13.11.2013
Hotel Saffron Bratislava
Program Daily Web 2013
8:15 - 8:45 REGISTRATION - hotel Saffron
9:00
-
9:20
Love is a selfish emotion
Roman Kurnický, Managing partner, Developium, s.r.o., SK
9:25
-
9:45
Pour us pure vodka!
Zuzana Mandincová, Senior account manager, PRIA SYSTEM, CZ
9:50
-
10:10
Brand building and communication of a new political party
Marek Prchal, Idea maker, ANO, Czech Republic
10:10 - 10:25 Networking Coffee
10:30
-
10:55
Who Will Create the Future? Superman, Robots...YOU
Silvia Calvet, UX Designer, switch on GOOD, UK
11:00 - 12:00
Myths of web sites, online marketing, but also about agencies and freelancers
Anton Molnár, Head of Corporate and Marketing Communications, SLOVNAFT, a.s., SK
Pavol Kubán, CEO & Founder, SCR Interactive, President at ADMA, SK
Natália Ormandy, Senior Brand Manager, Heineken Slovensko, SK
Katarína Marková, manažérka online predaja, ŠEVT, a.s., SK
Michal Brat, Marketing Manager, Martinus.sk, SK
Michal Teplica, CEO, Digita.sk, SK
Michal Pastier, Digital Art Director, Zaraguza, s.r.o., Slovakia
Vladimír Vanek, Managing Director, RIESENIA.com, SK
Michal Král, CEO, Pricemania.sk, SK
12:00 - 13:00 Lunch
13:00
-
13:25
Augmented reality - reality is not what it used to be!
Thomas Balduff, Sales Director D/A/CH, Total Immersion, DE
13:30
-
13:55
IT infrastructure in the cloud in the form of kits
Milan Leszkow, CTO, INTERNET CZ, a.s. , CZ
14:00 - 14:20 Networking Coffee
14:25
-
14:50
Web Design Trends 2014
Tobias Gebauer, Webdesigner & Freelancer, ., DE
14:55
-
15:15
Cloud our daily
Michal Turčan, Obchodný manažér, WEBGLOBE, s.r.o., SK
15:30 - 16:00 Final Networking Coffee
Conference Moderator
Stanislav Lacko, Managing Director, SnazzyBee, s.r.o.
The organizer reserves the right to make changes to the conference program or term.
Speakers
Anton
Molnár
Molnár
Pavol
Kubán
Kubán
Natália
Ormandy
Ormandy
Katarína
Marková
Marková
Michal
Brat
Brat
Michal
Teplica
Teplica
Michal
Pastier
Pastier
Vladimír
Vanek
Vanek
Michal
Král
Král
Marek
Prchal
Prchal
Roman
Kurnický
Kurnický
Zuzana
Mandincová
Mandincová
Silvia
Calvet
Calvet
Thomas
Balduff
Balduff
Milan
Leszkow
Leszkow
Tobias
Gebauer
Gebauer
Michal
Turčan
Turčan
Stanislav
Lacko [SK]
Lacko [SK]
Anton Molnár
Head of Corporate and Marketing Communications
SLOVNAFT, a.s.
He worked in several media as an editor and presenter with a focus on economic issues and energy till 2007. After 2007 he started to work in Slovnaft as spokesman and then successively promoted to team leader o corporate and marketing communications.
11:00 to 12:00
Myths of web sites, online marketing, but also about agencies and freelancers
Myth no. 1: "Work with Freelancers they are still cheaper." - Freelancer vs. Agency.
Myth no. 2: "Digital campaigns do not need the support of ATL - it is separate part of communication." - Integration of digital and ATL campaigns.
Myth no. 3: "The measure of success is the number lajkers on site." - How to measure the success of online campaigns.
Pavol Kubán
CEO & Founder
SCR Interactive, President at ADMA
After the Uni he was to set up companies SCR in the field of full-service advertising, digital marketing, design, IT, mobile technologies. At first he was a Creative Director, later he became Executive Director. He is also president of ADMA.
11:00 to 12:00
Myths of web sites, online marketing, but also about agencies and freelancers
Myth no. 1: "Work with Freelancers they are still cheaper." - Freelancer vs. Agency.
Myth no. 2: "Digital campaigns do not need the support of ATL - it is separate part of communication." - Integration of digital and ATL campaigns.
Myth no. 3: "The measure of success is the number lajkers on site." - How to measure the success of online campaigns.
Natália Ormandy
Senior Brand Manager
Heineken Slovensko
She studied marketing at the University of Economics in BA. In 2000 she began to operate as a strategic planner in Istropolitana D'Arcy agency for brand: VÚB banka, Karička, Syrokrém, Kiri, Fit tyčinka, 1% pre hodnotnejší život, Philips etc. Since 2005 she has been a brand manager of premium brand Heineken, Krušovice, Kelt, Zlatý Bažant.
11:00 to 12:00
Myths of web sites, online marketing, but also about agencies and freelancers
Myth no. 1: "Work with Freelancers they are still cheaper." - Freelancer vs. Agency.
Myth no. 2: "Digital campaigns do not need the support of ATL - it is separate part of communication." - Integration of digital and ATL campaigns.
Myth no. 3: "The measure of success is the number lajkers on site." - How to measure the success of online campaigns.
Katarína Marková
manažérka online predaja
ŠEVT, a.s.
11:00 to 12:00
Myths of web sites, online marketing, but also about agencies and freelancers
Myth no. 1: "Work with Freelancers they are still cheaper." - Freelancer vs. Agency.
Myth no. 2: "Digital campaigns do not need the support of ATL - it is separate part of communication." - Integration of digital and ATL campaigns.
Myth no. 3: "The measure of success is the number lajkers on site." - How to measure the success of online campaigns.
Michal Brat
Marketing Manager
Martinus.sk
He studied journalism in Bratislava, he relatively quickly escaped from the media to the other side of the communication business. Through public relations (Seesame), copywriting and creative (digita.sk) he anchored in marketing. Since r. 2012 he is the head of the marketing department of a bookstore Martinus.sk
11:00 to 12:00
Myths of web sites, online marketing, but also about agencies and freelancers
Myth no. 1: "Work with Freelancers they are still cheaper." - Freelancer vs. Agency.
Myth no. 2: "Digital campaigns do not need the support of ATL - it is separate part of communication." - Integration of digital and ATL campaigns.
Myth no. 3: "The measure of success is the number lajkers on site." - How to measure the success of online campaigns.
Michal Teplica
CEO
Digita.sk
On field of media he had worked since 2003, first in a Media Mix - Media Representative for Radio Okey and since 2007 as a Head of Sales in Zoznam.sk. In. 2010 became a Group Invesment Director in media agency Starmedia Co. In 2013 became CEO of full-service digital agency digita.sk.
11:00 to 12:00
Myths of web sites, online marketing, but also about agencies and freelancers
Myth no. 1: "Work with Freelancers they are still cheaper." - Freelancer vs. Agency.
Myth no. 2: "Digital campaigns do not need the support of ATL - it is separate part of communication." - Integration of digital and ATL campaigns.
Myth no. 3: "The measure of success is the number lajkers on site." - How to measure the success of online campaigns.
Mgr. Michal Pastier
Digital Art Director
Zaraguza, s.r.o.
He is a co-owner and creative director of online digital agency ZARAGUZA that happened 2x the most awarded digital agency in Slovakia. Michal helps create comprehensive campaigns, but also points to communicate brands in the online environment, from the web, gaming, through Facebook applications to mobile solutions.
11:00 to 12:00
Myths of web sites, online marketing, but also about agencies and freelancers
Myth no. 1: "Work with Freelancers they are still cheaper." - Freelancer vs. Agency.
Myth no. 2: "Digital campaigns do not need the support of ATL - it is separate part of communication." - Integration of digital and ATL campaigns.
Myth no. 3: "The measure of success is the number lajkers on site." - How to measure the success of online campaigns.
Vladimír Vanek
Managing Director
RIESENIA.com
Vlado Vanek is working with creating web solutions for 14 years. In 2005 he founded the company RIESENIA.com, where he is an executive director. In addition to work on online projects and campaigns for clients he is devoted to unique service: automated ad AdBOOST.sk.
11:00 to 12:00
Myths of web sites, online marketing, but also about agencies and freelancers
Myth no. 1: "Work with Freelancers they are still cheaper." - Freelancer vs. Agency.
Myth no. 2: "Digital campaigns do not need the support of ATL - it is separate part of communication." - Integration of digital and ATL campaigns.
Myth no. 3: "The measure of success is the number lajkers on site." - How to measure the success of online campaigns.
Ing. Michal Král
CEO
Pricemania.sk
Michal was involved in starting one of the largest healthcare portals. After getting know-how from the start-up start-ups, online marketing Michal has founded portal Pricemania. He was awarded the special prize for the most inspiring business story.
11:00 to 12:00
Myths of web sites, online marketing, but also about agencies and freelancers
Myth no. 1: "Work with Freelancers they are still cheaper." - Freelancer vs. Agency.
Myth no. 2: "Digital campaigns do not need the support of ATL - it is separate part of communication." - Integration of digital and ATL campaigns.
Myth no. 3: "The measure of success is the number lajkers on site." - How to measure the success of online campaigns.
Marek Prchal
Idea maker
ANO
One job seeker in online agency said that Mark is his main model, and then he named Steve Jobs. He has been involved in campaigning for a political party ANO, Prague Integrated Transport, Subaru, P. Dita, TOP 09, Premluv babu, the huge number of online projects for Mercedes-Benz, Vodafone, Nivea, Snickers, LEGO, Pepsi...
9:50 to 10:10
Brand building and communication of a new political party
How to establish a new political party which is opposed by everyone because it has been founded by the second richest Czech?
Mgr. Roman Kurnický
Managing partner
Developium, s.r.o.
He is an innovative and systematic consultant who is constantly looking for the best solution for the organization and creating a comprehensive development programs, consultations and advices. He works for clients from different areas like healthcare, FMCG, retail, IT and telecom sectors and for outsourcing, consulting, financial institutions etc.
9:00 to 9:20
Love is a selfish emotion
...but anger and hatred can connect and move people - how to obtain more followers on the net...
Zuzana Mandincová
Senior account manager
PRIA SYSTEM
9:25 to 9:45
Pour us pure vodka!
Case study about online campaign for a new product from R.JELÍNEK - Pear vodka.
Silvia Calvet
UX Designer
switch on GOOD
Silvia is a passionate UX Designer with an open mind and holistic approach, specialized in Conceptualization & Strategy. As a natural facilitator, she looks for a COllaborative way of COworking with users and customers at every step of the design process. She was a UX team of one for more than 10 years.
10:30 to 10:55
Who Will Create the Future? Superman, Robots...YOU
We live in the era of services and creativity. Even though your company or your clients are struggling to understand their customers, you are supposed to design and create customized solutions that work perfectly for everyone, everywhere on every device. Even though your organization or your client is working in silos and with sometimes poor communication, you are supposed to "know everything about everything" and act just in time, if not in advance...Don't get stressed. It's about Multidisciplinary, Interactions and Soul.
Thomas Balduff
Sales Director D/A/CH
Total Immersion
He works over 15 years as a professional in the digital entertainment and software industry. Thomas studied Engineering in Darmstadt. Afterwards he worked in Sales Management and Marketing positions for US based IT firms like Oracle and Cognos. Before he joined the Augmented Reality world he worked successfully in the Entertainment business.
13:00 to 13:25
Augmented reality - reality is not what it used to be!
Milan Leszkow
CTO
INTERNET CZ, a.s.
If Milan Leszkow stayed to work in his original profession, he would work probably in gastronomy since now. But he decided to devote his professional hobby - information technology and has worked in the thirteenth year of INTERNET CZ, a.s., on the position of technical director at present.
13:30 to 13:55
IT infrastructure in the cloud in the form of kits
Tobias Gebauer
Webdesigner & Freelancer
.
He created his first website in 1997 and he shifted his focus to content marketing since 2011. Tobias has professional background as a programmer in JavaScript as well as PHP developer.
14:25 to 14:50
Web Design Trends 2014
The presentation will be about the web design trends 2014:
- Repsonsive Webdesign a must have
- Parallax Websites
- Video backgrounds
- Flat & Long shadow webdesign
Ing. Michal Turčan
Obchodný manažér
WEBGLOBE, s.r.o.
14:55 to 15:15
Cloud our daily
Why today everyone talks about cloud and why do many users well used?
Mgr. Stanislav Lacko
Managing Director
SnazzyBee, s.r.o. 
The founder of the company that developed the information system SnazzyBee. It has a lot of experience in web development and optimizing business processes. His wife and scifi are his great hobbies.
Conference Moderator
