09.04.2014
Hotel Saffron Bratislava
Schedule - Marketing Live Conference 2014
8:00 - 8:45 REGISTRATION - Hotel Saffron
9:00
-
9:25
Content is KING. Distribution is QUEEN.
Andrea Zererová, Regional Communication Manager, Red Bull Slovensko s.r.o., SK
9:30
-
9:55
Content marketing as an integral part of your SEO strategy
Júlia Micháleková, Managing Director, VISIBILITY s.r.o.
10:00 - 10:15 Coffee Break
10:20
-
10:45
RTG - a new way of digital media buying
Peter Sasák, Marketing and Business Development, OMD Slovakia, SK
10:50
-
11:20
The Power of Customer Insight to make Advertising more Effective
Kardi Somerfield, Senior Lecturer, University of Northampton, UK
11:25
-
11:55
How social media content "makes" or "breaks" a brand
Jakub Chmielniak, CEO, Mr Gugu and Ms Go, PL
12:00 - 13:00 LUNCH
13:05
-
13:30
Love brands: The only way is through exclusivity and personalization of online and offline tools
Simona Mištíková, Managing Director, DIVINO, s.r.o.
13:35
-
14:05
Print: 25 years of intensive changes
Ján Holčík, CEO, ULTRA PRINT, s.r.o., SK
14:10 - 14:25 Coffee Break
14:30
-
14:55
Competition. What is it? Where can we see it? What does it embrace?
Pavol Cvik, Lawyer, Pavol Cvik - advokát, s.r.o., SK
15:00
-
15:25
Digital Paradigm Shift: Genetion X and Y
Benjamin Ruschin, Managing Director, VIENNA DIGITAL, AT
15:30 - 17:00 Ochutnávka vín LAHOFER
Conference Moderator
Pavol Magic, Product Manager, Sygic, SK
The organizer reserves the right to make changes to the conference program or term.
Speakers
Pavol
Cvik
Cvik
Jakub
Chmielniak
Chmielniak
Benjamin
Ruschin
Ruschin
Pavol
Magic
Magic
Andrea
Zererová
Zererová
Júlia
Micháleková [SK]
Micháleková [SK]
Peter
Sasák
Sasák
Kardi
Somerfield
Somerfield
Simona
Mištíková [SK]
Mištíková [SK]
Ján
Holčík
Holčík
JUDr. Pavol Cvik
Lawyer
Pavol Cvik - advokát, s.r.o.
He is devoted to counseling for national, international clients in the laws of advertising, media, copyright, competition and intellectual property law.
14:30 to 14:55
Competition. What is it? Where can we see it? What does it embrace?
Advertisement consumer competition is now intensively used marketing tool. The lecture analyzes the consumer in terms of competition law and draws attention to the shortcomings but also recommendations on how to avoid them.
BA Jakub Chmielniak
CEO
Mr Gugu and Ms Go
Jagiellonian University graduate, who started his own clothing company, Mr. Gugu&Ms Go- worldwide acclaimed brand known for imaginative and creative designs and strong social media base.
11:25 to 11:55
How social media content "makes" or "breaks" a brand
Benjamin Ruschin
Managing Director
VIENNA DIGITAL
Ben is specialized in digital and strategy to sell services online. He is Founder of Manageers the community that connects thousands of young professionals. He is Co-Founder of WeAreDevelopers, which hosts the largest developer conference in Austria.
15:00 to 15:25
Digital Paradigm Shift: Genetion X and Y
Pavol Magic
Product Manager
Sygic
He co-founded and was a president at ADMA. He worked in Etarget as Head of Communications for 9 countries in which the company operates. He also worked for PR Agency Sees, Dell and organization AISEC.
Conference Moderator
Andrea Zererová
Regional Communication Manager
Red Bull Slovensko s.r.o.
She studied journalism at Comenius University. During her studies she worked in the Slovak Olympic Committee as media manager. 8 years invents and places creative content to the media for Red Bull.
9:00 to 9:25
Content is KING. Distribution is QUEEN.
Creating interesting content is the basic premise of communication success. Distribution goes hand in hand with a content. When, how, in what format, and to whom can I send it? The lecture will be about the process of content creation and distribution to offline and online media in Red Bull world.
Júlia Micháleková
Managing Director
VISIBILITY s.r.o. 
Julia is not a marketing beginner, she works in practice for four years. She began in managing SEO projects currently is Managing Director in Visibility. She loves books, dancing and running.
9:30 to 9:55
Content marketing as an integral part of your SEO strategy
Search engine optimization (SEO) is no longer just about good headlines on the web and a large number of backlinks. Content strategy has become an integral part of any SEO project. Connects other areas of online marketing including social networks.
Peter Sasák
Marketing and Business Development
OMD Slovakia
He has been working for 8 years at OMD. He is responsible for online services, digital media and their integration into brand communication strategies, collaborates with Henkel, Pepsi, McDonalds etc.
10:20 to 10:45
RTG - a new way of digital media buying
Zvyšovanie klikov v kampani nemusí nevyhnutne smerovať k želaným marketingovým a obchodným výsledkom. Prednáška o tom, ako zvýšiť efektívnosť online kampaní pomocou automatizovaného nákupu v reálnom čase (RTB).
MA Kardi Somerfield
Senior Lecturer
University of Northampton
Kardi worked as an Account Executive at Carlson, Client Partner (Shell,Goldfish, MBNA,Marsh and Global One Telco),Esporta Loyalty Director, now works as a lecturer at the University of Northampton.
10:50 to 11:20
The Power of Customer Insight to make Advertising more Effective
Continual shifts in the media landscape. The changing consumer enabled by technology. Fragmentation - increased choice and complexity. Advertising effectiveness - Return on investment driven by Big Data.
Simona Mištíková
Managing Director
DIVINO, s.r.o.
She supervised one of the three teams of the biggest PR agency in Slovakia for 8 years. Currently she runs her own PR Agency - Divino with clients such as Henkel, Nadácia Volkswagen Slovakia, Budiš, Dr. Oetker, Cinema City, Bepon, Zľava Dňa etc.
13:05 to 13:30
Love brands: The only way is through exclusivity and personalization of online and offline tools
The market is almost saturated and the customer is supersaturated. What can the customer get on your side?
Mgr. Ján Holčík
CEO
ULTRA PRINT, s.r.o.
Modern publishing technology fascinated him already in the 80s years. He is co-owner of several companies involved in marketing communications, more than 20 years.
13:35 to 14:05
Print: 25 years of intensive changes
The press was the key to the freedom, 25 years ago. Digital media came after the golden age of press. As this test has stood print as information carrier? Is it possible to link it with the modern media? When is actually available in digital printing as an alternative to current technology?
