07.10.2015
DoubleTree by Hilton Bratislava
ON-line prenos: Táto forma účasti vám umožní pozrieť si prezentácie či panelové diskusie z hlavnej prednáškovej miestnosti akoby ste skutočne boli v konferenčnej miestnosti, a to z miesta, ktoré je pohodlné pre vás (hlavná prednášková miestnosť je v programe uvedená ako Sála č. 1). V prípade neočakávaných technických problémov budú k dispozícii všetky nahrávky zmeškaných prezentácii a diskusií v archíve.
PROGRAMME - Marketing that sells 2015
8:00 - 8:40 REGISTRATION - hotel DoubleTree by Hilton Bratislava
09:00 – 12:00 EFFECTIVENESS in MARKETing / Hall No.1
9:00 - 9:55
Panel discussion: Evaluation of the sale
Michal Andrejco, Founder, CEO, MEDANTE Clinic, s.r.o., SK
Róbert Trubač, Head of Marketing , ČSOB a.s., SK
Filip Gelačik, Marketing Manager, CK Victory Travel, s.r.o., SK
Tomáš Liška, Leasing Manager, Trigranit Development Slovakia, s.r.o.
10:00
-
10:20
The creation of new business models of online brand activities
Zdenko Hoschek, CEO, Creative Web, s.r.o. (zlavadna.sk), SK
10:25 - 10:40 Coffee Break
10:45
-
11:05
Involve customers into product development. Why and How? /Speech in english/
Tamás Lichter, CEO, Testbirds s.r.o., HU
11:10
-
11:30
How to measure online sale of offline services or products
Ján Laurenčík, Senior Consultant, Pizza SEO, s.r.o., SK
11:35
-
11:55
How is a brand of the 21st century supposed to look like?
Jakub Čech, Executive Director, daren & curtis, s.r.o., SK
Moderator of the 1st part
Simona Mištíková, Managing Director, DIVINO, s.r.o.
12:00 - 13:00 Lunch
13:00 – 16:00 BRANDing & LOYALTY / Hall No. 1
13:05
-
13:25
Content Marketing - How to build a loyal audience /Speech in english/
Björn Owen Glad, Marketing Manager, Spoon Publishing, SE
13:30 - 13:50
The effective model of colaboration – „Brand and Celebrity“ - Case Study LINDEX
Jana Hrušovská, Marketing & PR Coordinator Central Europe, Lindex Slovakia s.r.o., SK
Kristína Farkašová, Blogger and actress, ., SK
13:55 - 14:25 NETWORKING / Coffee Break
14:30
-
14:50
Case Study: Lasvit - Building a luxury brand image
Luděk Kremser, General Manager of Business Development and Marketing, LASVIT s.r.o., CZ
14:55 - 15:15
Case study: How Milka showed that Slovaks (and Czechs) are happy to share with "The Last Square"
Filip Švaňa, Managing Director, PR.Konektor, s.r.o., SK
Artem Mazúr, Junior Brand Manager, Mondelez Czech republic s.r.o., CZ
15:20
-
15:40
Case study: Entrance of the brand MOL on the Czech market with petrol stations
Radim Špůrek, Retail Director, MOL Retail Česká republika, s.r.o., CZ
Moderator of the 2nd part
Róbert Slovák, CEO, Respect APP , Slovakia
13:00 – 16:00 BUSINESS TO CUSTOMER marketing / Hall No. 2
13:05
-
13:25
Woman is behind everything... or how to attract woman by marketing?
Jana Mittmann, General Manager, Exeltis Slovakia, SK
13:30
-
13:50
How to work with a target group 50+
Katarína Krejčíková, COO, ProSenior Group s.r.o., SK
13:55 - 14:25 Coffee Break
14:30
-
14:50
Event Marketing - How to promote and sell your product at events
Zuzana Srnánková, Marketing Director, AÇAIMANIA Europe , SK
14:55
-
15:15
How can break Slovak brand into the Japanese market
Marián Jakubis, Managing Director, N-Partner Group s. r. o., SK
15:20
-
15:40
Blockbuster. Communication platform that immerses audiences
Simona Silošová, Marketing & Business Development, OMD Slovakia, s.r.o., SK
Moderator of the 3rd part
Stanislav Cintavý, CEO, BEPON, SK
13:00 – 16:00 BUSINESS TO BUSINESS marketing / Hall No. 3
13:05 - 14:25 NETWORKING
14:30
-
14:50
At the end is still "HUMAN"
Branislav Kohl, Marketing & Communications Manager, IBM Slovensko , Slovakia
14:55
-
15:15
How to use benefits to keeping your business customers
Richard Bebjak, M&S Manager, DHL Parcel Slovensko spol. s r.o., SK
Moderator of the 4th part
Stanislav Lacko, Managing Director, SnazzyBee, s.r.o.
15:50 - 17:30 Lottery and closing reception in the Hall No.1
The organizer reserves the right to make changes to the conference program or term.
Speakers
Michal
Andrejco
Andrejco
Róbert
Trubač
Trubač
Filip
Gelačik
Gelačik
Tomáš
Liška [SK]
Liška [SK]
Simona
Mištíková [SK]
Mištíková [SK]
Róbert
Slovák
Slovák
Stanislav
Cintavý [SK]
Cintavý [SK]
Stanislav
Lacko [SK]
Lacko [SK]
Zdenko
Hoschek
Hoschek
Tamás
Lichter
Lichter
Ján
Laurenčík
Laurenčík
Jakub
Čech [SK]
Čech [SK]
Björn Owen
Glad
Glad
Jana
Hrušovská
Hrušovská
Kristína
Farkašová
Farkašová
Luděk
Kremser
Kremser
Filip
Švaňa
Švaňa
Artem
Mazúr
Mazúr
Radim
Špůrek
Špůrek
Jana
Mittmann
Mittmann
Katarína
Krejčíková
Krejčíková
Zuzana
Srnánková
Srnánková
Marián
Jakubis
Jakubis
Simona
Silošová
Silošová
Branislav
Kohl
Kohl
Richard
Bebjak
Bebjak
Michal Andrejco
Founder, CEO
MEDANTE Clinic, s.r.o.
9:00 to 9:55
Panel discussion: Evaluation of the sale
Topic 1: The impact of advertising campaigns in numbers
Topic 2: Single-fan campaign versus brand loyal fans
Topic 3: Monitoring of efficient and inefficient sales activities
Róbert Trubač
Head of Marketing
ČSOB a.s.
9:00 to 9:55
Panel discussion: Evaluation of the sale
Topic 1: The impact of advertising campaigns in numbers
Topic 2: Single-fan campaign versus brand loyal fans
Topic 3: Monitoring of efficient and inefficient sales activities
Filip Gelačik
Marketing Manager
CK Victory Travel, s.r.o.
9:00 to 9:55
Panel discussion: Evaluation of the sale
Topic 1: The impact of advertising campaigns in numbers
Topic 2: Single-fan campaign versus brand loyal fans
Topic 3: Monitoring of efficient and inefficient sales activities
Tomáš Liška, MBA MRICS
Leasing Manager
Trigranit Development Slovakia, s.r.o. 
Tomáš Liška covers leasing and marketing activities TriGranit Development Corporation in Slovakia since 2007. He is a member of the Royal Institution of Chartered Surveyors as well as a member of the Board of Directors Slovak Green Building Council.
9:00 to 9:55
Panel discussion: Evaluation of the sale
Topic 1: The impact of advertising campaigns in numbers
Topic 2: Single-fan campaign versus brand loyal fans
Topic 3: Monitoring of efficient and inefficient sales activities
Simona Mištíková
Managing Director
DIVINO, s.r.o.
She supervised one of the three teams of the biggest PR agency in Slovakia for 8 years. Currently she runs her own PR Agency - Divino with clients such as Henkel, Nadácia Volkswagen Slovakia, Budiš, Dr. Oetker, Cinema City, Bepon, Zľava Dňa etc.
11:50 to 11:55
Moderator of the 1st part
Róbert Slovák
CEO
Respect APP
More than ten years devoted to advertising and also founded with friends advertising agency Respect APP, which he leads. The third year is the president of the Art Directors Club.
Moderator of the 2nd part
Stanislav Cintavý
CEO
BEPON
He studied Accounting and Audit at the Uni of Economics. Since 2005 he has worked in Bepon. At the begining he worked on a position of Supervisor then as a Sales Director. Last years he works as a CEO
Moderator of the 3rd part
Mgr. Stanislav Lacko
Managing Director
SnazzyBee, s.r.o.
The founder of the company that developed the information system SnazzyBee. It has a lot of experience in web development and optimizing business processes. His wife and scifi are his great hobbies.
15:45 to 15:50
Moderator of the 4th part
Zdenko Hoschek
CEO
Creative Web, s.r.o. (zlavadna.sk)
Zdenko danced a lot of during his youth. He exchanged dancing shoes for the numbers and tax laws. He constantly dreamed about enterprises, realization his own ideas. In 2010, together with Peter Paška based portal ZlavaDna.sk.
10:00 to 10:20
The creation of new business models of online brand activities
How to win recognition in an increasingly more saturated market? How to search for a new product to existing customers with the same needs? Case studies of newly established projects of Creative Web, Hotelio.sk, Bookio.sk and Camarero, with equal basis but with different fates.
Tamás Lichter
CEO
Testbirds s.r.o.
Tamás is CEO of Testbirds Kft. since it’s foundation in September 2013. In addition, he coordinates the company’s expansion in Central Europe. Before that, his field of work was telecommunication and enterprise IT development.
10:45 to 11:05
Involve customers into product development. Why and How? /Speech in english/
Companies target us throughout our whole life. Brands say they are customer centric, but few customers agree. Being customer centric is still a strong competitive advantage.Technology has effects on how we behave. Marketing should improve the services of the company with customers in the center.
Ján Laurenčík
Senior Consultant
Pizza SEO, s.r.o.
Ján is a web analytics experts with 10 years of experience in designing and implementing complex online marketing strategies.
11:10 to 11:30
How to measure online sale of offline services or products
The more you sell offline, the more important it is to know the impact of your online activities on offline sales. Jan will show you how to cleverly measure the seemingly impossible.
Jakub Čech
Executive Director
daren & curtis, s.r.o.
At the age of 18 he founded and started to manage the advertising and marketing agency daren&curtis. In ten years, the company has been working for hundreds of clients on the Slovak market and abroad, i.e. Lenovo, Medusa Group, Sygic and many more.
11:35 to 11:55
How is a brand of the 21st century supposed to look like?
A brand is not simply a logo and comunication based on quantity anymore. Today`s customer expects something different. In an inspiring lecture Jakub will talk about how a 21st century brand should look like.
Björn Owen Glad
Marketing Manager
Spoon Publishing
With a background as an editor, Björn knows the importance of creative, unique content. He is working at Spoon, the largest content agency in Scandinavia, creating content & strategic communication for brands such as Volvo, Sandvik, KIA and Skanska.
13:05 to 13:25
Content Marketing - How to build a loyal audience /Speech in english/
How to build a loyal audience and grow your business by publishing relevant, interesting and compelling content, on a consistent basis, over a long period of time. How does one of the worlds greatest brands use content in every part of the sales funnel?
Jana Hrušovská
Marketing & PR Coordinator Central Europe
Lindex Slovakia s.r.o.
13:30 to 13:50
The effective model of colaboration – „Brand and Celebrity“ - Case Study LINDEX
Lindex works with several world faces such as Kate Hudson, Penelope Cruz, Gwyneth Paltrow. The aim of the project is to show the effectiveness of cooperation in a particular market with locally known face. What is the cooperation with Kristina Farkasova, who became the face of Lindex in Slovakia?
Kristína Farkašová
Blogger and actress
.
Kristina is graduating dramaturge but works as an actress, presenter, writer and blogger. She is currently a full-time to maternity leave. She was born with marketing in the blood but until recently had no idea about it. She tells a lot.
13:30 to 13:50
The effective model of colaboration – „Brand and Celebrity“ - Case Study LINDEX
Lindex works with several world faces such as Kate Hudson, Penelope Cruz, Gwyneth Paltrow. The aim of the project is to show the effectiveness of cooperation in a particular market with locally known face. What is the cooperation with Kristina Farkasova, who became the face of Lindex in Slovakia?
Luděk Kremser
General Manager of Business Development and Marketing
LASVIT s.r.o.
He joined to Lasvit after working in Microsoft headquarters, where he was replaced several marketing positions. He successfully managed launch of Windows 8 to the worldwide market. Luděk creates awareness of the Czech luxury brand over 2 years abroad
14:30 to 14:50
Case Study: Lasvit - Building a luxury brand image
Successful Czech company Lasvit was made less than eight years ago. Unique installation of glass can be found in hundreds of luxury hotels, residences and in public spaces around the world. The brand, which elegantly combines traditional Czech glass art with modern technology and design.
Filip Švaňa
Managing Director
PR.Konektor, s.r.o.
He was within Tipos Slovakia at the start of the first online casinos, in Azet.sk in shifting to the Slovak Internet unit. Filip assisted in the launch ZlavaDna.sk, he currently works for Tipsport, Hej.sk, Milk, Figaro.
14:55 to 15:15
Case study: How Milka showed that Slovaks (and Czechs) are happy to share with "The Last Square"
As triathlete Veronika Otrubová was running 650 kilometers across the Slovakia with the last square of chocolate for her three women (mother, sister, niece) to show that Slovaks enjoy sharing.
Artem Mazúr
Junior Brand Manager
Mondelez Czech republic s.r.o.
14:55 to 15:15
Case study: How Milka showed that Slovaks (and Czechs) are happy to share with "The Last Square"
As triathlete Veronika Otrubová was running 650 kilometers across the Slovakia with the last square of chocolate for her three women (mother, sister, niece) to show that Slovaks enjoy sharing.
Radim Špůrek
Retail Director
MOL Retail Česká republika, s.r.o.
Radim worked as a leading specialist in finance, management, IT, retail and wholesale trade of fuel. In 2013, he became General Director of LUKOIL Central Europe. He is responsible for the strategic rebranding project since 2014.
15:20 to 15:40
Case study: Entrance of the brand MOL on the Czech market with petrol stations
Input brand to the Czech market, which didn´t allow the mass media to promote the brand because of the low penetration of brand marketing. How to overcome the activities of competing networks of petrol stations? More about unique award process & its ongoing implementation will learn in this lecture.
Jana Mittmann
General Manager
Exeltis Slovakia
Jana holds the position of General Manager and manages the activities of Exeltis, the Spanish company in Slovakia since 2010 in the Czech Republic since 2014. In 2012-2014 she held the position of CEO at the same time for the Baltic States.
13:05 to 13:25
Woman is behind everything... or how to attract woman by marketing?
What works for a woman as a customer? How does she change by her age, her‘s needs or buying motives. Case studies of experience with products for women of all ages, from birth control pills through family planning with Inofolic & Folandrol, pregnancy with LadeeVita to intimate health with Lactofeel.
Katarína Krejčíková
COO
ProSenior Group s.r.o.
She has been active in advertising & marketing for more than 10 years, having started in film distribution, later became a marketing director in a jewellery company. Since 2013 she has actively participated in the growth of a ProSenior company.
13:30 to 13:50
How to work with a target group 50+
A senior - the customer of the future. Paricularities of communication with older generation and advantages of personal approach.
Zuzana Srnánková
Marketing Director
AÇAIMANIA Europe
Events and creativity have always been a part of Zu’s life. She started working at Acaimania, the “surfer” company, in 2013. For 2 years she focused on marketing activities on the Slovak and Czech markets. Since May 2015 she is Marketing Director.
14:30 to 14:50
Event Marketing - How to promote and sell your product at events
Zuzana will focus in her lecture on specific topics:
- Branding and selection of events
- How to get “UFO” into (not only) Slovak households
- Comaprison of Event marketing with other forms of marketing
- Connecting Event marketing with other marketing activities
Marián Jakubis
Managing Director
N-Partner Group s. r. o.
"He has a small Japanese in his head who likes challenges. Can not, he does not know." After studying in Japan he made a business in the HR and FDI in CZ. Today, he is actively investing in this area and helps other companies to reach to Asia market.
14:55 to 15:15
How can break Slovak brand into the Japanese market
Japan is still the most interesting world markets despite the recession. Break through here is not just a question of profit, represents prestige, confidence, prompted by the company moves ahead of other competitors. Marian sacrificed his life building a career Slovak brand in Asia.
Simona Silošová
Marketing & Business Development
OMD Slovakia, s.r.o.
Mediálny svet Simonu neskutočne baví a rada vníma nové kreatívne možnosti v mediálnom svete. V OMD pracuje už 5 rok na pozícii marketing a biznis development.
15:20 to 15:40
Blockbuster. Communication platform that immerses audiences
Why should we create customized communication platform affinity? What are the ingredients of their success? An important part is the influencer. In this lecture you will also find examples of creative solutions.
Branislav Kohl
Marketing & Communications Manager
IBM Slovensko
He has been active in IT marketing for 12 years. Branislav started to work at Oracle Slovakia, later he accepted an offer from IBM in Slovakia / 2008 /. In April this year he has also the responsibility of marketing in the Czech Republic.
14:30 to 14:50
At the end is still "HUMAN"
Successful projects of IBM in the Czech Republic and Slovakia in the field of B2B communication.
Richard Bebjak
M&S Manager
DHL Parcel Slovensko spol. s r.o.
Richard was to form a DHL Parcel Slovakia, a division of DHL Parcel Europe focused on providing logistics services in the dynamically developing field of eCommerce. In the DHL Parcel Slovakia held the position of sales and marketing manager.
14:55 to 15:15
How to use benefits to keeping your business customers
When corporate customers need more than just a service, your competitive advantage will become benefits. How to choose and work with them, from their experience reveals marketing & sales manager DHL Parcel Slovakia.
