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Marketing Live 2019
16th Annual Conference
Conference Schedule - Marketing Live 2019
Arrival of Participants, Registration, Welcome Coffee & Snack - Congress spaces, Hotel Tatra ****
1st Block: Strategic marketing | 08:30 – 12:30 hall no. 1
Opening of the Conference
Case Study: How Avast became market leader in LatAm using "Go Local" strategy.
How a brand can become market leader globally? What are the key pillars of the "Go Local" strategy used by Avast? Find low-hanging fruits to succeed in new markets.
Seeding - the secret / underappreciated ingredient of successful and ROI positive content marketing
If the content created within your content marketing campaign does not reach the desired quantity and quality of audience it is not worth the effort. Within the presentation you will learn the strategies alongside many examples how the get this done successfully.
Community Marketing - how to do it successfully in Slovakia
The lecture is dedicated to explaining how to build a community that will love your brand. We will showcase how to reach and communicate with customers across different channels, from the website, through social networks, influencers and events.
-headline goes here-
How to increase the readership of your blog posts, PR articles, press releases? How to write a headline you can’t resist? And where do you draw the line between clickbait and successful headline? Find out in this talk.
Social media trends or How to drive a successful social media strategy in 2019
2018 has been full of changes and updates within social media trends. With these changes, it’s likely they’ll impact how we tackle social media marketing in 2019. How to set a decent social media influencers strategy? Is interactive content included in your posts yet?
PANEL DISCUSSION: Marketers at the Castle?
Product development is part of marketing - is it really so in real life? Are "marketers and creatives" still perceived only as those who get their hands on the finished product, and then devise a campaign and ensure that it goes like "hot rolls" or are increasingly involved in product creation?
Moderator of the block Strategy marketing
12:30 – 13:30 LUNCH - Restaurant
2nd Block: Corporate social media & Influencer marketing | 13:30 – 16:00 hall no. 2
Vallo, Matúš Vallo
What does the municipal election campaign look like online? What has taught me? The lecture will tell you some insights and stories about how the dream of changing the city can become a reality thanks to online content.
How To Make The anniversary celebration in your favor!
We celebrated 10 years of existence the Foundation Volkswagen Slovakia, during which we distributed more than 5.8 million euros and helped thousands of people. However, these facts communicate the whole of Slovakia so that it considered his party? I'll share this with you in my lecture. #HelpingNext
The power of references and their potential for generating new leads and business
Why up to 69% of customers don't believe in ads at all & 71% don't believe in sponsored ads on soc. media? Why up to 90% of marketers refer references are the best way to generate leads & 73% of marketers consider their own case studies, video to be the best form of content marketing?
Coffee break + networking
First, set up your product from your clients perspective, so you avoid communication impotency
The basis of the marketing strategy is product. It must be clearly defined benefits & real value for the customer. If this is skipped, empty content is communicating. How to identify & define the value of a product for which the customer likes to pay & is "shouting" to the world by communication?
What does the success (not only) of theft depend on?
We are around us in the streets, in the shops, in the offices and all that matters is the emotions we leave around us. In the lecture, you will learn how to use clothing as a means of everyday use so as to favor the creation of relationships with clients and business partners.
Moderator of the part Corporate Social Media & Influencer marketing
3rd Block: Data-driven marketing | 13:30 – 16:00 hall no. 3
Innovation in marketing research
The 21st century is known dynamic market changes & adjustments associated with the marketing & business strategies. Contact with the client & the question of how to get involved in the interaction becomes important. How has the market research changed? What are the innovations in data collection?
How to maximaze the value of the customer with data about customers
Data analysis brings a competitive advantage. Data about customers provides us the knowledge about purchase behaviour & the selling gap for the next best offer. Every customer deserves individual approach. Customer data analysis leads to efficient marketing, costs decrease & revenue increase.
DE-CENTRALIZED CREATIVITY or how AI creates new job opportunities
The world is changing with AI replacing old type of jobs, Youfirst with the help of AI creates new. The uniqueness of humans is well captured by the ability to be creative. At Youfirst we want to protect creativity and make it the center of monetization while AI takes care of repetitive know how.
Coffee break + networking
PANEL DISCUSSION: Data and marketing
Moderator of the part Data-driven marketing
16:00 - 16:10 Completion of professional program and raffle in the hall no. 3
CHANGE OF PROGRAM IS RESERVED
Thank you for register.
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