16.04.2019
Hotel TATRA Bratislava
Conference Schedule - Marketing Live 2019
7:40 - 8:30 Arrival of Participants, Registration, Welcome Coffee & Snack - Congress spaces, Hotel Tatra ****
1st Block: Strategic marketing | 08:30 – 12:30 hall no. 1
8:30 - 8:35 Opening of the Conference
8:40
-
9:05
Case Study: How Avast became market leader in LatAm using "Go Local" strategy.
Cristian Gallardo, Digital Transformation consultant | Regional Manager, Avast
9:10
-
9:35
Seeding - the secret / underappreciated ingredient of successful and ROI positive content marketing
Andre Alpar, Digital Marketing, Strategist
9:40 - 10:00
Community Marketing - how to do it successfully in Slovakia
Tomáš Leiblinger, Creative Director, Kreativ Gang
Miroslav Medveď, Account Director, Kreativ Gang
10:05 - 10:30 Coffee Break
10:30
-
10:50
-headline goes here-
Braňo Macko, Creative Director & Co-Founder, Ponyhouse, s.r.o.
10:55 - 11:15
Social media trends or How to drive a successful social media strategy in 2019
Jiří Aberle, Consultant, Meltwater
Erika Diškancová, Media intelligence Consultant, Meltwater
11:20 - 12:30
PANEL DISCUSSION: Marketers at the Castle?
Silvia Wenderlová, Head of Marketing, Poštová banka
Martin Hanula , Marketing Technologist | Innovation Lab, Slovak Lines, a.s.
Jord Nikov, Creative Head. , Work&Hugs
Michal Belej, Associate Creative Director, Istropolitana Ogilvy
Petr Havlíček, Marketing Director CZ & SVK, Mast-Jaegermeister CZ
Moderator of the block Strategy marketing
Andrej Csino, Creative & Strategy Director, Core 4 spol. s r.o.
12:30 – 13:30 LUNCH - Restaurant
2nd Block: Corporate social media & Influencer marketing | 13:30 – 16:00 hall no. 2
13:35
-
13:55
Vallo, Matúš Vallo
Miroslav Kolárik, Online marketing freelancer,, Social media manager hlavného mesta SR Bratislavy
14:00
-
14:20
How To Make The anniversary celebration in your favor!
Alexandra Pappová, Project manager, Volkswagen Foundation
14:25
-
14:45
The power of references and their potential for generating new leads and business
Peter Janovský, Founder, Refero
14:50 - 15:10 Coffee break + networking
15:10
-
15:30
First, set up your product from your clients perspective, so you avoid communication impotency
Tomáš Török, CEO & partner, BizBuilders s.r.o.
15:35
-
15:55
What does the success (not only) of theft depend on?
Ľubica Kmeť Jakušová, Fashion coach, Lubitsa Styling
Moderator of the part Corporate Social Media & Influencer marketing
Martin Štraus, Senior marketing specialist, PwC
3rd Block: Data-driven marketing | 13:30 – 16:00 hall no. 3
13:35
-
13:55
Innovation in marketing research
Branko Šefránek, Managing Partner, Crystal Research, a.s
14:00
-
14:20
How to maximaze the value of the customer with data about customers
Libor Šlik, Head of Analytical Department, ACREA SR, s.r.o.
14:25
-
14:45
DE-CENTRALIZED CREATIVITY or how AI creates new job opportunities
Lujza Bubánová, CEO, Youfirst.ai
14:50 - 15:10 Coffee break + networking
15:10 - 16:00
PANEL DISCUSSION: Data and marketing
Júlia Michaleková, CEO, DASE s. r. o.
Richard Mareček, Marketing consultant, .
Lujza Bubánová, CEO, Youfirst.ai
Moderator of the part Data-driven marketing
Juraj Sasko, CEO, Visibility
16:00 - 16:10 Completion of professional program and raffle in the hall no. 3
The organizer reserves the right to make changes to the conference program or term.
Speakers
Andre
Alpar [Nemecko]
Alpar [Nemecko]
Júlia
Michaleková [SK]
Michaleková [SK]
Richard
Mareček [SK]
Mareček [SK]
Lujza
Bubánová [SK]
Bubánová [SK]
Silvia
Wenderlová [SK]
Wenderlová [SK]
Martin
Hanula [SK]
Hanula [SK]
Jord
Nikov [SK]
Nikov [SK]
Michal
Belej [SK]
Belej [SK]
Petr
Havlíček [CZ]
Havlíček [CZ]
Ľubica
Kmeť Jakušová [SK]
Kmeť Jakušová [SK]
Cristian
Gallardo [Chile]
Gallardo [Chile]
Tomáš
Leiblinger [SK]
Leiblinger [SK]
Miroslav
Medveď [SK]
Medveď [SK]
Braňo
Macko [SK]
Macko [SK]
Jiří
Aberle [CZ]
Aberle [CZ]
Erika
Diškancová [SK]
Diškancová [SK]
Miroslav
Kolárik [SK]
Kolárik [SK]
Alexandra
Pappová [SK]
Pappová [SK]
Peter
Janovský [SK]
Janovský [SK]
Tomáš
Török [SK]
Török [SK]
Branko
Šefránek [SK]
Šefránek [SK]
Libor
Šlik [CZ]
Šlik [CZ]
Lujza
Bubánová [SK]
Bubánová [SK]
Juraj
Sasko [SK]
Sasko [SK]
Martin
Štraus [SK]
Štraus [SK]
Andrej
Csino [SK]
Csino [SK]
Andre Alpar
Digital Marketing
Strategist 
He founded the search and content marketing agency AKM3, which is now part of the performance marketing agency Performics with over 250 employees, which led as CEO in Berlin until 2017. Since then he has been active as an investor and keynote speaker
9:10 to 9:35
Seeding - the secret / underappreciated ingredient of successful and ROI positive content marketing
If the content created within your content marketing campaign does not reach the desired quantity and quality of audience it is not worth the effort. Within the presentation you will learn the strategies alongside many examples how the get this done successfully.
Júlia Michaleková
CEO
DASE s. r. o. 
I have been faithful to the online marketing agency Visibility for 8 years. For a few months I tried to live in a corporate office as Head of Digital Marketing & Sales at Tatra banka. I now lead the DASE Digital and Web Analytics Agency.
15:10 to 16:00
PANEL DISCUSSION: Data and marketing
Richard Mareček
Marketing consultant
.
A geek who has been making a living from advertising and marketing for 20+ years. He helps companies to earn more money by increasing the value of their brands. He likes discovering how the world functions and he hates bullshit.
15:10 to 16:00
PANEL DISCUSSION: Data and marketing
Lujza Bubánová
CEO
Youfirst.ai
She studied digital marketing at HULT International Business School. After returning to SVK she worked as a digital specialist in CME (Markiza). She founded start-up Conference Startupism, in 2014 the Divano & EmotionID projects (now as Youfirst).
15:10 to 16:00
PANEL DISCUSSION: Data and marketing
Silvia Wenderlová
Head of Marketing
Poštová banka
Silvia leads a marketing team, brand communication, digital, web and social networks at Postova banka. Previously she worked in the largest network stores of watches and jewelry, Klenoty Aurum, where she was responsible for the marketing department.
11:20 to 12:30
PANEL DISCUSSION: Marketers at the Castle?
Product development is part of marketing - is it really so in real life? Are "marketers and creatives" still perceived only as those who get their hands on the finished product, and then devise a campaign and ensure that it goes like "hot rolls" or are increasingly involved in product creation?
Martin Hanula
Marketing Technologist | Innovation Lab
Slovak Lines, a.s.
11:20 to 12:30
PANEL DISCUSSION: Marketers at the Castle?
Product development is part of marketing - is it really so in real life? Are "marketers and creatives" still perceived only as those who get their hands on the finished product, and then devise a campaign and ensure that it goes like "hot rolls" or are increasingly involved in product creation?
Jord Nikov
Creative Head.
Work&Hugs
Digitálnej reklame a marketingu sa venuje 11 rokov. Pôsobil v Wiktor Leo Burnett, MUW Saatchi & Saatchi či JANDL. Pracoval pre klientov ako Telekom, Orange či Coop Jednota,fashion brand NEHERA. Venuje sa aj svojmu JordVlogu o digitál. marketingu.
11:20 to 12:30
PANEL DISCUSSION: Marketers at the Castle?
Product development is part of marketing - is it really so in real life? Are "marketers and creatives" still perceived only as those who get their hands on the finished product, and then devise a campaign and ensure that it goes like "hot rolls" or are increasingly involved in product creation?
Michal Belej
Associate Creative Director
Istropolitana Ogilvy
He has been working in marketing for 10 years. He works as Associate Creative Director for the agency Istropolitana Ogilvy. His adverts have been awarded for creativity & effectiveness mainly his work for the humanitarian organisation MAGNA.
11:20 to 12:30
PANEL DISCUSSION: Marketers at the Castle?
Product development is part of marketing - is it really so in real life? Are "marketers and creatives" still perceived only as those who get their hands on the finished product, and then devise a campaign and ensure that it goes like "hot rolls" or are increasingly involved in product creation?
Petr Havlíček
Marketing Director CZ & SVK
Mast-Jaegermeister CZ 
11:20 to 12:30
PANEL DISCUSSION: Marketers at the Castle?
Product development is part of marketing - is it really so in real life? Are "marketers and creatives" still perceived only as those who get their hands on the finished product, and then devise a campaign and ensure that it goes like "hot rolls" or are increasingly involved in product creation?
Ľubica Kmeť Jakušová
Fashion coach
Lubitsa Styling
Fashion coach who works with fashion as a communication medium that we create relationships. She is the founder of Lubitsa Styling and author of the unique FASHIONHRY® edutainment. She specializes in trends and working dress code.
15:35 to 15:55
What does the success (not only) of theft depend on?
We are around us in the streets, in the shops, in the offices and all that matters is the emotions we leave around us. In the lecture, you will learn how to use clothing as a means of everyday use so as to favor the creation of relationships with clients and business partners.
Cristian Gallardo
Digital Transformation consultant | Regional Manager
Avast 
Cristian Gallardo is the LatAm Regional Manager for Avast. His strengths in sales, marketing and eCommerce has helped lead the exponential growth for Avast´s consumer business in Latin America.
8:40 to 9:05
Case Study: How Avast became market leader in LatAm using "Go Local" strategy.
How a brand can become market leader globally? What are the key pillars of the "Go Local" strategy used by Avast? Find low-hanging fruits to succeed in new markets.
Tomáš Leiblinger
Creative Director
Kreativ Gang
He worked for 8 years as a sport & marketing manager for Red Bull Slovakia. He managed projects such as Red Bull Air Race Bratislava duel, Wings for life and other. He founded the project Hangair, the only hall for training of action sports in SVK.
9:40 to 10:00
Community Marketing - how to do it successfully in Slovakia
The lecture is dedicated to explaining how to build a community that will love your brand. We will showcase how to reach and communicate with customers across different channels, from the website, through social networks, influencers and events.
Miroslav Medveď
Account Director
Kreativ Gang
Miro had worked for two years for Red Bull Slovakia where he cooperated on projects such as Red Bull Art of Can, Red Bull Paper Wings, Red Bull Upstream. Before joining Kreativ gang he worked in several digital agencies.
9:40 to 10:00
Community Marketing - how to do it successfully in Slovakia
The lecture is dedicated to explaining how to build a community that will love your brand. We will showcase how to reach and communicate with customers across different channels, from the website, through social networks, influencers and events.
Braňo Macko
Creative Director & Co-Founder
Ponyhouse, s.r.o.
He wrote for Telekom, 365.bank, Medusa Group and Red Bull. At Ponyhouse, they prefer clients who are difficult to do - they have poor karma, strong regulation, or simply indifferent audiences.
10:30 to 10:50
-headline goes here-
How to increase the readership of your blog posts, PR articles, press releases? How to write a headline you can’t resist? And where do you draw the line between clickbait and successful headline? Find out in this talk.
Jiří Aberle
Consultant
Meltwater
After graduating from the Diplomatic Academy of Vienna, Jiri joined Meltwater in May 2018. Since then, he has been working on Meltwater’s CEE expansion in the field of media monitoring.
10:55 to 11:15
Social media trends or How to drive a successful social media strategy in 2019
2018 has been full of changes and updates within social media trends. With these changes, it’s likely they’ll impact how we tackle social media marketing in 2019. How to set a decent social media influencers strategy? Is interactive content included in your posts yet?
Erika Diškancová
Media intelligence Consultant
Meltwater
Coming from legal environment, Erika joined Meltwater in 2017. Given her past experiences in business and sales, she stands behind Meltwaters expansion into CEE markets, with focus on Czech republic and Slovakia.
10:55 to 11:15
Social media trends or How to drive a successful social media strategy in 2019
2018 has been full of changes and updates within social media trends. With these changes, it’s likely they’ll impact how we tackle social media marketing in 2019. How to set a decent social media influencers strategy? Is interactive content included in your posts yet?
Miroslav Kolárik
Online marketing freelancer,
Social media manager hlavného mesta SR Bratislavy
He is a young online marketer who started marketing social networking when he was 12 years old. He studied in Copenhagen, and managed social accounts in the agency on a freelance basis. Since 2017 he has been working with Matúš Vallo.
13:35 to 13:55
Vallo, Matúš Vallo
What does the municipal election campaign look like online? What has taught me? The lecture will tell you some insights and stories about how the dream of changing the city can become a reality thanks to online content.
Alexandra Pappová
Project manager
Volkswagen Foundation
She has been working in the 3rd sector since 2001. After completing a 1 year volunteer internship at a European youth organization in Sweden, she graduated from the UNI of Economics. Since 2012 she has been working for the Volkswagen Foundation.
14:00 to 14:20
How To Make The anniversary celebration in your favor!
We celebrated 10 years of existence the Foundation Volkswagen Slovakia, during which we distributed more than 5.8 million euros and helped thousands of people. However, these facts communicate the whole of Slovakia so that it considered his party? I'll share this with you in my lecture. #HelpingNext
Peter Janovský
Founder
Refero
First on the most popular radio, in major advertisment agencies, on the client's side & last time he was tempted by the idea of his own agency. He is working on launching a content production service that helps to create authentic multimedia content.
14:25 to 14:45
The power of references and their potential for generating new leads and business
Why up to 69% of customers don't believe in ads at all & 71% don't believe in sponsored ads on soc. media? Why up to 90% of marketers refer references are the best way to generate leads & 73% of marketers consider their own case studies, video to be the best form of content marketing?
Tomáš Török
CEO & partner
BizBuilders s.r.o.
Long-term builder of company named EMPIRE the know-how institute, which is a leader in edutainment education in SVK & CZ. From 2016 he is a leader of BizBuilders, an innovative company accelerating companies growth through strategic marketing setup.
15:10 to 15:30
First, set up your product from your clients perspective, so you avoid communication impotency
The basis of the marketing strategy is product. It must be clearly defined benefits & real value for the customer. If this is skipped, empty content is communicating. How to identify & define the value of a product for which the customer likes to pay & is "shouting" to the world by communication?
Branko Šefránek
Managing Partner
Crystal Research, a.s
He has over 20 years of experience in market research, analysis and marketing consulting. He worked in renowned international companies - on the client side and the research agency. He enjoys segmentation research and brand management.
13:35 to 13:55
Innovation in marketing research
The 21st century is known dynamic market changes & adjustments associated with the marketing & business strategies. Contact with the client & the question of how to get involved in the interaction becomes important. How has the market research changed? What are the innovations in data collection?
Libor Šlik
Head of Analytical Department
ACREA SR, s.r.o.
Libor works in ACREA on analytical position more than 15 years. He still works on projects for different types of customers focused on marketing optimalization, client scoring and fraud and risk detection.
14:00 to 14:20
How to maximaze the value of the customer with data about customers
Data analysis brings a competitive advantage. Data about customers provides us the knowledge about purchase behaviour & the selling gap for the next best offer. Every customer deserves individual approach. Customer data analysis leads to efficient marketing, costs decrease & revenue increase.
Lujza Bubánová
CEO
Youfirst.ai
She studied digital marketing at HULT International Business School. After returning to SVK she worked as a digital specialist in CME (Markiza). She founded start-up Conference Startupism, in 2014 the Divano & EmotionID projects (now as Youfirst).
14:25 to 14:45
DE-CENTRALIZED CREATIVITY or how AI creates new job opportunities
The world is changing with AI replacing old type of jobs, Youfirst with the help of AI creates new. The uniqueness of humans is well captured by the ability to be creative. At Youfirst we want to protect creativity and make it the center of monetization while AI takes care of repetitive know how.
Juraj Sasko
CEO
Visibility
He started with Online Marketing at Coventry University in the UK. In 2009 he co-founded the digital agency VISIBILITY, which now operates in 2 countries. He regularly contributes to professional journals on various marketing topics.
Moderator of the part Data-driven marketing
Martin Štraus
Senior marketing specialist
PwC
From agencies to client side. From strategy to comms in digital media and employer branding. Martin developed communication strategies for local and global brands. Now he is marketing specialist for the largest consulting company in Slovakia.
Moderator of the part Corporate Social Media & Influencer marketing
Andrej Csino
Creative & Strategy Director
Core 4 spol. s r.o.
He works in advertising for 19 years, originally a copywriter and creative director. Within ATL he has gone through full-service agencies GRADE/TBWA, MARK/BBDO, MUW SAATCHI & SAATCHI. He is engaged in digital communication since 2010 in Core4 Advertising, as Strategy and Creative director and co - owner. Andrej teaches marketing on Komenského universtity and founded United Brand Advisors.
Moderator of the block Strategy marketing
