
26.04.2016
Grand Hotel Pressburg **** Bratislava
13. Marketing Live
SCHEDULE - Marketing Live 2016
8:00 - 8:50 REGISTRATION of participants - Grand Hotel Pressburg **** Bratislava
1. STRATEGIC MARKETING / 09:00 – 12:00 Hall no. 1 /
9:00 - 9:05 Opening of the conference

Case study: Strategy and implementation of the campaign for placing Parcel Shops in Slovakia

PANEL DISCUSSION: Strategic marketing and its pitfalls






10:25 - 10:40 Coffee Break

Wanna increase ROI? Use digital trends


Emotions on the corporate website - when emotions will help you and when will damage


5 Steps to Highly Effective Email Marketing


Moderator of the part STRATEGIC marketing

12:00 - 13:00 LUNCH
2. COMMUNICATION STRATEGY / 13:00 – 16:00 Hall no. 1 /

Why do (not) try, a.k.a. How to overcome prejudices customer's online retail

Herding effect, or a real trend - Effective cooperation with blogger and vlogger





Charitable idea supported by celebrities

14:10 - 14:30 Coffee Break / NETWORKING
PANEL DISCUSSION: Brand Crisis Communication







Create your identity & choose a direction, the most effective way of marketing is word of mouth


Moderator of the part COMMUNICATION strategy

16:15 – 17:30 Záverečné občerstvenie spojené s ochutnávkou špeciálnych vín Rieslingov z Mosely
3. PERSONALIZED MARKETING & LOYALTY / 13:00 – 16:00 Hall no. 2 /

Excellent impression is not a coincidence!


The brand, trust, SEO or lowest price? Stone shops or internet?

How to change the ingrained perception of a brand




14:20 - 14:50 Coffee Break / NETWORKING
PANEL DISCUSSION: How to create marketing "persons"









Moderator of the part PERSONALIZED marketing and loyalty

4. ONLINE MARKETING / 13:00 – 16:00 Hall no. 3 /

Innovative e-mail marketing


WORKSHOP: Online Communication Strategy: Info - Email - Auto - Love

14:20 - 14:50 Coffee Break
PANEL DISCUSSION: Inbound Marketing a.k.a. unpaid marketing







Moderator of the part ONLINE Marketing

Speakers

Bubánová [SK]


Šurín


Mareček [SK]


Tabassom


Cvik


Floreková


Hřebecký


Němec


Biela


Kirš


Slovák


Dragan


Matejčíková


Březinová


Mazán


Prvá


Brašeňová


Bebjak


Cintavý [SK]


Ondrejka


Vargová


Horváth


Didák [SK]


Hlubina


Kirš


Roth


Mištíková [SK]


Adamčíková


Boťanská


Pastier


Matušek


Kuzmány


Simona Bubánová


9:30 to 10:25
PANEL DISCUSSION: Strategic marketing and its pitfalls
Topic 1: What are the most common mistakes we do in strategic planning?
Topic 2: What to do if your marketing results do not enjoy?

Peter Šurín

9:30 to 10:25
PANEL DISCUSSION: Strategic marketing and its pitfalls
Topic 1: What are the most common mistakes we do in strategic planning?
Topic 2: What to do if your marketing results do not enjoy?

Richard Mareček


9:30 to 10:25
PANEL DISCUSSION: Strategic marketing and its pitfalls
Topic 1: What are the most common mistakes we do in strategic planning?
Topic 2: What to do if your marketing results do not enjoy?

Rezo Tabassom

15:35 to 15:55
Create your identity & choose a direction, the most effective way of marketing is word of mouth

Pavol Cvik

13:05 to 13:25
Excellent impression is not a coincidence!
How are you feeling today? How do you look like today? What is your feeling on that? Basic manual styling, which you know that you took the other too!

Monika Floreková

14:55 to 15:50
PANEL DISCUSSION: How to create marketing "persons"
Topic 1: The benefits of creating marketing person stories
Topic 2: Practical experience and recommendations

Roman Hřebecký

14:55 to 15:50
PANEL DISCUSSION: How to create marketing "persons"
Topic 1: The benefits of creating marketing person stories
Topic 2: Practical experience and recommendations

Robert Němec

14:55 to 15:50
PANEL DISCUSSION: How to create marketing "persons"
Topic 1: The benefits of creating marketing person stories
Topic 2: Practical experience and recommendations

Kristína Biela

14:55 to 15:50
PANEL DISCUSSION: How to create marketing "persons"
Topic 1: The benefits of creating marketing person stories
Topic 2: Practical experience and recommendations

David Kirš

13:30 to 14:15
WORKSHOP: Online Communication Strategy: Info - Email - Auto - Love
Thanks to communication and selling strategies used by David last 5 years they have managed to build several million marks behind. It is a connection of several marketing techniques into one. At a workshop, under his leadership, you will learn how to use technology to the maximum.

Róbert Slovák

14:35 to 15:30
PANEL DISCUSSION: Brand Crisis Communication
Topic 1: How to avert a crisis for the benefit of the brand and profit from it
Topic 2: How to "deal" with the haters

Michal Dragan

14:35 to 15:30
PANEL DISCUSSION: Brand Crisis Communication
Topic 1: How to avert a crisis for the benefit of the brand and profit from it
Topic 2: How to "deal" with the haters

Daša Matejčíková

14:35 to 15:30
PANEL DISCUSSION: Brand Crisis Communication
Topic 1: How to avert a crisis for the benefit of the brand and profit from it
Topic 2: How to "deal" with the haters

Anna Březinová

14:55 to 15:50
PANEL DISCUSSION: Inbound Marketing a.k.a. unpaid marketing
Topic 1: Is this really so? Does a charge-free marketing exist?
Topic 2: Content marketing and social networks (Facebook, Instagram,..)
Topic 3: What does it mean hashtag and what is its connection to content

Jakub Mazán

14:55 to 15:50
PANEL DISCUSSION: Inbound Marketing a.k.a. unpaid marketing
Topic 1: Is this really so? Does a charge-free marketing exist?
Topic 2: Content marketing and social networks (Facebook, Instagram,..)
Topic 3: What does it mean hashtag and what is its connection to content

Lucia Prvá

14:55 to 15:50
PANEL DISCUSSION: Inbound Marketing a.k.a. unpaid marketing
Topic 1: Is this really so? Does a charge-free marketing exist?
Topic 2: Content marketing and social networks (Facebook, Instagram,..)
Topic 3: What does it mean hashtag and what is its connection to content

Katarína Brašeňová

13:55 to 14:05
Charitable idea supported by celebrities

Richard Bebjak

9:05 to 9:25
Case study: Strategy and implementation of the campaign for placing Parcel Shops in Slovakia
When you come with the new service on the market, it is important that your customers learn how to use it in the fastest time. This is what you can achieve an effective campaign. How to set up a strategy and choose the most appropriate implementation of the campaign you will learn in this speach.

Stanislav Cintavý


Moderator of the part STRATEGIC marketing

Jana Ondrejka

Moderator of the part COMMUNICATION strategy

Natália Vargová

Moderator of the part ONLINE Marketing

Tomáš Horváth

Moderator of the part PERSONALIZED marketing and loyalty

Marek Didák


10:45 to 11:05
Wanna increase ROI? Use digital trends
How to use the latest advertising formats to improve campaign results and maximise profit? These information you will find in Marek´s speach.

Palo Hlubina

11:10 to 11:30
Emotions on the corporate website - when emotions will help you and when will damage
Why emotions are key element for your business? Why your company web site shouldn't avoid emotions? How to find out what is too much? How to create emotional glue in content marketing, to attract clients to share your content?

David Kirš

11:35 to 11:55
5 Steps to Highly Effective Email Marketing
Email marketing is actually quite different from how they think more marketers. 70% David's email client monitor and look forward to them, 15% of them read each email. David in his talk show you five areas that are essential to the success of e-mail communication and influencing subsequent sale.

Zora Roth

13:05 to 13:25
Why do (not) try, a.k.a. How to overcome prejudices customer's online retail
Retail is segment where are the biggest obstacle prejudices customer orders a product becuase you can not catch a try the product. Hybrid model, with which ZOOT gaining more customers is an example of filling the market place as well as a challenge to overcome prejudice in online shopping.

Simona Mištíková


13:30 to 13:50
Herding effect, or a real trend - Effective cooperation with blogger and vlogger
We don’t want to miss his train – our intuition says. Question is who even has time for reading and following blogs. What will bloggers and vloggers bring to your marketing plan? These and more questions will be answered by two lovely ladies.

Linda Adamčíková

13:30 to 13:50
Herding effect, or a real trend - Effective cooperation with blogger and vlogger
We don’t want to miss his train – our intuition says. Question is who even has time for reading and following blogs. What will bloggers and vloggers bring to your marketing plan? These and more questions will be answered by two lovely ladies.

Mária Boťanská

13:30 to 13:50
The brand, trust, SEO or lowest price? Stone shops or internet?
What relationship have the Slovak to shop, the brands, to the purchase prices and particular to the shoping on the internet? Who are the dominant buyers on the internet? How are people thinking when buying on the internet? The results from a representative sample of 1,460 respondents.

Michal Pastier

13:55 to 14:15
How to change the ingrained perception of a brand
You will learn from the author of the campaign Fofola more examples of classic brands that were able to restart their communication and be loved again. It will not miss Popradská coffee and its jokes on account hipster.

Viliam Matušek

13:55 to 14:15
How to change the ingrained perception of a brand
You will learn from the author of the campaign Fofola more examples of classic brands that were able to restart their communication and be loved again. It will not miss Popradská coffee and its jokes on account hipster.

Zdeno Kuzmány

13:05 to 13:25
Innovative e-mail marketing
Zdeno imagine how they think of marketing in Tuli. How their work with e-mail marketing look like, what tools they use and how they try to bring with the small team comfortable sitting to the people. S(u)its you?
History
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