14.11.2012
NH GATE ONE Bratislava
1. Block: Daily Web 2012
8:00 - 8:45 REGISTRATION of participants
8:45 - 9:00 WELCOME Coffee
9:00
-
9:20
Thousands of stories. One bookstore.
Dušan Murčo, Country Manager, Martinus.cz, SK
9:25
-
9:45
How (not) to get a job through social networks
Michal Dragan, CEO & specialist in social media marketing, Chilli Business Solutions, SK
9:50
-
10:20
The Far Side of the Online World
Peter Stančík, Security Evangelist, ESET, spol. s r.o., SK
10:20 - 10:40 COFFEE BREAK
10:45
-
11:05
What else can web analytics handle?
Vratislav Sejk, Director, Unicorn Technologies, CZ
11:10
-
11:30
"The cloud is not a fashion..."
Michal Turčan, Sales Manager, WEBGLOBE, s.r.o., SK
11:35
-
12:00
RTB - a new trend in display advertising
Matěj Novák, Yield Manager, Centrum Holdings s.r.o., ČR
12:00 - 13:00 LUNCH
13:05
-
13:35
Global Search Engine Marketing
Kristján Mar Hauksson, Director/Fonder, Nordic eMarketing, Iceland
13:40
-
15:00
Marketing perspective - it's about the prospect, not about your company
Dwain Jeworski, President, DB Marketing Servicies, Canada
15:00 - 15:15 COFFEE BREAK
15:20
-
15:40
Responsive Web Design in the Wild
Rich Quick, web designer, Web Design from Scratch, Great Britain
15:45
-
16:05
User Interface = PRODUCT
Lukáš Horák, CEO + AMP + DIGITAL CREATIVE DIRECTOR, Plat4M, spol. s r. o., SK
16:10
-
16:30
Do not just adapt your traditional website for use on mobiles – It is better to start from scratch
Lukáš Hroch, IA/UX specialist, UI designer, Web designer, SYMBIO Digital, CZ
16:35
-
16:55
Practical design and implementation of anonymous Internet services
Pavol Lupták, CEO, Certified IT Security Professional, Nethemba s.r.o., SK
17:00 - 17:30 RAUT
The organizer reserves the right to make changes to the conference program or term.
Speakers
Dušan
Murčo
Murčo
Michal
Dragan
Dragan
Peter
Stančík
Stančík
Vratislav
Sejk
Sejk
Michal
Turčan
Turčan
Matěj
Novák
Novák
Kristján Mar
Hauksson
Hauksson
Dwain
Jeworski
Jeworski
Rich
Quick
Quick
Lukáš
Horák
Horák
Lukáš
Hroch
Hroch
Pavol
Lupták
Lupták
Dušan Murčo
Country Manager
Martinus.cz
He is devoted to social media strategy in Martinus, covers internet projects as Martinus.sk and also Martinus.cz. His favorite project is Bookcircular, he maintains that it has a great potential.
9:00 to 9:20
Thousands of stories. One bookstore.
Case study - how the hashtag # bookchallenge become the most widely used in the Czech Twittri bookstore and helped to build the brand beyond the borders of Slovakia.
Michal Dragan
CEO & specialist in social media marketing
Chilli Business Solutions
Although Michal did not finish high school, he is considered as a professional in the field of social media and personal marketing. With certain degree of arrogance he does not evaluate himself as an expert - but he is glad that his clients pay him for what he enjoys :). It is the inventing and creating campaigns on social networks like Facebook, Twitter etc.
9:25 to 9:45
How (not) to get a job through social networks
How can I as an individual sell myself and get a new contract? Take advantage of the opportunity that social media can offer. What you can use and what to watch out for?
Peter Stančík
Security Evangelist
ESET, spol. s r.o.
Peter Stančík works in ESET as a Security Evangelist. He graduated from the Technical University in Brno, where he devoted in research in the field of cryptology. In ESET he is involved in processes related to the education of the general public in the sphere of security threats.
9:50 to 10:20
The Far Side of the Online World
About the viruses, the worms, the Trojans... about their skills, their dissemination. About the botnets. About the organized crime which also rotates through them a lot of money.
Vratislav Sejk
Director
Unicorn Technologies
Vratislav Sejk graduated from the Department of Informatics at the Faculty of Transport of the Czech Technical University. He joined Unicorn in 2004, where he worked first as a developer of information systems in service and later as a project manager. Since 2007 he is Director of Unicorn Technologies division, which covered many areas - particularly IT security, web analytics and tools to support software development, and the terms of trade and delivery. He is more than 5 years actively involved in web analytics, as a consultant he has participated on a number of projects for leading Czech companies.
10:45 to 11:05
What else can web analytics handle?
- fragmentation of the online world - how much (still) needs to be changed?
- web analytics beyond the web - social networks, mobile phones, intranet
- multichannel, cross-brand management of different medias
Ing. Michal Turčan
Sales Manager
WEBGLOBE, s.r.o.
He graduated from the Trade and Marketing on Economics University in Bratislava. Once he obteined a lot of experience on sales positions in several international and local companies (SAPA Profily as, ARVAL SLOVAKIA sro, Raven as) his interest in IT brings him to the company WEBGLOBE Ltd. There he is in charge of business development for virtual and dedicated servers. In the company he also covers commercial service WEBGLOBE Virtual Cloud.
11:10 to 11:30
"The cloud is not a fashion..."
For a long time Cloud not been a fad, but rather part of daily business. It brings more than just cost savings.
Matěj Novák
Yield Manager
Centrum Holdings s.r.o.
Matěj Novák is focused on the optimization of advertising space and new technologies in online advertising (RTB). In the past, he worked as an account director at Ogilvy Interactive, then a search strategist for Ataxo and a creator and a web developer as a freelancer. He studied philosophy, loves his wife and three children, mountains and good movies and books.
11:35 to 12:00
RTB - a new trend in display advertising
Viac informácií a články o technológii RTB nájdete na webe Matěja Nováka DoubleSense.cz.
Kristján Mar Hauksson
Director/Fonder
Nordic eMarketing
Kristjan, co-founder and director of search at Nordic eMarketing, a company of some 42 employees in five countries. Nordic eMarketing specializes in multilingual online comms, organic search engine optimization and marketing through several verticals such as tourism, finance, government and pharmaceuticals. Nordic eMarketing also provides technology consultation in web content management systems and analytics solutions.
13:05 to 13:35
Global Search Engine Marketing
How to fine-tune your Search Engine Results on an international scale (Que Biz-Tech)
Dwain Jeworski
President
DB Marketing Servicies
Dwain has worked on marketing programs for a wide range of global companies including: Chase Bank, American Express, Fairmont Hotels, Shell Oil, WorldWorks, Jensen Learning, Excellerated Business Schools, Callahan Techniques and the Emmerich Group. Today Dwain is the CEO of Instant Income Worldwide, VP Marketing of the Emmerich Group, as well as a marketing director/consultant for a wide range of companies in finance, consulting, healthcare, education, and retail.
He works with companies in the USA, Mexico, South America and the Asia Pacific. He also acts as a technology advisor for a wide range of companies.
13:40 to 15:00
Marketing perspective - it's about the prospect, not about your company
Marketing your products and services in a unique way. Marketing Systems - how they work to nurture a prospect. The power of follow through - double sales through a well planned email follow up. How to launch a product or service online. The steps that are necessary to succeed.
Rich Quick
web designer
Web Design from Scratch
Rich Quick* is a web designer with over 12 years' experience who has worked for the likes of Waitrose, John Lewis & the BBC. He wrote the best-selling book "Web Design in easy steps", was a finalist at the SxSW Web Awards, and once showed Colin Firth's wife how to use a microwave.
* Yes, it's his real name!
15:20 to 15:40
Responsive Web Design in the Wild
He will be looking at responsive web design in the wild, where it works, where it's a pain in the backside and how you can start using it in your day-to-day work to make your life easier.
Lukáš Horák
CEO + AMP + DIGITAL CREATIVE DIRECTOR
Plat4M, spol. s r. o.
Lukas Horak is CEO and chief designer digital agency Plat4M. Since 2001 he has worked hard and with a passion to build the company, which originally consisted only of the presentation of his personal portfolio. Currently, a digital agentúra Plat4M is one of the most important in Slovakia and has a portfolio that boasts the most respected awards in the world. Luke in recent years contributed to the project as a designer, programmer, information architect, creative director, writer or animation project manager for dozens of Slovak and international clients, including Avon, Eurovea Schwarzkopf, Tescoma, Penta Investment and Tatravagónka. Luke's extensive experience in the digital world help Plat4M to choose appropriate and innovative solutions for our clients.
15:45 to 16:05
User Interface = PRODUCT
Lukáš Horák will attempt to explain why and how the smallest details can affect the success or failure of your website or application. He will show you concrete examples, as appropriate structure and visual design can help user interface and also explain when is important to pay attention to these details. He will advise you how to verify the actual customers interested in your product or service using the prototypes at the beginning of the project and also on an ongoing basis and how to save through them thousands of EUR, time and energy.
Lukáš Hroch
IA/UX specialist, UI designer, Web designer
SYMBIO Digital
I started in the end of 20th century as a classical web-artist and later I was profiled on a coder in WDF. But then I was bored by being at the end of the chain, because I was annoyed that it invents bad and I wanted to take it a bit on my shoulders, to be in the project from its inception through its successful introduction into life. Thanks to Symbio I have a chance to work for large clients (as CSOB, ČEZ, T-Mobile, Pilsner Urquell, GE Money, Czech Insurance Company), including their internal functioning. As a freelancer I enjoy smaller and individual projects. My personal ambition is to convince large clients that quality interaction design, web design and UX makes sense and in generally have to teach them what is the right way. And for smaller projects teach them that desktops are ending and there is need to move forward to the diversity of mobile devices. Tomorrow will soon suprised us.
16:10 to 16:30
Do not just adapt your traditional website for use on mobiles – It is better to start from scratch
Let us show you how it's difficult when you're trying to reduce your extensive website to properly display on mobiles. I'll try to convince you that it is better to go back to the drawing board and start from scratch
Pavol Lupták
CEO, Certified IT Security Professional
Nethemba s.r.o.
He has 14 years experience in IT security, penetration testing and security auditing including social engineering and digital forensic analysis.
16:35 to 16:55
Practical design and implementation of anonymous Internet services
The aim of the presentation is to demonstrate practically that despite the current environment of online monitoring and control, that it is possible to build and operate highly-anonymous Internet services (mail server, web server, Jabber / IM server, etc.).
