Schedule
Speakers
History

Schedule
Speakers
History

09.04.2014

Hotel Saffron Bratislava

11. Marketing Live

Schedule
Speakers
History

Schedule - Marketing Live Conference 2014

8:00 - 8:45 REGISTRATION - Hotel Saffron

9:00

9:25

Content is KING. Distribution is QUEEN.

Andrea Zererová, Regional Communication Manager, Red Bull Slovensko s.r.o., SK

9:30

9:55

Content marketing as an integral part of your SEO strategy

Júlia Micháleková, Managing Director, VISIBILITY s.r.o.

10:00 - 10:15 Coffee Break

10:20

10:45

Peter Sasak, Digital Director, marketing

RTG - a new way of digital media buying

Peter Sasák, Marketing and Business Development, OMD Slovakia, SK

10:50

11:20

The Power of Customer Insight to make Advertising more Effective

Kardi Somerfield, Senior Lecturer, University of Northampton, UK

11:25

11:55

How social media content "makes" or "breaks" a brand

Jakub Chmielniak, CEO, Mr Gugu and Ms Go, PL

12:00 - 13:00 LUNCH

13:05

13:30

Mištíková, online a offline communication, marketing, strategy

Love brands: The only way is through exclusivity and personalization of online and offline tools

Simona Mištíková, Managing Director, DIVINO, s.r.o.

13:35

14:05

Print: 25 years of intensive changes

Ján Holčík, CEO, ULTRA PRINT, s.r.o., SK

14:10 - 14:25 Coffee Break

14:30

14:55

Competition. What is it? Where can we see it? What does it embrace?

Pavol Cvik, Lawyer, Pavol Cvik - advokát, s.r.o., SK

15:00

15:25

Benjamin Ruschin, creative digital solutions

Digital Paradigm Shift: Genetion X and Y

Benjamin Ruschin, Managing Director, VIENNA DIGITAL, AT

15:30 - 17:00 Ochutnávka vín LAHOFER

Magic, Product Manager, Sygic, strategy, comunication, marketing

Conference Moderator

Pavol Magic, Product Manager, Sygic, SK

The organizer reserves the right to make changes to the conference program.

Speakers

Pavol
Cvik

Jakub
Chmielniak

Benjamin
Ruschin

Pavol
Magic

Andrea
Zererová

Júlia
Micháleková [SK]

Peter
Sasák

Kardi
Somerfield

Simona
Mištíková [SK]

Ján
Holčík

JUDr. Pavol Cvik

Lawyer

Pavol Cvik - advokát, s.r.o.

He is devoted to counseling for national, international clients in the laws of advertising, media, copyright, competition and intellectual property law.

14:30 to 14:55

Competition. What is it? Where can we see it? What does it embrace?

Advertisement consumer competition is now intensively used marketing tool. The lecture analyzes the consumer in terms of competition law and draws attention to the shortcomings but also recommendations on how to avoid them.

BA Jakub Chmielniak

CEO

Mr Gugu and Ms Go

Jagiellonian University graduate, who started his own clothing company, Mr. Gugu&Ms Go- worldwide acclaimed brand known for imaginative and creative designs and strong social media base.

11:25 to 11:55

How social media content "makes" or "breaks" a brand

Benjamin Ruschin

Managing Director

VIENNA DIGITAL

Ben is specialized in digital and strategy to sell services online. He is Founder of Manageers the community that connects thousands of young professionals. He is Co-Founder of WeAreDevelopers, which hosts the largest developer conference in Austria.

15:00 to 15:25

Digital Paradigm Shift: Genetion X and Y

Pavol Magic

Product Manager

Sygic

He co-founded and was a president at ADMA. He worked in Etarget as Head of Communications for 9 countries in which the company operates. He also worked for PR Agency Sees, Dell and organization AISEC.

Conference Moderator

Andrea Zererová

Regional Communication Manager

Red Bull Slovensko s.r.o.

She studied journalism at Comenius University. During her studies she worked in the Slovak Olympic Committee as media manager. 8 years invents and places creative content to the media for Red Bull.

9:00 to 9:25

Content is KING. Distribution is QUEEN.

Creating interesting content is the basic premise of communication success. Distribution goes hand in hand with a content. When, how, in what format, and to whom can I send it? The lecture will be about the process of content creation and distribution to offline and online media in Red Bull world.

Júlia Micháleková

Managing Director

VISIBILITY s.r.o.

Julia is not a marketing beginner, she works in practice for four years. She began in managing SEO projects currently is Managing Director in Visibility. She loves books, dancing and running.

9:30 to 9:55

Content marketing as an integral part of your SEO strategy

Search engine optimization (SEO) is no longer just about good headlines on the web and a large number of backlinks. Content strategy has become an integral part of any SEO project. Connects other areas of online marketing including social networks.

Peter Sasák

Marketing and Business Development

OMD Slovakia

He has been working for 8 years at OMD. He is responsible for online services, digital media and their integration into brand communication strategies, collaborates with Henkel, Pepsi, McDonalds etc.

10:20 to 10:45

RTG - a new way of digital media buying

Zvyšovanie klikov v kampani nemusí nevyhnutne smerovať k želaným marketingovým a obchodným výsledkom. Prednáška o tom, ako zvýšiť efektívnosť online kampaní pomocou automatizovaného nákupu v reálnom čase (RTB).

MA Kardi Somerfield

Senior Lecturer

University of Northampton

Kardi worked as an Account Executive at Carlson, Client Partner (Shell,Goldfish, MBNA,Marsh and Global One Telco),Esporta Loyalty Director, now works as a lecturer at the University of Northampton.

10:50 to 11:20

The Power of Customer Insight to make Advertising more Effective

Continual shifts in the media landscape. The changing consumer enabled by technology. Fragmentation - increased choice and complexity. Advertising effectiveness - Return on investment driven by Big Data.

Simona Mištíková

Managing Director

DIVINO, s.r.o.

She supervised one of the three teams of the biggest PR agency in Slovakia for 8 years. Currently she runs her own PR Agency - Divino with clients such as Henkel, Nadácia Volkswagen Slovakia, Budiš, Dr. Oetker, Cinema City, Bepon, Zľava Dňa etc.

13:05 to 13:30

Love brands: The only way is through exclusivity and personalization of online and offline tools

The market is almost saturated and the customer is supersaturated. What can the customer get on your side?

Mgr. Ján Holčík

CEO

ULTRA PRINT, s.r.o.

Modern publishing technology fascinated him already in the 80s years. He is co-owner of several companies involved in marketing communications, more than 20 years.

13:35 to 14:05

Print: 25 years of intensive changes

The press was the key to the freedom, 25 years ago. Digital media came after the golden age of press. As this test has stood print as information carrier? Is it possible to link it with the modern media? When is actually available in digital printing as an alternative to current technology?