zámok Pezinok
Block 1: Customer Focused | 09:00 – 12:10 in Zlata Sala
9:00 - 9:10 Conference opening
9:10
-
9:30
How to organically attract more than 400 % people to the web
Matúš Lovás, Managing Director, Visibility
9:35
-
9:55
How to get a good design?
Martin Bajaník, Owner and Creative Director, PEKNE & DOBRE
10:00 - 10:20
Importance of the concept in marketing strategy and business - Bohemian marketing
Roman Chrappa, Co-founder, Bohéma Bar
Viktor Michalides, Co-founder, Bohéma Bar
Martin Hradský, Co-founder, Bohéma Bar
Tomáš Pokorný, Co-founder, Bohéma Bar
10:25 - 10:40 COFFEE BREAK
10:45 - 11:40
PANEL DISCUSSION: Long-term and Short-term Marketing
Martin Woska , Chief Creative & Strategy Officer and partner, TRIAD
Martin Štraus, Senior marketing specialist, PwC
Marian Timoracký, Partner , MARK BBDO
Marek Kopča, Marketing & PR manager, Hyundai Motor Slovakia
11:45
-
12:05
Using Psychology to Create High-Performance Emails
Jonathan Pay, Consultant, Holistic Email Marketing
12:10 - 13:10 LUNCH
Moderator of the Customer Focused block
Júlia Michaleková, CEO, DASE s. r. o.
Block 2: Performance Marketing | 13:10 – 16:00 in Zlata Sala
13:10 - 13:55
PANEL DISCUSSION: Quo vadis advertisement?
Richard Mareček, Marketing Consultant, ,
Igor Tóth, CMO, O2 Slovakia
Filip Kuna, Managing Director, Strossle Slovakia
Oto Kóňa, Founder, NYC Corner, s.r.o., SK
14:00
-
14:20
The next level of data usage in programmatic buying
Viliam Papšo, Head of Digital, Omnicom Media Group, s.r.o.
14:25 - 14:40 COFFEE BREAK
14:45
-
15:05
The World of Multiple Algorithms – What we’ve all been missing in SEO
Hannah Thorpe, Head of SEO, Found
15:10 - 15:30
Instagram for B2B
Simona Mištíková, Managing Director, DIVINO, s.r.o.
Martina Pálešová, Senior online manager, DIVINO, s.r.o.
15:35
-
15:55
Business verticals and how to fulfill specific needs with general products
Štefan Rak, Segment manager for large B2B customers, Orange Slovensko
Moderator of the Performance Marketing block
Kamil Aujesky, Digital Director & CEO, samsiDigital
Block 3: Brand Building | 13:10 – 15:40 in Predsalie
13:10 - 13:30
Honest marketing as a trusted tool
Cecília Blanárová, Founder, Smyssly
Silvia Straková, Founder, Smyssly
13:35
-
13:55
How to Build a Personal Brand in 2020
Oliver Jakubík, Managing Director, mebrand
14:00
-
14:20
Ways of storytelling in current advertising
Pavol Minár, Founder / Inventor, Inspirations • Pavol Minár
14:25 - 14:40 COFFEE BREAK
14:45
-
15:05
Bank in the digital era
Peter Ižo, Creative Director, MADE BY VACULIK
15:10 - 15:40
Moderated discussion: Marketing cooperation from the perspective of influencers Zrebný & Frlajs
Lukáš Frlajs, ., Zrebný & Frlajs
Matej Zrebný, ., Zrebný & Frlajs
16:05 - 16:15 Drawing a raffle for interesting prizes in Zlata sala and the end of the conference
Moderator of the Brand Building block
Naďa Kacera, Business Marketing Strategist, LEVOSPHERE s.r.o.
Moderator of the discussion
Anna Sabolová, Business Marketing Strategist, LEVOSPHERE s.r.o.
The organizer reserves the right to make changes to the conference program or term.
Speakers
Martin
Bajaník [SK]
Bajaník [SK]
Roman
Chrappa [SK]
Chrappa [SK]
Viktor
Michalides [SK]
Michalides [SK]
Martin
Hradský [SK]
Hradský [SK]
Tomáš
Pokorný [SK]
Pokorný [SK]
Martin
Woska [SK]
Woska [SK]
Martin
Štraus [SK]
Štraus [SK]
Marian
Timoracký [SK]
Timoracký [SK]
Marek
Kopča [SK]
Kopča [SK]
Viliam
Papšo [SK]
Papšo [SK]
Simona
Mištíková [SK]
Mištíková [SK]
Martina
Pálešová [SK]
Pálešová [SK]
Peter
Ižo [SK]
Ižo [SK]
Lukáš
Frlajs [SK]
Frlajs [SK]
Matej
Zrebný [SK]
Zrebný [SK]
Kamil
Aujesky [SK]
Aujesky [SK]
Richard
Mareček [SK]
Mareček [SK]
Igor
Tóth [SK]
Tóth [SK]
Filip
Kuna [SK]
Kuna [SK]
Oto
Kóňa [SK]
Kóňa [SK]
Júlia
Michaleková [SK]
Michaleková [SK]
Naďa
Kacera [SK]
Kacera [SK]
Anna
Sabolová [SK]
Sabolová [SK]
Matúš
Lovás [SK]
Lovás [SK]
Jonathan
Pay [Great Britain]
Pay [Great Britain]
Štefan
Rak [SK]
Rak [SK]
Cecília
Blanárová [SK]
Blanárová [SK]
Silvia
Straková [SK]
Straková [SK]
Hannah
Thorpe [Great Britain]
Thorpe [Great Britain]
Oliver
Jakubík [SK]
Jakubík [SK]
Pavol
Minár [SK]
Minár [SK]
Martin Bajaník
Owner and Creative Director
PEKNE & DOBRE 
He co-founded SHTOOR cafes and Foxford cafe. He created the "world's smallest agency" Pekn & Dobre. He created the YEME Brand - plnochutne potraviny. He is a member of Art Directors Club Slovakia and President of the Union of Graphic Designers.
9:35 to 9:55
How to get a good design?
All around us we can see horrible, dysfunctional design solutions. Rich companies, including state institutions, often communicate in this way. After almost 20 years as a designer, I believe that this is not a lack of finance or good designers. The real reasons may surprise you.
Roman Chrappa
Co-founder
Bohéma Bar
10:00 to 10:20
Importance of the concept in marketing strategy and business - Bohemian marketing
Using direct examples and an unusual form, the owners of Bohema Bar will present how they created the concept of the bar and what marketing steps they took to promote it. They will show that marketing can also be done from the other side and that the product can be created after devising a strategy.
Viktor Michalides
Co-founder
Bohéma Bar
10:00 to 10:20
Importance of the concept in marketing strategy and business - Bohemian marketing
Using direct examples and an unusual form, the owners of Bohema Bar will present how they created the concept of the bar and what marketing steps they took to promote it. They will show that marketing can also be done from the other side and that the product can be created after devising a strategy.
Martin Hradský
Co-founder
Bohéma Bar
10:00 to 10:20
Importance of the concept in marketing strategy and business - Bohemian marketing
Using direct examples and an unusual form, the owners of Bohema Bar will present how they created the concept of the bar and what marketing steps they took to promote it. They will show that marketing can also be done from the other side and that the product can be created after devising a strategy.
Tomáš Pokorný
Co-founder
Bohéma Bar
10:00 to 10:20
Importance of the concept in marketing strategy and business - Bohemian marketing
Using direct examples and an unusual form, the owners of Bohema Bar will present how they created the concept of the bar and what marketing steps they took to promote it. They will show that marketing can also be done from the other side and that the product can be created after devising a strategy.
Martin Woska
Chief Creative & Strategy Officer and partner
TRIAD
Martin is a coowner of TRIAD. Today he belongs to the most acclaimed creative directors and strategy planners in Slovakia. He holds 100+ awards for creativity and effectivity and the very point where this two areas overlap is his biggest passion.
10:45 to 11:40
PANEL DISCUSSION: Long-term and Short-term Marketing
Martin Štraus
Senior marketing specialist
PwC
From agencies to client side. From strategy to comms in digital media and employer branding. Martin developed communication strategies for local and global brands. Now he is marketing specialist for the largest consulting company in Slovakia.
10:45 to 11:40
PANEL DISCUSSION: Long-term and Short-term Marketing
Marian Timoracký
Partner
MARK BBDO
He has been working in marketing for almost 30 years. He became the first strategic planner of an advertising agency in Slovakia, he run United Consultants, and currently is advising companies on how to improve their customer experience.
10:45 to 11:40
PANEL DISCUSSION: Long-term and Short-term Marketing
Marek Kopča
Marketing & PR manager
Hyundai Motor Slovakia
Marek has more than 15 years of experiences in media, digital marketing and e-commerce. He worked at media portal Markiza.sk, IT company Comsultia, advertising agency Istropolitana Ogilvy and Union insurance company.
10:45 to 11:40
PANEL DISCUSSION: Long-term and Short-term Marketing
Viliam Papšo
Head of Digital
Omnicom Media Group, s.r.o.
Currently, after 5 years in marketing, he works as a Head of Digital, facing all new global challenges and opportunities in the front line. He was always interested in the internet, technology and computers.
14:00 to 14:20
The next level of data usage in programmatic buying
The current trend of data usage in online marketing is focused on maximizing efficiency - campaign performance, budget utilization and similar KPIs. Although what is the right combination of the data usage that can solve these performance marketing topics?
Simona Mištíková
Managing Director
DIVINO, s.r.o.
She supervised one of the three teams of the biggest PR agency in Slovakia for 8 years. Currently she runs her own PR Agency - Divino with clients such as Ford, Hubert J.E., Budiš, Dr. Oetker, Cinema City, ITB Development, Zľava Dňa, Matuzalem etc.
15:10 to 15:30
Instagram for B2B
Instagram is a popular marketing tool for B2C marketing. But is it also relevant in the B2B segment? You will find out what type of strategy you should choose when you want to communicate in B2B segment on Instagram and what type of content you should publish.
Martina Pálešová
Senior online manager
DIVINO, s.r.o.
Social media is her hobby & work at the same time. She gained experience in PR agency as well as on the client's side. She is in charge of strategy and content creation of social network profiles for FMCG clients.
15:10 to 15:30
Instagram for B2B
Instagram is a popular marketing tool for B2C marketing. But is it also relevant in the B2B segment? You will find out what type of strategy you should choose when you want to communicate in B2B segment on Instagram and what type of content you should publish.
Peter Ižo
Creative Director
MADE BY VACULIK
Since 2012 he is a creative director of MADE BY VACULIK. He has won several domestic and international awards for his work, won awards at the Golden Hammer, Golden Drum, Midas Awards, Piaf and Epica festivals. He holds the Filip Award.
14:45 to 15:05
Bank in the digital era
How to build a brand in the digital era? Do today's trends threaten the image built yesterday? How does a brand bend and how does it endanger it?
Lukáš Frlajs
.
Zrebný & Frlajs
15:10 to 15:40
Moderated discussion: Marketing cooperation from the perspective of influencers Zrebný & Frlajs
Duo Zrebný & Frlajs has built a quality label on YouTube in Slovakia. Their videos have a long lifespan and millions of views. In the discussion they will reveal their view of marketing collaborations from the perspective of influencers - what is important for them, what they like and don´t like.
Matej Zrebný
.
Zrebný & Frlajs
15:10 to 15:40
Moderated discussion: Marketing cooperation from the perspective of influencers Zrebný & Frlajs
Duo Zrebný & Frlajs has built a quality label on YouTube in Slovakia. Their videos have a long lifespan and millions of views. In the discussion they will reveal their view of marketing collaborations from the perspective of influencers - what is important for them, what they like and don´t like.
Kamil Aujesky
Digital Director & CEO
samsiDigital
He has been working in online marketing for 9 years. He currently runs his own digital agency samsiDigital. He is a Google Certified Trainer for the third year in a row. He regularly creates content about marketing and business on YouTube.
Moderator of the Performance Marketing block
Richard Mareček
Marketing Consultant
,
Geek, ktorý sa už vyše 20 rokov živí hlavne reklamou a marketingom. Pomáha firmám zarobiť viac peňazí zvyšovaním hodnoty ich značiek. Baví ho zisťovať, ako funguje svet. Neznáša bullshit.
13:10 to 13:55
PANEL DISCUSSION: Quo vadis advertisement?
Igor Tóth
CMO
O2 Slovakia
Je riaditeľom marketingu O2, kde je zodpovedný za riadenie komerčných marketingových aktivít v segmente rezidenčných a SOHO/SME zákazníkov. Je spoluzakladateľom a členom prezídia občianskeho združenia Ľudia z marketingu.
13:10 to 13:55
PANEL DISCUSSION: Quo vadis advertisement?
Filip Kuna
Managing Director
Strossle Slovakia
He worked for 12 years at Zoznam as a Head of Product Department. He now manages the Slovak branch of Swedish Strossle. His life goal is to become a teacher, so he writes blogs, organizes various workshops and events for students and professionals.
13:10 to 13:55
PANEL DISCUSSION: Quo vadis advertisement?
Oto Kóňa
Founder
NYC Corner, s.r.o.
In the streets of Brooklyn, for the first time he saw a street gastro that inspired him. After returning to Slovakia he worked in a PR agency and opened a successful bistro Regal Burger. He later opened the NYC Corner.
13:10 to 13:55
PANEL DISCUSSION: Quo vadis advertisement?
Júlia Michaleková
CEO
DASE s. r. o.
I have been faithful to the online marketing agency Visibility for 8 years. For a few months I tried to live in a corporate office as Head of Digital Marketing & Sales at Tatra banka. I now lead the DASE Digital and Web Analytics Agency.
Moderator of the Customer Focused block
Naďa Kacera
Business Marketing Strategist
LEVOSPHERE s.r.o.
Over 16 years in marketing she has gained a lot of experience across its entire spectrum. She has developed, launched and repositioned many successful FMCG brands on the CZ-SK market. Today, with her strategic thinking, she helps companies create a b
Moderator of the Brand Building block
Anna Sabolová
Business Marketing Strategist
LEVOSPHERE s.r.o.
She has worked for more than 13 years in the brand and trade marketing of large and small brands, global and local businesses. She managed Czech-Slovak teams and solved various global projects.
Moderator of the discussion
Matúš Lovás
Managing Director
Visibility
After the studies, he began as a Performance Specialist in Visibility. Later he made it to a Managing Director. He enjoys solving things comprehensively, developing strategies and finding the most effective and efficient solutions.
9:10 to 9:30
How to organically attract more than 400 % people to the web
Quality strategy and analysis has never been more important than today. Every day users get into contact with an enormous amount of touchpoints on different devices. Understand the user's intent on Google and use it for your benefit.
Jonathan Pay
Consultant
Holistic Email Marketing 
Jonathan is the world’s first second-generation email marketer, with more than 13 years of experience in email marketing. He worked for service providers, agencies, and brands, he brings along an understanding of code, design, and strategy.
11:45 to 12:05
Using Psychology to Create High-Performance Emails
The real value of email is created when we understand who we’re emailing at a psychological level. By applying different principles from psychology and marketing, including personality types and cognitive biases, we can craft more compelling, high-performing campaigns that drive engagement.
Štefan Rak
Segment manager for large B2B customers
Orange Slovensko
He's held various positions in B2B marketing over the past 5 years, before finally landing in Orange Slovensko, where he's responsible for the large accounts customer segment. He enjoys looking at things conceptually and finding simple solutions for.
15:35 to 15:55
Business verticals and how to fulfill specific needs with general products
Developing specific products for each customer is unrealistic, both financially and time-wise.
Find what your customers have in common, what are their concerns and what's your added value.
Cecília Blanárová
Founder
Smyssly
After 20 yrs. of experience as a fashion designer, Cecilia originated cosmetic products for 2 brands. Silvia worked for yrs. as a lifestyle manager for wealthiest people in CZE. Mother and daughter, who established well known cosmetic brand SMYSSLY.
13:10 to 13:30
Honest marketing as a trusted tool
Sincere marketing as a trusted persuasion tool is much more valuable than an insincere persuasion of perfection. It helps build customer relationships and requires your personality. But there is a story at the beginning. Your story. What is behind the success of the cosmetic brand Smyssly?
Silvia Straková
Founder
Smyssly
After 20 yrs. of experience as a fashion designer, Cecilia originated cosmetic products for 2 brands. Silvia worked for yrs. as a lifestyle manager for wealthiest people in CZE. Mother and daughter, who established well known cosmetic brand SMYSSLY.
13:10 to 13:30
Honest marketing as a trusted tool
Sincere marketing as a trusted persuasion tool is much more valuable than an insincere persuasion of perfection. It helps build customer relationships and requires your personality. But there is a story at the beginning. Your story. What is behind the success of the cosmetic brand Smyssly?
Hannah Thorpe
Head of SEO
Found
Hannah is Head of SEO at UK based award-winning digital marketing agency Found, Hannah has over five years of search experience having devised and managed a range of successful online campaigns.
14:45 to 15:05
The World of Multiple Algorithms – What we’ve all been missing in SEO
SEO is becoming more and more complicated! Optimising for more than just the top 10 results is key as we think about answer boxes, local and Google’s knowledge graph.
Oliver Jakubík
Managing Director
mebrand
He started as a sales manager, later held top sales & management positions. Since 2008 he has been working with a team of trainers & consultants to help companies, managers & entrepreneurs in the personal development & development of employers' brand
13:35 to 13:55
How to Build a Personal Brand in 2020
Five concrete steps and platforms for building an authentic and attractive personal brand.
Pavol Minár
Founder / Inventor
Inspirations • Pavol Minár
He has more than 20 years of experience working for brands in Slovakia, Czech Republic, Romania, Austria, Great Britain and Ukraine and more than 20 EFFIE awards. He runs the consulting marketing boutique Inspirations Minar.
14:00 to 14:20
Ways of storytelling in current advertising
Brands should do storytelling instead of advertising in today’s post-advertising world. Advertising is what a brand wants to tell about itself. Story is what people want to listen to. Sometimes, those two overlap, but very often they don’t. What are ways of storytelling in the brand communication?
