18.10.2016
Grand Hotel Pressburg **** Bratislava
PROGRAM - Marketing that sells 2016
8:00 - 8:40 REGISTRATION of participants - Grand Hotel Pressburg **** Bratislava
1. Focus on the Customer 09:00 – 12:00 in the Hall No. 1
9:00 - 9:05 Opening of the conference
9:05
-
9:25
FUNCTIONAL CONTENT MARKETING – What It Can Do and Why It Can Sucessfully Compete with Advertising, PR and Sales
Patrik Vavrovič, Managing Director, ContentFruiter s.r.o., SK
9:30
-
9:50
What content works on social media?
Marek Didák, Creative Director, Co-Founder, Hype, s.r.o.
9:55
-
10:15
Case study: Marketingová automatizácia ako základ osobného vzťahu so zákazníkmi
Martina Kičinová, Marketing CTO, DataConcept, s.r.o., SK
10:20 - 10:35 Coffee Break
10:40 - 11:35
PANEL DISCUSSION: Good Relations Between Agency and Client = Happy Customer
Martin Hýrošš, Digital Marketing & Media specialist , Slovenská sporiteľňa, a.s., SK
Simona Bubánová, Managing Partner, Creative Department, s.r.o.
Peter Šurín, Strategy Director, Elite Solutions, s.r.o., SK
Markéta Plichtová, Senior on-line marketing communication specialist, O2 Slovakia, s.r.o., SK
11:35
-
11:55
7 tips on creating new generation marketing
Jakub Čech, Executive Director, daren & curtis, s.r.o., SK
Moderator of the block FOCUS on the customer
Natália Vargová, Account Director, core 4, s.r.o., SK
12:00 - 13:00 LUNCH
2. Business to Customer (B2C) marketing 13:00 – 16:00 in the Hall No. 1
13:05
-
13:25
How to adapt marketing language to the customer's language
Jaroslava Vaculčiaková, CEO & Senior Consultant, ANTEA Consulting, s. r. o.
13:30
-
13:50
Self-service campaigning around your store - SMS, email, billboards, digital OOH
Martin Záhumenský, CEO, co-founder, Adastra Partnering s.r.o., SK
13:55
-
14:15
Marketing Automation - in conditions B2C and Customer Value Marketing
Jozef Búry, Online marketing konzultant & CEO, Green Dog, s.r.o., SK
14:20 - 14:35 Coffee Break
14:40 - 15:35
PANEL DISCUSSION: Buying Behavior in the Future
Oto Kóňa, Founder, NYC Corner, s.r.o., SK
Tomáš Drtina, Managing Director, GfK Czech and GfK Slovakia, SK
Branislav Bleha, Prodekan pre rozvoj fakulty a IT, Prírodovedecká fakulta UK, SK
Peter Helexa, Director Marketing and Sales, SWAN Mobile, SK
15:35
-
15:55
How tv watching and teleshopping is changing and will change in future?
Robert Němec, CEO, RobertNemec.com, CZ
Moderator of the part B2C marketing
Michal Brat, Marketing Manager, Martinus.sk, SK
3. Business to Business (B2B) marketing 13:00 – 16:00 Hall no. 2
13:05 - 13:55
PANEL DISCUSSION: Smart B2B Marketing
Rastislav Chudík, Marketing Director, TEMPEST a.s., SK
Pavel Mikuška, Managing Director, BITO - skladovacia technika s.r.o., SK
Filip Schochmann, Managing Director, Positive s.r.o.
Boris Čulen, Managing Director, Čulen a partner s.r.o., SK
13:55
-
14:15
B2B Performance Marketing
Peter Dendis, Managing Director, Tarantula.sk, SK
14:20 - 14:35 Coffee Break
14:40
-
15:00
Purchase and purchase processes in marketing
Peter Andrišin, CFO / Founder, DOZEN s.r.o., SK
15:05
-
15:25
Corporate blog and using it in B2B Marketing - results of the research and the strategy
Ivo Vrána, Marketing Specialist, MARCO/BBN, SK
15:30
-
15:50
Case Study: B2B Marketing and consumer competition, or how to celebrate the 25th anniversary
Ján Šnyr, Sales and Marketing Operations Manager, SOFTIP, a. s., SK
Moderátor bloku Business to Business (B2B) marketing
Martin Woska, Chief Creative & Strategy Director, TRIAD Advertising, SK
4. BRANDING & Loyalty 13:00 – 16:00 in the Hall No. 3
13:05
-
13:25
Case study STAFFINO: Getting Media to Work for Your Brand
Tomáš Rosputinský, CEO, STAFFINO s. r. o., SK
13:30
-
13:50
CASE STUDY: How we persuaded IT firm to Rap with Adela Banasova
Daša Matejčíková, Managing Director, TIME.is Communication, SK
13:55
-
14:15
Generation X versus Generation Y
Simona Silošová, Marketing & Business Development, OMD Slovakia, s.r.o., SK
14:20 - 14:35 Coffee Break
14:40
-
15:00
Loyalty program - almost everyone has one, but it does not work always
Radek Hrachovec, Loyalty Marketing Solutions, Pricewise, CZ
15:05 - 16:00
PANEL DISCUSSION: Luxury Brands
Danka Velecká, Sales & Marketing Director, Golf International, s.r.o., SK
Veronika Domsitzova, Managing Director, Nicollas Berenique s. r. o., SK
Jana Pištejová, Fashion Designer, ., SK
Moderator of the block BRANDING &loyalty
Jana Ondrejka, Editor in Chief, NEXT FUTURE, SK
Completion of professional program and raffle in the hall no. 1
The organizer reserves the right to make changes to the conference program or term.
Speakers
Martin
Hýrošš
Hýrošš
Simona
Bubánová [SK]
Bubánová [SK]
Peter
Šurín
Šurín
Markéta
Plichtová
Plichtová
Oto
Kóňa [SK]
Kóňa [SK]
Tomáš
Drtina
Drtina
Branislav
Bleha
Bleha
Peter
Helexa
Helexa
Rastislav
Chudík
Chudík
Pavel
Mikuška
Mikuška
Filip
Schochmann [SK]
Schochmann [SK]
Boris
Čulen
Čulen
Daša
Matejčíková
Matejčíková
Danka
Velecká
Velecká
Veronika
Domsitzova
Domsitzova
Jana
Pištejová
Pištejová
Patrik
Vavrovič
Vavrovič
Marek
Didák [SK]
Didák [SK]
Martina
Kičinová
Kičinová
Jakub
Čech [SK]
Čech [SK]
Jaroslava
Vaculčiaková [SK]
Vaculčiaková [SK]
Martin
Záhumenský
Záhumenský
Jozef
Búry
Búry
Robert
Němec
Němec
Peter
Andrišin
Andrišin
Peter
Dendis
Dendis
Ivo
Vrána
Vrána
Ján
Šnyr
Šnyr
Tomáš
Rosputinský
Rosputinský
Simona
Silošová
Silošová
Radek
Hrachovec
Hrachovec
Natália
Vargová
Vargová
Michal
Brat
Brat
Martin
Woska
Woska
Jana
Ondrejka
Ondrejka
Martin Hýrošš
Digital Marketing & Media specialist
Slovenská sporiteľňa, a.s.
10:40 to 11:35
PANEL DISCUSSION: Good Relations Between Agency and Client = Happy Customer
Short case studies when the chemistry between the agency and the client worked perfectly, resulting in the campaign was that customers love.
Simona Bubánová
Managing Partner
Creative Department, s.r.o. 
After studying at the Academy of Fine Arts, Simona was several years devoted to art. In 1993 she entered into advertising business. She worked as a creative director in MarkBBDO. She became a founding member of the Art Directors Club in Slovakia.
10:40 to 11:35
PANEL DISCUSSION: Good Relations Between Agency and Client = Happy Customer
Short case studies when the chemistry between the agency and the client worked perfectly, resulting in the campaign was that customers love.
Peter Šurín
Strategy Director
Elite Solutions, s.r.o.
10:40 to 11:35
PANEL DISCUSSION: Good Relations Between Agency and Client = Happy Customer
Short case studies when the chemistry between the agency and the client worked perfectly, resulting in the campaign was that customers love.
Markéta Plichtová
Senior on-line marketing communication specialist
O2 Slovakia, s.r.o.
10:40 to 11:35
PANEL DISCUSSION: Good Relations Between Agency and Client = Happy Customer
Short case studies when the chemistry between the agency and the client worked perfectly, resulting in the campaign was that customers love.
Oto Kóňa
Founder
NYC Corner, s.r.o.
In the streets of Brooklyn, for the first time he saw a street gastro that inspired him. After returning to Slovakia he worked in a PR agency and opened a successful bistro Regal Burger. He later opened the NYC Corner.
14:40 to 15:35
PANEL DISCUSSION: Buying Behavior in the Future
The demographic curve, purchasing power of generation and its preferences - how it all affects the market and what to get ready for?
Tomáš Drtina
Managing Director
GfK Czech and GfK Slovakia
14:40 to 15:35
PANEL DISCUSSION: Buying Behavior in the Future
The demographic curve, purchasing power of generation and its preferences - how it all affects the market and what to get ready for?
Branislav Bleha
Prodekan pre rozvoj fakulty a IT
Prírodovedecká fakulta UK
14:40 to 15:35
PANEL DISCUSSION: Buying Behavior in the Future
The demographic curve, purchasing power of generation and its preferences - how it all affects the market and what to get ready for?
Peter Helexa
Director Marketing and Sales
SWAN Mobile
14:40 to 15:35
PANEL DISCUSSION: Buying Behavior in the Future
The demographic curve, purchasing power of generation and its preferences - how it all affects the market and what to get ready for?
Rastislav Chudík
Marketing Director
TEMPEST a.s.
Po 5-tich rokoch na pozícii IT manažéra v spol. Whirlpool Slovakia sa Rasťo rozhodol nabrať skúsenosti v X-Net ako marketingový a produktový manažér. Dnes je už 9 rokov marketingovým riaditeľom jedného z TOP poskytovateľov IT služieb na Slovensku.
13:05 to 13:55
PANEL DISCUSSION: Smart B2B Marketing
Is B2B marketing really so "different"? After all, decisions are still only up to "some" man to make.
Pavel Mikuška
Managing Director
BITO - skladovacia technika s.r.o.
13:05 to 13:55
PANEL DISCUSSION: Smart B2B Marketing
Is B2B marketing really so "different"? After all, decisions are still only up to "some" man to make.
Filip Schochmann
Managing Director
Positive s.r.o.
He built Positive Group, which meets the needs of corporate clients in the area of finance. He provides software and services to brokers, insurance companies and banks. He also applied his long experience in publishing the Financial Report magazine.
13:05 to 13:55
PANEL DISCUSSION: Smart B2B Marketing
Is B2B marketing really so "different"? After all, decisions are still only up to "some" man to make.
Boris Čulen
Managing Director
Čulen a partner s.r.o.
13:05 to 13:55
PANEL DISCUSSION: Smart B2B Marketing
Is B2B marketing really so "different"? After all, decisions are still only up to "some" man to make.
Daša Matejčíková
Managing Director
TIME.is Communication
10 rokov pracovala ako investigatívna novinárka v týždenníku Plus 7 dní a denníku
SME. Z médií odišla v roku 2009 z pozície zástupkyne šéfredaktorky týždenníka Život.
Odvtedy sa venuje výlučne PR a mediálnej stratégii, a založila svoju agentúru.
13:30 to 13:50
CASE STUDY: How we persuaded IT firm to Rap with Adela Banasova
We have been considering the CSR project for the company Stengl for long time. It has been decided to create public discusion about IT specialists and their low quality of German language skills. To attract of the public audience we went viral with the teaser videos where Adela raps and recites.
Danka Velecká
Sales & Marketing Director
Golf International, s.r.o.
15:05 to 16:00
PANEL DISCUSSION: Luxury Brands
Why people love the luxury brands? May increase ownership of luxury brands feeling of happiness?
Veronika Domsitzova
Managing Director
Nicollas Berenique s. r. o.
15:05 to 16:00
PANEL DISCUSSION: Luxury Brands
Why people love the luxury brands? May increase ownership of luxury brands feeling of happiness?
Jana Pištejová
Fashion Designer
.
15:05 to 16:00
PANEL DISCUSSION: Luxury Brands
Why people love the luxury brands? May increase ownership of luxury brands feeling of happiness?
Patrik Vavrovič
Managing Director
ContentFruiter s.r.o.
He is a co-founder of the content marekting agency ContentFruiter. Patrik´s 4 - year long focus on content marketing started at Comenius University, where he successfully graduated from marketing.
9:05 to 9:25
FUNCTIONAL CONTENT MARKETING – What It Can Do and Why It Can Sucessfully Compete with Advertising, PR and Sales
Even though it does not look like on the first sight, key conversion of content marketing is sale. How to do content marketing with regard to functionality, therefore it would increase sales in long-term and not only help with web traffic or fans engagement?
Marek Didák
Creative Director, Co-Founder
Hype, s.r.o.
Marek started as a social media manager and later he was working as an online marketing consultant for SME. He is mad about digital trends, what you can see in his show #DigiNews, where he summarizes all the news about digital marketing.
9:30 to 9:50
What content works on social media?
Social media user behaviour is constantly changing. Take a look at what content you should post to engage your fans nowadays.
Martina Kičinová
Marketing CTO
DataConcept, s.r.o.
Vyštudovanú psychológiu využíva pri analýze zákazníckého správania sa v digitálnom svete. Má 10-ročné skúsenosti z in-outbound kampaní pre B2B/B2C klientov. Pôsobí na projektoch na SVK i v zahraničí, kde využíva nástroje marketing. automatizácie.
9:55 to 10:15
Case study: Marketingová automatizácia ako základ osobného vzťahu so zákazníkmi
Pomocou identifikácie návštevníkov webu, analýzy online správania a segmentácie je cielenie efektívnejšie. Marketingová automatizácia uľahčuje personalizované ponuky konkrétnym zákazníkom vďaka analýzam a vizualizáciám dát.
Jakub Čech
Executive Director
daren & curtis, s.r.o.
At the age of 18 he founded and started to manage the advertising and marketing agency daren&curtis. In ten years, the company has been working for hundreds of clients on the Slovak market and abroad, i.e. Lenovo, Medusa Group, Sygic and many more.
11:35 to 11:55
7 tips on creating new generation marketing
Buying behaviour is radically changing nowadays. The new generation Z is coming, which uses new technologies very differently from the previous one, is coming. How can we set the marketing tools, which would effectively communicate with the new generation of customers?
Jaroslava Vaculčiaková
CEO & Senior Consultant
ANTEA Consulting, s. r. o.
She is an experienced coach, communication consultant for increasing performance and employee satisfaction. She is working with international trends and know-how to increase human potential and achievement of objectives.
13:05 to 13:25
How to adapt marketing language to the customer's language
Barack Obama vyhral voľby i vďaka tomu, že sa prihováral ľuďom jazykom, ktorému rozumejú. Vedel, že každý človek prijíma informácie iným spôsobom. Niektorí ľudia sú viac vizuálni, iní pocitoví alebo auditívni. Umením úspešnej marketingovej komunikácie je prihovárať sa všetkým typom zákazníkov naraz.
Martin Záhumenský
CEO, co-founder
Adastra Partnering s.r.o.
Over the past 10 years, Martin has worked for major software consultancy companies and led numerous complex projects in Telecommunications, Banking and Financial Services industries. He is also a recognized expert in the DQ & MDM and Big-Data area.
13:30 to 13:50
Self-service campaigning around your store - SMS, email, billboards, digital OOH
Why not bring the flexibility and simplicity of online marketing into the brick & mortar world? With Market Locator we have enabled companies of all sizes to create data driven campaigns to attract new customers through a multitude of channels such as geolocation SMS, email or digital OOH.
Jozef Búry
Online marketing konzultant & CEO
Green Dog, s.r.o.
Jozef has helped companies to be at the right time on the right place by the various online marketing tools since 2010 as a leader of the online agency Green Dog. Previously (+9 years) acting in the sales, marketing and project management field.
13:55 to 14:15
Marketing Automation - in conditions B2C and Customer Value Marketing
Online marketing has become a complex industry (many possibilities and tools). That requires high labor content. In addition, mass communication is not enough today. People require prompt information tailored to their interests, needs and ideally in the real time. Marketing automation is the answer.
Robert Němec
CEO
RobertNemec.com
He leads Marketing and digital agency RobertNemec.com fot 14 years. His strengths are vision, innovation and creative approaches. Robert acquired inspiration for the business environment also in Silicon Valley.
15:35 to 15:55
How tv watching and teleshopping is changing and will change in future?
In 20 years of time, terms like GRP, peoplemeter, 15+ will likely be used only by advertising historians. Together with the arrival of HbbTV and services such as Netflix, Hulu or Apple TV comes the change in ways people consume and search for tv content. How tv habits are changing and will change?
Peter Andrišin
CFO / Founder
DOZEN s.r.o.
Peter worked in purchasing at Accenture (Procurement Lead Europe), the DSSI (Business Development Manager) and Dozen (Consultant for purchase customers). He gained a lot of experience with the purchase at position CFO at Sony, Nike and Slovak Post.
14:40 to 15:00
Purchase and purchase processes in marketing
Marketing is the key to companies´ success – how to understand the customers´ wishes so well, that products and services will be sold by themselves. Purchasing processes are the key to your success – to understand marketing and your vendors’ attitude and shop efficiently.
Peter Dendis
Managing Director
Tarantula.sk
He devoted ten years online marketing in the company Tarantula. He specializes mainly in performance marketing. He worked there for various foreign and own projects.
13:55 to 14:15
B2B Performance Marketing
A practical demonstration of performance marketing tools used by the B2B segment. Peter will show you a variety of tools for precise targeting of pay per click ads, segmented emails and track user behavior.
Ivo Vrána
Marketing Specialist
MARCO/BBN
Ivo works as a online specialist in Marco BBN agency, where he is responsible for designing online strategies and leadership for B2B segment. He regularly publishes for journal MarketingSalesMedia.
15:05 to 15:25
Corporate blog and using it in B2B Marketing - results of the research and the strategy
In Marco BBN, they made during autumn 2015 unique research on the use of corporate blogs in marketing. Research was attended by 165 marketers and managers. In this lecture Ivo will speak about these results, but also about the presentation of the most successful solutions and strategies with blogs.
Ján Šnyr
Sales and Marketing Operations Manager
SOFTIP, a. s.
Ján has been acting in the area of marketing for more than 15 years. He has gained plenty of rich and valuable professional experience in the field of B2B and B2C. Since 2012 he has been working in the IT sector, mainly focusing on online projects.
15:30 to 15:50
Case Study: B2B Marketing and consumer competition, or how to celebrate the 25th anniversary
While working on the budget proposal for 2016, we succeeded in filling the excel cells with figures relatively quickly. However, the conversion of values into concrete activities turned out to be a long-term process. I will summarise all the challenges that we have had to cope with.
Tomáš Rosputinský
CEO
STAFFINO s. r. o.
Ako úspešný člen start-up komunity zažil pády a vzostupy mnohých ambicióznych podnikateľov. Po osobnej skúsenosti sa rozhodol založiť startup Staffino. Preskákal si toho dosť. Pracoval ako redaktor, podomový predavač, copywriter i kreatívny riaditeľ.
13:05 to 13:25
Case study STAFFINO: Getting Media to Work for Your Brand
How we used PR to get clients such as Telekom, Slovnaft or VUB onboard. Why we implemented PR strategy into very core communication strategy. What we do regularly to keep brand visible in national media. How PR impact product development and sales.
Simona Silošová
Marketing & Business Development
OMD Slovakia, s.r.o.
Mediálny svet Simonu neskutočne baví a rada vníma nové kreatívne možnosti v mediálnom svete. V OMD pracuje už 5 rok na pozícii marketing a biznis development.
13:55 to 14:15
Generation X versus Generation Y
Radek Hrachovec
Loyalty Marketing Solutions
Pricewise
Radek sa vernostným programom venuje už 18 rokov, a stal sa jedným z najväčších expertov na tvorbu vernostných stratégií v strednej Európe. Od r. 2012 sa podieľal na programe GOPASS, ktorý zvíťazil The Loyalty Awards 2015 v Londýne v 3 kategóriách.
14:40 to 15:00
Loyalty program - almost everyone has one, but it does not work always
Podľa prieskumov ľudia viac ako polovicu svojich vernostných kariet nepoužívajú. Väčšina vernostných programov zákazníkom nič neprináša, nedokážu ich motivovať k zmene správania. Nefunkčné programy stoja firmy zbytočné peniaze. V Pricewise tvoria programy, ktoré zarábajú. Akým chybám sa vyhnúť?
Natália Vargová
Account Director
core 4, s.r.o.
Natalia is working in advertising for nearly 20 years, first in ATL agency and since 2006, digital agency in Core4. She loves in their work that needs to be constantly on the alert, watch new trends, approaches and changes in user behavior.
Moderator of the block FOCUS on the customer
Michal Brat
Marketing Manager
Martinus.sk
He studied journalism in Bratislava, he relatively quickly escaped from the media to the other side of the communication business. Through public relations (Seesame), copywriting and creative (digita.sk) he anchored in marketing. Since r. 2012 he is the head of the marketing department of a bookstore Martinus.sk
Moderator of the part B2C marketing
Martin Woska
Chief Creative & Strategy Director
TRIAD Advertising
Martin je kreatívny, strategický riaditeľ a spolumajiteľ TRIAD Advertising. Okrem toho je prezidentom klubu najoceňovanejších kreatívcov Slovenska, ADC. V Triade je zodpovedný za dva kreatívne tímy, pracoval pre značky O2, Pernod Ricard, adidas atď.
Moderátor bloku Business to Business (B2B) marketing
Jana Ondrejka
Editor in Chief
NEXT FUTURE
Jana is editor in chief of online financial magazine NEXT FUTURE. She has worked in print media Store In Slovakia, Argus Media, and also in RTVS. He was also active in the field of Public Relations (Christian Barret, Unique - Jana Pištejová).
Moderator of the block BRANDING &loyalty
