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8. Marketing Live
Marketing Live 2011
Building a global strategy and "business machine of social media"
Corporate and commercial challenges of building "the social-digital strategy." Policies and procedures: follow your strategy (internal and external reports, map your target audience, get involved). How to integrate channels and get the maximum effect for business and marketing using social media.
Collective Buying as a new marketing tool
Collective Buying as a new marketing tool that lets original visibility of its brand to the general public. The advantages of this concept for new as well as for the run-in devices. Success stories of selected companies.
Is assimilation online into the overall marketing mix sci-fi?
Can marketing and sales teams on-line and off-line merge? How to measure the effectiveness of multichannel solutions? Therefore will disappear the internet agencies?
Marketing on Facebook: Traps and achievements
Social networks can damage of company reputation during one day, or stand to gain valuable points. Corporations are thriving while the first statement. So how do online marketing at Facebook in order they were your allies rather than gravediggers?
Can operate mobile marketing?
Portals to compare prices as a powerful marketing channel - Market Overview
A brief overview of the entire segment (competition, market shares). Main advantages of advertising on the portals of this type compared to other PPC systems at internet. Trends in this segment. Most commonly used formats (classification of goods, sponsored results, dynamic HTML banners).
Proper use of Facebook marketing
Converting of users into the fans and then turn to customers. Identification of brand advocates. Viral marketing on Facebook. Use Facebook to interact with fans. Contests and applications.
Effective use of advertising in the search for Slovak companies
What are the consumer trends online? As consumers buy on the Internet? How do you intervene the customers? How Czech and Slovak companies use online marketing in searching them in practice.
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