Schedule - Marketing Live Conference 2014
JUDr. Pavol Cvik
14:30 to 14:55
Competition. What is it? Where can we see it? What does it embrace?
Advertisement consumer competition is now intensively used marketing tool. The lecture analyzes the consumer in terms of competition law and draws attention to the shortcomings but also recommendations on how to avoid them.
BA Jakub Chmielniak
11:25 to 11:55
How social media content "makes" or "breaks" a brand
15:00 to 15:25
Digital Paradigm Shift: Genetion X and Y
9:00 to 9:25
Content is KING. Distribution is QUEEN.
Creating interesting content is the basic premise of communication success. Distribution goes hand in hand with a content. When, how, in what format, and to whom can I send it? The lecture will be about the process of content creation and distribution to offline and online media in Red Bull world.
9:30 to 9:55
Content marketing as an integral part of your SEO strategy
Search engine optimization (SEO) is no longer just about good headlines on the web and a large number of backlinks. Content strategy has become an integral part of any SEO project. Connects other areas of online marketing including social networks.
10:20 to 10:45
RTG - a new way of digital media buying
Zvyšovanie klikov v kampani nemusí nevyhnutne smerovať k želaným marketingovým a obchodným výsledkom. Prednáška o tom, ako zvýšiť efektívnosť online kampaní pomocou automatizovaného nákupu v reálnom čase (RTB).
MA Kardi Somerfield
10:50 to 11:20
The Power of Customer Insight to make Advertising more Effective
Continual shifts in the media landscape. The changing consumer enabled by technology. Fragmentation - increased choice and complexity. Advertising effectiveness - Return on investment driven by Big Data.
13:05 to 13:30
Love brands: The only way is through exclusivity and personalization of online and offline tools
The market is almost saturated and the customer is supersaturated. What can the customer get on your side?
Mgr. Ján Holčík
13:35 to 14:05
Print: 25 years of intensive changes
The press was the key to the freedom, 25 years ago. Digital media came after the golden age of press. As this test has stood print as information carrier? Is it possible to link it with the modern media? When is actually available in digital printing as an alternative to current technology?
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