Program Marketing Live 2012
Timetable
Registration: 8.00 - 8.30
Program: 8.35 - 16.30
1102
Delphine is the founder & CEO of the social bureau. She was at IBM for 11 years ago and was in charge over her last 4 years at IBM to drive the transformation of digital communications and marketing at IBM, deploying digital social intelligence and social business advocacy.
How IBM has transformed into a social business
How the transformation affects the way that companies acquire, communicate and retain clients. Shows the breadth and depth of what the business oriented through social media can do, what it can offer and what makes the business truly "social".
1102
Floris Regouin is currently working at Philips as Senior Manager eCommerce & Direct Sales, globally responsible for new business development and social media. Previous he was employed by the Dutch subsidiary of eBay Inc. In this role he was an internal consultant and line manager of the CRM team. In 2008 he is internationally rewarded for this achievement by Gartner & 1to1 media with a Gold Award for 'Enterprise CRM Optimisation'.
The social media experience – New barriers are fading
The challenge is on how to successfully transform your organization and enable social media operations to ensure you will make the right promises and making sure to keep them, hence the social media experience.
1102
One job seeker in online agency said that Mark is his main model, and then he named Steve Jobs. He has been involved in campaigning for a political party ANO, Prague Integrated Transport, Subaru, P. Dita, TOP 09, Premluv babu, the huge number of online projects for Mercedes-Benz, Vodafone, Nivea, Snickers, LEGO, Pepsi...
„Entice chick“ – the most succesful viral video 2010
How to make social media campaign that reaches the front page of dailies and weeklies, TV news, the news BBC or New York Times, which will decide the Election or sell more drinks? Easy as pie :-)
1102
Thomas Jindřišek worked many years for the Czech agency Ogilvy Interactive. In late 2011, he set up his own agency Dark side, a.s. - focusing on new media and digital communication.
Adjust the online compaign to your targeting group!
Case studies: Coca cola, Playboy fragrance, Stock Fernet
1102
He works at Adobe as Solutons Conslultant for the CEE region and he is responsible for the field of digital marketing and Web Experience Management.
Mobile Strategy - a solution as simple as ask Siri
Have you defined a conceptual mobile strategy? Case Study on how organizations cope with this issue in the world.
1102
Tomáš Potěšil is sommelier and director of B2B GROUP (Search & Display Marketing), partner agency of Google and Facebook. He likes to plan and effectively optimizes online campaigns. Previously, he specialized in the PPC campaign, built the second largest PPC agency in CR and SR (www.paul-Per-Click.sk).
10 biggest mistakes online, how to avoid them?
Practical examples of mistakes we are facing in online space and what solutions we offer.
1102
Adam Pardél operates in an online environment for fifteen years, and fully devoted to this field during their studies at the University of Economics in Bratislava (the direction of accounting / auditing). He started in the company Gratex International Inc., later he worked in advertising agency Progress Promotion Ltd., then in development Studio iCube Ltd. and in 2006 in cooperation with Design Kremsa Inc. he established the Slovak branch of Krems Design Ltd where he is a head of company. During his profesional career he join various positions, from creating web content, programmer's position and project management of online projects to the executive management.
Campaigns on Facebook are not important.
Do you use your online bugety effectively?
1102
Marek Bačo is devoted to online marketing for 10 years and currently works in a digital consulting firm H1.cz, where is involved in the creation of communication strategies and to develop relationships with key clients and partners in the Czech Republic and Slovakia. Prior to joining the company H1.cz he worked for Adverture Mather. He has extensive experience in business and management positions.
New intelligent way of e-shopping
How the Internet has changed the way we buy? How can an understanding of today's Intelligent Customer properly respond to the change in the complexity of the buying process?
1102
He started as a programmer for banking applications and telephone exchanges in Alcatel. At Alcatel he competed in a worldwide competition Software Process Improvement. Then realized that his path is towards improvement and setting corporate communications. Since 2004, he worked as a strategic director of Intertec Media Group and since 2010 he is working as a creative director at In Media. He works for the companies like Decodem, Protherm, Europa2, OMS, Zepter, J&T, Proxenta – Arca Capital, Paravan, Web2Media, Primossa. It is co-author of numerous digital projects that bring profit to companies and optimize their processes.
Is it possible to create the best website in the world?
We did such and we show you a view from our kitchen so you can such a page. Hyperlokálny web is less known concept.
1102
Since 1999 he works as a professional digital marketing and worked for many clients in USA, Taiwan and Europe, for example, Shell USA, Prada USA, BBC World Moscow, Orange Slovakia, Palma Group, etc. Currently, he is leading teams that help clients to gain measurable results with online marketing projects as najpecenie.sk or temponabytok.sk.
How to create a successful e-shop?
How we have doubled the online sale of furniture in Slovakia during the 12 months.
1102
Bohdan Fedor works in ZUNO BANK as an Online Marketing Expert for the CEE region, where he is responsible for a strategy of social networking and digital marketing. In the past he was starting online projects on TV JOJ.
Online compaigns and their impact on business
How to use analytics for effective online campaigns. Summary of experience ZUNO Bank of Slovakia and the Czech Republic. Case study ZUNO / Gemius / Google.
1102
He is devoted to social media strategy in Martinus, covers internet projects as Martinus.sk and also Martinus.cz. His favorite project is Bookcircular, he maintains that it has a great potential.
Brand as a human
How to effectively use Twitter? Who is Twitter for?
Case study: How we tweet at www.martinus.sk?
1102
Vladimir Lefík is a strategic director Wiktor Leo Burnett. As an idea maker and a strategist he was involved in campaigns as Pink Commando for UNION, or Surfers Pparadise and Happy puck for Orange, which won many international and national awards.
A few ideas how to get the respect online
How to communicate brand online not only for fun.
Case studies: FunFon – Pista Lakatos, Vinea – mania with beads, Wiktor Leo Burnett sanctifiacation of computer, Lukas Karasek_digita.sk – Go Pro Cajka viralne video
1102
"Maximum at 160"
Workshop the company ASMS engaged in mobile marketing
through an open brainstorming session will discuss:
1) The advantages and possibilities of using various SMS Direct
2) The legislative framework for SMS Direct
3) The timing of the campaign and its targeting
4) Creating an effective and attractive message
1102
During the study International Management at Comenius University in Bratislava, she worked in the nonprofit sector. As a member of student organization AIESEC she was focused on leadership, personal development and job training. She worked for Accenture in Slovakia and currently she is actively involved in communications and marketing of co-working project Connect, where she is a co-founder.
Conference Moderator
1102
General partner
Main partner
Partner
Special Thanks
Media partner
History
2020
Šimák Zámok Pezinok
Pezinok
Inšpiratívne content marketingové kampane, emaily, videá, ale i ďalšie nástroje, ktorých cieľom je efektívna komunikácia značky za účelom maximalizácie digital ROI, rastu konverzií a zlepšenia lojality zákazníkov vám aj tento rok predstavia starostlivo vybraní prednášajúci konferencie Marketing Live. Program konferencie umožňuje diskutovať o výzvach, príležitostiach a riešeniach v čase data-driven marketingu a počas prestávok poskytuje príležitosti pre networking.
2019
Hotel TATRA****
Bratislava
This year, a carefully selected Marketing Live conference lecturer will present inspiring content marketing campaigns, emails, videos as well as other tools designed to effectively communicate branding to maximize digital ROI, conversion growth and customer loyalty. The conference program allows you to discuss challenges, opportunities, and solutions at the time of data-driven marketing and provides networking opportunities during breaks.
2018
Hotel TATRA****
Bratislava
Inspiration and creative ideas, tweaks, as well as valuable tips from the most experienced marketers brings Marketing Live Conference 2018 in four thematic parts: strategic marketing, personalized marketing and loyalty, communication strategies and online marketing.
2017
Grand Hotel Pressburg ****
Bratislava
Inspiration and creative ideas, tweaks, as well as valuable tips from the most experienced marketers brings Marketing Live Conference 2017 in four thematic parts: strategic marketing, personalized marketing and loyalty, communication strategies and online marketing.
2016
Grand Hotel Pressburg ****
Bratislava
What are the most effective strategies in communication? What are the most common mistakes we make in strategic planning? What to do if the results of our marketing are unflattering? Tweaks and tips from the most experienced marketers will offer again conference Marketing Live 2016!
2015
Hotel Saffron
Bratislava
The best marketers know that the king of success becomes the "text" - Content Marketing plays a first fiddle. What are the most effective strategies in communication? What are the real costs are necessary for a successful campaign? Cool and advice from the more experienced marketers will offer the conference Marketing Live 2015!
2014
hotel Saffron
Bratislava
Think bigger: Connecting offline and online in harmonized marketing communications strategy, Social media should not be the sole instrument of your strategy, it should be mainly support. How to integrate social media with your SEO strategy.
2013
hotel NH Gate One
Bratislava
Dont be worry about the communication with your customers, we will show you how to easily and quickly engage them to online dialogue. And because we are "IN" we introduce you the key trends in social media.
2012
hotel NH Gate One
Bratislava
Effective online marketing - case studies. How effectively focus online campaigns to target audiences. Banks and social media. Create a campaign that gets the headlines of the media.
2011
Hotel Gate One
Bratislava
Strategic online marketing - how to keep up with him?
2010
Falkensteiner Hotel
Bratislava
Nevtieravé spôsoby využívania internetu.
2009
Hotel TATRA
Bratislava
Marketing s aktívnou účasťou potenciálneho zákazníka – relatívne nový smer hovoriaci o tom, že už samotná reklama môže a mala by byť zážitkom sama o sebe, teda nielen výrobok, ktorý propaguje, ale i jeho vlastná reklama. Rýchlejšie sa tak šíri, zadávateľa stojí menej peňazí a kupujúci ju nevníma tak negatívne ako obyčajnú reklamu.
2008
Club PENATI
Bratislava
Konferencia prináša jedinečnú možnosť dozvedieť sa maximum z oblasti branding, retail marketing, in store komunikácia, merchandising a ďalších. Zároveň je konferencia zameraná na praktické riešenia otázok prezentované odborníkmi v oblasti retail marketing.
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