Schedule
Speakers
Foto gallery
History

Schedule
Speakers
Foto gallery
History

21.06. 2021

Šimák Zámok Pezinok

Marketing Live 2021

Schedule
Speakers
Foto gallery
History

PROGRAM - Marketing Live

8:00 - 8:45 Registration and breakfast - Šimák Zámok Pezinok

Block: Strategic marketing | 09:00 – 12:00 in Golden Hall

8:50 - 8:55 Welcome Speech for conference

9:00

9:20

Prečo zákazníci nerobia to, čo by ste chceli

Matej Šucha, Managing partner, MINDWORX

9:25 - 9:45

LinkedIn NEFUNGUJE (ak neviete, ako na to) - Ocenená aj naša obľúbená Case study pre Sporku

Simona Mištíková, Managing Director, DIVINO, s.r.o.

Ľubomíra Mardiaková, Senior PR konzultant, DIVINO, s.r.o.

9:50

10:10

7 ideas that made history

Alex Strimbeanu, Creative Director, JANDL, marketing a reklama, s.r.o.

10:15 - 10:30 COFFEE BREAK

10:35

10:55

How to keep the brand running when the crisis shuts down buses

Martin Hanula, Head of Marketing and Development, Slovak Lines

11:00 - 11:45

PANEL DISCUSSION: Strategic marketing: The impact of the crisis on the brand, communication and marketing goals

Petra Novotná, Head of Brand Strategy and Marketing communication, Slovak Telekom

Silvia Wenderlová, Head of marketing , 365.bank & Poštová banka

Jana Jarošová, Communications Manager for CE, Wolt

Frederika Halászová, Koordinátorka fundraisingu a komunikácie, Človek v ohrození n.o

Andrej Csino, marketing, kreativita, zakaznik

Moderator of the Strategic marketing block

Andrej Csino, Creative & Strategy Director, Core 4 spol. s r.o.

12:00 - 13:00 LUNCH

Block: Market Research in the digital age | 13:00 – 16:00 in Golden Hall

13:05

13:25

Jerguš Holéczy, marketingový manažér Mobelix – Česko a Slovensko

Wheel

Jerguš Holéczy, marketing manager, Möbelix – Czechia and Slovakia

13:30

13:50

Use of chatbot & artificial intelligence in marketing

Peter Nováčik, CEO, UNITY MEDIA, s.r.o.

14:45

15:05

Small data – sledovanie malých stôp môže odhaliť veľké príležitosti

Marian Timoracký, Partner, MARK BBDO

Moderator of the block Market Research

Miroslava Klimantová, Partner, Promopunkers, s.r.o.

15:10 - 16:00 Discussion / Networking / Raffle

PROGRAMME CHANGE RESERVED

The organizer reserves the right to make changes to the conference program or term.

Speakers

Peter
Šurín [SK]

Peter
Ižo [SK]

Jerguš
Holéczy [SK]

Marian
Timoracký [SK]

Jan
Kočenda [SK]

Peter
Nováčik [SK]

Miroslava
Klimantová [SK]

Milan
Schnorrer [SK]

Naďa
Kacera [SK]

Veronika
Dostálová [CZ]

Matej
Šucha [SK]

Alex
Strimbeanu [SK]

Petra
Novotná [SK]

Silvia
Wenderlová [SK]

Jana
Jarošová [SK]

Frederika
Halászová [SK]

Martin
Hanula [SK]

Simona
Mištíková [SK]

Ľubomíra
Mardiaková [SK]

Andrej
Csino [SK]

Peter Šurín

Creative & Strategy Director

Elite Solutions

He is a strategic director of Elite Solutions and President of the Association of Digital Marketing Agencies, which associates 21 agencies in Slovakia. Last year he began to develop a new company and platform for UX research - UXtweak.

Siaha účel značky aj za branding?

Pojem značky pre mnohých znamená len súbor prvkov, ktoré vizuálne definujú jej konkrétny štýl. Značka však so sebou berie množstvo abstraktných vlastností, ktoré môžu mať dramatický vplyv na rozhodovanie spotrebiteľov. Ukážeme si, čo sa pod tým skrýva a ako to dokáže pomôcť značke ako takej.

Peter Ižo

Creative Director

MADE BY VACULIK

Since 2012 he is a creative director of MADE BY VACULIK. He has won several domestic and international awards for his work, won awards at the Golden Hammer, Golden Drum, Midas Awards, Piaf and Epica festivals. He holds the Filip Award.

Case study

Jerguš Holéczy

marketing manager

Möbelix – Czechia and Slovakia

Loves marketing strategies & personal development. Works in the field of marketing & communication for nearly 15 years. During his career he has participated in a number of projects within brand positioning, product, corporate or crisis communication

13:05 to 13:25

Wheel

Wheel has already been invented & how we use it is purely up to us. Many people in your professional but also personal life tell you what they’ve done, what they’ve achieved. Only a few share their story of how they actually reached their goal. Lets take a look together at HOW to be more creative..

Marian Timoracký

Partner

MARK BBDO

He has been working in marketing for almost 30 years. He became the first strategic planner of an advertising agency in Slovakia, he run United Consultants, and currently is advising companies on how to improve their customer experience.

14:45 to 15:05

Small data – sledovanie malých stôp môže odhaliť veľké príležitosti

Big data sú len dáta; dajú sa analyzovať, ale nevyžmýkame z nich emócie. Je ťažko si predstaviť, že by tieto dáta dokázali odhaliť emocionálne kvality napr. krásny, úžasný atď. A o tie ide pri budovaní značiek. Big data sú veľmi úzko definované na to, aby podnecovali insighty. Na to sú Small data.

Jan Kočenda

Chief Marketing Officer

Vasky trade, s.r.o.

His journey led from journalism, through copywriting, analytics to brand building. He helped to create digital agency Inhubo, which takes care of the communication of the brands Bagind, Wuders and Paon. His role in the Vasky company, which continues the Zlín's cobler's tradition, is to integrate individual marketing activities together to create meaningful form.

13:30 to 13:50

Peter Nováčik

CEO

UNITY MEDIA, s.r.o.

14:20 to 14:40

Use of chatbot & artificial intelligence in marketing

Miroslava Klimantová

Partner

Promopunkers, s.r.o.

15:00 to 15:10

Moderator of the block Market Research

Milan Schnorrer

Founding partner and Co-Owner

PRICEWISE

Over 10 years experiences in direct marketing communication and customer data analysis. Host lecturer at the University of Groningen in the Netherlands. Extensive experiences in designing and managing loyalty programs.

Gopass 2.0 - Pohyblivé ceny skipasov a 2x rýchlejší nákup

Case study: Pozrite sa ako zvýšiť tržby a podiel online predaja po zavedení pohyblivých cien skipasov podobne ako to je pri letenkách. Ako zaviesť komplexný spôsob nakupovania a zároveň skrátiť čas nákupu na polovicu a ako to zapadá do celkovej stratégie 10 (lyžiarskych) stredísk TMR v 4 krajinách.

Klient z Tatry Mountain Resorts

Gopass 2.0 - Pohyblivé ceny skipasov a 2x rýchlejší nákup

Naďa Kacera

Business Marketing Strategist

LEVOSPHERE s.r.o.

Over 16 years in marketing she has gained a lot of experience across its entire spectrum. She has developed, launched and repositioned many successful FMCG brands on the CZ-SK market. Today, with her strategic thinking, she helps companies create a b

Moderator of the discussion

Veronika Dostálová

CMO

Ecomail.cz

Stála pri zrode Ecomailu, jedného z popredných českých riešení pre e-mail marketing a multi-kanálovú komunikáciu. Počas svojho pôsobenia spravovala e-mailing klientov z najrôznejších segmentov. Momentálne sa stará o marketing a business development.

E-mail marketing

E-mail marketing nie je mŕtvy, jeho efektivita v posledných rokoch naopak narastá. Posielanie pravidelných newsletterov jednoznačne nestačí. Vyskúšajte napríklad personalizáciu alebo interaktívne prvky v e-maile a urobte z vášho e-mailingu výkonnostný kanál a zároveň nástroj pre budovanie brandu.

Matej Šucha

Managing partner

MINDWORX

Matej believes that the future of marketing isn‘t technologies but psychology. Four years ago he quit his corporate job to found a consultancy specialing in consumer psychology and behavioral economics.

9:00 to 9:20

Prečo zákazníci nerobia to, čo by ste chceli

Väčšina zákazníckych rozhodnutí sa deje podvedome. Pri presviedčaní zákazníka sa snažíme argumentovať a motivovať ho, aby klikol, registroval sa, kúpil. Náš prístup je iný. Vychádza z psychológie a poznania čo formuje zákaznícke správanie. Nahliadneme hlbšie do tajov podvedomia vašich zákazníkov.

Alex Strimbeanu

Creative Director

JANDL, marketing a reklama, s.r.o.

Alex is passionately crafting ideas for more than 14 years in agencies big and small, national and international. He led teams in developing award-winning ideas that impressed in Cannes, D&AD, Eurobest, Epica, New York Festival, and more.

9:50 to 10:10

7 ideas that made history

A look at some of the ideas that had a huge impact on advertising and pop culture. Ideas that were both exceptionally creative as well as immensely effective.

Petra Novotná

Head of Brand Strategy and Marketing communication

Slovak Telekom

11:00 to 11:45

PANEL DISCUSSION: Strategic marketing: The impact of the crisis on the brand, communication and marketing goals

The names of guests will be published soon

Silvia Wenderlová

Head of marketing

365.bank & Poštová banka

11:00 to 11:45

PANEL DISCUSSION: Strategic marketing: The impact of the crisis on the brand, communication and marketing goals

The names of guests will be published soon

Jana Jarošová

Communications Manager for CE

Wolt

11:00 to 11:45

PANEL DISCUSSION: Strategic marketing: The impact of the crisis on the brand, communication and marketing goals

The names of guests will be published soon

Frederika Halászová

Koordinátorka fundraisingu a komunikácie

Človek v ohrození n.o

11:00 to 11:45

PANEL DISCUSSION: Strategic marketing: The impact of the crisis on the brand, communication and marketing goals

The names of guests will be published soon

Martin Hanula

Head of Marketing and Development

Slovak Lines

Martin sa venuje projektom v oblasti online marketingu už viac ako 15 r. V roku 2014 so svojím tímom v ZUNO banke vybudoval úplne nový web a mobilnú aplikáciu banky, ktoré predávali viac ako 95% portfólia online. Aktuálne pracuje v Slovak Lines na pozícii marketingového riaditeľa a okrem marketingu a komunikácie má na starosti aj vývoj nových produktov a služieb so zameraním na digitálne kanály.

10:35 to 10:55

How to keep the brand running when the crisis shuts down buses

The pandemic stopped life on the planet. It closed the borders, restricted travel and stopped our buses. We will talk about how it affected our numbers, how the brand's communication was adapted and what key decisions we had to make to not leave people in the toughest moments and remain their reliable partner. Even if the whole world stops, people have to move.

Simona Mištíková

Managing Director

DIVINO, s.r.o.

She supervised one of the three teams of the biggest PR agency in Slovakia for 8 years. Currently she runs her own PR Agency - Divino with clients such as Ford, Hubert J.E., Budiš, Dr. Oetker, Cinema City, ITB Development, Zľava Dňa, Matuzalem etc.

9:25 to 9:45

LinkedIn NEFUNGUJE (ak neviete, ako na to) - Ocenená aj naša obľúbená Case study pre Sporku

Veľká väčšina firiem si myslí, že cestou, ako uspieť na B2B sociálnej sieti LinkedIn je dávať obsah na firemný profil a následne ho zamestnanci zdieľajú. Chyba. Naša case study bude o klientovi, ktorý to pochopil a zobral zo správneho konca – Slovenská sporiteľňa.

Ľubomíra Mardiaková

Senior PR konzultant

DIVINO, s.r.o.

Komunikácii a PR sa venuje už viac ako 13 rokov. Skúsenosti má najmä z konzultačných spoločností, pôsobila som ako marketingová manažérka a hovorkyňa v štátnej agentúre SARIO. Od roku 2018 pôsobí o.i. ako strategický konzultant PR agentúry Divino.

9:25 to 9:45

LinkedIn NEFUNGUJE (ak neviete, ako na to) - Ocenená aj naša obľúbená Case study pre Sporku

Andrej Csino

Creative & Strategy Director

Core 4 spol. s r.o.

He works in advertising for 19 years, originally a copywriter and creative director. Within ATL he has gone through full-service agencies GRADE/TBWA, MARK/BBDO, MUW SAATCHI & SAATCHI. He is engaged in digital communication since 2010 in Core4 Advertising, as Strategy and Creative director and co - owner. Andrej teaches marketing on Komenského universtity and founded United Brand Advisors.