05.12.2019
Šimák Zámok Bratislava
PROGRAM - DAILY WEB 2019
08:00 – 08:45 REGISTRATION - at Šimák Zámok Pezinok
Block 1: Websites and apps | 09:00 – 12:10 in Zlata Sala
9:00 - 9:10 Conference opening
9:10
-
9:30
How we monetize players in our games
Andrej Golovkov, COO & Project Manager, PowerPlay Studio
9:35
-
9:55
Fintech Security - How does it look in practice?
Nir Chervoni, Group Product Manager - Security, Booking.com
10:00
-
10:20
Case Study: Creative app for Kofola
Tomáš Sýkora, Digital strategy planner, WMC/GREY
10:25 - 10:40 COFFEE BREAK
10:45 - 11:40
PANEL DISCUSSION: Monetization of websites and applications
Rudolf Halas, Managing Partner / CTO, DCG
Peter Šurín, Strategy director, Elite Solutions
Ľubomír Čelár, Data Analyst, PIXEL FEDERATION, s.r.o.
Tomáš Sýkora, Digital strategy planner, WMC/GREY
11:45
-
12:05
The quickest way to find is not to look for.
Radoslav Balajka, CEO, Luigi’s Box
12:10 - 13:10 LUNCH
Moderator of the block
Michal Stín, Data-Driven Digital Marketing Consultant, ,
Block 2: E-commerce | 13:10 – 16:10 in Zlata Sala
13:10
-
13:30
A journey to the minds of your customers
Matej Šucha, Managing partner, MINDWORX
13:35
-
13:55
How to effectively manage customer support for e-shop?
Tomáš Vrtík, Co-founder and CEO, Expandeco
14:00
-
14:20
eCommerce Defence – Cyber deception on the web
Emmanouil Gavriil, Head of Cyber Security Operations, Neurosoft S.A.
14:25 - 14:40 COFFEE BREAK
14:45 - 15:40
PANEL DISCUSSION: E-shop functionality and marketability
Peter Žabka, Project Manager, SmartBase s. r. o.
Peter Markech, CEO, webniture
Samo Forus, Software Architect, Software Engineer, Touch4IT
Jaroslav Chrapko, CEO, Dedoles, s.r.o
15:45
-
16:05
Gaming and esport - billion-dollar business or entertainment of today's generation
Alexandr Ambróz, Chief Operating Officer, eSuba
Moderator of the E-commerce block
Matúš Klčo, Performance director, Founder, M.digital
Block 3: Technologies, design and U? | 13:10 – 16:05 in Rytierska sala
13:10
-
13:30
Smart motion integration to web design
Dominik Herceg, Senior motion and web designer, CORE4 Advertising
13:35
-
13:55
Creativity & Performance: Best buddies in mobile marketing
Martin Luther, Creative Lead, SuperScale
14:00
-
14:20
Practical UX Strategy of Digital Products
Martin Majling, Head of UX Design & Co-Founder, FlowBakery UX Studio
14:25 - 14:40 COFFEE BREAK
14:45
-
15:05
How to create better user interfaces
Pavol Vallo, Senior UX dizajner, Sygic
15:10 - 16:05
PANEL DISCUSSION: How does UX / UI evolve and what are the users' expectations?
Martin Majling, Head of UX Design & Co-Founder, FlowBakery UX Studio
Pavol Vallo, Senior UX dizajner, Sygic
Peter Šurín, Strategy director, Elite Solutions
Martin Luther, Creative Lead, SuperScale
16:15 - 16:25 Drawing a raffle for interesting prizes in Zlata sala and the end of the conference
Moderator of the block Technologies, design and U?
Michal Blažej, Partner, Lighting Beetle
The organizer reserves the right to make changes to the conference program or term.
Speakers
Rudolf
Halas [SK]
Halas [SK]
Peter
Šurín [SK]
Šurín [SK]
Ľubomír
Čelár [SK]
Čelár [SK]
Tomáš
Sýkora [CZ]
Sýkora [CZ]
Michal
Stín [SK]
Stín [SK]
Andrej
Golovkov [SK]
Golovkov [SK]
Nir
Chervoni [Netherlands]
Chervoni [Netherlands]
Tomáš
Sýkora [CZ]
Sýkora [CZ]
Radoslav
Balajka [SK]
Balajka [SK]
Peter
Žabka [SK]
Žabka [SK]
Peter
Markech [SK]
Markech [SK]
Samo
Forus [SK]
Forus [SK]
Jaroslav
Chrapko [SK]
Chrapko [SK]
Matúš
Klčo [SK]
Klčo [SK]
Matej
Šucha [SK]
Šucha [SK]
Tomáš
Vrtík [SK]
Vrtík [SK]
Emmanouil
Gavriil [Grecko]
Gavriil [Grecko]
Alexandr
Ambróz [CZ]
Ambróz [CZ]
Dominik
Herceg [SK]
Herceg [SK]
Martin
Majling [SK]
Majling [SK]
Martin
Majling [SK]
Majling [SK]
Pavol
Vallo [SK]
Vallo [SK]
Peter
Šurín [SK]
Šurín [SK]
Martin
Luther [SK]
Luther [SK]
Pavol
Vallo [SK]
Vallo [SK]
Michal
Blažej [SK]
Blažej [SK]
Martin
Luther [SK]
Luther [SK]
Rudolf Halas
Managing Partner / CTO
DCG 
He has been focused on software engineering & entrepreneurship for the past 10 years. Developing robust applications and leading teams in challenging workspaces resulted in pioneering a consult-tech approach in a joint company DCG.
10:45 to 11:40
PANEL DISCUSSION: Monetization of websites and applications
Peter Šurín
Strategy director
Elite Solutions
He is a strategic director of Elite Solutions and President of the Association of Digital Marketing Agencies, which associates 21 agencies in Slovakia. This year he began to develop a new company and platform for UX research - UXtweak.
10:45 to 11:40
PANEL DISCUSSION: Monetization of websites and applications
Ľubomír Čelár
Data Analyst
PIXEL FEDERATION, s.r.o.
Lubomir works as a Marketing Data Analyst in Pixel Federation. His area of expertise includes the creation of analysts' tools for the evaluation of the campaigns' performance and solving the analytics problems in mobile games.
10:45 to 11:40
PANEL DISCUSSION: Monetization of websites and applications
Tomáš Sýkora
Digital strategy planner
WMC/GREY 
10:45 to 11:40
PANEL DISCUSSION: Monetization of websites and applications
Michal Stín
Data-Driven Digital Marketing Consultant
,
He has more than 7 years of experience in the fields of SEO OnPage and OffPage, PPC, Google AdWords, Facebook, RTB, web analytics, content creation and editing. He has 4 years of experience as a Google Certified Trainer.
Moderator of the block
Andrej Golovkov
COO & Project Manager
PowerPlay Studio
He currently works as a COO & Project Manager in the indie game studio. He has been the Lead Game Designer of 7 different projects which have been released as browser/Facebook games or mobile games. He has been working as a Game Designer since 2005.
9:10 to 9:30
How we monetize players in our games
Several examples of how we monetize players in our free-to-play game, how we approach onboarding and how we learned to understand the psychology of the player/user.
Nir Chervoni
Group Product Manager - Security
Booking.com 
He is a seasoned information security leader, currently acting as a Group Product Manager - Security at Booking.com, while in his previous position Nir acted as a VP Security at Credorax – a Fintech company providing payments & banking services.
9:35 to 9:55
Fintech Security - How does it look in practice?
How to implement security controls in Fintech products and services, within a Fintech organization, which is on one hand, a startup-kind of organization, and on the other hand, a regulated financial institution.
Tomáš Sýkora
Digital strategy planner
WMC/GREY
10:00 to 10:20
Case Study: Creative app for Kofola
How to create an app at supersonic speed that is not just a complement, but the main link between human playfulness and product sales? How important is it to adjust creative to formats and what is hyperdynamic optimization? There is no need for above-the-line communication for the penomenal campaign
Radoslav Balajka
CEO
Luigi’s Box
CEO of Luigi’s Box, a company focused on site search improvement on web portals and e-commerce websites. He was nominated for the "Founder of the Year" at the Central European Startup Awards (CESA Awards) in 2018.
11:45 to 12:05
The quickest way to find is not to look for.
What do the e-commerce website, telco operator's or bank’s web portal have in common? What can companies learn from their site search?
Peter Žabka
Project Manager
SmartBase s. r. o.
He worked as a developer on projects such as the implementation of a nuclear banking system for one of the largest building societies in Europe. He leads the creation of innovative web applications especially from the field of e-commerce.
14:45 to 15:40
PANEL DISCUSSION: E-shop functionality and marketability
Peter Markech
CEO
webniture
After experience in the furniture segment, he decided to leave the corporate sector and started to build his own vision of selling furniture and related products in several e-commerce projects with an overlap with the brick and mortar environment.
14:45 to 15:40
PANEL DISCUSSION: E-shop functionality and marketability
Samo Forus
Software Architect, Software Engineer
Touch4IT
15 years of experience with network and server infrastructure, design of complex IT solutions. Strong experience in software architecture and web application development, devops, integration, maintenance and high availability.
14:45 to 15:40
PANEL DISCUSSION: E-shop functionality and marketability
Jaroslav Chrapko
CEO
Dedoles, s.r.o
In 2011 he founded e-shop Dedoles.sk. He was ranked under Forbes 30 under 30. He loves business strategy. Dedoles operates in 7 markets and expands to other European countries and is one of the fastest growing ecommerce companies in Slovakia.
14:45 to 15:40
PANEL DISCUSSION: E-shop functionality and marketability
Matúš Klčo
Performance director, Founder
M.digital
Matúš has been working in online marketing for 11 years and his company M.digital helps clients manage their digital marketing and sales - from audit, strategy development to execution.
Moderator of the E-commerce block
Matej Šucha
Managing partner
MINDWORX
Matej believes that the future of marketing isn‘t technologies but psychology. Four years ago he quit his corporate job to found a consultancy specialing in consumer psychology and behavioral economics.
13:10 to 13:30
A journey to the minds of your customers
The majority of purchase decisions happen subconsciously. But how does the subconscious mind work? What to say and how to say it so that people click, register or buy? Matej‘s presentation will take you on a fascinating journey to the minds of your customers.
Tomáš Vrtík
Co-founder and CEO
Expandeco
He has been active in e-commerce since 2013. In 2014 he founded Expandeco, in which he helps e-shops to expand abroad and which is one of the fastest growing e-commerce companies in the region.
13:35 to 13:55
How to effectively manage customer support for e-shop?
The presentation will feature pragmatic advice based on the own experience in providing customer support to more than 100 clients in 10 world languages.
Emmanouil Gavriil
Head of Cyber Security Operations
Neurosoft S.A. 
Manos is the head of cyber security operations at Neurosoft S.A. His areas of expertise include offensive security and deception technologies. Manos has been involved and leaded many information security projects at Banks and Telco companies.
14:00 to 14:20
eCommerce Defence – Cyber deception on the web
There is a whole range of security threats for the eCommerce and the use of advance tactics and techniques in cyber deception can be a game changer. A real case will be presented where an e-shop with the use of deception managed to beat the hackers.
Alexandr Ambróz
Chief Operating Officer
eSuba
He has been in the field of esport for more than 10 years. He started his career as a professional player and now he is leading the largest and most successful gaming team in the Czech Republic and Slovakia.
15:45 to 16:05
Gaming and esport - billion-dollar business or entertainment of today's generation
In this presentation, we take a closer look at how big the entire esport ecosystem is, why it is so attractive to businesses and what makes it the fastest growing industry in the world.
Dominik Herceg
Senior motion and web designer
CORE4 Advertising
He started out as a graphic designer, mostly offline for various agencies as well as a freelancer. He gradually moved to online and currently he works in the CORE4 agency, where he takes care of web projects for insurance companies, banks, startups.
13:10 to 13:30
Smart motion integration to web design
In the presentation, we will take a closer look at how to integrate motion into the web, not to overdo it, but to increase interactions and help the user achieve goals.
Martin Majling
Head of UX Design & Co-Founder
FlowBakery UX Studio
Martin has over 12 years of experience in designing digital products. He has participated in the research, design and testing of innovative solutions for various verticals including energy, technology, telecommunications and financial services.
14:00 to 14:20
Practical UX Strategy of Digital Products
How can UX strategy help in digital product innovation? What do companies need to change to start systematically implementing UX methods and practices, that help market leaders creating the best products.
Martin Majling
Head of UX Design & Co-Founder
FlowBakery UX Studio
Martin has over 12 years of experience in designing digital products. He has participated in the research, design and testing of innovative solutions for various verticals including energy, technology, telecommunications and financial services.
15:10 to 16:05
PANEL DISCUSSION: How does UX / UI evolve and what are the users' expectations?
Pavol Vallo
Senior UX dizajner
Sygic
I worked with User Experience before it had a name. I was fortunate enough to work on numerous exciting projects worldwide and compare the state of UX at home (Sygic, T-Mobile, UI42) and abroad (Dell, Pfizer, Nestlé).
15:10 to 16:05
PANEL DISCUSSION: How does UX / UI evolve and what are the users' expectations?
Peter Šurín
Strategy director
Elite Solutions
He is a strategic director of Elite Solutions and President of the Association of Digital Marketing Agencies, which associates 21 agencies in Slovakia. This year he began to develop a new company and platform for UX research - UXtweak.
15:10 to 16:05
PANEL DISCUSSION: How does UX / UI evolve and what are the users' expectations?
Martin Luther
Creative Lead
SuperScale
He started in marketing at Triad advertising, where he worked as a Social media brand manager and later as a Copywriter/Ideamaker. He participated in campaigns for O2, VÚB and Pivovary Asahi beer. He currently leads a creative team at SuperScale.
15:10 to 16:05
PANEL DISCUSSION: How does UX / UI evolve and what are the users' expectations?
Pavol Vallo
Senior UX dizajner
Sygic
I worked with User Experience before it had a name. I was fortunate enough to work on numerous exciting projects worldwide and compare the state of UX at home (Sygic, T-Mobile, UI42) and abroad (Dell, Pfizer, Nestlé).
14:45 to 15:05
How to create better user interfaces
Did you ever wonder what is the secret formula to create engaging interfaces? In this presentation I’m going to reveal the process we use at Sygic to turn initial ideas into captivating user experience.
Michal Blažej
Partner
Lighting Beetle
He co-founded a UX studio where they make business and technology more human. He evangelises the market on the importance of user-centered and data-driven design. He is a co-founder of Slovak UX Association and organiser of Experience Conference.
Moderator of the block Technologies, design and U?
Martin Luther
Creative Lead
SuperScale
He started in marketing at Triad advertising, where he worked as a Social media brand manager and later as a Copywriter/Ideamaker. He participated in campaigns for O2, VÚB and Pivovary Asahi beer. He currently leads a creative team at SuperScale.
13:35 to 13:55
Creativity & Performance: Best buddies in mobile marketing
In this talk you will find out how the process of making creatives in mobile games works from A/B testing to choosing the final creatives. How many people are included in this process? How much time does it take to create ad for a mobile game? What mistakes should be avoided?
