24.09.2014
Hotel Saffron Bratislava
Cena on-line prenosu: 159,- EUR bez 20% DPH (190,80 EUR vrátane DPH)<br />
Táto forma účasti vám umožní pozrieť si prezentácie či zapojiť sa do diskusie, akoby ste skutočne boli v konferenčnej miestnosti. Položte prednášajúcim otázky, na ktoré dostanete odpovede, stiahnite si materiály..., a to z miesta, ktoré je pohodlné pre vás.
PROGRAMME - Marketing that sells! 2014
8:00 - 8:30 REGISTRÁCIA účastníkov - hotel Saffron
9:00
-
9:15
Case study: You have only 1 boss - the customer
Peter Andráš, Creative Director, digita.sk, SK
9:20
-
9:35
Case study: 58,000 banners strictly according to each user
Vlado Cintula, SEO/SEM Senior consultant, RIESENIA.com, SK
9:40
-
9:55
Case study: How to harmonize SEO, content marketing & communication in soc. networks with Person
Marek Šulik, Strategy Director, VISIBILITY s.r.o., SK
10:00
-
10:15
Case study: How to keep the attention of a teenager for 10 min and open thousands of new accounts
Alexander Móži, Client Service Director, Zaraguza Digital, SK
10:20 - 10:50
1. PANEL DISCUSSION: Personalized marketing across multiple online channels
Peter Andráš, Creative Director, digita.sk, SK
Vlado Cintula, SEO/SEM Senior consultant, RIESENIA.com, SK
Marek Šulik, Strategy Director, VISIBILITY s.r.o., SK
Alexander Móži, Client Service Director, Zaraguza Digital, SK
10:50 - 11:05 Coffee break
11:10
-
11:30
Unconventionally, digital and interactive POS and POP
Janka Kravjarová, Digital communication specialist, Pivovary Topvar a.s., SK
11:35
-
11:55
How can we gain more satisfied customers through online channels.
Lea Farská Striežencová, Marketing Director, ALFA BIO s.r.o., SK
12:00 - 13:00 Obed
13:05 - 13:55
2. PANEL DISCUSSION: Customer loyalty
Mário Slivka, Managing Director, LYONESS Slovakia, s.r.o., SK
Radoslav Švec, Director of Retail, SLOVNAFT a.s., SK
Emil Huraj, Marketing Director, NAY a.s., SK
Radovan Jurkovič, Owner, BROKER SERVICE GROUP s.r.o., SK
Katarína Balog, Marketing & PR Manager, MIDIO, spol. s r.o. (Marionnaud), SK
14:00
-
14:20
Coupon marketing as an important source of acquisition of new customers.
Henrich Lauko, Managing Director, BALIK PLUS s.r.o (CZ) a GeoMarketing s.r.o. (SK), SK
14:25 - 14:35 Coffee break
14:40
-
15:00
Complete change of communication strategy
Miroslava Krausová, Marketing Director, OZETA, s. r. o., SK
15:05
-
15:25
Selling as a Service for Customer
Stanislav Cintavý, CEO, BEPON, SK
15:30
-
15:50
How to prepare event - Festival profitable? What it will return for sponsors and partners?
Libor Pavlata, Publisher & Festival Producer, Libor Pavlata, CZ
15:55
-
16:15
Current Trends - linking online and offline communications.
Ján Holčík, CEO, ULTRA PRINT, s.r.o., SK
16:20
-
16:40
Online brandbuilding
Martin Zachar, CEO, OLIVIA shoes s.r.o., SK
Conference Moderator
Simona Mištíková, Managing Director, DIVINO, s.r.o.
The organizer reserves the right to make changes to the conference program or term.
Speakers
Mário
Slivka
Slivka
Radoslav
Švec
Švec
Emil
Huraj
Huraj
Radovan
Jurkovič
Jurkovič
Katarína
Balog
Balog
Peter
Andráš
Andráš
Vlado
Cintula
Cintula
Marek
Šulik
Šulik
Alexander
Móži
Móži
Libor
Pavlata
Pavlata
Martin
Zachar
Zachar
Simona
Mištíková [SK]
Mištíková [SK]
Peter
Andráš
Andráš
Vlado
Cintula
Cintula
Marek
Šulik
Šulik
Alexander
Móži
Móži
Janka
Kravjarová
Kravjarová
Lea
Farská Striežencová
Farská Striežencová
Henrich
Lauko
Lauko
Miroslava
Krausová
Krausová
Stanislav
Cintavý [SK]
Cintavý [SK]
Ján
Holčík
Holčík
Mário Slivka
Managing Director
LYONESS Slovakia, s.r.o.
13:05 to 13:55
2. PANEL DISCUSSION: Customer loyalty
Topic 1: Relationship between brand and customer loyalty
Topic 2: Loyalty cards, programs etc.
Radoslav Švec
Director of Retail
SLOVNAFT a.s.
13:05 to 13:55
2. PANEL DISCUSSION: Customer loyalty
Topic 1: Relationship between brand and customer loyalty
Topic 2: Loyalty cards, programs etc.
Emil Huraj
Marketing Director
NAY a.s.
13:05 to 13:55
2. PANEL DISCUSSION: Customer loyalty
Topic 1: Relationship between brand and customer loyalty
Topic 2: Loyalty cards, programs etc.
Radovan Jurkovič
Owner
BROKER SERVICE GROUP s.r.o.
13:05 to 13:55
2. PANEL DISCUSSION: Customer loyalty
Topic 1: Relationship between brand and customer loyalty
Topic 2: Loyalty cards, programs etc.
Katarína Balog
Marketing & PR Manager
MIDIO, spol. s r.o. (Marionnaud)
13:05 to 13:55
2. PANEL DISCUSSION: Customer loyalty
Topic 1: Relationship between brand and customer loyalty
Topic 2: Loyalty cards, programs etc.
Peter Andráš
Creative Director
digita.sk
10:20 to 10:50
1. PANEL DISCUSSION: Personalized marketing across multiple online channels
Vlado Cintula
SEO/SEM Senior consultant
RIESENIA.com
10:20 to 10:50
1. PANEL DISCUSSION: Personalized marketing across multiple online channels
Marek Šulik
Strategy Director
VISIBILITY s.r.o.
Marek is Online Marketing Specialist. He is interested in SEO, Analytics, Conversion Optimization and Inbound Marketing. He is also one of the organizers of PechaKucha Night in Trnava.
10:20 to 10:50
1. PANEL DISCUSSION: Personalized marketing across multiple online channels
Alexander Móži
Client Service Director
Zaraguza Digital
He started successful rebranding of Bratislava's real estate project Manhattan, restarted sales of residential project Vienna Gate. Has 14 years experience in Advertising and Marketing Industry.
10:20 to 10:50
1. PANEL DISCUSSION: Personalized marketing across multiple online channels
Libor Pavlata
Publisher & Festival Producer
Libor Pavlata
15:30 to 15:50
How to prepare event - Festival profitable? What it will return for sponsors and partners?
Martin Zachar
CEO
OLIVIA shoes s.r.o.
Martin graduated Slovak University of Agriculture in Nitra. He decided to establish a company Ceder shoe Ltd. focused on producing and wholesale leather shoes under the brand OLIVIA shoes in 1999.
16:20 to 16:40
Online brandbuilding
The origins and genesis of OLIVIA brand shoes. Mistakes that we made and it is better to avoid them. Expanding of a brand abroad. Brand of online shop vs. stores.
Simona Mištíková
Managing Director
DIVINO, s.r.o. 
She supervised one of the three teams of the biggest PR agency in Slovakia for 8 years. Currently she runs her own PR Agency - Divino with clients such as Henkel, Nadácia Volkswagen Slovakia, Budiš, Dr. Oetker, Cinema City, Bepon, Zľava Dňa etc.
Conference Moderator
Peter Andráš
Creative Director
digita.sk
9:00 to 9:15
Case study: You have only 1 boss - the customer
Vlado Cintula
SEO/SEM Senior consultant
RIESENIA.com
9:20 to 9:35
Case study: 58,000 banners strictly according to each user
Marek Šulik
Strategy Director
VISIBILITY s.r.o.
Marek is Online Marketing Specialist. He is interested in SEO, Analytics, Conversion Optimization and Inbound Marketing. He is also one of the organizers of PechaKucha Night in Trnava.
9:40 to 9:55
Case study: How to harmonize SEO, content marketing & communication in soc. networks with Person
Alexander Móži
Client Service Director
Zaraguza Digital
He started successful rebranding of Bratislava's real estate project Manhattan, restarted sales of residential project Vienna Gate. Has 14 years experience in Advertising and Marketing Industry.
10:00 to 10:15
Case study: How to keep the attention of a teenager for 10 min and open thousands of new accounts
Janka Kravjarová
Digital communication specialist
Pivovary Topvar a.s.
Janka has started to deal with digital at RIESENIA.com agency as a specialist for online marketing and analytics. Later, she led the agency start-up AdbOOST. Currently she works in SABMiller - Topvar.
11:10 to 11:30
Unconventionally, digital and interactive POS and POP
Short case studies about beer mobile apps. Become a partner and Know your Pilsner - as we have succeeded to perform miracles with our customers directly in the bars.
Lea Farská Striežencová
Marketing Director
ALFA BIO s.r.o.
She graduated the Technical University of Liberec. Subsequently, she studied marketing at the Czech Institute. She has dedicated marketing strategy food brands for over 10 years. .
11:35 to 11:55
How can we gain more satisfied customers through online channels.
Times are changing. How we started a new way to communicate with customers, which is cheaper and more efficient than the traditional approach.
Henrich Lauko
Managing Director
BALIK PLUS s.r.o (CZ) a GeoMarketing s.r.o. (SK)
He founded the company KOLOS /1995/, which became the largest direct marketing company in SVK. Since 2012, he is focused on his new project BALÍK PLUS /connection of offline and online communication/.
14:00 to 14:20
Coupon marketing as an important source of acquisition of new customers.
A perspective on how to implement a successful campaign in the form of coupon marketing.
Miroslava Krausová
Marketing Director
OZETA, s. r. o.
Mirka loves challenges and one of them was also the revival of OZETA. During the two years when Mirka has been working for the company, the company has grown from 2 to 24 stores across the country.
14:40 to 15:00
Complete change of communication strategy
An overview of how we can bring to the established society "Rock n Roll's" revolution and build a functioning and successful company.
Stanislav Cintavý
CEO
BEPON
He studied Accounting and Audit at the Uni of Economics. Since 2005 he has worked in Bepon. At the begining he worked on a position of Supervisor then as a Sales Director. Last years he works as a CEO
15:05 to 15:25
Selling as a Service for Customer
Nowadays we are not selling to customers, we are selling for customers. Perfectly performed upselling and cross-selling makes us happy, but it is secondary and easy to read for experienced customer. However, even demanding customer can be satisfied by well chosen service.
Mgr. Ján Holčík
CEO
ULTRA PRINT, s.r.o.
Modern publishing technology fascinated him already in the 80s years. He is co-owner of several companies involved in marketing communications, more than 20 years.
15:55 to 16:15
Current Trends - linking online and offline communications.
Printed as a tool to increase the effectiveness of electronic media - how to do it.
