Schedule
Speakers
History

Schedule
Speakers
History

03.10.2012

NH GATE ONE Bratislava

11. Marketing that Sells!

Schedule
Speakers
History

Program Marketing that Sells! 2012

8:00 - 8:25 REGISTRÁCIA účastníkov

8:30

8:50

The WoW! Test - Communicate to your customers, contacts, colleageus and community with the revolutionary Graphic Demographics for all marketers and communicators.
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Kevin Thomson, Life Member, author, speaker and inovator, Great Britain

8:55 - 9:15

Little money for a lot of music

David Března, Managing Partner, Aspiro, a.s., CZ

Pavol Ivanecký, Manager Call Center, Poštová banka, a.s., SK

9:20

9:40

Efficient measurement of the response of marketing activities
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Jakub Malý, Deputy General Manager, Ipsos, CZ, SK

9:40 - 10:00 Coffee break

10:00

10:20

The best advertising saves while earning money. Have you such?
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Martin Urbaník, Area Manager, MillwardBrown Group, Slovakia

10:25 - 10:45

If everyone will save money, nobody will earn...

Petr Volny, consultant, Fast2media, Morava

Róbert Slezák, consultant, Fast2media, Slovakia

10:45 - 11:05 Coffee break

11:05

11:25

Effective Online Marketing for small and medium business
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Marek Blizco, Sales & Operations Outsourcing Lead, Google, Russia

11:30

11:50

Ako dostanem myšlienku do online sveta a zarobím na nej?
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Peter Bolebruch, Creative Director, In Media, s.r.o., Slovakia

11:55

12:15

Case studies are worthless - except this
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Marek Prchal, Idea maker, ANO, Czech Republic

12:15 - 13:00 OBED

13:05

13:25

Could be a "rag" marketing hero?
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Michal Navrátil, Marketing Director, BUSHMAN, Czech republic

13:30

13:50

There's no marketing without balls
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Ondřej Roček, Marketing Director, RÉMY COINTREAU, Czech/Slovakia

13:50 - 14:10 Coffee break

14:15

14:35

Slovakia is running
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Jerguš Holéczy, Associate Brand Manager, Nike, Slovakia

14:40

15:00

Selection of media agency and cooperation with agency
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Martin Markovič, CEE client service director, MEDIA STRATEGY Bratislava s. r. o., SR

15:00 - 15:20 Coffee break

15:25 - 16:30

Panel discussion: „Can be creativity paid?"

Vladimír Behún, Managing Director , PHD, SR

Bohdan Fedor, Online Marketing Expert for CEE region, Zuno banka, Slovakia

Ivana Orviská, Marketing, Communication, Public relation Specialist, PEUGEOT SLOVAKIA, s.r.o., SR

Milan Dubec, Founder and CEO, Azet.sk, a.s., Slovakia

Branislav Kohl, Marketing & Communications Manager, IBM Slovensko , Slovakia

Worshopy - Marketing that Sells! 2012

"Interactive marketing":

Pavel Holy, EMM Solutions Consultant, IBM, CZ

The organizer reserves the right to make changes to the conference program.

Speakers

Pavel
Holy

René
Sion

Ondřej
Roček

Kevin
Thomson

Vladimír
Behún

Bohdan
Fedor

Ivana
Orviská

Milan
Dubec

Branislav
Kohl

David
Března

Pavol
Ivanecký

Jakub
Malý

Martin
Urbaník

Petr
Volny

Róbert
Slezák

Marek
Blizco

Peter
Bolebruch

Marek
Prchal

Michal
Navrátil

Jerguš
Holéczy

Martin
Markovič

Pavel Holy

EMM Solutions Consultant

IBM

"Interactive marketing":

Do you want to learn how to relevantly and consistently communicate with your existing and potential customers? In this workshop we will show you solutions to automate your business direct marketing and optimizing marketing processes. We also will share with you the experience of realized implementations and we will answer to your specific questions about the benefits of a solution and its functionalities.

René Sion

CEO

Alois Dallmayr Automaten - Service s.r.o.

He began his career in 1988 in the state enterprise OČNÍ OPTIKA and in OPTIK WALTER later. He works in the vending machines ranging from r. 1994, when he started working for Dott. PIETRO CASI as assistant. In this area he works also for FDA GROUP and HB MACRO. Since 2001 he is an General Manager of the company Alois Dallmayr AUTOMATEN Service, which is an importer, distributor of Dallmayr coffee and franchiseer of vending machines.

14:40 to 15:00

How to entertain the customer and to sell?

Customer makes decision in point of purchase - Vending machine as a coffee grinder

Ondřej Roček

Marketing Director

RÉMY COINTREAU

13:30 to 13:50

There's no marketing without balls

Kevin Thomson

Life Member

author, speaker and inovator

His passion is building stronger communication and brand experiences, to deliver business and brand performance - inside and out.

8:30 to 8:50

The WoW! Test - Communicate to your customers, contacts, colleageus and community with the revolutionary Graphic Demographics for all marketers and communicators.

Find the visual and verbal language of the WoW! Tribes. How? Through The WoW! Psycolorgy Test, the way to determine to which tribe they really belong to.
Kevin will launch The WoW! Test - a revolutionary personality profiling concept that brings together words, colours, design and art in one easy, simple, fun and powerful tool for communication, marketing and branding. Kevin will demonstrate that to 'connect' is the No. 1 of 'Ways of Wellbeing' (WoW!) that is critical for us all - at work, at home; with our colleagues, customers and in the community.The WoW! Factor uses Graphic Demographics which shows everyone a way to understandhow to communicate, market and brand what we say and do with all our content to all our communities.

Vladimír Behún

Managing Director

PHD

15:25 to 16:30

Panel discussion: „Can be creativity paid?"

How is it evaluated? Evaluate the results of the agency? How?

Bohdan Fedor

Online Marketing Expert for CEE region

Zuno banka

Bohdan Fedor works in ZUNO BANK as an Online Marketing Expert for the CEE region, where he is responsible for a strategy of social networking and digital marketing. In the past he was starting online projects on TV JOJ.

15:25 to 16:30

Panel discussion: „Can be creativity paid?"

How is it evaluated? Evaluate the results of the agency? How?

Ing. Ivana Orviská

Marketing, Communication, Public relation Specialist

PEUGEOT SLOVAKIA, s.r.o.

15:25 to 16:30

Panel discussion: „Can be creativity paid?"

How is it evaluated? Evaluate the results of the agency? How?

Milan Dubec

Founder and CEO

Azet.sk, a.s.

He is the founder of Azet company, which became part of one of the leading media companies - Ringier Axel Springer. Based on his visions and leadership arose and were developed all services of Azet.sk

15:25 to 16:30

Panel discussion: „Can be creativity paid?"

How is it evaluated? Evaluate the results of the agency? How?

Branislav Kohl

Marketing & Communications Manager

IBM Slovensko

He has been active in IT marketing for 12 years. Branislav started to work at Oracle Slovakia, later he accepted an offer from IBM in Slovakia / 2008 /. In April this year he has also the responsibility of marketing in the Czech Republic.

15:25 to 16:30

Panel discussion: „Can be creativity paid?"

How is it evaluated? Evaluate the results of the agency? How?

David Března

Managing Partner

Aspiro, a.s.

David has been active as a consultant for more than 15 years. After a successful career in an international consulting company, he was leaving as a partner with a vision to develop his own consulting company. Here he fulfills ideals about effective consulting where consultant is not only responsible for concept but also for the implementation of their proposed solutions. His focus is on company transformations, definition of business and operational strategies, implementation of CRM solutions and managing IT projects. His wide-span expertise lies in telecommunication industry, utilities and financial services. He has vast experiences with managing large projects for big corporate clients mainly in the Central European region.

8:55 to 9:15

Little money for a lot of music

Pavol Ivanecký

Manager Call Center

Poštová banka, a.s.

8:55 to 9:15

Little money for a lot of music

Jakub Malý

Deputy General Manager

Ipsos

Jakub is responsible for the management of the Ipsos Czech and Slovak branch of Ipsos Group, a business development focusing on FMCG and Telco sectors within the region of Central and Eastern Europe, he is co-responsible for the development and updating of global research solutions used in the Ipsos Group in segment of innovations market potential research, optimization of products / services, and forecasts of future sales (sales forecasting). He was also chairman of the Slovak Association of Research Agencies SAVA and longtime member of the global association of agencies and survey professionals ESOMAR, which is the world's most respected authority guarantees the standards of the market. Furthermore, Jakub is an author of articles in professional journals (for example: Stratégie, Marketing & Media, Marketing a komunikacie, In-store, MF Dnes, Lidové noviny).

9:20 to 9:40

Efficient measurement of the response of marketing activities

How should look segmentation comprehensive approach towards effective utilization of the market? Why and how it is useful to evaluate the segmented communication?

Martin Urbaník

Area Manager

MillwardBrown Group

Martin graduated from City University, Business College, Bratislava. He has gained work experience in companies such as Tetra Pak, Heineken Slovensko, T-Mobile, GfK Slovakia, mBank Slovakia a DELL. Since 2009 he works as Area Manager in Slovakia for the company MillwardBrown Group.

10:00 to 10:20

The best advertising saves while earning money. Have you such?

Test the effectiveness of advertising and ROI resources invested in it.

Petr Volny

consultant

Fast2media

Born in 1959. He studied at the University of Economics in Bratislava and Wirtschaft Universitat Wien. After graduating he started working at BAZ Bratislava. Since 1991, more than 12 years successfully led the company Information et Publicite / Arbomedia Slovakia, he worked at other companies MTG Stockholm and Viasat London. After returning to Slovakia leads his own consulting company Slezak & Volny Consulting, where he is a director. In 2012 co-founds the company Fast2media. He is married and has four children.

10:25 to 10:45

If everyone will save money, nobody will earn...

How to effectively spend money on advertising. How effectively sell advertising space.

Róbert Slezák

consultant

Fast2media

Born in 1964. He graduated from the Faculty of Mass Media Paneuropean University in Bratislava. Since 1983, he has worked in the media. During his career he was working in several positions in the companies IP Network (RTL Group) and ARBOmedia.net Slovakia. In 2004 he founded an advertising and media agency OneTouch Media, focused on selling advertising space for the highest socioeconomic groups targeted. Since 2004 he led as Unit Manager at TNS Slovakia media research and he run measurement with peoplemeters for television stations. Later, he became business manager of the Slovak Television and Director of 1.2 Media, media representative of Slovak Television. In 2012 co-founds consulting company Slezak & Leisure Consulting and Fast2media company. He is married and has one child.

10:25 to 10:45

If everyone will save money, nobody will earn...

How to effectively spend money on advertising. How effectively sell advertising space.

Marek Blizco

Sales & Operations Outsourcing Lead

Google

Since 2008, he works for Google, currently on position of Sales and Operations Outsourcing Lead in Moscow. He is specialized in the segment of small and medium-sized firms and within the management of advertising sales and customer support in the region of Russian-speaking countries. Before Google, he worked in several international and local companies, especially in IT, marketing and production

11:05 to 11:25

Effective Online Marketing for small and medium business

Trends and practical examples and tips on online marketing for small business segment.

Peter Bolebruch

Creative Director

In Media, s.r.o.

He passed the working positions from programmer, through a computer network administrator to creative graphics and marketing consultant. He has worked in companies Alcatel, Dynatech, OMS. He combined his experience of the world of IT and marketing and he decided to work on more creative position for online and digital technologies in society Intertec Media Group. Since 2010, he is the creative director in company In Media. Its portfolio includes Slovak TOP Brand: J & T, Decodom, OMS, Protherm, Forza, Morgaw, Generalli, House. In Media is one of the top Slovak companies focused to create websites.

11:30 to 11:50

Ako dostanem myšlienku do online sveta a zarobím na nej?

We were fortunate that we were able to help several companies to transfer their ideas into real projects in online world. We'll show you how we assisted in the "births" of successful Slovak startups.

Marek Prchal

Idea maker

ANO

One job seeker in online agency said that Mark is his main model, and then he named Steve Jobs. He has been involved in campaigning for a political party ANO, Prague Integrated Transport, Subaru, P. Dita, TOP 09, Premluv babu, the huge number of online projects for Mercedes-Benz, Vodafone, Nivea, Snickers, LEGO, Pepsi...

11:55 to 12:15

Case studies are worthless - except this

Mark originally wanted to say that the case studies are worthless. It is not possible to repeat the same thing. But in the meantime, he succeeded one of his most important case studies. So he will mainly talk about it. It is about the biggest change in public traffic in Prague for 25 years, to inform about this by humorous campaign "Always it goes elsewhere!" and even open Facebook, where people write what they do not like it? Changed lines, some canceled, some new, changed stops - can you imagine what were the first reactions of people? What does to do? Otherwise, if you would be interested in it, the first working day of full operation of public transport in Prague was actually extremely calm.

Michal Navrátil

Marketing Director

BUSHMAN

He gained work experience in DDB NEEDHAM - art director. He managed projects of creative shops - Brigade 4A - creative director - managing director. He also worked on long-term projects for agency's clients - DDB, MARK BBDO, Lintas, Ogilvy, etc.

13:05 to 13:25

Could be a "rag" marketing hero?

What will happen if a premium clothing brand as a main product offering in discount an ordinary "rag" for cleaning? It's originality, marketing rope-walking, symbol of defiance or desperation? Who has been entertained, who has crunched the teeth, and who had earned at that?

Jerguš Holéczy

Associate Brand Manager

Nike

Jergus studied Applied Psychology at Comenius University in Bratislava. He started his career at Peugeot Slovakia, later NADSME where he focused on marketing. He worked for agency Seesame from 2006 to 2008. He has worked for Nike since 2008 where he is an Associate Brand Manager.

14:15 to 14:35

Slovakia is running

Running events - the concept of communication for running - Nike in Slovakia

Martin Markovič

CEE client service director

MEDIA STRATEGY Bratislava s. r. o.

He is in the media sector since 1998 (advertising / media agency). Since 2008, he has been working in the field of media audit, consultations about media and management of media tenders.