28.10.2009
Falkensteiner Hotel Bratislava
Marketing that Sells! 2009
How to effectively set up communication between the marketing and sales department?
How to reduce marketing costs without compromising the growth in sales?
When marketing and sales (not) talk together.
Marketing Karaoke
Marketing = Business
Marketing for Marketing - unhappy combination
Modeling of advertising campaign
Market Researchs at Marketing That Sells! 2009
Application of research knowledge of the central nervous system in the customer segmentation
Speakers
Švec
Ing. Zuzana Machová
How to effectively set up communication between the marketing and sales department?
What care the marketers about and what the sales? What are the common features, values, objectives, functions and which are different? Who is smarter, who is more important? How to combine two cocks at one junkyard?
Mgr. Richard Fekete
How to reduce marketing costs without compromising the growth in sales?
Eliminate, reduce, change ... but how to do it effectively? Is online marketing still the only option?
Ing. Radoslav Švec
When marketing and sales (not) talk together.
JUDr. Fedor Flašík
Marketing Karaoke
The world has changed. Emotions or Racine?
Ing. Vladimír Synek, CSc.
Marketing Karaoke
The world has changed. Emotions or Racine?
Ing. Ján Madáč, CSc.
Marketing = Business
The relationship between sales and marketing. Sales from marketing point of view. Marketing from sales point of view. Customer and its equilibrium. Methods and procedures for evaluating success. Knowledge and experience.
Mgr. Tomáš Hrivnák
Marketing for Marketing - unhappy combination
Today the question is not whether marketing "to do" or "not to do", the question is whether there is business processes that are beyond the framework of marketing. Equally important is the question of measurability of marketing investment.
Mgr. Milena Fridmanová
Modeling of advertising campaign
Selling products, brand, services or events? The success of the campaign is about the correct estimate of the market and the potential of the internet, the anticipation and the appropriate timing. Wax up for each business the strategy of a campaign which meet your business goals.
Ing. Radovan Lučina
Market Researchs at Marketing That Sells! 2009
After each presentation there will presented the results of surveys on different topics. Surveys were conducted several weeks before the conference, when asked respondents by phone for their opinion. We believe that these results will encourage a fruitful discussion!
Ing. Andrea Hodorová
Application of research knowledge of the central nervous system in the customer segmentation
80% of purchasing decisions of customers happens unconsciously. Do we know our customers? We put enough emphasis on customer segmentation?