Conference Schedule - Marketing Live 2019
Arrival of Participants, Registration, Welcome Coffee & Snack - Congress spaces, Hotel Tatra ****
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1st Block: Strategic marketing | 08:30 – 12:30 hall no. 1
Opening of the Conference
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Cristian Gallardo is the LatAm Regional Manager for Avast. His strengths in sales, marketing and eCommerce has helped lead the exponential growth for Avast´s consumer business in Latin America.
Case Study: How Avast became market leader in LatAm using "Go Local" strategy.
How a brand can become market leader globally? What are the key pillars of the "Go Local" strategy used by Avast? Find low-hanging fruits to succeed in new markets.
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presentation
He founded the search and content marketing agency AKM3, which is now part of the performance marketing agency Performics with over 250 employees, which led as CEO in Berlin until 2017. Since then he has been active as an investor and keynote speaker
Seeding - the secret / underappreciated ingredient of successful and ROI positive content marketing
If the content created within your content marketing campaign does not reach the desired quantity and quality of audience it is not worth the effort. Within the presentation you will learn the strategies alongside many examples how the get this done successfully.
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Community Marketing - how to do it successfully in Slovakia
The lecture is dedicated to explaining how to build a community that will love your brand. We will showcase how to reach and communicate with customers across different channels, from the website, through social networks, influencers and events.
He worked for 8 years as a sport & marketing manager for Red Bull Slovakia. He managed projects such as Red Bull Air Race Bratislava duel, Wings for life and other. He founded the project Hangair, the only hall for training of action sports in SVK.
Miro had worked for two years for Red Bull Slovakia where he cooperated on projects such as Red Bull Art of Can, Red Bull Paper Wings, Red Bull Upstream. Before joining Kreativ gang he worked in several digital agencies.
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presentation
Coffee Break
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He wrote for Telekom, 365.bank, Medusa Group and Red Bull. At Ponyhouse, they prefer clients who are difficult to do - they have poor karma, strong regulation, or simply indifferent audiences.
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How to increase the readership of your blog posts, PR articles, press releases? How to write a headline you can’t resist? And where do you draw the line between clickbait and successful headline? Find out in this talk.
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presentation
Social media trends or How to drive a successful social media strategy in 2019
2018 has been full of changes and updates within social media trends. With these changes, it’s likely they’ll impact how we tackle social media marketing in 2019. How to set a decent social media influencers strategy? Is interactive content included in your posts yet?
After graduating from the Diplomatic Academy of Vienna, Jiri joined Meltwater in May 2018. Since then, he has been working on Meltwater’s CEE expansion in the field of media monitoring.
Coming from legal environment, Erika joined Meltwater in 2017. Given her past experiences in business and sales, she stands behind Meltwaters expansion into CEE markets, with focus on Czech republic and Slovakia.
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presentation
PANEL DISCUSSION: Marketers at the Castle?
Product development is part of marketing - is it really so in real life? Are "marketers and creatives" still perceived only as those who get their hands on the finished product, and then devise a campaign and ensure that it goes like "hot rolls" or are increasingly involved in product creation?
Silvia leads a marketing team, brand communication, digital, web and social networks at Postova banka. Previously she worked in the largest network stores of watches and jewelry, Klenoty Aurum, where she was responsible for the marketing department.
Digitálnej reklame a marketingu sa venuje 11 rokov. Pôsobil v Wiktor Leo Burnett, MUW Saatchi & Saatchi či JANDL. Pracoval pre klientov ako Telekom, Orange či Coop Jednota,fashion brand NEHERA. Venuje sa aj svojmu JordVlogu o digitál. marketingu.
He has been working in marketing for 10 years. He works as Associate Creative Director for the agency Istropolitana Ogilvy. His adverts have been awarded for creativity & effectiveness mainly his work for the humanitarian organisation MAGNA.
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He works in advertising for 17 years, originally a copywriter. Within ATL he has gone through full-service agencies GRADE/TBWA, LAZAR - KLOSTERMANN, MARK/BBDO, MUW SAATCHI & SAATCHI. He engage in online communication since 2010 in Core4.
Moderator of the block Strategy marketing
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12:30 – 13:30 LUNCH - Restaurant
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2nd Block: Corporate social media & Influencer marketing | 13:30 – 16:00 hall no. 2
He is a young online marketer who started marketing social networking when he was 12 years old. He studied in Copenhagen, and managed social accounts in the agency on a freelance basis. Since 2017 he has been working with Matúš Vallo.
Vallo, Matúš Vallo
What does the municipal election campaign look like online? What has taught me? The lecture will tell you some insights and stories about how the dream of changing the city can become a reality thanks to online content.
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presentation
She has been working in the 3rd sector since 2001. After completing a 1 year volunteer internship at a European youth organization in Sweden, she graduated from the UNI of Economics. Since 2012 she has been working for the Volkswagen Foundation.
How To Make The anniversary celebration in your favor!
We celebrated 10 years of existence the Foundation Volkswagen Slovakia, during which we distributed more than 5.8 million euros and helped thousands of people. However, these facts communicate the whole of Slovakia so that it considered his party? I'll share this with you in my lecture. #HelpingNext
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First on the most popular radio, in major advertisment agencies, on the client's side & last time he was tempted by the idea of his own agency. He is working on launching a content production service that helps to create authentic multimedia content.
The power of references and their potential for generating new leads and business
Why up to 69% of customers don't believe in ads at all & 71% don't believe in sponsored ads on soc. media? Why up to 90% of marketers refer references are the best way to generate leads & 73% of marketers consider their own case studies, video to be the best form of content marketing?
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presentation
Coffee break + networking
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Long-term builder of company named EMPIRE the know-how institute, which is a leader in edutainment education in SVK & CZ. From 2016 he is a leader of BizBuilders, an innovative company accelerating companies growth through strategic marketing setup.
First, set up your product from your clients perspective, so you avoid communication impotency
The basis of the marketing strategy is product. It must be clearly defined benefits & real value for the customer. If this is skipped, empty content is communicating. How to identify & define the value of a product for which the customer likes to pay & is "shouting" to the world by communication?
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Fashion coach who works with fashion as a communication medium that we create relationships. She is the founder of Lubitsa Styling and author of the unique FASHIONHRY® edutainment. She specializes in trends and working dress code.
What does the success (not only) of theft depend on?
We are around us in the streets, in the shops, in the offices and all that matters is the emotions we leave around us. In the lecture, you will learn how to use clothing as a means of everyday use so as to favor the creation of relationships with clients and business partners.
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From agencies to client side. From strategy to comms in digital media and employer branding. Martin developed communication strategies for local and global brands. Now he is marketing specialist for the largest consulting company in Slovakia.
Moderator of the part Corporate Social Media & Influencer marketing
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3rd Block: Data-driven marketing | 13:30 – 16:00 hall no. 3
He has over 20 years of experience in market research, analysis and marketing consulting. He worked in renowned international companies - on the client side and the research agency. He enjoys segmentation research and brand management.
Innovation in marketing research
The 21st century is known dynamic market changes & adjustments associated with the marketing & business strategies. Contact with the client & the question of how to get involved in the interaction becomes important. How has the market research changed? What are the innovations in data collection?
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Libor works in ACREA on analytical position more than 15 years. He still works on projects for different types of customers focused on marketing optimalization, client scoring and fraud and risk detection.
How to maximaze the value of the customer with data about customers
Data analysis brings a competitive advantage. Data about customers provides us the knowledge about purchase behaviour & the selling gap for the next best offer. Every customer deserves individual approach. Customer data analysis leads to efficient marketing, costs decrease & revenue increase.
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She studied digital marketing at HULT International Business School. After returning to SVK she worked as a digital specialist in CME (Markiza). She founded start-up Conference Startupism, in 2014 the Divano & EmotionID projects (now as Youfirst).
DE-CENTRALIZED CREATIVITY or how AI creates new job opportunities
The world is changing with AI replacing old type of jobs, Youfirst with the help of AI creates new. The uniqueness of humans is well captured by the ability to be creative. At Youfirst we want to protect creativity and make it the center of monetization while AI takes care of repetitive know how.
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presentation
Coffee break + networking
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PANEL DISCUSSION: Data and marketing
I have been faithful to the online marketing agency Visibility for 8 years. For a few months I tried to live in a corporate office as Head of Digital Marketing & Sales at Tatra banka. I now lead the DASE Digital and Web Analytics Agency.
A geek who has been making a living from advertising and marketing for 20+ years. He helps companies to earn more money by increasing the value of their brands. He likes discovering how the world functions and he hates bullshit.
She studied digital marketing at HULT International Business School. After returning to SVK she worked as a digital specialist in CME (Markiza). She founded start-up Conference Startupism, in 2014 the Divano & EmotionID projects (now as Youfirst).
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He started with Online Marketing at Coventry University in the UK. In 2009 he co-founded the digital agency VISIBILITY, which now operates in 2 countries. He regularly contributes to professional journals on various marketing topics.
Moderator of the part Data-driven marketing
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16:00 - 16:10 Completion of professional program and raffle in the hall no. 3
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CHANGE OF PROGRAM IS RESERVED
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General partner
Main partner
Partner
Special Thanks
Media partner
History
2020
Šimák Zámok Pezinok
Pezinok
Inšpiratívne content marketingové kampane, emaily, videá, ale i ďalšie nástroje, ktorých cieľom je efektívna komunikácia značky za účelom maximalizácie digital ROI, rastu konverzií a zlepšenia lojality zákazníkov vám aj tento rok predstavia starostlivo vybraní prednášajúci konferencie Marketing Live. Program konferencie umožňuje diskutovať o výzvach, príležitostiach a riešeniach v čase data-driven marketingu a počas prestávok poskytuje príležitosti pre networking.
2019
Hotel TATRA****
Bratislava
This year, a carefully selected Marketing Live conference lecturer will present inspiring content marketing campaigns, emails, videos as well as other tools designed to effectively communicate branding to maximize digital ROI, conversion growth and customer loyalty. The conference program allows you to discuss challenges, opportunities, and solutions at the time of data-driven marketing and provides networking opportunities during breaks.
2018
Hotel TATRA****
Bratislava
Inspiration and creative ideas, tweaks, as well as valuable tips from the most experienced marketers brings Marketing Live Conference 2018 in four thematic parts: strategic marketing, personalized marketing and loyalty, communication strategies and online marketing.
2017
Grand Hotel Pressburg ****
Bratislava
Inspiration and creative ideas, tweaks, as well as valuable tips from the most experienced marketers brings Marketing Live Conference 2017 in four thematic parts: strategic marketing, personalized marketing and loyalty, communication strategies and online marketing.
2016
Grand Hotel Pressburg ****
Bratislava
What are the most effective strategies in communication? What are the most common mistakes we make in strategic planning? What to do if the results of our marketing are unflattering? Tweaks and tips from the most experienced marketers will offer again conference Marketing Live 2016!
2015
Hotel Saffron
Bratislava
The best marketers know that the king of success becomes the "text" - Content Marketing plays a first fiddle. What are the most effective strategies in communication? What are the real costs are necessary for a successful campaign? Cool and advice from the more experienced marketers will offer the conference Marketing Live 2015!
2014
hotel Saffron
Bratislava
Think bigger: Connecting offline and online in harmonized marketing communications strategy, Social media should not be the sole instrument of your strategy, it should be mainly support. How to integrate social media with your SEO strategy.
2013
hotel NH Gate One
Bratislava
Dont be worry about the communication with your customers, we will show you how to easily and quickly engage them to online dialogue. And because we are "IN" we introduce you the key trends in social media.
2012
hotel NH Gate One
Bratislava
Effective online marketing - case studies. How effectively focus online campaigns to target audiences. Banks and social media. Create a campaign that gets the headlines of the media.
2011
Hotel Gate One
Bratislava
Strategic online marketing - how to keep up with him?
2010
Falkensteiner Hotel
Bratislava
Nevtieravé spôsoby využívania internetu.
2009
Hotel TATRA
Bratislava
Marketing s aktívnou účasťou potenciálneho zákazníka – relatívne nový smer hovoriaci o tom, že už samotná reklama môže a mala by byť zážitkom sama o sebe, teda nielen výrobok, ktorý propaguje, ale i jeho vlastná reklama. Rýchlejšie sa tak šíri, zadávateľa stojí menej peňazí a kupujúci ju nevníma tak negatívne ako obyčajnú reklamu.
2008
Club PENATI
Bratislava
Konferencia prináša jedinečnú možnosť dozvedieť sa maximum z oblasti branding, retail marketing, in store komunikácia, merchandising a ďalších. Zároveň je konferencia zameraná na praktické riešenia otázok prezentované odborníkmi v oblasti retail marketing.
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