11. Marketing Live
09.04.2014
Bratislava
The conference, which will expand the horizons of marketers in an online and offline!
Schedule - Marketing Live Conference 2014
REGISTRATION - Hotel Saffron
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She studied journalism at Comenius University. During her studies she worked in the Slovak Olympic Committee as media manager. 8 years invents and places creative content to the media for Red Bull.
Content is KING. Distribution is QUEEN.
Creating interesting content is the basic premise of communication success. Distribution goes hand in hand with a content. When, how, in what format, and to whom can I send it? The lecture will be about the process of content creation and distribution to offline and online media in Red Bull world.
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Julia is not a marketing beginner, she works in practice for four years. She began in managing SEO projects currently is Managing Director in Visibility. She loves books, dancing and running.
Content marketing as an integral part of your SEO strategy
Search engine optimization (SEO) is no longer just about good headlines on the web and a large number of backlinks. Content strategy has become an integral part of any SEO project. Connects other areas of online marketing including social networks.
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Coffee Break
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He has been working for 8 years at OMD. He is responsible for online services, digital media and their integration into brand communication strategies, collaborates with Henkel, Pepsi, McDonalds etc.
RTG - a new way of digital media buying
Zvyšovanie klikov v kampani nemusí nevyhnutne smerovať k želaným marketingovým a obchodným výsledkom. Prednáška o tom, ako zvýšiť efektívnosť online kampaní pomocou automatizovaného nákupu v reálnom čase (RTB).
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Kardi worked as an Account Executive at Carlson, Client Partner (Shell,Goldfish, MBNA,Marsh and Global One Telco),Esporta Loyalty Director, now works as a lecturer at the University of Northampton.
The Power of Customer Insight to make Advertising more Effective
Continual shifts in the media landscape. The changing consumer enabled by technology. Fragmentation - increased choice and complexity. Advertising effectiveness - Return on investment driven by Big Data.
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Jagiellonian University graduate, who started his own clothing company, Mr. Gugu&Ms Go- worldwide acclaimed brand known for imaginative and creative designs and strong social media base.
How social media content "makes" or "breaks" a brand
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LUNCH
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She supervised one of the three teams of the biggest PR agency in Slovakia for 8 years. Currently she runs her own PR Agency - Divino with clients such as Henkel, Nadácia Volkswagen Slovakia, Budiš, Dr. Oetker, Cinema City, Bepon, Zľava Dňa etc.
Love brands: The only way is through exclusivity and personalization of online and offline tools
The market is almost saturated and the customer is supersaturated. What can the customer get on your side?
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Modern publishing technology fascinated him already in the 80s years. He is co-owner of several companies involved in marketing communications, more than 20 years.
Print: 25 years of intensive changes
The press was the key to the freedom, 25 years ago. Digital media came after the golden age of press. As this test has stood print as information carrier? Is it possible to link it with the modern media? When is actually available in digital printing as an alternative to current technology?
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Coffee Break
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He is devoted to counseling for national, international clients in the laws of advertising, media, copyright, competition and intellectual property law.
Competition. What is it? Where can we see it? What does it embrace?
Advertisement consumer competition is now intensively used marketing tool. The lecture analyzes the consumer in terms of competition law and draws attention to the shortcomings but also recommendations on how to avoid them.
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Ben is specialized in digital and strategy to sell services online. He is Founder of Manageers the community that connects thousands of young professionals. He is Co-Founder of WeAreDevelopers, which hosts the largest developer conference in Austria.
Digital Paradigm Shift: Genetion X and Y
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Ochutnávka vín LAHOFER
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He co-founded and was a president at ADMA. He worked in Etarget as Head of Communications for 9 countries in which the company operates. He also worked for PR Agency Sees, Dell and organization AISEC.
Conference Moderator
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General partner
Main partner
Partner
Special Thanks
Media partner
History
2020
Šimák Zámok Pezinok
Pezinok
Inšpiratívne content marketingové kampane, emaily, videá, ale i ďalšie nástroje, ktorých cieľom je efektívna komunikácia značky za účelom maximalizácie digital ROI, rastu konverzií a zlepšenia lojality zákazníkov vám aj tento rok predstavia starostlivo vybraní prednášajúci konferencie Marketing Live. Program konferencie umožňuje diskutovať o výzvach, príležitostiach a riešeniach v čase data-driven marketingu a počas prestávok poskytuje príležitosti pre networking.
2019
Hotel TATRA****
Bratislava
This year, a carefully selected Marketing Live conference lecturer will present inspiring content marketing campaigns, emails, videos as well as other tools designed to effectively communicate branding to maximize digital ROI, conversion growth and customer loyalty. The conference program allows you to discuss challenges, opportunities, and solutions at the time of data-driven marketing and provides networking opportunities during breaks.
2018
Hotel TATRA****
Bratislava
Inspiration and creative ideas, tweaks, as well as valuable tips from the most experienced marketers brings Marketing Live Conference 2018 in four thematic parts: strategic marketing, personalized marketing and loyalty, communication strategies and online marketing.
2017
Grand Hotel Pressburg ****
Bratislava
Inspiration and creative ideas, tweaks, as well as valuable tips from the most experienced marketers brings Marketing Live Conference 2017 in four thematic parts: strategic marketing, personalized marketing and loyalty, communication strategies and online marketing.
2016
Grand Hotel Pressburg ****
Bratislava
What are the most effective strategies in communication? What are the most common mistakes we make in strategic planning? What to do if the results of our marketing are unflattering? Tweaks and tips from the most experienced marketers will offer again conference Marketing Live 2016!
2015
Hotel Saffron
Bratislava
The best marketers know that the king of success becomes the "text" - Content Marketing plays a first fiddle. What are the most effective strategies in communication? What are the real costs are necessary for a successful campaign? Cool and advice from the more experienced marketers will offer the conference Marketing Live 2015!
2014
hotel Saffron
Bratislava
Think bigger: Connecting offline and online in harmonized marketing communications strategy, Social media should not be the sole instrument of your strategy, it should be mainly support. How to integrate social media with your SEO strategy.
2013
hotel NH Gate One
Bratislava
Dont be worry about the communication with your customers, we will show you how to easily and quickly engage them to online dialogue. And because we are "IN" we introduce you the key trends in social media.
2012
hotel NH Gate One
Bratislava
Effective online marketing - case studies. How effectively focus online campaigns to target audiences. Banks and social media. Create a campaign that gets the headlines of the media.
2011
Hotel Gate One
Bratislava
Strategic online marketing - how to keep up with him?
2010
Falkensteiner Hotel
Bratislava
Nevtieravé spôsoby využívania internetu.
2009
Hotel TATRA
Bratislava
Marketing s aktívnou účasťou potenciálneho zákazníka – relatívne nový smer hovoriaci o tom, že už samotná reklama môže a mala by byť zážitkom sama o sebe, teda nielen výrobok, ktorý propaguje, ale i jeho vlastná reklama. Rýchlejšie sa tak šíri, zadávateľa stojí menej peňazí a kupujúci ju nevníma tak negatívne ako obyčajnú reklamu.
2008
Club PENATI
Bratislava
Konferencia prináša jedinečnú možnosť dozvedieť sa maximum z oblasti branding, retail marketing, in store komunikácia, merchandising a ďalších. Zároveň je konferencia zameraná na praktické riešenia otázok prezentované odborníkmi v oblasti retail marketing.
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