
03.10.2012
NH GATE ONE Bratislava
11. Marketing that Sells!
Program Marketing that Sells! 2012
8:00 - 8:25 REGISTRÁCIA účastníkov

The WoW! Test - Communicate to your customers, contacts, colleageus and community with the revolutionary Graphic Demographics for all marketers and communicators.

Little money for a lot of music



Efficient measurement of the response of marketing activities
9:40 - 10:00 Coffee break

The best advertising saves while earning money. Have you such?
If everyone will save money, nobody will earn...


10:45 - 11:05 Coffee break

Effective Online Marketing for small and medium business

Ako dostanem myšlienku do online sveta a zarobím na nej?

Case studies are worthless - except this

12:15 - 13:00 OBED

Could be a "rag" marketing hero?

There's no marketing without balls
13:50 - 14:10 Coffee break

Slovakia is running

Selection of media agency and cooperation with agency
15:00 - 15:20 Coffee break
Panel discussion: „Can be creativity paid?"







Worshopy - Marketing that Sells! 2012

"Interactive marketing":
Speakers

Holy

Sion

Roček

Thomson


Behún

Fedor

Orviská

Dubec


Kohl


Března

Ivanecký

Malý

Urbaník

Volny

Slezák

Blizco

Bolebruch

Prchal


Navrátil

Holéczy

Markovič

Pavel Holy
"Interactive marketing":
Do you want to learn how to relevantly and consistently communicate with your existing and potential customers? In this workshop we will show you solutions to automate your business direct marketing and optimizing marketing processes. We also will share with you the experience of realized implementations and we will answer to your specific questions about the benefits of a solution and its functionalities.

René Sion
14:40 to 15:00
How to entertain the customer and to sell?
Customer makes decision in point of purchase - Vending machine as a coffee grinder

Ondřej Roček
13:30 to 13:50
There's no marketing without balls

Kevin Thomson

8:30 to 8:50
The WoW! Test - Communicate to your customers, contacts, colleageus and community with the revolutionary Graphic Demographics for all marketers and communicators.
Find the visual and verbal language of the WoW! Tribes. How? Through The WoW! Psycolorgy Test, the way to determine to which tribe they really belong to.
Kevin will launch The WoW! Test - a revolutionary personality profiling concept that brings together words, colours, design and art in one easy, simple, fun and powerful tool for communication, marketing and branding. Kevin will demonstrate that to 'connect' is the No. 1 of 'Ways of Wellbeing' (WoW!) that is critical for us all - at work, at home; with our colleagues, customers and in the community.The WoW! Factor uses Graphic Demographics which shows everyone a way to understandhow to communicate, market and brand what we say and do with all our content to all our communities.

Vladimír Behún
15:25 to 16:30
Panel discussion: „Can be creativity paid?"
How is it evaluated? Evaluate the results of the agency? How?

Bohdan Fedor
15:25 to 16:30
Panel discussion: „Can be creativity paid?"
How is it evaluated? Evaluate the results of the agency? How?

Ing. Ivana Orviská
15:25 to 16:30
Panel discussion: „Can be creativity paid?"
How is it evaluated? Evaluate the results of the agency? How?

Milan Dubec

15:25 to 16:30
Panel discussion: „Can be creativity paid?"
How is it evaluated? Evaluate the results of the agency? How?

Branislav Kohl

15:25 to 16:30
Panel discussion: „Can be creativity paid?"
How is it evaluated? Evaluate the results of the agency? How?

David Března
8:55 to 9:15
Little money for a lot of music

Pavol Ivanecký
8:55 to 9:15
Little money for a lot of music

Jakub Malý
9:20 to 9:40
Efficient measurement of the response of marketing activities
How should look segmentation comprehensive approach towards effective utilization of the market? Why and how it is useful to evaluate the segmented communication?

Martin Urbaník
10:00 to 10:20
The best advertising saves while earning money. Have you such?
Test the effectiveness of advertising and ROI resources invested in it.

Petr Volny
10:25 to 10:45
If everyone will save money, nobody will earn...
How to effectively spend money on advertising. How effectively sell advertising space.

Róbert Slezák
10:25 to 10:45
If everyone will save money, nobody will earn...
How to effectively spend money on advertising. How effectively sell advertising space.

Marek Blizco
11:05 to 11:25
Effective Online Marketing for small and medium business
Trends and practical examples and tips on online marketing for small business segment.

Peter Bolebruch
11:30 to 11:50
Ako dostanem myšlienku do online sveta a zarobím na nej?
We were fortunate that we were able to help several companies to transfer their ideas into real projects in online world. We'll show you how we assisted in the "births" of successful Slovak startups.

Marek Prchal

11:55 to 12:15
Case studies are worthless - except this
Mark originally wanted to say that the case studies are worthless. It is not possible to repeat the same thing. But in the meantime, he succeeded one of his most important case studies. So he will mainly talk about it. It is about the biggest change in public traffic in Prague for 25 years, to inform about this by humorous campaign "Always it goes elsewhere!" and even open Facebook, where people write what they do not like it? Changed lines, some canceled, some new, changed stops - can you imagine what were the first reactions of people? What does to do? Otherwise, if you would be interested in it, the first working day of full operation of public transport in Prague was actually extremely calm.

Michal Navrátil
13:05 to 13:25
Could be a "rag" marketing hero?
What will happen if a premium clothing brand as a main product offering in discount an ordinary "rag" for cleaning? It's originality, marketing rope-walking, symbol of defiance or desperation? Who has been entertained, who has crunched the teeth, and who had earned at that?

Jerguš Holéczy
14:15 to 14:35
Slovakia is running
Running events - the concept of communication for running - Nike in Slovakia

Martin Markovič
14:40 to 15:00
Selection of media agency and cooperation with agency
History
Thank you for register.
Confirmation mail will arive in 24 hours to e-mail address from register form. Please also check your Junk / Spam folder.