02.12.2015
DoubleTree by Hilton Bratislava
PROGRAMME - Daily Web Conference 2015
8:30 - 9:15 REGISTRATION - 1st floor, hotel DoubleTree by Hilton Bratislava
09:30 -12:00 WEBDESIGN / Hall No. 1
9:30
-
9:50
Webdesign is a never ending process
Matúš Klčo, Marketing Director, Creative Web, s.r.o. (Zlavadna.sk, Bookio.sk.), SR
9:55
-
10:15
User Experience - effectiveness of the website
Michal Mervart, Graphic & Web Designer, www.michalmervart.cz
10:20 - 10:40 Coffee Break
10:45
-
11:05
Mental models and UX Design
Michal Chovanec, CEO, WEBHEAD s.r.o., SK
11:10
-
11:30
Crowdtesting as a strategic process in the web development
Michal Matúš, Slovak Business Developement, Testbirds s.r.o., SK
11:35
-
11:55
The Web Under Our Skin
Bart de Waele, CEO, Wijs, BE
Moderator of the part WEBDESIGN
Peter Dendis, Managing Director, Tarantula.sk, SK
12:00 - 13:00 Lunch
13:00 -15:10 Development and SECURITY / Hall No. 1
13:05
-
13:25
WordPress can handle a lot of traffic and orders
Karol Vörös, Marketing Manager, Webglobe – Yegon, s.r.o., SK
13:30
-
13:50
How to protect data from NSA - National Security Agency, states and competitors
Matej Boda, Founder, DECENT, SK
13:55 - 14:15 Coffee Break
14:20
-
14:40
Online Software Development - Product Development
Ivan Potančok, CEO, vibration s.r.o., SK
14:45
-
15:05
How to Recruit & Collaborate with Developers
Benjamin Ruschin, Managing Director, VIENNA DIGITAL, AT
Moderator of the part Development and SECURITY
Stanislav Lacko, Managing Director, SnazzyBee, s.r.o.
13:00 -15:10 Practical WEB MARKETING / Hall No. 2
13:05
-
13:25
Quo vadis RTB or development and trends of programmatic media buying
Peter Sasák, Managing Director, ACCUEN Slovensko, SK
13:30
-
13:50
Corporate identity communication on corporate product websites
Vlasta Kondacs, Head of Creative Production, Mediatel, spol. s r.o. , SK
13:55 - 14:15 Coffee Break
14:20
-
14:40
How to increase the conversion of conventional and unconventional ways
Robert Němec, CEO, RobertNemec.com, CZ
14:45
-
15:05
Top mistakes in AdWords campaigns
Juraj Frank, IT & Online Director, Volis International, SK
Moderator of the part Practical WEB MARKETING
Peter Blažečka, PR & Marketing Manager, Creative Web, s.r.o. (ZlavaDna.sk, Bookio.sk), SK
13:00 -15:10 E-Commerce and Content marketing / Hall No. 3
13:05
-
13:25
How to create original content that people love to share
Júlia Micháleková, Managing Director, VISIBILITY s.r.o.
13:30
-
13:50
Forget doing advertising. Do the content that pulls people completely.
Šimon Škoviera, Digital Creative Director, Creo/Young & Rubicam, SK
13:55 - 14:15 Coffee Break
14:20
-
14:40
LinkedIN deserves the same attention as Facebook. So why does it everybody do it wrong?
Ivana Pacoňová, ideamaker/copywriter, CORE 4, spol. s r.o., SK
14:45
-
15:05
Somewhere in ... - the story of time lapse videos
Matúš Lašan, photographer and filmmaker, www.mlandscapes.sk, SK
Moderator of the part E-Commerce and Content marketing
Michal Brat, Marketing Manager, Martinus.sk, SK
15:15 - 15:25 Lottery and closing of conference / Hall No.1
15:25 - 16:30 Closing reception
The organizer reserves the right to make changes to the conference program or term.
Speakers
Peter
Dendis
Dendis
Peter
Blažečka
Blažečka
Michal
Brat
Brat
Stanislav
Lacko [SK]
Lacko [SK]
Matúš
Klčo
Klčo
Michal
Mervart [CZ]
Mervart [CZ]
Michal
Chovanec
Chovanec
Michal
Matúš
Matúš
Bart
de Waele
de Waele
Karol
Vörös
Vörös
Matej
Boda
Boda
Ivan
Potančok
Potančok
Benjamin
Ruschin
Ruschin
Peter
Sasák
Sasák
Vlasta
Kondacs
Kondacs
Robert
Němec
Němec
Juraj
Frank
Frank
Júlia
Micháleková [SK]
Micháleková [SK]
Šimon
Škoviera
Škoviera
Ivana
Pacoňová
Pacoňová
Matúš
Lašan
Lašan
Peter Dendis
Managing Director
Tarantula.sk
He devoted ten years online marketing in the company Tarantula. He specializes mainly in performance marketing. He worked there for various foreign and own projects.
11:40 to 12:00
Moderator of the part WEBDESIGN
Peter Blažečka
PR & Marketing Manager
Creative Web, s.r.o. (ZlavaDna.sk, Bookio.sk)
Peter is in the world of communication range for six years. He worked in the biggest Slovak PR agency for clients such as Sony, Shell, Schneider Electric, and Henkel. Currently, he is developing communication in the Internet company Creative Web.
15:00
Moderator of the part Practical WEB MARKETING
Michal Brat
Marketing Manager
Martinus.sk
He studied journalism in Bratislava, he relatively quickly escaped from the media to the other side of the communication business. Through public relations (Seesame), copywriting and creative (digita.sk) he anchored in marketing. Since r. 2012 he is the head of the marketing department of a bookstore Martinus.sk
15:00
Moderator of the part E-Commerce and Content marketing
Mgr. Stanislav Lacko
Managing Director
SnazzyBee, s.r.o. 
The founder of the company that developed the information system SnazzyBee. It has a lot of experience in web development and optimizing business processes. His wife and scifi are his great hobbies.
15:00
Moderator of the part Development and SECURITY
Matúš Klčo
Marketing Director
Creative Web, s.r.o. (Zlavadna.sk, Bookio.sk.)
Matúš moves in the e-commerce for eight years, focusing on performance and ROI.
9:30 to 9:50
Webdesign is a never ending process
Assign an ongoing web development one of the highest priorities within your online strategy. What is the benefit of testing and proper AB testing? Which goals to set and evaluate?
Michal Mervart
Graphic & Web Designer
www.michalmervart.cz 
He helps companies in their business over 7 years. Michal is proposing prototype, web pages, applications and corporate identity. He has more than 150 successful projects for brands as Škoda Auto, Orange, Groupe VITOM and MBG.
9:55 to 10:15
User Experience - effectiveness of the website
Michal tells you which advantages and disadvantages UX brings and what's more, which principles are needed.
Michal Chovanec
CEO
WEBHEAD s.r.o.
Michal has been working in the web development and software development industry since 2001 on various positions from Network Administrator to Interaction Designer. He works with his team in Slovakia under webhead.eu brand, in USA under ottbay.com.
10:45 to 11:05
Mental models and UX Design
Mental models are one of the most important concepts in human-computer interaction. How understanding mental models can help you with the usability in your design? Why users make mistakes and what might be the reason? What to do when there is a mental model mismatch and how to improve it?
Michal Matúš
Slovak Business Developement
Testbirds s.r.o.
Michael was educated progressively in the administration, in the security and business developement. Later he became more interested in online marketing and communication. Today he diverges Slovak branch of Testbirds dedicated Crowdtestingu.
11:10 to 11:30
Crowdtesting as a strategic process in the web development
Čo je Crowdtesting? Aké sú jeho výhody? Kedy je najvyšší čas venovať sa testovaniu webu a čo všetko sa dá na webe prostredníctvom reálnych ľudí z Vašej cieľovej skupiny testovať? A je to rentabilné? Odpovede na otázky nájdete v tejto prednáške.
Bart de Waele
CEO
Wijs
Bart De Waele is a belgian internet pioneer. He started several internet companies. Currently he is CEO of TOP digital agency in Belgium, Wijs.
11:35 to 11:55
The Web Under Our Skin
Digital trends. What is happening to internet, and how will it influence our online communication and UX design? A view on the future of the web, from science-fiction to 6 tactical trends you can implement right now.
Karol Vörös
Marketing Manager
Webglobe – Yegon, s.r.o.
Karol covers public relations, product design and internal project management. He focuses on webdesign and content making. Karol works with WordPress for 5 years and he is product owner of WordPress hosting in Webglobe - Yegon.
13:05 to 13:25
WordPress can handle a lot of traffic and orders
WordPress is dominating CMS and it’s market share is still growing. To have a fully operational website, a fully operational hosting service is needed. I will show you best practices from the most visited WordPress-sites in Slovakia and how to keep your website in good condition.
Matej Boda
Founder
DECENT
Matej was always interested in new technologies and future progress. During his studies at the Technical University he took an internship in BMW Munich as a technical concept creator. He became involved in blockchain based technologies in 2013.
13:30 to 13:50
How to protect data from NSA - National Security Agency, states and competitors
Blockchain technologies and its possibilities. Decentralised solutions for data protection and elimination of middlemen and manipulation. Benefits and possibilities of anonymous decentralised content distribution and solution proposal base on DECENT protocol.
Ivan Potančok
CEO
vibration s.r.o.
Ivan is the founder and director digital agency vibration. He invented and takes care of the software product sellio.net - a system for creating e-shop. He is engaged in Web for 15 years. He studied information systems at FIIT STUBA.
14:20 to 14:40
Online Software Development - Product Development
Trend of software services and programs that we use every day the clear. boxed software end, producing a transition to the online environment. How is an online service and what are the processes of development? What methodology is best to use? What pitfalls can stop us?
Benjamin Ruschin
Managing Director
VIENNA DIGITAL
Ben is specialized in digital and strategy to sell services online. He is Founder of Manageers the community that connects thousands of young professionals. He is Co-Founder of WeAreDevelopers, which hosts the largest developer conference in Austria.
14:45 to 15:05
How to Recruit & Collaborate with Developers
In his talk Benjamin will talk about the challenges that organizations and (digital) marketing agencies face in the recruiting of developers. He will focus particular on that worst and best practices of developer recruiting, and address the practical implications for employers.
Peter Sasák
Managing Director
ACCUEN Slovensko
He has been working for 8 years at OMD. He is responsible for online services, digital media and their integration into brand communication strategies, collaborates with Henkel, Pepsi, McDonalds etc.
13:05 to 13:25
Quo vadis RTB or development and trends of programmatic media buying
Programmatic media buying is at the forefront of online marketing. What are the benefits for customers and publishers? What is DSP, SSP and DMP? What is the development of RTB in Slovakia compared to other countries in Europe? In this lecture you will find answers on the current online "buzz Word".
Vlasta Kondacs
Head of Creative Production
Mediatel, spol. s r.o.
5 years ago she has been given the opportunity to start up the product as coder/copywriter. Today she lead the Creative Team in order to deliver the whole custom-made package of services.
13:30 to 13:50
Corporate identity communication on corporate product websites
They have gone through of rebrands, where they have tried the tools which recommend farther. Online environment offers a broad range of options to present such corporate goals and company policy. The rule is "less is sometimes more". Vlasta shows how they have acceded to solving on case studies.
Robert Němec
CEO
RobertNemec.com
He leads Marketing and digital agency RobertNemec.com fot 14 years. His strengths are vision, innovation and creative approaches. Robert acquired inspiration for the business environment also in Silicon Valley.
14:20 to 14:40
How to increase the conversion of conventional and unconventional ways
Robert shows how increased the web sales their clients about ten to one hundred percent and in many cases reduce the cost of marketing. He introduced a new and advanced methods of optimization of conversions and optimize PPC campaigns.
Juraj Frank
IT & Online Director
Volis International
Juraj is a certified trainer for Google AdWords tools. He leads trainings for Google Slovakia and for start-up incubator The Spot. He teaches Online Marketing at MBA school.
14:45 to 15:05
Top mistakes in AdWords campaigns
What are the top mistakes in AdWords campaigns? Avoid critical mistakes in campaigns that cost you money. What are the latest innovations in AdWords and what are the first experiences?
Júlia Micháleková
Managing Director
VISIBILITY s.r.o.
Julia is not a marketing beginner, she works in practice for four years. She began in managing SEO projects currently is Managing Director in Visibility. She loves books, dancing and running.
13:05 to 13:25
How to create original content that people love to share
Content marketing is the basis of every high quality online strategy. How to write texts that will help SEO, social, they will be read and shared? You will learn not only theory but also in on practical examples.
Šimon Škoviera
Digital Creative Director
Creo/Young & Rubicam
The Creo Young & Rubicam this year on digital team with which he made on the campaign for Slovenska sporitelna, Kooperativa, Hyundai and other clients. Šimon previously worked at the Core4, VACULIK Mayer Advertising and McCann Erickson.
13:30 to 13:50
Forget doing advertising. Do the content that pulls people completely.
Why does not the traditional advertising? Why it makes sense to look for the things that people really interested in? Why media today can be truly anything? Why are brands worth it doing things with an overlap?
Ivana Pacoňová
ideamaker/copywriter
CORE 4, spol. s r.o.
Iva started working in the agency during her study. Creation of online campaigns she has devoted more than 3 years. Her works appear in the evaluation of strategies and creative festivals. She works as Senior Copywriter for Orange, Funfón, ESET etc.
14:20 to 14:40
LinkedIN deserves the same attention as Facebook. So why does it everybody do it wrong?
Facebook has whole creative teams devoted to it. Why doesn’t anybody give a damn about B2B? Just a few people are concerned about how their LinkedIn looks like and whether people find it attractive. Does it really have to resemble a 70-year old boring man?
Matúš Lašan
photographer and filmmaker
www.mlandscapes.sk
He is dedicated to photography and video time lapse for four years. Matúš has worked on projects time lapse videos in Slovakia and abroad. His unique videos previously viewed by more than 800,000 thousand viewers.
14:45 to 15:05
Somewhere in ... - the story of time lapse videos
Somewhere in (Slovakia, Montenegro, North Cyprus) is unfinished series of time lapse videos that have found their supporters around the world. Matúš will show you what prevents the formation of such a photo shoot taking place and how to get the finished product to the largest audience possible.
