Schedule
Speakers
Foto gallery
History

Schedule
Speakers
Foto gallery
History

01.12.2016

Grand Hotel Pressburg **** Bratislava

9. Daily Web

Schedule
Speakers
Foto gallery
History

PROGRAM - Daily Web 2016

8:30 - 9:15 REGISTRATION of participants - Grand Hotel Pressburg **** Bratislava

1. WEBDESIGN

9:30 - 9:35 Opening Conference

9:35

9:55

RTB in the Slovak conditions

Róbert Nahalka, Digital Technology & Innovation Director, OMD Slovakia, s.r.o., SK

10:00

10:20

Changes to domain .sk registrations

Peter Bíro, Riaditeľ, SK-NIC, a.s., SK

10:25 - 10:55 Coffee Break

11:00 - 12:00

Panel Discussion: Creating modern web is more than just design and coding

Matúš Harmaňoš, Managing Director, AlejTech, spol. s r.o., SK

Jakub Nacík, Lead Web Developer, FRIO s.r.o., SK

Stanislav Lacko, Managing Director, SnazzyBee, s.r.o.

Moderator of the part WEBDESIGN

Matúš Klčo, Marketing Director, Creative Web, s.r.o. (Zlavadna.sk, Bookio.sk.), SR

12:00 - 13:00 LUNCH

2. DEVELOPMENT and security of web and applications

13:00 - 14:00

Panel Discussion: A fast and secure website

Martin Hanic, Ethical Hacker, Citadelo s.r.o., SK

Jaroslava Huljaková, Account Manager, Altamira Softworks, s. r. o., SK

Tomáš Šághy, CTO , Riešenia, spol. s r.o., SK

14:00 - 14:30 Coffee Break

14:35

14:55

Isolation of customer websites

Jozef Sudolský, CEO, Elbia, s.r.o., SK

15:00

15:20

Changes in the environment for the development of digital products

Petra Dzurovčinová, Policy Hacker & Executive Manager, SAPIE, SK

Moderator of the part DEVELOPMENT and SAFETY

Stanislav Lacko, Managing Director, SnazzyBee, s.r.o.

3. CONTENT marketing

13:00 - 14:00

Panel Discussion: Create more attractive content for the people

Jakub Mazán, Co-Founder, Truniversity , SK

Tomáš Vatrt, Managing Partner, Adbee digital, SK

Marek Šulik, Strategy Director, VISIBILITY s.r.o., SK

14:00 - 14:30 Coffee Break

14:35

14:55

Content Excellence

Linda Bezáková, Project Manager, Strategy and Content Management, OMD Slovakia, s.r.o., Sk

15:00

15:20

video PRODUCTION and video MARKETING for business

Marek Mrváň, Executive Director, firemnevideo.sk

Moderator of the CONTENT marketing

Marek Didák, Creative Director, Co-Founder, Hype, s.r.o.

4. E-commerce

13:00

13:20

Sokołowski, content marketing, marketing expert

Attribution path analysis in online advertising - case study - Neckermann Poland

Jarosław Sokołowski, e-Commerce & e-Marketing expert, Neckermann, PL

13:25

13:45

Different habits of customers in different countries

Petr Sochora, CEO, Zásielkovňa.sk, CZ

13:50

14:10

How to create a strategy for omnichannel

Michal Blažej, Partner, Lighting Beetle s.r.o., SK

14:15 - 14:30 Coffee Break

14:30 - 15:20 E-commerce networking

Moderator of the part E-commerce

Matúš Klčo, Marketing Director, Creative Web, s.r.o. (Zlavadna.sk, Bookio.sk.), SR

Raffle

The organizer reserves the right to make changes to the conference program or term.

Speakers

Matúš
Harmaňoš

Jakub
Nacík

Stanislav
Lacko [SK]

Martin
Hanic

Jaroslava
Huljaková

Tomáš
Šághy

Jakub
Mazán

Tomáš
Vatrt

Marek
Šulik

Linda
Bezáková

Róbert
Nahalka

Peter
Bíro

Jozef
Sudolský

Petra
Dzurovčinová

Marek
Mrváň [SK]

Jarosław
Sokołowski

Petr
Sochora [CZ]

Michal
Blažej

Matúš
Klčo

Stanislav
Lacko [SK]

Marek
Didák [SK]

Matúš
Klčo

Matúš Harmaňoš

Managing Director

AlejTech, spol. s r.o.

11:00 to 12:00

Panel Discussion: Creating modern web is more than just design and coding

Jakub Nacík

Lead Web Developer

FRIO s.r.o.

11:00 to 12:00

Panel Discussion: Creating modern web is more than just design and coding

Mgr. Stanislav Lacko

Managing Director

SnazzyBee, s.r.o.

The founder of the company that developed the information system SnazzyBee. It has a lot of experience in web development and optimizing business processes. His wife and scifi are his great hobbies.

11:00 to 12:00

Panel Discussion: Creating modern web is more than just design and coding

Martin Hanic

Ethical Hacker

Citadelo s.r.o.

13:00 to 14:00

Panel Discussion: A fast and secure website

Faster websites obtained more users, customers and readers ... However, the lack of security particularly in view of possible identity theft of users or customers and obtain sensitive data can cause considerable damage.

Jaroslava Huljaková

Account Manager

Altamira Softworks, s. r. o.

13:00 to 14:00

Panel Discussion: A fast and secure website

Tomáš Šághy

CTO

Riešenia, spol. s r.o.

Tomas has 11 years of programming experience, which he applies to developing unique platforms in RSHOP. This platform is the basis for TOP custom-made e-commerce solutions. His specialization is an interconnecting e-shops with ERP systems.

13:00 to 14:00

Panel Discussion: A fast and secure website

Jakub Mazán

Co-Founder

Truniversity

Jakub is a co-founder Truniversity - a platform to educate people in marketing and communication. Previously, he worked at various advertising agencies like a copywriter and idea maker. In the last of them he led the the whole creative team.

13:00 to 14:00

Panel Discussion: Create more attractive content for the people

Yes, everybody would like to do more attractive content... The question is HOW? Discussion with the experts in this field.

Tomáš Vatrt

Managing Partner

Adbee digital

13:00 to 14:00

Panel Discussion: Create more attractive content for the people

Yes, everybody would like to do more attractive content... The question is HOW? Discussion with the experts in this field.

Marek Šulik

Strategy Director

VISIBILITY s.r.o.

Marek is Online Marketing Specialist. He is interested in SEO, Analytics, Conversion Optimization and Inbound Marketing. He is also one of the organizers of PechaKucha Night in Trnava.

13:00 to 14:00

Panel Discussion: Create more attractive content for the people

Yes, everybody would like to do more attractive content... The question is HOW? Discussion with the experts in this field.

Linda Bezáková

Project Manager, Strategy and Content Management

OMD Slovakia, s.r.o.

Linda has worked in marketing and communications for 15 years. At OMD Slovakia she has been working since 2015 and is dedicated to communication projects and creation.

14:35 to 14:55

Content Excellence

„ Realitou je, že nikto nesleduje reklamy. Ľudia sledujú to, čo ich zaujíma a niekedy je to reklama“ Howard Luck Gossage

Róbert Nahalka

Digital Technology & Innovation Director

OMD Slovakia, s.r.o.

He has been working since 2015, in the digital division in OMD Slovakia. His core competence is the creation of implementation strategy online programmatic buying.

9:35 to 9:55

RTB in the Slovak conditions

Trendy v online prostredí. Vývoj programatického nákupu na Slovensku. Aktuálne trendy a možnosti. Ale aj predikcie na rok 2017 nebudú chýbať v prednáške Róberta Nahalku.

Peter Bíro

Riaditeľ

SK-NIC, a.s.

He worked for central government bodies in the informatization of society in the management of issues of standardization of information systems in public administration, information security and Internet governance, drafting legislation etc.

10:00 to 10:20

Changes to domain .sk registrations

Domain name is part of an identity on the web. In Slovakia, it is natural to have it within top level domain .sk. This part of slovak digital space has not changed for quite a long time, but it is over now. Changes has been initiated and they relate to rules, procedures, price and communication.

Jozef Sudolský

CEO

Elbia, s.r.o.

From the age of fourteen, Jozef is looking into Linux and information security. His many years of experience, accumulated mainly by server management, are used to ensure smooth and safe operation of web applications for ELBIA Ltd. clients.

14:35 to 14:55

Isolation of customer websites

One hacked webpage can have a serious impact on the entire server. Separation of clients, for system resources as well as for security reasons, is one of the most difficult and the most important tasks in running the webhosting server.

Petra Dzurovčinová

Policy Hacker & Executive Manager

SAPIE

In the past she worked as Digital Communications Manager at The Royal Institution of Australia. She is Executive Manager of SAPIE since its inception in 2014. SAPIE has been set up to represent the needs of global & Slovak innovative companies.

15:00 to 15:20

Changes in the environment for the development of digital products

Policy affects entrepreneurs more than they would like. When developing new products or services it's crucial to understand legislation, know about the ways to develop your business and receive public support. Companies can save time and resources understanding data protection etc.

Marek Mrváň

Executive Director

firemnevideo.sk

He works in the area of video production and video marketing more than 8 years. After years spent by business and IT, eventually, his passion has become his job and mission.

15:00 to 15:20

video PRODUCTION and video MARKETING for business

In his lecture he will draw attention to the implementation of videos for small, medium and large companies and the possibility of presenting from corporate video, via product video till video manual.

Jarosław Sokołowski

e-Commerce & e-Marketing expert

Neckermann

He is a lecturer at biggest Polish private university Leon Koźmiński Academy and e-Commerce Manager at Neckermann Poland. His main priority is optimization of e-commerce systems using sophisticated analytical modeling e.g. attribution path analysis.

13:00 to 13:20

Attribution path analysis in online advertising - case study - Neckermann Poland

We will show you the way how Neckermann is monitoring contacts of prospective customers with all advertising activities of the Polish touroperator. We will explain in our case study which important marketing decisions are taken based on the attribution path analysis & talk what is attribution path.

Petr Sochora

CEO

Zásielkovňa.sk

He obtained experience in various areas of e-commerce within 2 years of activity in Canada, as well as in operating his own online stores. Peter worked in the Czech company Zásilkovna.cz since its inception. Just now he is working for Slovak market.

13:25 to 13:45

Different habits of customers in different countries

Veľkosť slovenského trhu mnohým podnikateľom nemusí stačiť. Prečo sa zameriavať na 5 miliónov zákazníkov, keď môžete svojím e-shopom osloviť 40 miliónov? Petr ukáže ako preniknúť na trhy okolitých štátov. Čím osloviť náročného českého zákazníka, a čím si získate loajalitu rumunského spotrebiteľa..

Michal Blažej

Partner

Lighting Beetle s.r.o.

Michal spoluzaložil agentúru Lighting Beetle, kde sa venujú User Experience. Je držiteľom UX certifikátu od Nielsen Norman Group a propaguje dizajn založený na výskume a testovaní. Podieľal na viac ako 300 UX projektoch v 15 krajinách sveta.

13:50 to 14:10

How to create a strategy for omnichannel

Companies now face a great challenge in connecting online and offline channels into seamless user experience. In my presentation I will walk you through basic principles of omnichannel user experience and how to start building strategy rooted around omnichannel principles.

Matúš Klčo

Marketing Director

Creative Web, s.r.o. (Zlavadna.sk, Bookio.sk.)

Matúš moves in the e-commerce for eight years, focusing on performance and ROI.

Moderator of the part WEBDESIGN

Mgr. Stanislav Lacko

Managing Director

SnazzyBee, s.r.o.

The founder of the company that developed the information system SnazzyBee. It has a lot of experience in web development and optimizing business processes. His wife and scifi are his great hobbies.

Moderator of the part DEVELOPMENT and SAFETY

Marek Didák

Creative Director, Co-Founder

Hype, s.r.o.

Marek started as a social media manager and later he was working as an online marketing consultant for SME. He is mad about digital trends, what you can see in his show #DigiNews, where he summarizes all the news about digital marketing.