SCHEDULE - Marketing Live 2016
REGISTRATION of participants - Grand Hotel Pressburg **** Bratislava
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1. STRATEGIC MARKETING / 09:00 – 12:00 Hall no. 1 /
Opening of the conference
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Richard was to form a DHL Parcel Slovakia, a division of DHL Parcel Europe focused on providing logistics services in the dynamically developing field of eCommerce. In the DHL Parcel Slovakia held the position of sales and marketing manager.
Case study: Strategy and implementation of the campaign for placing Parcel Shops in Slovakia
When you come with the new service on the market, it is important that your customers learn how to use it in the fastest time. This is what you can achieve an effective campaign. How to set up a strategy and choose the most appropriate implementation of the campaign you will learn in this speach.
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presentation
PANEL DISCUSSION: Strategic marketing and its pitfalls
Topic 1: What are the most common mistakes we do in strategic planning?
Topic 2: What to do if your marketing results do not enjoy?
After studying at the Academy of Fine Arts, Simona was several years devoted to art. In 1993 she entered into advertising business. She worked as a creative director in MarkBBDO. She became a founding member of the Art Directors Club in Slovakia.
A geek who has been making a living from advertising and marketing for 20+ years. He helps companies to earn more money by increasing the value of their brands. He likes discovering how the world functions and he hates bullshit.
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Coffee Break
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Marek started as a social media manager and later he was working as an online marketing consultant for SME. He is mad about digital trends, what you can see in his show #DigiNews, where he summarizes all the news about digital marketing.
Wanna increase ROI? Use digital trends
How to use the latest advertising formats to improve campaign results and maximise profit? These information you will find in Marek´s speach.
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Palo, publicist, organizer of inspirational events, author of two books, several scenarios and the amount of other content. He focuses on strategies in content marketing and looking for intersections between emotionality and data.
Emotions on the corporate website - when emotions will help you and when will damage
Why emotions are key element for your business? Why your company web site shouldn't avoid emotions? How to find out what is too much? How to create emotional glue in content marketing, to attract clients to share your content?
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David is the founder of the fastest growing company in expert digital publishing in the Czech Republic. He has to his credit more than +50 million expert in selling products online, he overcame a crazy limit of to earn 5 million Kč per hour.
5 Steps to Highly Effective Email Marketing
Email marketing is actually quite different from how they think more marketers. 70% David's email client monitor and look forward to them, 15% of them read each email. David in his talk show you five areas that are essential to the success of e-mail communication and influencing subsequent sale.
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He studied Accounting and Audit at the Uni of Economics. Since 2005 he has worked in Bepon. At the begining he worked on a position of Supervisor then as a Sales Director. Last years he works as a CEO
Moderator of the part STRATEGIC marketing
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12:00 - 13:00 LUNCH
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2. COMMUNICATION STRATEGY / 13:00 – 16:00 Hall no. 1 /
Zora is devoted to marketing for almost 20 years. She was beginning at an advertising agency in the position account manager. After years spent in advertising and marketing waters than in Slovakia and abroad and she came in 2015 to Zoot.
Why do (not) try, a.k.a. How to overcome prejudices customer's online retail
Retail is segment where are the biggest obstacle prejudices customer orders a product becuase you can not catch a try the product. Hybrid model, with which ZOOT gaining more customers is an example of filling the market place as well as a challenge to overcome prejudice in online shopping.
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Herding effect, or a real trend - Effective cooperation with blogger and vlogger
We don’t want to miss his train – our intuition says. Question is who even has time for reading and following blogs. What will bloggers and vloggers bring to your marketing plan? These and more questions will be answered by two lovely ladies.
She supervised one of the three teams of the biggest PR agency in Slovakia for 8 years. Currently she runs her own PR Agency - Divino with clients such as Henkel, Nadácia Volkswagen Slovakia, Budiš, Dr. Oetker, Cinema City, Bepon, Zľava Dňa etc.
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Katarína sa venuje manažovaniu eventov na Slovensku i v zahraničí prostredníctvom vlastnej eventovo - projektovej spoločnosti checkpoint. V roku 2015 sa stala riaditeľkou charitatívneho projektu CHILDREN LOVE SWIMMING a ďalších charitatívnych línii.
Charitable idea supported by celebrities
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Coffee Break / NETWORKING
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PANEL DISCUSSION: Brand Crisis Communication
Topic 1: How to avert a crisis for the benefit of the brand and profit from it
Topic 2: How to "deal" with the haters
More than ten years devoted to advertising and also founded with friends advertising agency Respect APP, which he leads. The third year is the president of the Art Directors Club.
Michal sa cíti najlepšie vo vodách komunikácie s fanúšikmi. V minulosti známy ako hejter, dnes firmám pomáha ako sa s nimi vysporiadať a ako ich získať na svoju stranu.
10 rokov pracovala ako investigatívna novinárka v týždenníku Plus 7 dní a denníku
SME. Z médií odišla v roku 2009 z pozície zástupkyne šéfredaktorky týždenníka Život.
Odvtedy sa venuje výlučne PR a mediálnej stratégii, a založila svoju agentúru.
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Rezo má za sebou viac ako 20 ročné skúsenosti vo všetkých oblastiach maloobchodu predovšetkým v módnom priemysle. Spolupracoval s viacerými medzinárodnými dodávateľmi, vrátane DKNY, Diesel, Triple Five Soul, Guess, Fornarina, Earl Jean.
Create your identity & choose a direction, the most effective way of marketing is word of mouth
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Raffle
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Completion of the program
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Jana is editor in chief of online financial magazine NEXT FUTURE. She has worked in print media Store In Slovakia, Argus Media, and also in RTVS. He was also active in the field of Public Relations (Christian Barret, Unique - Jana Pištejová).
Moderator of the part COMMUNICATION strategy
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16:15 – 17:30 Záverečné občerstvenie spojené s ochutnávkou špeciálnych vín Rieslingov z Mosely
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3. PERSONALIZED MARKETING & LOYALTY / 13:00 – 16:00 Hall no. 2 /
Perfectly dressed lawyer by profession and soul StylecoachTM. He gained international license StylecoachTM in London. He teaches people how to show your beautiful self.
Excellent impression is not a coincidence!
How are you feeling today? How do you look like today? What is your feeling on that? Basic manual styling, which you know that you took the other too!
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Mária is active in the exploration and marketing for over 15 years. She has 7 years of experience as head of GfK investigates in FMCG. Experience of the survey she applied in building the brand of Palma. She currently leads his own agency.
The brand, trust, SEO or lowest price? Stone shops or internet?
What relationship have the Slovak to shop, the brands, to the purchase prices and particular to the shoping on the internet? Who are the dominant buyers on the internet? How are people thinking when buying on the internet? The results from a representative sample of 1,460 respondents.
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How to change the ingrained perception of a brand
You will learn from the author of the campaign Fofola more examples of classic brands that were able to restart their communication and be loved again. It will not miss Popradská coffee and its jokes on account hipster.
At first he controlled the purchase of strategic raw materials /2003/, later he switched to the position of Marketing Director /2007/. He is responsible for marketing strategy, brand management etc.
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Coffee Break / NETWORKING
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PANEL DISCUSSION: How to create marketing "persons"
Topic 1: The benefits of creating marketing person stories
Topic 2: Practical experience and recommendations
He leads Marketing and digital agency RobertNemec.com fot 14 years. His strengths are vision, innovation and creative approaches. Robert acquired inspiration for the business environment also in Silicon Valley.
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After more than 12 years of experience in marketing & communication, Tomas decided to enter the digital path. Within his previous career he developed and executed numerous PR & communications campaigns for a variety of corporate and private clients.
Moderator of the part PERSONALIZED marketing and loyalty
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4. ONLINE MARKETING / 13:00 – 16:00 Hall no. 3 /
Zdeno is working in marketing around 10 years. He belongs to the universal players. It means that he understands marketing as well as processes and technologies running in the background for the projects.
Innovative e-mail marketing
Zdeno imagine how they think of marketing in Tuli. How their work with e-mail marketing look like, what tools they use and how they try to bring with the small team comfortable sitting to the people. S(u)its you?
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David is the founder of the fastest growing company in expert digital publishing in the Czech Republic. He has to his credit more than +50 million expert in selling products online, he overcame a crazy limit of to earn 5 million Kč per hour.
WORKSHOP: Online Communication Strategy: Info - Email - Auto - Love
Thanks to communication and selling strategies used by David last 5 years they have managed to build several million marks behind. It is a connection of several marketing techniques into one. At a workshop, under his leadership, you will learn how to use technology to the maximum.
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Coffee Break
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PANEL DISCUSSION: Inbound Marketing a.k.a. unpaid marketing
Topic 1: Is this really so? Does a charge-free marketing exist?
Topic 2: Content marketing and social networks (Facebook, Instagram,..)
Topic 3: What does it mean hashtag and what is its connection to content
Jakub is a co-founder Truniversity - a platform to educate people in marketing and communication. Previously, he worked at various advertising agencies like a copywriter and idea maker. In the last of them he led the the whole creative team.
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Natalia is working in advertising for nearly 20 years, first in ATL agency and since 2006, digital agency in Core4. She loves in their work that needs to be constantly on the alert, watch new trends, approaches and changes in user behavior.
Moderator of the part ONLINE Marketing
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General partner
Main partner
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Special Thanks
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