Schedule
Speakers
Foto gallery
History

Schedule
Speakers
Foto gallery
History

26.04.2016

Grand Hotel Pressburg **** Bratislava

13. Marketing Live

Schedule
Speakers
Foto gallery
History

SCHEDULE - Marketing Live 2016

8:00 - 8:50 REGISTRATION of participants - Grand Hotel Pressburg **** Bratislava

1. STRATEGIC MARKETING / 09:00 – 12:00 Hall no. 1 /

9:00 - 9:05 Opening of the conference

9:05

9:25

Case study: Strategy and implementation of the campaign for placing Parcel Shops in Slovakia

Richard Bebjak, M&S Manager, DHL Parcel Slovensko spol. s r.o., SK

9:30 - 10:25

PANEL DISCUSSION: Strategic marketing and its pitfalls

Simona Bubánová, Managing Partner, Creative Department, s.r.o.

Peter Šurín, Strategy Director, Elite Solutions, s.r.o., SK

Richard Mareček, Strategy Director, Mayer/McCann Erickson, s. r. o.

10:25 - 10:40 Coffee Break

10:45

11:05

Wanna increase ROI? Use digital trends

Marek Didák, Creative Director, Co-Founder, Hype, s.r.o.

11:10

11:30

Emotions on the corporate website - when emotions will help you and when will damage

Palo Hlubina, Managing Director, Samosa, s.r.o., SK

11:35

11:55

David Kirs, strategicky marketing, emailing

5 Steps to Highly Effective Email Marketing

David Kirš, CEO, SmartEmailing, CZ

Cintavy, obchodny riaditel, Bepon, predaj a zakaznik

Moderator of the part STRATEGIC marketing

Stanislav Cintavý, CEO, BEPON, SK

12:00 - 13:00 LUNCH

2. COMMUNICATION STRATEGY / 13:00 – 16:00 Hall no. 1 /

13:05

13:25

Why do (not) try, a.k.a. How to overcome prejudices customer's online retail

Zora Roth, Marketing Manager, ZOOT SK, s.r.o, SK

13:30 - 13:50

Herding effect, or a real trend - Effective cooperation with blogger and vlogger

Mištíková, online a offline communication, marketing, strategy

Simona Mištíková, Managing Director, DIVINO, s.r.o.

Linda Adamčíková , Blogger, LAPKINN, SK

13:55

14:05

Charitable idea supported by celebrities

Katarína Brašeňová, Managing Director of the project CHILDREN LOVE SWIMMING, CONSULAT DE MONACO A BRATISLAVA , SK

14:10 - 14:30 Coffee Break / NETWORKING

14:35 - 15:30

PANEL DISCUSSION: Brand Crisis Communication

Róbert Slovák, CEO, Respect APP , Slovakia

Michal Dragan, krizova komunikacia, marketing

Michal Dragan, CEO , Chilli Business Solutions, s. r. o., SK

Daša Matejčíková, Managing Director, TIME.is Communication, SK

15:35

15:55

Create your identity & choose a direction, the most effective way of marketing is word of mouth

Rezo Tabassom, Marketing Consultant, ., CA

Moderator of the part COMMUNICATION strategy

Jana Ondrejka, Editor in Chief, NEXT FUTURE, SK

16:15 – 17:30 Záverečné občerstvenie spojené s ochutnávkou špeciálnych vín Rieslingov z Mosely

3. PERSONALIZED MARKETING & LOYALTY / 13:00 – 16:00 Hall no. 2 /

13:05

13:25

Excellent impression is not a coincidence!

Pavol Cvik, Lawyer, StylecoachTM, SK

13:30

13:50

Mária Boťanská, seo, personalizovany marketing

The brand, trust, SEO or lowest price? Stone shops or internet?

Mária Boťanská, Managing Director, MB Brand Management s.r.o., SK

13:55 - 14:15

How to change the ingrained perception of a brand

Michal Pastier, Kreatívny riaditeľ, marketing

Michal Pastier, Group Creative Director Zaraguza Bratislava, Zaraguza Praha, Zaraguza, s. r. o., SK

Viliam Matušek, inovation from market or marketing department

Viliam Matušek, Marketing Director, Baliarne obchodu a.s. Poprad, SR

14:20 - 14:50 Coffee Break / NETWORKING

14:55 - 15:50

PANEL DISCUSSION: How to create marketing "persons"

Monika Floreková, Copywriter , VISIBILITY s.r.o., SK

HřebeckýHřebecký, strategicky marketing, content

Roman Hřebecký, Copywriter , Pábení s.r.o., CZ

Robert Němec, CEO, RobertNemec.com, CZ

Kristína Biela, Content Marketing Manager, Marketinger s. r. o., SK

Tomas Horvath, personalizovany marketing

Moderator of the part PERSONALIZED marketing and loyalty

Tomáš Horváth, Country Manager, Crimtan CZ&SK s.r.o., SK

4. ONLINE MARKETING / 13:00 – 16:00 Hall no. 3 /

13:05

13:25

Innovative e-mail marketing

Zdeno Kuzmány, Marketing and Product Manager, Tuli.sk, s.r.o., SK

13:30

14:15

WORKSHOP: Online Communication Strategy: Info - Email - Auto - Love

David Kirš, CEO, SmartEmailing, CZ

14:20 - 14:50 Coffee Break

14:55 - 15:50

PANEL DISCUSSION: Inbound Marketing a.k.a. unpaid marketing

Anna Březinová, Social media consultant & content specialist, Newcast, CZ

Jakub Mazán, Co-Founder, Truniversity , SK

Lucia Prvá, Online communication coordinator, Orange Slovensko, a.s., SK

Moderator of the part ONLINE Marketing

Natália Vargová, Account Director, core 4, s.r.o., SK

The organizer reserves the right to make changes to the conference program or term.

Speakers

Simona
Bubánová [SK]

Peter
Šurín

Richard
Mareček [SK]

Rezo
Tabassom

Pavol
Cvik

Monika
Floreková

Roman
Hřebecký

Robert
Němec

Kristína
Biela

David
Kirš

Róbert
Slovák

Michal
Dragan

Daša
Matejčíková

Anna
Březinová

Jakub
Mazán

Lucia
Prvá

Katarína
Brašeňová

Richard
Bebjak

Stanislav
Cintavý [SK]

Jana
Ondrejka

Natália
Vargová

Tomáš
Horváth

Marek
Didák [SK]

Palo
Hlubina

David
Kirš

Zora
Roth

Simona
Mištíková [SK]

Linda
Adamčíková

Mária
Boťanská

Michal
Pastier

Viliam
Matušek

Zdeno
Kuzmány

Simona Bubánová

Managing Partner

Creative Department, s.r.o.

After studying at the Academy of Fine Arts, Simona was several years devoted to art. In 1993 she entered into advertising business. She worked as a creative director in MarkBBDO. She became a founding member of the Art Directors Club in Slovakia.

9:30 to 10:25

PANEL DISCUSSION: Strategic marketing and its pitfalls

Topic 1: What are the most common mistakes we do in strategic planning?
Topic 2: What to do if your marketing results do not enjoy?

Peter Šurín

Strategy Director

Elite Solutions, s.r.o.

9:30 to 10:25

PANEL DISCUSSION: Strategic marketing and its pitfalls

Topic 1: What are the most common mistakes we do in strategic planning?
Topic 2: What to do if your marketing results do not enjoy?

Richard Mareček

Strategy Director

Mayer/McCann Erickson, s. r. o.

A geek who has been making a living from advertising and marketing for 20+ years. He helps companies to earn more money by increasing the value of their brands. He likes discovering how the world functions and he hates bullshit.

9:30 to 10:25

PANEL DISCUSSION: Strategic marketing and its pitfalls

Topic 1: What are the most common mistakes we do in strategic planning?
Topic 2: What to do if your marketing results do not enjoy?

Rezo Tabassom

Marketing Consultant

Rezo má za sebou viac ako 20 ročné skúsenosti vo všetkých oblastiach maloobchodu predovšetkým v módnom priemysle. Spolupracoval s viacerými medzinárodnými dodávateľmi, vrátane DKNY, Diesel, Triple Five Soul, Guess, Fornarina, Earl Jean.

15:35 to 15:55

Create your identity & choose a direction, the most effective way of marketing is word of mouth

Pavol Cvik

Lawyer

StylecoachTM

Perfectly dressed lawyer by profession and soul StylecoachTM. He gained international license StylecoachTM in London. He teaches people how to show your beautiful self.

13:05 to 13:25

Excellent impression is not a coincidence!

How are you feeling today? How do you look like today? What is your feeling on that? Basic manual styling, which you know that you took the other too!

Monika Floreková

Copywriter

VISIBILITY s.r.o.

14:55 to 15:50

PANEL DISCUSSION: How to create marketing "persons"

Topic 1: The benefits of creating marketing person stories
Topic 2: Practical experience and recommendations

Roman Hřebecký

Copywriter

Pábení s.r.o.

14:55 to 15:50

PANEL DISCUSSION: How to create marketing "persons"

Topic 1: The benefits of creating marketing person stories
Topic 2: Practical experience and recommendations

Robert Němec

CEO

RobertNemec.com

He leads Marketing and digital agency RobertNemec.com fot 14 years. His strengths are vision, innovation and creative approaches. Robert acquired inspiration for the business environment also in Silicon Valley.

14:55 to 15:50

PANEL DISCUSSION: How to create marketing "persons"

Topic 1: The benefits of creating marketing person stories
Topic 2: Practical experience and recommendations

Kristína Biela

Content Marketing Manager

Marketinger s. r. o.

14:55 to 15:50

PANEL DISCUSSION: How to create marketing "persons"

Topic 1: The benefits of creating marketing person stories
Topic 2: Practical experience and recommendations

David Kirš

CEO

SmartEmailing

David is the founder of the fastest growing company in expert digital publishing in the Czech Republic. He has to his credit more than +50 million expert in selling products online, he overcame a crazy limit of to earn 5 million Kč per hour.

13:30 to 14:15

WORKSHOP: Online Communication Strategy: Info - Email - Auto - Love

Thanks to communication and selling strategies used by David last 5 years they have managed to build several million marks behind. It is a connection of several marketing techniques into one. At a workshop, under his leadership, you will learn how to use technology to the maximum.

Róbert Slovák

CEO

Respect APP

More than ten years devoted to advertising and also founded with friends advertising agency Respect APP, which he leads. The third year is the president of the Art Directors Club.

14:35 to 15:30

PANEL DISCUSSION: Brand Crisis Communication

Topic 1: How to avert a crisis for the benefit of the brand and profit from it
Topic 2: How to "deal" with the haters

Michal Dragan

CEO

Chilli Business Solutions, s. r. o.

Michal sa cíti najlepšie vo vodách komunikácie s fanúšikmi. V minulosti známy ako hejter, dnes firmám pomáha ako sa s nimi vysporiadať a ako ich získať na svoju stranu.

14:35 to 15:30

PANEL DISCUSSION: Brand Crisis Communication

Topic 1: How to avert a crisis for the benefit of the brand and profit from it
Topic 2: How to "deal" with the haters

Daša Matejčíková

Managing Director

TIME.is Communication

10 rokov pracovala ako investigatívna novinárka v týždenníku Plus 7 dní a denníku SME. Z médií odišla v roku 2009 z pozície zástupkyne šéfredaktorky týždenníka Život. Odvtedy sa venuje výlučne PR a mediálnej stratégii, a založila svoju agentúru.

14:35 to 15:30

PANEL DISCUSSION: Brand Crisis Communication

Topic 1: How to avert a crisis for the benefit of the brand and profit from it
Topic 2: How to "deal" with the haters

Anna Březinová

Social media consultant & content specialist

Newcast

14:55 to 15:50

PANEL DISCUSSION: Inbound Marketing a.k.a. unpaid marketing

Topic 1: Is this really so? Does a charge-free marketing exist?
Topic 2: Content marketing and social networks (Facebook, Instagram,..)
Topic 3: What does it mean hashtag and what is its connection to content

Jakub Mazán

Co-Founder

Truniversity

Jakub is a co-founder Truniversity - a platform to educate people in marketing and communication. Previously, he worked at various advertising agencies like a copywriter and idea maker. In the last of them he led the the whole creative team.

14:55 to 15:50

PANEL DISCUSSION: Inbound Marketing a.k.a. unpaid marketing

Lucia Prvá

Online communication coordinator

Orange Slovensko, a.s.

14:55 to 15:50

PANEL DISCUSSION: Inbound Marketing a.k.a. unpaid marketing

Katarína Brašeňová

Managing Director of the project CHILDREN LOVE SWIMMING

CONSULAT DE MONACO A BRATISLAVA

Katarína sa venuje manažovaniu eventov na Slovensku i v zahraničí prostredníctvom vlastnej eventovo - projektovej spoločnosti checkpoint. V roku 2015 sa stala riaditeľkou charitatívneho projektu CHILDREN LOVE SWIMMING a ďalších charitatívnych línii.

13:55 to 14:05

Charitable idea supported by celebrities

Richard Bebjak

M&S Manager

DHL Parcel Slovensko spol. s r.o.

Richard was to form a DHL Parcel Slovakia, a division of DHL Parcel Europe focused on providing logistics services in the dynamically developing field of eCommerce. In the DHL Parcel Slovakia held the position of sales and marketing manager.

9:05 to 9:25

Case study: Strategy and implementation of the campaign for placing Parcel Shops in Slovakia

When you come with the new service on the market, it is important that your customers learn how to use it in the fastest time. This is what you can achieve an effective campaign. How to set up a strategy and choose the most appropriate implementation of the campaign you will learn in this speach.

Stanislav Cintavý

CEO

BEPON

He studied Accounting and Audit at the Uni of Economics. Since 2005 he has worked in Bepon. At the begining he worked on a position of Supervisor then as a Sales Director. Last years he works as a CEO

Moderator of the part STRATEGIC marketing

Jana Ondrejka

Editor in Chief

NEXT FUTURE

Jana is editor in chief of online financial magazine NEXT FUTURE. She has worked in print media Store In Slovakia, Argus Media, and also in RTVS. He was also active in the field of Public Relations (Christian Barret, Unique - Jana Pištejová).

Moderator of the part COMMUNICATION strategy

Natália Vargová

Account Director

core 4, s.r.o.

Natalia is working in advertising for nearly 20 years, first in ATL agency and since 2006, digital agency in Core4. She loves in their work that needs to be constantly on the alert, watch new trends, approaches and changes in user behavior.

Moderator of the part ONLINE Marketing

Tomáš Horváth

Country Manager

Crimtan CZ&SK s.r.o.

After more than 12 years of experience in marketing & communication, Tomas decided to enter the digital path. Within his previous career he developed and executed numerous PR & communications campaigns for a variety of corporate and private clients.

Moderator of the part PERSONALIZED marketing and loyalty

Marek Didák

Creative Director, Co-Founder

Hype, s.r.o.

Marek started as a social media manager and later he was working as an online marketing consultant for SME. He is mad about digital trends, what you can see in his show #DigiNews, where he summarizes all the news about digital marketing.

10:45 to 11:05

Wanna increase ROI? Use digital trends

How to use the latest advertising formats to improve campaign results and maximise profit? These information you will find in Marek´s speach.

Palo Hlubina

Managing Director

Samosa, s.r.o.

Palo, publicist, organizer of inspirational events, author of two books, several scenarios and the amount of other content. He focuses on strategies in content marketing and looking for intersections between emotionality and data.

11:10 to 11:30

Emotions on the corporate website - when emotions will help you and when will damage

Why emotions are key element for your business? Why your company web site shouldn't avoid emotions? How to find out what is too much? How to create emotional glue in content marketing, to attract clients to share your content?

David Kirš

CEO

SmartEmailing

11:35 to 11:55

5 Steps to Highly Effective Email Marketing

Email marketing is actually quite different from how they think more marketers. 70% David's email client monitor and look forward to them, 15% of them read each email. David in his talk show you five areas that are essential to the success of e-mail communication and influencing subsequent sale.

Zora Roth

Marketing Manager

ZOOT SK, s.r.o

Zora is devoted to marketing for almost 20 years. She was beginning at an advertising agency in the position account manager. After years spent in advertising and marketing waters than in Slovakia and abroad and she came in 2015 to Zoot.

13:05 to 13:25

Why do (not) try, a.k.a. How to overcome prejudices customer's online retail

Retail is segment where are the biggest obstacle prejudices customer orders a product becuase you can not catch a try the product. Hybrid model, with which ZOOT gaining more customers is an example of filling the market place as well as a challenge to overcome prejudice in online shopping.

Simona Mištíková

Managing Director

DIVINO, s.r.o.

She supervised one of the three teams of the biggest PR agency in Slovakia for 8 years. Currently she runs her own PR Agency - Divino with clients such as Henkel, Nadácia Volkswagen Slovakia, Budiš, Dr. Oetker, Cinema City, Bepon, Zľava Dňa etc.

13:30 to 13:50

Herding effect, or a real trend - Effective cooperation with blogger and vlogger

We don’t want to miss his train – our intuition says. Question is who even has time for reading and following blogs. What will bloggers and vloggers bring to your marketing plan? These and more questions will be answered by two lovely ladies.

Linda Adamčíková

Blogger

LAPKINN

13:30 to 13:50

Herding effect, or a real trend - Effective cooperation with blogger and vlogger

Mária Boťanská

Managing Director

MB Brand Management s.r.o.

Mária is active in the exploration and marketing for over 15 years. She has 7 years of experience as head of GfK investigates in FMCG. Experience of the survey she applied in building the brand of Palma. She currently leads his own agency.

13:30 to 13:50

The brand, trust, SEO or lowest price? Stone shops or internet?

What relationship have the Slovak to shop, the brands, to the purchase prices and particular to the shoping on the internet? Who are the dominant buyers on the internet? How are people thinking when buying on the internet? The results from a representative sample of 1,460 respondents.

Michal Pastier

Group Creative Director Zaraguza Bratislava, Zaraguza Praha

Zaraguza, s. r. o.

13:55 to 14:15

How to change the ingrained perception of a brand

You will learn from the author of the campaign Fofola more examples of classic brands that were able to restart their communication and be loved again. It will not miss Popradská coffee and its jokes on account hipster.

Viliam Matušek

Marketing Director

Baliarne obchodu a.s. Poprad

At first he controlled the purchase of strategic raw materials /2003/, later he switched to the position of Marketing Director /2007/. He is responsible for marketing strategy, brand management etc.

13:55 to 14:15

How to change the ingrained perception of a brand

Zdeno Kuzmány

Marketing and Product Manager

Tuli.sk, s.r.o.

Zdeno is working in marketing around 10 years. He belongs to the universal players. It means that he understands marketing as well as processes and technologies running in the background for the projects.

13:05 to 13:25

Innovative e-mail marketing

Zdeno imagine how they think of marketing in Tuli. How their work with e-mail marketing look like, what tools they use and how they try to bring with the small team comfortable sitting to the people. S(u)its you?