1. Block: Daily Web 2012
9:00 to 9:20
Thousands of stories. One bookstore.
Case study - how the hashtag # bookchallenge become the most widely used in the Czech Twittri bookstore and helped to build the brand beyond the borders of Slovakia.
9:25 to 9:45
How (not) to get a job through social networks
How can I as an individual sell myself and get a new contract? Take advantage of the opportunity that social media can offer. What you can use and what to watch out for?
9:50 to 10:20
The Far Side of the Online World
About the viruses, the worms, the Trojans... about their skills, their dissemination. About the botnets. About the organized crime which also rotates through them a lot of money.
10:45 to 11:05
What else can web analytics handle?
- fragmentation of the online world - how much (still) needs to be changed?
- web analytics beyond the web - social networks, mobile phones, intranet
- multichannel, cross-brand management of different medias
Ing. Michal Turčan
11:10 to 11:30
"The cloud is not a fashion..."
For a long time Cloud not been a fad, but rather part of daily business. It brings more than just cost savings.
11:35 to 12:00
RTB - a new trend in display advertising
Viac informácií a články o technológii RTB nájdete na webe Matěja Nováka DoubleSense.cz.
Kristján Mar Hauksson
13:05 to 13:35
Global Search Engine Marketing
How to fine-tune your Search Engine Results on an international scale (Que Biz-Tech)
13:40 to 15:00
Marketing perspective - it's about the prospect, not about your company
Marketing your products and services in a unique way. Marketing Systems - how they work to nurture a prospect. The power of follow through - double sales through a well planned email follow up. How to launch a product or service online. The steps that are necessary to succeed.
15:20 to 15:40
Responsive Web Design in the Wild
He will be looking at responsive web design in the wild, where it works, where it's a pain in the backside and how you can start using it in your day-to-day work to make your life easier.
15:45 to 16:05
User Interface = PRODUCT
Lukáš Horák will attempt to explain why and how the smallest details can affect the success or failure of your website or application. He will show you concrete examples, as appropriate structure and visual design can help user interface and also explain when is important to pay attention to these details. He will advise you how to verify the actual customers interested in your product or service using the prototypes at the beginning of the project and also on an ongoing basis and how to save through them thousands of EUR, time and energy.
16:10 to 16:30
Do not just adapt your traditional website for use on mobiles – It is better to start from scratch
Let us show you how it's difficult when you're trying to reduce your extensive website to properly display on mobiles. I'll try to convince you that it is better to go back to the drawing board and start from scratch
16:35 to 16:55
Practical design and implementation of anonymous Internet services
The aim of the presentation is to demonstrate practically that despite the current environment of online monitoring and control, that it is possible to build and operate highly-anonymous Internet services (mail server, web server, Jabber / IM server, etc.).
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