
09.04.2014
Hotel Saffron Bratislava
11. Marketing Live
Schedule - Marketing Live Conference 2014
8:00 - 8:45 REGISTRATION - Hotel Saffron

Content is KING. Distribution is QUEEN.


Content marketing as an integral part of your SEO strategy

10:00 - 10:15 Coffee Break

RTG - a new way of digital media buying


The Power of Customer Insight to make Advertising more Effective


How social media content "makes" or "breaks" a brand

12:00 - 13:00 LUNCH

Love brands: The only way is through exclusivity and personalization of online and offline tools


Print: 25 years of intensive changes

14:10 - 14:25 Coffee Break

Competition. What is it? Where can we see it? What does it embrace?


Digital Paradigm Shift: Genetion X and Y

15:30 - 17:00 Ochutnávka vín LAHOFER

Conference Moderator

Speakers

Cvik


Chmielniak


Ruschin


Magic


Zererová


Micháleková [SK]


Sasák


Somerfield


Mištíková [SK]


Holčík


JUDr. Pavol Cvik

14:30 to 14:55
Competition. What is it? Where can we see it? What does it embrace?
Advertisement consumer competition is now intensively used marketing tool. The lecture analyzes the consumer in terms of competition law and draws attention to the shortcomings but also recommendations on how to avoid them.

BA Jakub Chmielniak

11:25 to 11:55
How social media content "makes" or "breaks" a brand

Benjamin Ruschin

15:00 to 15:25
Digital Paradigm Shift: Genetion X and Y

Pavol Magic

Conference Moderator

Andrea Zererová

9:00 to 9:25
Content is KING. Distribution is QUEEN.
Creating interesting content is the basic premise of communication success. Distribution goes hand in hand with a content. When, how, in what format, and to whom can I send it? The lecture will be about the process of content creation and distribution to offline and online media in Red Bull world.

Júlia Micháleková


9:30 to 9:55
Content marketing as an integral part of your SEO strategy
Search engine optimization (SEO) is no longer just about good headlines on the web and a large number of backlinks. Content strategy has become an integral part of any SEO project. Connects other areas of online marketing including social networks.

Peter Sasák

10:20 to 10:45
RTG - a new way of digital media buying
Zvyšovanie klikov v kampani nemusí nevyhnutne smerovať k želaným marketingovým a obchodným výsledkom. Prednáška o tom, ako zvýšiť efektívnosť online kampaní pomocou automatizovaného nákupu v reálnom čase (RTB).

MA Kardi Somerfield

10:50 to 11:20
The Power of Customer Insight to make Advertising more Effective
Continual shifts in the media landscape. The changing consumer enabled by technology. Fragmentation - increased choice and complexity. Advertising effectiveness - Return on investment driven by Big Data.

Simona Mištíková


13:05 to 13:30
Love brands: The only way is through exclusivity and personalization of online and offline tools
The market is almost saturated and the customer is supersaturated. What can the customer get on your side?

Mgr. Ján Holčík

13:35 to 14:05
Print: 25 years of intensive changes
The press was the key to the freedom, 25 years ago. Digital media came after the golden age of press. As this test has stood print as information carrier? Is it possible to link it with the modern media? When is actually available in digital printing as an alternative to current technology?
History
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