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12. Daily Web
12th Annual Conference
PROGRAM - DAILY WEB 2019
08:00 – 08:45 REGISTRATION - at Šimák Zámok Pezinok
Block 1: Websites and apps | 09:00 – 12:10 in Zlata Sala
How we monetize players in our games
Several examples of how we monetize players in our free-to-play game, how we approach onboarding and how we learned to understand the psychology of the player/user.
Fintech Security - How does it look in practice?
How to implement security controls in Fintech products and services, within a Fintech organization, which is on one hand, a startup-kind of organization, and on the other hand, a regulated financial institution.
Case Study: Creative app for Kofola
How to create an app at supersonic speed that is not just a complement, but the main link between human playfulness and product sales? How important is it to adjust creative to formats and what is hyperdynamic optimization? There is no need for above-the-line communication for the penomenal campaign
PANEL DISCUSSION: Monetization of websites and applications
The quickest way to find is not to look for.
What do the e-commerce website, telco operator's or bank’s web portal have in common? What can companies learn from their site search?
Moderator of the block
Block 2: E-commerce | 13:10 – 16:10 in Zlata Sala
A journey to the minds of your customers
The majority of purchase decisions happen subconsciously. But how does the subconscious mind work? What to say and how to say it so that people click, register or buy? Matej‘s presentation will take you on a fascinating journey to the minds of your customers.
How to effectively manage customer support for e-shop?
The presentation will feature pragmatic advice based on the own experience in providing customer support to more than 100 clients in 10 world languages.
eCommerce Defence – Cyber deception on the web
There is a whole range of security threats for the eCommerce and the use of advance tactics and techniques in cyber deception can be a game changer. A real case will be presented where an e-shop with the use of deception managed to beat the hackers.
PANEL DISCUSSION: E-shop functionality and marketability
Gaming and esport - billion-dollar business or entertainment of today's generation
In this presentation, we take a closer look at how big the entire esport ecosystem is, why it is so attractive to businesses and what makes it the fastest growing industry in the world.
Moderator of the E-commerce block
Block 3: Technologies, design and U? | 13:10 – 16:05 in Rytierska sala
Smart motion integration to web design
In the presentation, we will take a closer look at how to integrate motion into the web, not to overdo it, but to increase interactions and help the user achieve goals.
Creativity & Performance: Best buddies in mobile marketing
In this talk you will find out how the process of making creatives in mobile games works from A/B testing to choosing the final creatives. How many people are included in this process? How much time does it take to create ad for a mobile game? What mistakes should be avoided?
Practical UX Strategy of Digital Products
How can UX strategy help in digital product innovation? What do companies need to change to start systematically implementing UX methods and practices, that help market leaders creating the best products.
How to create better user interfaces
Did you ever wonder what is the secret formula to create engaging interfaces? In this presentation I’m going to reveal the process we use at Sygic to turn initial ideas into captivating user experience.
PANEL DISCUSSION: How does UX / UI evolve and what are the users' expectations?
Drawing a raffle for interesting prizes in Zlata sala and the end of the conference
Moderator of the block Technologies, design and U?
Thank you for register.
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