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9. Daily Web
9th Annual Conference
PROGRAM - Daily Web 2016
REGISTRATION of participants - Grand Hotel Pressburg **** Bratislava
RTB in the Slovak conditions
Trendy v online prostredí. Vývoj programatického nákupu na Slovensku. Aktuálne trendy a možnosti. Ale aj predikcie na rok 2017 nebudú chýbať v prednáške Róberta Nahalku.
Changes to domain .sk registrations
Domain name is part of an identity on the web. In Slovakia, it is natural to have it within top level domain .sk. This part of slovak digital space has not changed for quite a long time, but it is over now. Changes has been initiated and they relate to rules, procedures, price and communication.
Panel Discussion: Creating modern web is more than just design and coding
Moderator of the part WEBDESIGN
12:00 - 13:00 LUNCH
2. DEVELOPMENT and security of web and applications
Panel Discussion: A fast and secure website
Faster websites obtained more users, customers and readers ... However, the lack of security particularly in view of possible identity theft of users or customers and obtain sensitive data can cause considerable damage.
Isolation of customer websites
One hacked webpage can have a serious impact on the entire server. Separation of clients, for system resources as well as for security reasons, is one of the most difficult and the most important tasks in running the webhosting server.
Changes in the environment for the development of digital products
Policy affects entrepreneurs more than they would like. When developing new products or services it's crucial to understand legislation, know about the ways to develop your business and receive public support. Companies can save time and resources understanding data protection etc.
Moderator of the part DEVELOPMENT and SAFETY
3. CONTENT marketing
Panel Discussion: Create more attractive content for the people
Yes, everybody would like to do more attractive content... The question is HOW? Discussion with the experts in this field.
„ Realitou je, že nikto nesleduje reklamy. Ľudia sledujú to, čo ich zaujíma a niekedy je to reklama“ Howard Luck Gossage
video PRODUCTION and video MARKETING for business
In his lecture he will draw attention to the implementation of videos for small, medium and large companies and the possibility of presenting from corporate video, via product video till video manual.
Moderator of the CONTENT marketing
Attribution path analysis in online advertising - case study - Neckermann Poland
We will show you the way how Neckermann is monitoring contacts of prospective customers with all advertising activities of the Polish touroperator. We will explain in our case study which important marketing decisions are taken based on the attribution path analysis & talk what is attribution path.
Different habits of customers in different countries
Veľkosť slovenského trhu mnohým podnikateľom nemusí stačiť. Prečo sa zameriavať na 5 miliónov zákazníkov, keď môžete svojím e-shopom osloviť 40 miliónov? Petr ukáže ako preniknúť na trhy okolitých štátov. Čím osloviť náročného českého zákazníka, a čím si získate loajalitu rumunského spotrebiteľa..
How to create a strategy for omnichannel
Companies now face a great challenge in connecting online and offline channels into seamless user experience. In my presentation I will walk you through basic principles of omnichannel user experience and how to start building strategy rooted around omnichannel principles.
Moderator of the part E-commerce
15:25 - 15:40 Ukončenie odborného programu a TOMBOLA v sále č. 1
Zmena programu vyhradená
Thank you for register.
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