18.10.2017
Hotel TATRA Bratislava
PROGRAM - Marketing that sells 2017
8:30 - 9:15 REGISTRATION of participants - Congress spaces, Hotel Tatra **** Bratislava
1. Block: Focused on Customer / 09:30 – 12:00 / Hall no. 1
9:30 - 9:35 Opening of the Conference
9:35
-
10:00
The next level of customer experience
Pepe Moder, Principal, Senior Digital Advisor, IMAGINARS
10:05
-
10:25
Smart content: how to create 21st century content
Marek Didák, Creative Director, Co-Founder, Hype, s.r.o.
10:30 - 10:55 Coffee Break
11:00 - 11:25
Creativity works. Or why mediocre advertising has to die
Richard Mareček, Strategy Director, Mayer/McCann Erickson, s. r. o.
Michal Vyšinský, Managing Director, 2muse s.r.o.
11:30
-
11:55
The horrible side-effects of putting your customers first
Polle de Maagt, Prime Minister, Ministry of World Domination
Moderator of the part FOCUSED on Customer
Stanislav Cintavý, CEO, BEPON, SK
WORKSHOP
Workshop: BODY language in BUSINESS
Monika Stehlíková, Body Language Expert, BodyTalks s.r.o., SK
12:00 - 13:00 LUNCH - Restaurant
2. Block: Branding and loyalty / 13:00 – 15:15 / Hall no. 1
13:05
-
13:30
Customer care - Marketing that creates loyalty
Jaroslav Hrivnák, Customer Service Manager, ZľavaDňa, s.r.o.
13:35
-
14:00
LOVEBRAND 2027
Jakub Čech, Executive Director, daren & curtis, s.r.o., SK
14:05
-
14:30
Turn your company's anniversary into a meaningful tool by diving into social topic
Igor Tóth, Marketing Director, O2 Slovakia, s.r.o.
14:35 - 14:50 Networking / Coffee Break
Moderator of the part BRANDING and Loyalty
Alica Balaščíková, Digital Marketing Coordinator, HENKEL SLOVENSKO, spol. s r.o.
3. Block: Business to Customer (B2C) marketing / 13:00 – 15:00 / Hall no. 2
13:05
-
13:30
How to prove the ROI of Marketing
Martin Zeman, Managing Director, Data Driven Era
13:35
-
13:55
New customers and changing brands?
Michal Kišša, Executive Director, Business Leaders Forum, SK
14:00
-
14:25
How to know the changing customer expectations and correctly estimate the future?
Miroslav Očenáš, CEO & Founder, Kvety.sk s.r.o.
14:30
-
14:55
Advertising and marketing in music
Ivan Zubo, Managing Director, Music Laboratory s.r.o.
Moderator of the part B2C marketing
Viera Prievozníková, Acount Manager, 2create, s.r.o.
4. Block: Business to Business (B2B) marketing / 13:00 – 15:00 / Hall no. 3
13:05 - 13:25 Networking / Coffee Break
13:30
-
13:55
Be needed for your customer
Filip Schochmann, Managing Director, Positive s.r.o.
14:00
-
14:25
Diversity of E-marketing Strategies in China
Liu Yang, Director, Yangtze Cultural Center
14:30
-
14:55
Do you know the right questions to identify the cultural context of your B2B partner?
Eva Gáboríková, Senior Consultant of Cross-Cultural Communication, Flexi learn, s.r.o.
Moderator of the part B2B marketing
Petr Sochora, CEO, Zásielkovňa.sk, CZ
Completion of professional program and raffle in the hall no. 1
The organizer reserves the right to make changes to the conference program or term.
Speakers
Monika
Stehlíková [SK]
Stehlíková [SK]
Jakub
Čech [SK]
Čech [SK]
Martin
Zeman [Great Britain]
Zeman [Great Britain]
Michal
Kišša
Kišša
Eva
Gáboríková [SK]
Gáboríková [SK]
Petr
Sochora [CZ]
Sochora [CZ]
Pepe
Moder [Italy]
Moder [Italy]
Marek
Didák [SK]
Didák [SK]
Richard
Mareček [SK]
Mareček [SK]
Michal
Vyšinský [SK]
Vyšinský [SK]
Polle
de Maagt [Belgium]
de Maagt [Belgium]
Jaroslav
Hrivnák [SK]
Hrivnák [SK]
Igor
Tóth [SK]
Tóth [SK]
Miroslav
Očenáš [SK]
Očenáš [SK]
Filip
Schochmann [SK]
Schochmann [SK]
Liu
Yang [China]
Yang [China]
Ivan
Zubo [SK]
Zubo [SK]
Stanislav
Cintavý [SK]
Cintavý [SK]
Alica
Balaščíková [SK]
Balaščíková [SK]
Viera
Prievozníková [SK]
Prievozníková [SK]
Monika Stehlíková
Body Language Expert
BodyTalks s.r.o. 
She is the first dance-motion psychotherapist in Slovakia, a protagonist of the Body2Brain methodology. For nearly 20 years, she has been developing the personality potential of clients through their full-fledged awareness of their own body language.
Workshop: BODY language in BUSINESS
Fast course of genius how to read the speech of your business partner's body. You will also learn how to cultivate your own speech to make you more confident & more convincing. Destroy the myth of the uniqueness of the interpretation of open & closed attitude. Discover what you can do for yourself.
Jakub Čech
Executive Director
daren & curtis, s.r.o.
At the age of 18 he founded and started to manage the advertising and marketing agency daren&curtis. In ten years, the company has been working for hundreds of clients on the Slovak market and abroad, i.e. Lenovo, Medusa Group, Sygic and many more.
13:35 to 14:00
LOVEBRAND 2027
This is no movie blockbuster. In 10 years, recent generation of young people will generate most of your revenue. Of course, only when you allow them to fall in love with your brand. How to establish contact with generation „Z“ and raise them into loyal customers desiring a brand?
Martin Zeman
Managing Director
Data Driven Era 
Martin is a Data Consultant at Marks & Spencer in London and he is a founder and CEO of Data Driven Era Ltd, a consultancy that helps companies increase their revenue and profit by improving the performance of their Marketing and Sales teams.
13:05 to 13:30
How to prove the ROI of Marketing
Today a large part of the buying process is self directed. This indicates high importance of Marketing, yet many Marketers still struggle to demonstrate their value and ROI of their activities to their CEOs and FDs. This talk is about how Marketers could change this.
Michal Kišša
Executive Director
Business Leaders Forum
Michal Kišša works as an Executive Director of the association of responsible companies Business Leaders Forum. BLF currently has 40 members with over 100 000 employees.
13:35 to 13:55
New customers and changing brands?
How do customers change and what does it mean for brands? Is it important for customers how brands behave in society and if they are truly responsible? Will companies need to change or is the change already happening?
Eva Gáboríková
Senior Consultant of Cross-Cultural Communication
Flexi learn, s.r.o.
Eva has been a consultant of cross-cultural communication for more than 15 years. She consults companies to understand cultural differences and update „cultural software“ in the heads of their employees.
14:30 to 14:55
Do you know the right questions to identify the cultural context of your B2B partner?
Culture challenges the fundamental marketing strategies, customer relations, definition of products, prices and advertisements. Everyone has already heard about it but only few know how to implement it.
Petr Sochora
CEO
Zásielkovňa.sk 
He obtained experience in various areas of e-commerce within 2 years of activity in Canada, as well as in operating his own online stores. Peter worked in the Czech company Zásilkovna.cz since its inception. Just now he is working for Slovak market.
Moderator of the part B2B marketing
Pepe Moder
Principal, Senior Digital Advisor
IMAGINARS 
He worked as New Media Manager for internet communication & Web sites in Ras later across the Allianz Group in Italy. He was Director of Digital Marketing & Communication at Barilla, Pirelli & EMEA Head of Digital Business & CRM at Fiat Chrysler.
9:35 to 10:00
The next level of customer experience
In a world where digital is challenging every business, customers are rapidly changing their habits and purchase behaviors. Traditional business rules aren´t applicable anymore & companies must face the competition of agile startups & digital companies. How to address the new digital customer needs?
Marek Didák
Creative Director, Co-Founder
Hype, s.r.o.
Marek started as a social media manager and later he was working as an online marketing consultant for SME. He is mad about digital trends, what you can see in his show #DigiNews, where he summarizes all the news about digital marketing.
10:05 to 10:25
Smart content: how to create 21st century content
The Internet and its users' behavior evolve literally from day to day. Why is the approach of most brands to create content over ten years ago? Let's take a look at some tips on how to create content that works today.
Richard Mareček
Strategy Director
Mayer/McCann Erickson, s. r. o.
A geek who has been making a living from advertising and marketing for 20+ years. He helps companies to earn more money by increasing the value of their brands. He likes discovering how the world functions and he hates bullshit.
11:00 to 11:25
Creativity works. Or why mediocre advertising has to die
Advertising is more affordable than ever thanks to technologies. This results in an information overflow that people try to block or ignore. If you don’t want to throw your money away, your advertising has to be interesting, memorable, and it has to drive emotional response.
Michal Vyšinský
Managing Director
2muse s.r.o.
18 years in the area of market research; in 2009, he founded 2muse – an independent market research agency. He is a perfectionist when it comes to the quality of work. He tries to go beyond the data’s boundaries & understand context the best he can.
11:00 to 11:25
Creativity works. Or why mediocre advertising has to die
Advertising is more affordable than ever thanks to technologies. This results in an information overflow that people try to block or ignore. If you don’t want to throw your money away, your advertising has to be interesting, memorable, and it has to drive emotional response.
Polle de Maagt
Prime Minister
Ministry of World Domination 
Polle de Maagt changes companies to be less about ads and more about acts. Over the last ten years Polle has worked on digital and marketing innovation projects for companies like Nike, KLM Royal Dutch Airlines, Starbucks and IKEA.
11:30 to 11:55
The horrible side-effects of putting your customers first
People are talking about customer centricity. About putting customer first. About bringing the customer into the boardroom. How do you do that? Are companies really ready for this? Polle explores based on his experience with Nike, Starbucks, KLM Royal Dutch Airlines & IKEA some good & bad practices.
Jaroslav Hrivnák
Customer Service Manager
ZľavaDňa, s.r.o.
Jaroslav is a former soldier. As Chief of Radiation, Chemical & Biological Protection, he joined in the Gulf War. After completing his active service, he was the manager of the military folk ensemble, the business manager in Soreta.
13:05 to 13:30
Customer care - Marketing that creates loyalty
You will learn what tools are used by customer service to gain customer loyalty - to their smile and satisfaction. How to get closer to the customer? Humanity vs. Rules.
How to keep proper customer service team in order to limit the turnover?
Igor Tóth
Marketing Director
O2 Slovakia, s.r.o.
Igor is running Marketing for O2 Slovakia with full P&L accountability for both Consumer and Small business segment. He is also an external lecturer at the Faculty of Management, and a co-founder and a co-founder and board member of Marketing people.
14:05 to 14:30
Turn your company's anniversary into a meaningful tool by diving into social topic
Case study on how O2 made Slovakia a better place and gave away free mobile data on the occasion of its 10th anniversary. What worked, what did not and whether a brand should get out of its comfort zone and plays a role in a social environment.
Miroslav Očenáš
CEO & Founder
Kvety.sk s.r.o.
Founder of the first online delivery of flowers and gifts in Slovakia and abroad. For nearly 20 years, it has helped customers to please those who are not close by sending flowers carefully packed in gift boxes.
14:00 to 14:25
How to know the changing customer expectations and correctly estimate the future?
When do you decide to make a change & how big? How did we proceed to rebranding the eshop of kvety.sk in the field of product, system & marketing so that we don´t lose the customer & get a new one? The real pitfalls of setting a marketing strategy with respect to customer behavior & segmentation.
Filip Schochmann
Managing Director
Positive s.r.o.
He built Positive Group, which meets the needs of corporate clients in the area of finance. He provides software and services to brokers, insurance companies and banks. He also applied his long experience in publishing the Financial Report magazine.
13:30 to 13:55
Be needed for your customer
Shopping decision in B2B is not subject to emotions but rational considerations. Therefore, the customer always asks, "Do I need to make this purchase?" If you want to sell, your answer must be: "Yes."
Liu Yang
Director
Yangtze Cultural Center 
Bridge builder between world and China. 10 years cross cultural training and project management experience in U.S & Europe & China mainland. Work with public schools, Universities, Organizations and companies like Lenovo.
14:00 to 14:25
Diversity of E-marketing Strategies in China
You will find out how actually e-Marketing should be done and with more strategies of e-marketing in China. E-marketing is the most effective way of promoting any business with minimum cost and maximum reach to target customer. You can enjoy with great examples from practice!
Ivan Zubo
Managing Director
Music Laboratory s.r.o.
He has been devoted to music & marketing since his 17th. He founded the Music Laboratory, which is involved in music production, music marketing. Ivo created the music label "Music Laboratory records".
14:30 to 14:55
Advertising and marketing in music
In the lecture Ivan will focus on social networks, advertising and music. How to get music into awareness? You will also learn how music affects the ad and vice versa.
Stanislav Cintavý
CEO
BEPON
He studied Accounting and Audit at the Uni of Economics. Since 2005 he has worked in Bepon. At the begining he worked on a position of Supervisor then as a Sales Director. Last years he works as a CEO
Moderator of the part FOCUSED on Customer
Alica Balaščíková
Digital Marketing Coordinator
HENKEL SLOVENSKO, spol. s r.o.
Alica worked as an editor for the internet magazine and Next Future portal, covering economic and lifestyle topics and ad texts. She spent two years studying in Sydney, Australia, where her passion for traveling has flourished.
Moderator of the part BRANDING and Loyalty
Viera Prievozníková
Acount Manager
2create, s.r.o.
She devoted her soul to advertising during her studies at college. She started out in PR for Webster, later she went to the full service agency 2create, where she works until today. She has solved projects for clients - GSK, Orange, Wellness Patince.
Moderator of the part B2C marketing
