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8. Daily Web 2015
PROGRAMME - Daily Web Conference 2015
REGISTRATION - 1st floor, hotel DoubleTree by Hilton Bratislava
09:30 -12:00 WEBDESIGN / Hall No. 1
Webdesign is a never ending process
Assign an ongoing web development one of the highest priorities within your online strategy. What is the benefit of testing and proper AB testing? Which goals to set and evaluate?
User Experience - effectiveness of the website
Michal tells you which advantages and disadvantages UX brings and what's more, which principles are needed.
Mental models and UX Design
Mental models are one of the most important concepts in human-computer interaction. How understanding mental models can help you with the usability in your design? Why users make mistakes and what might be the reason? What to do when there is a mental model mismatch and how to improve it?
Crowdtesting as a strategic process in the web development
Čo je Crowdtesting? Aké sú jeho výhody? Kedy je najvyšší čas venovať sa testovaniu webu a čo všetko sa dá na webe prostredníctvom reálnych ľudí z Vašej cieľovej skupiny testovať? A je to rentabilné? Odpovede na otázky nájdete v tejto prednáške.
The Web Under Our Skin
Digital trends. What is happening to internet, and how will it influence our online communication and UX design? A view on the future of the web, from science-fiction to 6 tactical trends you can implement right now.
Moderator of the part WEBDESIGN
13:00 -15:10 Development and SECURITY / Hall No. 1
WordPress can handle a lot of traffic and orders
WordPress is dominating CMS and it’s market share is still growing. To have a fully operational website, a fully operational hosting service is needed. I will show you best practices from the most visited WordPress-sites in Slovakia and how to keep your website in good condition.
How to protect data from NSA - National Security Agency, states and competitors
Blockchain technologies and its possibilities. Decentralised solutions for data protection and elimination of middlemen and manipulation. Benefits and possibilities of anonymous decentralised content distribution and solution proposal base on DECENT protocol.
Online Software Development - Product Development
Trend of software services and programs that we use every day the clear. boxed software end, producing a transition to the online environment. How is an online service and what are the processes of development? What methodology is best to use? What pitfalls can stop us?
How to Recruit & Collaborate with Developers
In his talk Benjamin will talk about the challenges that organizations and (digital) marketing agencies face in the recruiting of developers. He will focus particular on that worst and best practices of developer recruiting, and address the practical implications for employers.
Moderator of the part Development and SECURITY
13:00 -15:10 Practical WEB MARKETING / Hall No. 2
Quo vadis RTB or development and trends of programmatic media buying
Programmatic media buying is at the forefront of online marketing. What are the benefits for customers and publishers? What is DSP, SSP and DMP? What is the development of RTB in Slovakia compared to other countries in Europe? In this lecture you will find answers on the current online "buzz Word".
Corporate identity communication on corporate product websites
They have gone through of rebrands, where they have tried the tools which recommend farther. Online environment offers a broad range of options to present such corporate goals and company policy. The rule is "less is sometimes more". Vlasta shows how they have acceded to solving on case studies.
How to increase the conversion of conventional and unconventional ways
Robert shows how increased the web sales their clients about ten to one hundred percent and in many cases reduce the cost of marketing. He introduced a new and advanced methods of optimization of conversions and optimize PPC campaigns.
Top mistakes in AdWords campaigns
What are the top mistakes in AdWords campaigns? Avoid critical mistakes in campaigns that cost you money. What are the latest innovations in AdWords and what are the first experiences?
Moderator of the part Practical WEB MARKETING
13:00 -15:10 E-Commerce and Content marketing / Hall No. 3
How to create original content that people love to share
Content marketing is the basis of every high quality online strategy. How to write texts that will help SEO, social, they will be read and shared? You will learn not only theory but also in on practical examples.
Forget doing advertising. Do the content that pulls people completely.
Why does not the traditional advertising? Why it makes sense to look for the things that people really interested in? Why media today can be truly anything? Why are brands worth it doing things with an overlap?
LinkedIN deserves the same attention as Facebook. So why does it everybody do it wrong?
Facebook has whole creative teams devoted to it. Why doesn’t anybody give a damn about B2B? Just a few people are concerned about how their LinkedIn looks like and whether people find it attractive. Does it really have to resemble a 70-year old boring man?
Somewhere in ... - the story of time lapse videos
Somewhere in (Slovakia, Montenegro, North Cyprus) is unfinished series of time lapse videos that have found their supporters around the world. Matúš will show you what prevents the formation of such a photo shoot taking place and how to get the finished product to the largest audience possible.
Moderator of the part E-Commerce and Content marketing
Lottery and closing of conference / Hall No.1
Thank you for register.
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