25.04.2012
NH GATE ONE Bratislava
Program Marketing Live 2012
How IBM has transformed into a social business
Delphine Remy-Boutang, founder & CEO, social bureau, France
The social media experience – New barriers are fading
Floris Regouin, Senior manager eComerce & Direct sales, Philips, Netherlands
„Entice chick“ – the most succesful viral video 2010
Marek Prchal, Idea maker, ANO, Czech Republic
Adjust the online compaign to your targeting group!
Tomáš Jindříšek, Managing partner, Dark side, Czech Republic
Mobile Strategy - a solution as simple as ask Siri
Jan Babický, Solutions Consultant, Adobe Systems, Czech Republic
10 biggest mistakes online, how to avoid them?
Tomáš Potěšil, sommelier and director, B2B GROUP, Czech Republic
Campaigns on Facebook are not important.
Adam Pardel, Executive Manager, Kremsa Digital, s.r.o.,, Slovakia
New intelligent way of e-shopping
Marek Bačo, Corporate Sales Manager, H1 Slovakia, Slovakia
Is it possible to create the best website in the world?
Peter Bolebruch, Creative Director, In Media s.r.o., Slovakia
How to create a successful e-shop?
Róbert Molnár, Digital marketing director, Wisible, s.r.o.,, Slovakia
Online compaigns and their impact on business
Bohdan Fedor, Online Marketing Expert for CEE region, Zuno banka, Slovakia
Brand as a human
Dušan Murčo, Country Manager, Martinus.cz, SK
A few ideas how to get the respect online
Vladimír Lefík, strategic director, Wiktor Leo Burnett, s.r.o., Slovakia
"Maximum at 160"
Conference Moderator
Naďa Stranská, Idea implementor of the project Connect, Connect-network, Slovakia
The organizer reserves the right to make changes to the conference program or term.
Speakers
Jan
Babický
Babický
Marek
Bačo
Bačo
Peter
Bolebruch
Bolebruch
Róbert
Molnár
Molnár
Bohdan
Fedor
Fedor
Vladimír
Lefík
Lefík
Delphine
Remy-Boutang
Remy-Boutang
Floris
Regouin
Regouin
Tomáš
Jindříšek
Jindříšek
Tomáš
Potěšil
Potěšil
Adam
Pardel
Pardel
Naďa
Stranská
Stranská
Marek
Prchal
Prchal
Dušan
Murčo
Murčo
Jan Babický
Solutions Consultant
Adobe Systems
He works at Adobe as Solutons Conslultant for the CEE region and he is responsible for the field of digital marketing and Web Experience Management.
Mobile Strategy - a solution as simple as ask Siri
Have you defined a conceptual mobile strategy? Case Study on how organizations cope with this issue in the world.
Ing. Marek Bačo
Corporate Sales Manager
H1 Slovakia
Marek Bačo is devoted to online marketing for 10 years and currently works in a digital consulting firm H1.cz, where is involved in the creation of communication strategies and to develop relationships with key clients and partners in the Czech Republic and Slovakia. Prior to joining the company H1.cz he worked for Adverture Mather. He has extensive experience in business and management positions.
New intelligent way of e-shopping
How the Internet has changed the way we buy? How can an understanding of today's Intelligent Customer properly respond to the change in the complexity of the buying process?
Peter Bolebruch
Creative Director
In Media s.r.o.
He started as a programmer for banking applications and telephone exchanges in Alcatel. At Alcatel he competed in a worldwide competition Software Process Improvement. Then realized that his path is towards improvement and setting corporate communications. Since 2004, he worked as a strategic director of Intertec Media Group and since 2010 he is working as a creative director at In Media. He works for the companies like Decodem, Protherm, Europa2, OMS, Zepter, J&T, Proxenta – Arca Capital, Paravan, Web2Media, Primossa. It is co-author of numerous digital projects that bring profit to companies and optimize their processes.
Is it possible to create the best website in the world?
We did such and we show you a view from our kitchen so you can such a page. Hyperlokálny web is less known concept.
Róbert Molnár
Digital marketing director
Wisible, s.r.o.,
Since 1999 he works as a professional digital marketing and worked for many clients in USA, Taiwan and Europe, for example, Shell USA, Prada USA, BBC World Moscow, Orange Slovakia, Palma Group, etc. Currently, he is leading teams that help clients to gain measurable results with online marketing projects as najpecenie.sk or temponabytok.sk.
How to create a successful e-shop?
How we have doubled the online sale of furniture in Slovakia during the 12 months.
Bohdan Fedor
Online Marketing Expert for CEE region
Zuno banka
Bohdan Fedor works in ZUNO BANK as an Online Marketing Expert for the CEE region, where he is responsible for a strategy of social networking and digital marketing. In the past he was starting online projects on TV JOJ.
Online compaigns and their impact on business
How to use analytics for effective online campaigns. Summary of experience ZUNO Bank of Slovakia and the Czech Republic. Case study ZUNO / Gemius / Google.
Vladimír Lefík
strategic director
Wiktor Leo Burnett, s.r.o.
Vladimir Lefík is a strategic director Wiktor Leo Burnett. As an idea maker and a strategist he was involved in campaigns as Pink Commando for UNION, or Surfers Pparadise and Happy puck for Orange, which won many international and national awards.
A few ideas how to get the respect online
How to communicate brand online not only for fun.
Case studies: FunFon – Pista Lakatos, Vinea – mania with beads, Wiktor Leo Burnett sanctifiacation of computer, Lukas Karasek_digita.sk – Go Pro Cajka viralne video
Delphine Remy-Boutang
founder & CEO
social bureau
Delphine is the founder & CEO of the social bureau. She was at IBM for 11 years ago and was in charge over her last 4 years at IBM to drive the transformation of digital communications and marketing at IBM, deploying digital social intelligence and social business advocacy.
How IBM has transformed into a social business
How the transformation affects the way that companies acquire, communicate and retain clients. Shows the breadth and depth of what the business oriented through social media can do, what it can offer and what makes the business truly "social".
Floris Regouin
Senior manager eComerce & Direct sales
Philips
Floris Regouin is currently working at Philips as Senior Manager eCommerce & Direct Sales, globally responsible for new business development and social media. Previous he was employed by the Dutch subsidiary of eBay Inc. In this role he was an internal consultant and line manager of the CRM team. In 2008 he is internationally rewarded for this achievement by Gartner & 1to1 media with a Gold Award for 'Enterprise CRM Optimisation'.
The social media experience – New barriers are fading
The challenge is on how to successfully transform your organization and enable social media operations to ensure you will make the right promises and making sure to keep them, hence the social media experience.
Tomáš Jindříšek
Managing partner
Dark side
Thomas Jindřišek worked many years for the Czech agency Ogilvy Interactive. In late 2011, he set up his own agency Dark side, a.s. - focusing on new media and digital communication.
Adjust the online compaign to your targeting group!
Case studies: Coca cola, Playboy fragrance, Stock Fernet
Tomáš Potěšil
sommelier and director
B2B GROUP
Tomáš Potěšil is sommelier and director of B2B GROUP (Search & Display Marketing), partner agency of Google and Facebook. He likes to plan and effectively optimizes online campaigns. Previously, he specialized in the PPC campaign, built the second largest PPC agency in CR and SR (www.paul-Per-Click.sk).
10 biggest mistakes online, how to avoid them?
Practical examples of mistakes we are facing in online space and what solutions we offer.
Ing. Adam Pardel
Executive Manager
Kremsa Digital, s.r.o.,
Adam Pardél operates in an online environment for fifteen years, and fully devoted to this field during their studies at the University of Economics in Bratislava (the direction of accounting / auditing). He started in the company Gratex International Inc., later he worked in advertising agency Progress Promotion Ltd., then in development Studio iCube Ltd. and in 2006 in cooperation with Design Kremsa Inc. he established the Slovak branch of Krems Design Ltd where he is a head of company. During his profesional career he join various positions, from creating web content, programmer's position and project management of online projects to the executive management.
Campaigns on Facebook are not important.
Do you use your online bugety effectively?
Naďa Stranská
Idea implementor of the project Connect
Connect-network
During the study International Management at Comenius University in Bratislava, she worked in the nonprofit sector. As a member of student organization AIESEC she was focused on leadership, personal development and job training. She worked for Accenture in Slovakia and currently she is actively involved in communications and marketing of co-working project Connect, where she is a co-founder.
Conference Moderator
Marek Prchal
Idea maker
ANO
One job seeker in online agency said that Mark is his main model, and then he named Steve Jobs. He has been involved in campaigning for a political party ANO, Prague Integrated Transport, Subaru, P. Dita, TOP 09, Premluv babu, the huge number of online projects for Mercedes-Benz, Vodafone, Nivea, Snickers, LEGO, Pepsi...
„Entice chick“ – the most succesful viral video 2010
How to make social media campaign that reaches the front page of dailies and weeklies, TV news, the news BBC or New York Times, which will decide the Election or sell more drinks? Easy as pie :-)
Dušan Murčo
Country Manager
Martinus.cz
He is devoted to social media strategy in Martinus, covers internet projects as Martinus.sk and also Martinus.cz. His favorite project is Bookcircular, he maintains that it has a great potential.
Brand as a human
How to effectively use Twitter? Who is Twitter for?
Case study: How we tweet at www.martinus.sk?
