12. Marketing Live

Topic 1: Segmentation, differentiated and undifferentiated marketing
Topic 2: Life Cycle Analysis - choice of strategy and operational priorities
Topic 3: The final consumer and buying decision

Topic 1: Segmentation, differentiated and undifferentiated marketing
Topic 2: Life Cycle Analysis - choice of strategy and operational priorities
Topic 3: The final consumer and buying decision

Topic 1: Segmentation, differentiated and undifferentiated marketing
Topic 2: Life Cycle Analysis - choice of strategy and operational priorities
Topic 3: The final consumer and buying decision

Topic 1: Segmentation, differentiated and undifferentiated marketing
Topic 2: Life Cycle Analysis - choice of strategy and operational priorities
Topic 3: The final consumer and buying decision

Why content and storytelling are key aspects of the emerging data-driven Marketing landscape and how redwood are working with some of the world's leading brands.

Searching patterns of behavior in marketing can lead to surprising conclusions. If we remove from the examination layers of economic terms, we can recast to principles that determine the behavior of brands and target groups. Religious behavior is surprisingly in accordance with branding principles.

Creating of long-term digital projects includes also the formation of a commercial channel - business model. Its objective is to generate income. There are more than 20 types of business models which really work. You may only choose one of them..

Is a real user and real environment for our area in terms of user preferences? What is Crowdtesting and what helps? Specific examples of practice you can see and hear in Michael´s lecture.

Content as mindset tool and lead generator. How to use owned and earned media and meet your marketing objectives.

Content marketing is like a sports car, most people after him longs, but have no idea that you load into a sports car stroller, weekend shopping etc. That does not mean that it is not appropriate. If you find a way to find the proper use, content marketing can provide a great service and experience.

We're still hearing that SEO is dead. Is there any point in doing it? Yes it is and during this speech we will show you how to do SEO which is up-to-date in year 2015 and will be up-to-date in the future.

Content marketing is a phenomenon just now. Everyone talks about it, we would do it, few know how to implement it in marketing processes, systematic and long-term use. Richard knows how to maximize the effectiveness of content marketing and meaningfully add it to the business processes.

Digital and mobile revolution already got into a retail and it is up to dealers/sellers to get closer to their customers. We will show you two successful case studies, how Kofila and COOP Jednota did use this trend.

Loyalty systems, business data and statistics show us the past. Is there a way of marketing can look into the future? We decide on the basis what telling us the past or the future?

Prípadová štúdia VIP podujatia so 7-ročnou tradíciou. Príbeh, ktorý sa vyvíja a mení spolu s firmou. Talkshow s Janom Krausom a hosťami TEMPEST-u, využitie tém, synergií a momentu pri príprave podujatia, počas neho i po ňom. Príbeh od vzniku až po súčasný manažment podujatia, prínos pre TEMPEST.

Teória a prax sú často veľmi odlišné veci, preto predpovedať úspech kampane nie je jednoduché. Ich vyhodnotenie však prináša presné výsledky. Case studies o rozdieloch medzi teóriou a praxou, vôli počúvať svojich zákazníkov a vášni pre prácu s cieľom zvýšenia efektivity jednotlivých aktivít.

Prečo si mnoho malých a stredných firiem dookola zamieňa video marketing s video tvorbou? Ako vďaka správnej optimalizácii obsahu získať viac zákazníkov za nižšie investície? TO všetko a ešte omnoho viac bude vysvetlené na praktických a použiteľných úkažkach z praxe.

Everyday aspects of working in the sports sector, the meaning and the important role of partnerships and partnership care, the need for emphasis on the end user's requirements. Peter's lecture will open the door to the world where running is not only physical activity but also strong emotion.

If you're already advertising with Google AdWords or Facebook, your campaign can quickly adapt to Users - your potential customers. How can you modify your campaigns tailored to customers so that they are even more effective?

Everyone is a brand. Personal brand. Face it!
In Slovakia, the value and business opportunities connected to personal branding are widely underestimated yet. And thats good news for everyone involved in marketing. The future is wide open...

Alexandra is going to tell us about how insomnia helped her to pursue her biggest dream of traveling around the world and even making a living out of it. What difficulties did she have to go through in those 4 years when visiting 45 countries on 5 continents and what did she learn from it?

Vo svojej prednáške "Šaty robia človeka" Lenka prezradí, ako urobiť perfektný "prvý dojem" a akým chybám v odievaní sa vyvarovať na pracovnom stretnutí. Pánom prezradí, aký oblek si vybrať na akú príležitosť a ženám, aká má byť sukňa dlhá a podpätky vysoké na pracovné stretnutie.