Program Marketing Live 2012
"Maximum at 160"
Mobile Strategy - a solution as simple as ask Siri
Have you defined a conceptual mobile strategy? Case Study on how organizations cope with this issue in the world.
Ing. Marek Bačo
New intelligent way of e-shopping
How the Internet has changed the way we buy? How can an understanding of today's Intelligent Customer properly respond to the change in the complexity of the buying process?
Is it possible to create the best website in the world?
We did such and we show you a view from our kitchen so you can such a page. Hyperlokálny web is less known concept.
How to create a successful e-shop?
How we have doubled the online sale of furniture in Slovakia during the 12 months.
Online compaigns and their impact on business
How to use analytics for effective online campaigns. Summary of experience ZUNO Bank of Slovakia and the Czech Republic. Case study ZUNO / Gemius / Google.
A few ideas how to get the respect online
How to communicate brand online not only for fun.
Case studies: FunFon – Pista Lakatos, Vinea – mania with beads, Wiktor Leo Burnett sanctifiacation of computer, Lukas Karasek_digita.sk – Go Pro Cajka viralne video
How IBM has transformed into a social business
How the transformation affects the way that companies acquire, communicate and retain clients. Shows the breadth and depth of what the business oriented through social media can do, what it can offer and what makes the business truly "social".
The social media experience – New barriers are fading
The challenge is on how to successfully transform your organization and enable social media operations to ensure you will make the right promises and making sure to keep them, hence the social media experience.
Adjust the online compaign to your targeting group!
Case studies: Coca cola, Playboy fragrance, Stock Fernet
10 biggest mistakes online, how to avoid them?
Practical examples of mistakes we are facing in online space and what solutions we offer.
Ing. Adam Pardel
Campaigns on Facebook are not important.
Do you use your online bugety effectively?
„Entice chick“ – the most succesful viral video 2010
How to make social media campaign that reaches the front page of dailies and weeklies, TV news, the news BBC or New York Times, which will decide the Election or sell more drinks? Easy as pie :-)
Brand as a human
How to effectively use Twitter? Who is Twitter for?
Case study: How we tweet at www.martinus.sk?
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