Schedule
Speakers
History

Schedule
Speakers
History

15.10.2007

Falkensteiner Hotel Bratislava

6. Trade & Marketing Forum

Schedule
Speakers
History

Trade & Marketing Forum 2007

Contact centres and the Internet - the rapid rise of self-service

Merlin Stone, Director, Nowell Stone Ltd. , UK

Etarget and customers. How to get clients through the web?

Martin Kováč, Country Manager, Etarget , Slovakia

Communication through websites - matter of psychology?

Jaroslav Betlej, President , member of the Communication Group Betlej, & Partners, Interactive Agency Upstrem, PL

Value Proposition - Highway to the customer. This is also true with us?

Martin Mravec, Managing Director, GfK, Slovakia

Web - effective form of marketing and sales?

Michal Micenko, Generálny riaditeľ, Mega & Loman, Slovensko

Women, Men, advertising and shopping ...

Jitka Vysekalová, President, Česká marketingová spoločnosť, Czech Republic

The organizer reserves the right to make changes to the conference program or term.

Speakers

Merlin Stone

Director

Nowell Stone Ltd.

He is one of the most experienced consultants in the UK and trainer in the CRM, database marketing and customer service. He specialize in helping companies improve opportunities in the CRM, IT etc....

Contact centres and the Internet - the rapid rise of self-service

Lecture pointing to the latest global trends in managing contact centers and explains what a strong competition represent to contact centers a self-service via the Internet.

Martin Kováč

Country Manager

Etarget

In 2001 he graduated from the University of Economics in Bratislava, with a focus on finance, banking and investment. Currently holds in ETARGET position as Country Manager for SK.

Etarget and customers. How to get clients through the web?

PPC advertising and its benefits for the client. Choosing keywords.

Študoval na katedre marketingovej komunikácie FiFUK. Zaoberá sa novými trendmi v komunikácii, blogmi a online marketingom v PR agentúre Neopublic Porter Novelli.

Etarget and customers. How to get clients through the web?

PPC advertising and its benefits for the client. Choosing keywords.

Jaroslav Betlej

President , member of the Communication Group Betlej, & Partners

Interactive Agency Upstrem

Has twenty years of experience with the European Agency, he organized an international multimedia campaign for 6 European markets for over 130 clients

Communication through websites - matter of psychology?

Communication through the site no longer a matter of nice graphics solutions, pictures and music on the website. It comes to capturing customers around the brand. There is necessary a wise understanding of how customers live on the WEB.

Martin Mravec

Managing Director

GfK

For two year he is successfully leading telecommunications team within the CEE GfK Group and a member of the GfK International Telecom Team. Professional focus on strategic marketing.

Value Proposition - Highway to the customer. This is also true with us?

Michal Micenko

Generálny riaditeľ

Mega & Loman

Študoval na Slovenskej technickej univerzite v Bratislave. Od roku 1997 pôsobí vo firme Mega & Loman s.r.o., kde je v súčasnosti generálnym riaditeľom.

Web - effective form of marketing and sales?

Web presentation - advantages and disadvantages. Web - part of internet marketing. Web - a form of sales promotion. Web and future of the Internet.

doc. PhDr. Ph.D. Jitka Vysekalová

President

Česká marketingová spoločnosť

She currently serves as an independent advisor for market psychology, marketing communications and qualitative market research is of significant features in labor and professional organizations.

Women, Men, advertising and shopping ...

Differences between men and women in consumer behavior and the causes of these differences (attitudes to brands, prices, research results). As women and men perceive advertising and what it requires. Erotica and sex in advertising and attitudes towards these issues.