
07.10.2015
DoubleTree by Hilton Bratislava
14. Marketing that Sells
ON-line prenos: Táto forma účasti vám umožní pozrieť si prezentácie či panelové diskusie z hlavnej prednáškovej miestnosti akoby ste skutočne boli v konferenčnej miestnosti, a to z miesta, ktoré je pohodlné pre vás (hlavná prednášková miestnosť je v programe uvedená ako Sála č. 1). V prípade neočakávaných technických problémov budú k dispozícii všetky nahrávky zmeškaných prezentácii a diskusií v archíve.
PROGRAMME - Marketing that sells 2015
8:00 - 8:40 REGISTRATION - hotel DoubleTree by Hilton Bratislava
09:00 – 12:00 EFFECTIVENESS in MARKETing / Hall No.1
Panel discussion: Evaluation of the sale









The creation of new business models of online brand activities

10:25 - 10:40 Coffee Break

Involve customers into product development. Why and How? /Speech in english/


How to measure online sale of offline services or products


How is a brand of the 21st century supposed to look like?


Moderator of the 1st part

12:00 - 13:00 Lunch
13:00 – 16:00 BRANDing & LOYALTY / Hall No. 1

Content Marketing - How to build a loyal audience /Speech in english/

The effective model of colaboration – „Brand and Celebrity“ - Case Study LINDEX




13:55 - 14:25 NETWORKING / Coffee Break

Case Study: Lasvit - Building a luxury brand image

Case study: How Milka showed that Slovaks (and Czechs) are happy to share with "The Last Square"





Case study: Entrance of the brand MOL on the Czech market with petrol stations


Moderator of the 2nd part

13:00 – 16:00 BUSINESS TO CUSTOMER marketing / Hall No. 2

Woman is behind everything... or how to attract woman by marketing?


How to work with a target group 50+

13:55 - 14:25 Coffee Break

Event Marketing - How to promote and sell your product at events


How can break Slovak brand into the Japanese market


Blockbuster. Communication platform that immerses audiences


Moderator of the 3rd part

13:00 – 16:00 BUSINESS TO BUSINESS marketing / Hall No. 3
13:05 - 14:25 NETWORKING

At the end is still "HUMAN"


How to use benefits to keeping your business customers


Moderator of the 4th part

15:50 - 17:30 Lottery and closing reception in the Hall No.1
Speakers

Andrejco


Trubač


Gelačik


Liška [SK]


Mištíková [SK]


Slovák


Cintavý [SK]


Lacko [SK]


Hoschek


Lichter


Laurenčík


Čech [SK]


Glad


Hrušovská


Farkašová


Kremser


Švaňa


Mazúr


Špůrek


Mittmann


Krejčíková


Srnánková


Jakubis


Silošová


Kohl


Bebjak


Michal Andrejco

9:00 to 9:55
Panel discussion: Evaluation of the sale
Topic 1: The impact of advertising campaigns in numbers
Topic 2: Single-fan campaign versus brand loyal fans
Topic 3: Monitoring of efficient and inefficient sales activities

Róbert Trubač

9:00 to 9:55
Panel discussion: Evaluation of the sale
Topic 1: The impact of advertising campaigns in numbers
Topic 2: Single-fan campaign versus brand loyal fans
Topic 3: Monitoring of efficient and inefficient sales activities

Filip Gelačik

9:00 to 9:55
Panel discussion: Evaluation of the sale
Topic 1: The impact of advertising campaigns in numbers
Topic 2: Single-fan campaign versus brand loyal fans
Topic 3: Monitoring of efficient and inefficient sales activities

Tomáš Liška, MBA MRICS


9:00 to 9:55
Panel discussion: Evaluation of the sale
Topic 1: The impact of advertising campaigns in numbers
Topic 2: Single-fan campaign versus brand loyal fans
Topic 3: Monitoring of efficient and inefficient sales activities

Simona Mištíková


11:50 to 11:55
Moderator of the 1st part

Róbert Slovák

Moderator of the 2nd part

Stanislav Cintavý


Moderator of the 3rd part

Mgr. Stanislav Lacko


15:45 to 15:50
Moderator of the 4th part

Zdenko Hoschek

10:00 to 10:20
The creation of new business models of online brand activities
How to win recognition in an increasingly more saturated market? How to search for a new product to existing customers with the same needs? Case studies of newly established projects of Creative Web, Hotelio.sk, Bookio.sk and Camarero, with equal basis but with different fates.

Tamás Lichter

10:45 to 11:05
Involve customers into product development. Why and How? /Speech in english/
Companies target us throughout our whole life. Brands say they are customer centric, but few customers agree. Being customer centric is still a strong competitive advantage.Technology has effects on how we behave. Marketing should improve the services of the company with customers in the center.

Ján Laurenčík

11:10 to 11:30
How to measure online sale of offline services or products
The more you sell offline, the more important it is to know the impact of your online activities on offline sales. Jan will show you how to cleverly measure the seemingly impossible.

Jakub Čech


11:35 to 11:55
How is a brand of the 21st century supposed to look like?
A brand is not simply a logo and comunication based on quantity anymore. Today`s customer expects something different. In an inspiring lecture Jakub will talk about how a 21st century brand should look like.

Björn Owen Glad

13:05 to 13:25
Content Marketing - How to build a loyal audience /Speech in english/
How to build a loyal audience and grow your business by publishing relevant, interesting and compelling content, on a consistent basis, over a long period of time. How does one of the worlds greatest brands use content in every part of the sales funnel?

Jana Hrušovská

13:30 to 13:50
The effective model of colaboration – „Brand and Celebrity“ - Case Study LINDEX
Lindex works with several world faces such as Kate Hudson, Penelope Cruz, Gwyneth Paltrow. The aim of the project is to show the effectiveness of cooperation in a particular market with locally known face. What is the cooperation with Kristina Farkasova, who became the face of Lindex in Slovakia?

Kristína Farkašová

13:30 to 13:50
The effective model of colaboration – „Brand and Celebrity“ - Case Study LINDEX
Lindex works with several world faces such as Kate Hudson, Penelope Cruz, Gwyneth Paltrow. The aim of the project is to show the effectiveness of cooperation in a particular market with locally known face. What is the cooperation with Kristina Farkasova, who became the face of Lindex in Slovakia?

Luděk Kremser

14:30 to 14:50
Case Study: Lasvit - Building a luxury brand image
Successful Czech company Lasvit was made less than eight years ago. Unique installation of glass can be found in hundreds of luxury hotels, residences and in public spaces around the world. The brand, which elegantly combines traditional Czech glass art with modern technology and design.

Filip Švaňa

14:55 to 15:15
Case study: How Milka showed that Slovaks (and Czechs) are happy to share with "The Last Square"
As triathlete Veronika Otrubová was running 650 kilometers across the Slovakia with the last square of chocolate for her three women (mother, sister, niece) to show that Slovaks enjoy sharing.

Artem Mazúr

14:55 to 15:15
Case study: How Milka showed that Slovaks (and Czechs) are happy to share with "The Last Square"
As triathlete Veronika Otrubová was running 650 kilometers across the Slovakia with the last square of chocolate for her three women (mother, sister, niece) to show that Slovaks enjoy sharing.

Radim Špůrek

15:20 to 15:40
Case study: Entrance of the brand MOL on the Czech market with petrol stations
Input brand to the Czech market, which didn´t allow the mass media to promote the brand because of the low penetration of brand marketing. How to overcome the activities of competing networks of petrol stations? More about unique award process & its ongoing implementation will learn in this lecture.

Jana Mittmann

13:05 to 13:25
Woman is behind everything... or how to attract woman by marketing?
What works for a woman as a customer? How does she change by her age, her‘s needs or buying motives. Case studies of experience with products for women of all ages, from birth control pills through family planning with Inofolic & Folandrol, pregnancy with LadeeVita to intimate health with Lactofeel.

Katarína Krejčíková

13:30 to 13:50
How to work with a target group 50+
A senior - the customer of the future. Paricularities of communication with older generation and advantages of personal approach.

Zuzana Srnánková

14:30 to 14:50
Event Marketing - How to promote and sell your product at events
Zuzana will focus in her lecture on specific topics:
- Branding and selection of events
- How to get “UFO” into (not only) Slovak households
- Comaprison of Event marketing with other forms of marketing
- Connecting Event marketing with other marketing activities

Marián Jakubis

14:55 to 15:15
How can break Slovak brand into the Japanese market
Japan is still the most interesting world markets despite the recession. Break through here is not just a question of profit, represents prestige, confidence, prompted by the company moves ahead of other competitors. Marian sacrificed his life building a career Slovak brand in Asia.

Simona Silošová

15:20 to 15:40
Blockbuster. Communication platform that immerses audiences
Why should we create customized communication platform affinity? What are the ingredients of their success? An important part is the influencer. In this lecture you will also find examples of creative solutions.

Branislav Kohl

14:30 to 14:50
At the end is still "HUMAN"
Successful projects of IBM in the Czech Republic and Slovakia in the field of B2B communication.

Richard Bebjak

14:55 to 15:15
How to use benefits to keeping your business customers
When corporate customers need more than just a service, your competitive advantage will become benefits. How to choose and work with them, from their experience reveals marketing & sales manager DHL Parcel Slovakia.
On-line
ON-line prenos: Táto forma účasti vám umožní pozrieť si prezentácie či panelové diskusie z hlavnej prednáškovej miestnosti akoby ste skutočne boli v konferenčnej miestnosti, a to z miesta, ktoré je pohodlné pre vás (hlavná prednášková miestnosť je v programe uvedená ako Sála č. 1). V prípade neočakávaných technických problémov budú k dispozícii všetky nahrávky zmeškaných prezentácii a diskusií v archíve.
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