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18. Marketing that Sells
18th Annual Conference
PROGRAM - Marketing that Sells 2019
Registration and breakfast - Šimák Zámok Pezinok
Block 1: Customer Focused | 09:00 – 12:10 in Zlata Sala
How to organically attract more than 400 % people to the web
Quality strategy and analysis has never been more important than today. Every day users get into contact with an enormous amount of touchpoints on different devices. Understand the user's intent on Google and use it for your benefit.
How to get a good design?
All around us we can see horrible, dysfunctional design solutions. Rich companies, including state institutions, often communicate in this way. After almost 20 years as a designer, I believe that this is not a lack of finance or good designers. The real reasons may surprise you.
Importance of the concept in marketing strategy and business - Bohemian marketing
Using direct examples and an unusual form, the owners of Bohema Bar will present how they created the concept of the bar and what marketing steps they took to promote it. They will show that marketing can also be done from the other side and that the product can be created after devising a strategy.
PANEL DISCUSSION: Long-term and Short-term Marketing
Using Psychology to Create High-Performance Emails
The real value of email is created when we understand who we’re emailing at a psychological level. By applying different principles from psychology and marketing, including personality types and cognitive biases, we can craft more compelling, high-performing campaigns that drive engagement.
Moderator of the Customer Focused block
Block 2: Performance Marketing | 13:10 – 16:00 in Zlata Sala
PANEL DISCUSSION: Quo vadis advertisement?
The next level of data usage in programmatic buying
The current trend of data usage in online marketing is focused on maximizing efficiency - campaign performance, budget utilization and similar KPIs. Although what is the right combination of the data usage that can solve these performance marketing topics?
The World of Multiple Algorithms – What we’ve all been missing in SEO
SEO is becoming more and more complicated! Optimising for more than just the top 10 results is key as we think about answer boxes, local and Google’s knowledge graph.
Instagram for B2B
Instagram is a popular marketing tool for B2C marketing. But is it also relevant in the B2B segment? You will find out what type of strategy you should choose when you want to communicate in B2B segment on Instagram and what type of content you should publish.
Business verticals and how to fulfill specific needs with general products
Developing specific products for each customer is unrealistic, both financially and time-wise.
Find what your customers have in common, what are their concerns and what's your added value.
Moderator of the Performance Marketing block
Block 3: Brand Building | 13:10 – 15:40 in Predsalie
Honest marketing as a trusted tool
Sincere marketing as a trusted persuasion tool is much more valuable than an insincere persuasion of perfection. It helps build customer relationships and requires your personality. But there is a story at the beginning. Your story. What is behind the success of the cosmetic brand Smyssly?
How to Build a Personal Brand in 2020
Five concrete steps and platforms for building an authentic and attractive personal brand.
Ways of storytelling in current advertising
Brands should do storytelling instead of advertising in today’s post-advertising world. Advertising is what a brand wants to tell about itself. Story is what people want to listen to. Sometimes, those two overlap, but very often they don’t. What are ways of storytelling in the brand communication?
Bank in the digital era
How to build a brand in the digital era? Do today's trends threaten the image built yesterday? How does a brand bend and how does it endanger it?
Moderated discussion: Marketing cooperation from the perspective of influencers Zrebný & Frlajs
Duo Zrebný & Frlajs has built a quality label on YouTube in Slovakia. Their videos have a long lifespan and millions of views. In the discussion they will reveal their view of marketing collaborations from the perspective of influencers - what is important for them, what they like and don´t like.
Drawing a raffle for interesting prizes in Zlata sala and the end of the conference
Moderator of the Brand Building block
Moderator of the discussion
PROGRAMME CHANGE RESERVED
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