22.04.2015
Hotel Saffron Bratislava
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1. STRATEGICKÝ MARKETING /09:00 – 12:00 Sála 1/
Vstup do On-line
2. SEO A CONTENT MARKETING /13:00 – 16:00 Sála 1/
Vstup do On-line
3. KOMUNIKAČNÉ STRATÉGIE / 13:00 – 16:00 Sála 2 /
Vstup do On-line
4. PERSONALIZOVANÝ A PERSONÁLNY MARKETING /13:00 – 16:00 Sála 3/
Vstup do On-lineHEADLINES - Marketing Live 2015
8:00 - 8:45 REGISTRATION of participants - Hotel Saffron
1. STRATEGIC MARKETING / 09:00 – 12:00 in the Hall No. 1 /
9:00
-
9:20
Christianity is the archetype of any marketing strategy
Ivan Kasaj, Supreme Leader of the Admiralty, Provocation bureau, SK
9:30 - 10:30
PANEL DISCUSSION: Determination of the proper marketing strategy
Roman Matulík, Head of Marketing and Advertising, Slovenská sporiteľňa, a.s., SK
Peter Vidovič, Company Director, Modrý koník s. r. o., SK
Matúš Klčo, Marketing Director, Creative Web, s.r.o. (Zlavadna.sk, Bookio.sk.), SR
Stanislav Cintavý, CEO, BEPON, SK
10:35 - 10:55 Coffee Break
11:00
-
11:20
Monetization of online activities such as a strategic decision
Pavol Kubán, CEO & Founder, SCR Interactive, President at ADMA, SK
11:30
-
11:50
User experience (UX): Strategic part of your online
Michal Matúš, Slovak Business Developement, Testbirds s.r.o., SK
Moderator of the 1st part
Ján Píža, CEO, Pianette, SR
Obed
2. SEO AND CONTENT MARKETING / 13:00 – 16:00 in the Hall No. 1 /
13:00
-
13:20
Why is content marketing working more effectively as old school advertising ?
Eduard Radimák, Content Marketing Expert, Content Marketing Hub , SK
13:30
-
13:50
Marketing's new golden age
Paul Kurzeja, Executive Creative Director, Redwood, UK
14:00 - 14:20 Coffee Break
14:25
-
14:45
Content marketing as a part of SEO strategy
Michal Kubíček, Managing Director, PRONETmedia, CZ
14:55
-
15:15
Does current SEO work or not?
Marek Šulik, Strategy Director, VISIBILITY s.r.o., SK
15:25
-
15:45
Long-term content platforms instead of one-off online campaigns
Richard Kafoněk, Managing Director, MARKETINGOVÁ KANCELÁŘ.CZ, CZ
Moderator of the 2nd part
Michal Král, CEO, Pricemania.sk, SK
3. COMMUNICATION STRATEGY / 13:00 – 16:00 in the Hall No. 2 /
13:00
-
13:20
How to use online marketing effectively for retail? - case studies Kofila and COOP Jednota
Pavel Urban, Client Services Leader, PRIA SYSTEM s.r.o., SK
13:30
-
13:50
What still needs a successful and well established brand
Peter Kočalka, Executive Director, Panta Rhei, s.r.o. , SK
14:00 - 14:20 Coffee Break
14:25
-
14:45
Podujatie, náš fungujúci nástroj na podporu značky, vzťahov a biznisu v B2B – prípadová štúdia TEMPEST, a.s.
Rastislav Chudík, Marketing Director, TEMPEST a.s., SK
14:55
-
15:15
Effective / inefficient campaigns to a specific customer
Silvia Wenderlová, Marketing Manager, Klenoty Aurum, SK
15:25
-
15:45
Videomarketing - practical advice and experience
Michal Kyselica, Managing Director, POSILKA.TV, SK
Moderator of the 3rd part
Simona Mištíková, Managing Director, DIVINO, s.r.o.
4. PERSONALIZED & PERSONAL MARKETING / 13:00 - 16:00 in the Hall No. 3 /
13:00
-
13:20
Focus on one target group and what one can do with it
Peter Pukalovič, Managing Director, BE COOL, SK
13:30
-
13:50
How to make a PPC campaign tailored to the customer
Lukáš Krejča, Online Marketing Specialist, lukask.cz, CZ
14:00 - 14:20 Coffee Break
14:25
-
14:45
The Brand Called YOU
Lukáš Bakoš, Managing Director, Maxman Consultants, s.r.o., SK
14:55
-
15:15
I make living out of traveling and my blog
Alexandra Kováčová, Traveler and blogger, www.crazysexyfuntraveler.com, SK
15:25
-
15:45
Ako urobiť dojem šatami alebo šaty robia človeka
Lenka Pechová, odborníčka v oblasti dejín odievania, umenia a etikety, ., SK
Moderator of the 4th part
Alexander Sejna, Director of Sales for PR Communication Channels, SITA Slovenská tlačová agentúra a.s., SK
The organizer reserves the right to make changes to the conference program or term.
Speakers
Roman
Matulík
Matulík
Peter
Vidovič
Vidovič
Matúš
Klčo
Klčo
Stanislav
Cintavý [SK]
Cintavý [SK]
Paul
Kurzeja
Kurzeja
Ján
Píža
Píža
Michal
Král
Král
Simona
Mištíková [SK]
Mištíková [SK]
Alexander
Sejna
Sejna
Ivan
Kasaj
Kasaj
Pavol
Kubán
Kubán
Michal
Matúš
Matúš
Eduard
Radimák
Radimák
Michal
Kubíček
Kubíček
Marek
Šulik
Šulik
Richard
Kafoněk
Kafoněk
Pavel
Urban
Urban
Peter
Kočalka
Kočalka
Rastislav
Chudík
Chudík
Silvia
Wenderlová
Wenderlová
Michal
Kyselica
Kyselica
Peter
Pukalovič
Pukalovič
Lukáš
Krejča
Krejča
Lukáš
Bakoš [SK]
Bakoš [SK]
Alexandra
Kováčová
Kováčová
Lenka
Pechová
Pechová
Roman Matulík
Head of Marketing and Advertising
Slovenská sporiteľňa, a.s.
9:30 to 10:30
PANEL DISCUSSION: Determination of the proper marketing strategy
Topic 1: Segmentation, differentiated and undifferentiated marketing
Topic 2: Life Cycle Analysis - choice of strategy and operational priorities
Topic 3: The final consumer and buying decision
Peter Vidovič
Company Director
Modrý koník s. r. o.
Peter založil v 2002 spolu s Róbertom Verešom spoločnosť Etarget - dodávateľ kontextovej reklamy v siedmych krajinách Európy. Od roku 2008 rozvíjajú s Róbertom portál Modrý koník (sociálna sieť pre mamičky) a expandujú do daľších krajín Európy.
9:30 to 10:30
PANEL DISCUSSION: Determination of the proper marketing strategy
Topic 1: Segmentation, differentiated and undifferentiated marketing
Topic 2: Life Cycle Analysis - choice of strategy and operational priorities
Topic 3: The final consumer and buying decision
Matúš Klčo
Marketing Director
Creative Web, s.r.o. (Zlavadna.sk, Bookio.sk.)
Matúš moves in the e-commerce for eight years, focusing on performance and ROI.
9:30 to 10:30
PANEL DISCUSSION: Determination of the proper marketing strategy
Topic 1: Segmentation, differentiated and undifferentiated marketing
Topic 2: Life Cycle Analysis - choice of strategy and operational priorities
Topic 3: The final consumer and buying decision
Stanislav Cintavý
CEO
BEPON 
He studied Accounting and Audit at the Uni of Economics. Since 2005 he has worked in Bepon. At the begining he worked on a position of Supervisor then as a Sales Director. Last years he works as a CEO
9:30 to 10:30
PANEL DISCUSSION: Determination of the proper marketing strategy
Topic 1: Segmentation, differentiated and undifferentiated marketing
Topic 2: Life Cycle Analysis - choice of strategy and operational priorities
Topic 3: The final consumer and buying decision
Paul Kurzeja
Executive Creative Director
Redwood
Paul is an expert on digital media, in the world of digital marketing is an icon. More than 7 years he creates a visual identity, a great digital content, video and print titles for the biggest brands in the UK - Volvo, Barclays, M & S, Boots, etc.
13:30 to 13:50
Marketing's new golden age
Why content and storytelling are key aspects of the emerging data-driven Marketing landscape and how redwood are working with some of the world's leading brands.
Mgr. Ján Píža
CEO
Pianette
He founded the Giftier.com, which has already devoted five years successfully delivered original gift baskets and flowers. He serves as chief of Pianetti comany, which starts in beverage segment.
Moderator of the 1st part
Ing. Michal Král
CEO
Pricemania.sk
Michal was involved in starting one of the largest healthcare portals. After getting know-how from the start-up start-ups, online marketing Michal has founded portal Pricemania. He was awarded the special prize for the most inspiring business story.
Moderator of the 2nd part
Simona Mištíková
Managing Director
DIVINO, s.r.o.
She supervised one of the three teams of the biggest PR agency in Slovakia for 8 years. Currently she runs her own PR Agency - Divino with clients such as Henkel, Nadácia Volkswagen Slovakia, Budiš, Dr. Oetker, Cinema City, Bepon, Zľava Dňa etc.
Moderator of the 3rd part
Alexander Sejna
Director of Sales for PR Communication Channels
SITA Slovenská tlačová agentúra a.s.
Alexander zodpovedá za predaj komerčného PR priestoru na spravodajských portáloch tlačovej agentúry SITA (Webnoviny.sk, Damskajazda.sk, vEnergetike.sk, Najky.sk, Bratm.sk, Banger.sk a Pesiazona.sk).
Moderator of the 4th part
Ivan Kasaj
Supreme Leader of the Admiralty
Provocation bureau
After the experience in the agency MMP, Wiktor Leo Burnett and MUW Saatchi & Saatchi he decided to become independent. He founded his own firm for the creation of communication of ideas, illustration, graphic design.
9:00 to 9:20
Christianity is the archetype of any marketing strategy
Searching patterns of behavior in marketing can lead to surprising conclusions. If we remove from the examination layers of economic terms, we can recast to principles that determine the behavior of brands and target groups. Religious behavior is surprisingly in accordance with branding principles.
Pavol Kubán
CEO & Founder
SCR Interactive, President at ADMA
After the Uni he was to set up companies SCR in the field of full-service advertising, digital marketing, design, IT, mobile technologies. At first he was a Creative Director, later he became Executive Director. He is also president of ADMA.
11:00 to 11:20
Monetization of online activities such as a strategic decision
Creating of long-term digital projects includes also the formation of a commercial channel - business model. Its objective is to generate income. There are more than 20 types of business models which really work. You may only choose one of them..
Michal Matúš
Slovak Business Developement
Testbirds s.r.o.
Michael was educated progressively in the administration, in the security and business developement. Later he became more interested in online marketing and communication. Today he diverges Slovak branch of Testbirds dedicated Crowdtestingu.
11:30 to 11:50
User experience (UX): Strategic part of your online
Is a real user and real environment for our area in terms of user preferences? What is Crowdtesting and what helps? Specific examples of practice you can see and hear in Michael´s lecture.
Eduard Radimák
Content Marketing Expert
Content Marketing Hub
As a young man he wanted to be a writer. Today he says: "Advertising glides over the surface, it's only a pose detached from the reality. Content marketing fulfills the marketing goals, enables to stay in the human position".
13:00 to 13:20
Why is content marketing working more effectively as old school advertising ?
Content as mindset tool and lead generator. How to use owned and earned media and meet your marketing objectives.
Michal Kubíček
Managing Director
PRONETmedia
Michael founded the 1st private regional newspapers in Czech Republic, a marketing blog and has written 3 books about how to get the page to a better position in search engines. He uses his 15 years of experience in marketing of eshop svetcukraru.cz
14:25 to 14:45
Content marketing as a part of SEO strategy
Content marketing is like a sports car, most people after him longs, but have no idea that you load into a sports car stroller, weekend shopping etc. That does not mean that it is not appropriate. If you find a way to find the proper use, content marketing can provide a great service and experience.
Marek Šulik
Strategy Director
VISIBILITY s.r.o.
Marek is Online Marketing Specialist. He is interested in SEO, Analytics, Conversion Optimization and Inbound Marketing. He is also one of the organizers of PechaKucha Night in Trnava.
14:55 to 15:15
Does current SEO work or not?
We're still hearing that SEO is dead. Is there any point in doing it? Yes it is and during this speech we will show you how to do SEO which is up-to-date in year 2015 and will be up-to-date in the future.
Richard Kafoněk
Managing Director
MARKETINGOVÁ KANCELÁŘ.CZ
Richard helps companies from different segments to set their marketing strategies for maximum efficiency using modern tools.
15:25 to 15:45
Long-term content platforms instead of one-off online campaigns
Content marketing is a phenomenon just now. Everyone talks about it, we would do it, few know how to implement it in marketing processes, systematic and long-term use. Richard knows how to maximize the effectiveness of content marketing and meaningfully add it to the business processes.
Pavel Urban
Client Services Leader
PRIA SYSTEM s.r.o.
Pavel was determined to stand up on his own in very young age, therefore he got experiences and even job in PRIA. Thanks to his enthusiasm and ability to understand to client’s business he successfully leads effective campaigns of our key clients.
13:00 to 13:20
How to use online marketing effectively for retail? - case studies Kofila and COOP Jednota
Digital and mobile revolution already got into a retail and it is up to dealers/sellers to get closer to their customers. We will show you two successful case studies, how Kofila and COOP Jednota did use this trend.
Peter Kočalka
Executive Director
Panta Rhei, s.r.o.
Peter works in the retail chain, in addition in chain with meat products, in stores with socks and underwear (Bepon) and slovak clothing brand (Ozeta). In present he is CEO of the largest bookstore in Slovakia Panta Rhei.
13:30 to 13:50
What still needs a successful and well established brand
Loyalty systems, business data and statistics show us the past. Is there a way of marketing can look into the future? We decide on the basis what telling us the past or the future?
Rastislav Chudík
Marketing Director
TEMPEST a.s.
Po 5-tich rokoch na pozícii IT manažéra v spol. Whirlpool Slovakia sa Rasťo rozhodol nabrať skúsenosti v X-Net ako marketingový a produktový manažér. Dnes je už 9 rokov marketingovým riaditeľom jedného z TOP poskytovateľov IT služieb na Slovensku.
14:25 to 14:45
Podujatie, náš fungujúci nástroj na podporu značky, vzťahov a biznisu v B2B – prípadová štúdia TEMPEST, a.s.
Prípadová štúdia VIP podujatia so 7-ročnou tradíciou. Príbeh, ktorý sa vyvíja a mení spolu s firmou. Talkshow s Janom Krausom a hosťami TEMPEST-u, využitie tém, synergií a momentu pri príprave podujatia, počas neho i po ňom. Príbeh od vzniku až po súčasný manažment podujatia, prínos pre TEMPEST.
Silvia Wenderlová
Marketing Manager
Klenoty Aurum
Prvé marketingové pozície získala v strojárenskom podniku, následne v hoteliérstve. Po ukončení 2 vysokých škôl, prišla príležitosť pracovať pre najväčšiu sieť predajní so šperkami a hodinkami Klenoty Aurum, ktorá je Silviinou srdcovkou už 6-ty rok.
14:55 to 15:15
Effective / inefficient campaigns to a specific customer
Teória a prax sú často veľmi odlišné veci, preto predpovedať úspech kampane nie je jednoduché. Ich vyhodnotenie však prináša presné výsledky. Case studies o rozdieloch medzi teóriou a praxou, vôli počúvať svojich zákazníkov a vášni pre prácu s cieľom zvýšenia efektivity jednotlivých aktivít.
Michal Kyselica
Managing Director
POSILKA.TV
Michal je mentor vykonného životného štýlu. Okrem riadenia vlastných projektov je externý konzultant vo viacerých spoločnostiach zaoberajúcich sa video marketingom. Youtube kanály, ktoré spravuje a optimalizuje prekonali hranicu 900 miliónov videní.
15:25 to 15:45
Videomarketing - practical advice and experience
Prečo si mnoho malých a stredných firiem dookola zamieňa video marketing s video tvorbou? Ako vďaka správnej optimalizácii obsahu získať viac zákazníkov za nižšie investície? TO všetko a ešte omnoho viac bude vysvetlené na praktických a použiteľných úkažkach z praxe.
Peter Pukalovič
Managing Director
BE COOL
Peter stands with his brother in the forefront of Be Cool sport agency, which significantly contributed to promotion of running as life style and stands for a variety of successful running events as CSOB Bratislava Marathon or Telekom Night Run.
13:00 to 13:20
Focus on one target group and what one can do with it
Everyday aspects of working in the sports sector, the meaning and the important role of partnerships and partnership care, the need for emphasis on the end user's requirements. Peter's lecture will open the door to the world where running is not only physical activity but also strong emotion.
Lukáš Krejča
Online Marketing Specialist
lukask.cz
Lukáš is an expert in internet marketing, knows what helps you to be seen and how to earn on the internet. His hobby is PPC advertising. The most important client is just now Pilulka.cz (Pilulka.sk), where he takes care of marketing activities.
13:30 to 13:50
How to make a PPC campaign tailored to the customer
If you're already advertising with Google AdWords or Facebook, your campaign can quickly adapt to Users - your potential customers. How can you modify your campaigns tailored to customers so that they are even more effective?
Lukáš Bakoš
Managing Director
Maxman Consultants, s.r.o.
Lukáš has extensive international coaching and consulting experience acquired in designing and conducting training and development projects for managers and their teams in Europe and Asia.
14:25 to 14:45
The Brand Called YOU
Everyone is a brand. Personal brand. Face it!
In Slovakia, the value and business opportunities connected to personal branding are widely underestimated yet. And thats good news for everyone involved in marketing. The future is wide open...
Alexandra Kováčová
Traveler and blogger
www.crazysexyfuntraveler.com
She was able to fulfill her dream because of her stubbornness. She has traveled to more than 45 countries, she feeds on travel & blogging about her experiences. Many Slovak and foreign magazines, even Vanity Fair wrote about Alex and her travel blog.
14:55 to 15:15
I make living out of traveling and my blog
Alexandra is going to tell us about how insomnia helped her to pursue her biggest dream of traveling around the world and even making a living out of it. What difficulties did she have to go through in those 4 years when visiting 45 countries on 5 continents and what did she learn from it?
Lenka Pechová
odborníčka v oblasti dejín odievania, umenia a etikety
.
Lenka po štúdiách v odbore kroje a kostýmy a dejín umenia sa už viac ako 15 rokov intenzívne venuje navrhovaniu a realizácii odevov, histórii odievania a módnym trendom. Je autorkou mnohých článkov o dejinách odievania, umení a etikete.
15:25 to 15:45
Ako urobiť dojem šatami alebo šaty robia človeka
Vo svojej prednáške "Šaty robia človeka" Lenka prezradí, ako urobiť perfektný "prvý dojem" a akým chybám v odievaní sa vyvarovať na pracovnom stretnutí. Pánom prezradí, aký oblek si vybrať na akú príležitosť a ženám, aká má byť sukňa dlhá a podpätky vysoké na pracovné stretnutie.
